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Crisis usually occur because businesses fail to properly understand and plan for the risks they are facing. In Kenya we have had a few examples that we can learn from which include;- • The Westgate mall terrorist attack • The El Nino floods • Jomo Kenyatta Airport fire • Cyber attack on government data • The Garrisa University terrorist attack • The Strathmore student fatalities and injuries following a crisis mock exercise gone wrong
What can businesses learn from the way the organizers of major events have responded to such unpredictable threats? The challenge for those in charge of places with lots of people present is managing crises effectively, which means understanding the risks – and being as prepared as possible for all eventualities. The potential financial costs of direct damage are compounded in such incidents by the possible long-term damage to your organization’s ability to function. Property is no longer the only exposure at risk rather, with civilian casualties now the primary target [of terrorism], organizations must also consider non-damage business interruption, liability and casualty exposures.” The implications of the response taken are considerable. While not acting can lead to disaster, the decision to play it safe can also prove expensive. Developing an effective risk management plan is an essential first step to minimizing the negative impact of a crisis. After all, the worst case scenario can lead not just to loss of revenue and business reputation, but also life. Putting people’s safety first There is need to move with speed and efficiency. The Garrisa University Terrorist attack was a perfect example of what devastating effect one can have to loss of life for lack of speed. Setting roles and responsibilities Keeping people safe when an incident occurs depends on anticipating the kind of things that might go wrong, and being prepared to make the (often difficult) decision to order an evacuation that will in itself lead to a financial loss, rather than risk waiting in the hope that it proves to be a false alarm. Getting expert advice to identify the areas of biggest potential risk is a vital step with such complex and potentially catastrophic incidents, in which verified information can be slow to emerge, and confusion about the scale of the threat is often the biggest initial challenge. Large events like sporting events or business conferences present a particular challenge in this respect.
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