Aon Quartely Magazine

Taking precautions
against loss of
income
If robust training and clear emergency
procedures and protocols can help
ensure organizations are prepared on
the day, and that all relevant safety
needs are met, the potential financial
implications and exposures also need
to be considered. Loss of revenue,
public and employer liability, and
the costs of cancelling an event – or
evacuating an office or factory – can
present serious business continuity
challenges.
While property damage and business
interruption remain important, new
risks are emerging. These can include
non-property damage business
interruption resulting from streets
being closed after an adjacent attack;
threat impacts, with hoax calls made
to an organization resulting in closure
and subsequent business interruption;
and those that impact casualty
planning (death in service benefits for
example), with terrorism potentially
providing a cat-loss scenario.”
After the event:
communicating in a
crisis
A mishandling of communication can
not only create additional confusion
on the ground, but also create longterm
reputational damage for the
organizations involved.
Information travels faster than
ever, and false rumours have the
potential to significantly damage
brand reputation. Companies cannot
afford to operate without a crisis
management plan in a real-time news
environment.”
This is why reputation management
forms a key part of any crisis
communications strategy.
Having a well-trained and
experienced Public Relations team is
the most effective way to ensure an
effective response, and a fair reaction.