EXTRA! Nov and Dec 2016 Holidays Issue 6

Happy Holiday Season 2016 

EXTRA! 

EXTRA! EXTRA! News U.S. Journal magazine nusjournal.com 

Happy Holidays from all of us at EXTRA! Nov, and Dec 2016 

Merry Christmas 

Happy New Year 

Inside: 

Local Marketing: Store Visit 

Up and down Holiday Shopping 

Diet Holiday Season Style 

Test your soul about spirituals 

Saving is every Holiday lesson 

On sale at magzter.com newstand 

EXTRA! Holidays Issue 6 $3.99 

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Bi-monthly everyone magazine. Small business connecting people and exploring new hot topics in the communities

EXTRA! News U.S. Journal Bi-monthly 

nusjournal.com 

EXTRA! November and 

December 2016 

Happy Holidays Issue 6 

Health and Fitness: 

- Diet Holiday 

Season Style 

Page 7 

- Small Business Factors: 

Local marketing Focus on 

“Store Visits” Page 2 

- New Shops, New Mottos, 

and Jingle Bell all the way !!! 

Page 6 

Test your soul 

about spirituals 

Astrology 

Today: 2017 year 

of the Rooster 

Page 10 

Saving is every 

Holiday lesson 

Hot Topics: 

9 tips to help you save during this 

holiday season Page 11 

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Local Marketing Map to focus on store visits. 

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Local marketing Focus on 

“Store Visits 

Google to expand “Store Visits” online-tooffline 

foot traffic measurement 

When offline visits are factored in mobile search, 

ROI goes way up 

Although it’s well known that more 

than 90 percent of commerce 

happens offline, it has historically 

been difficult to measure the impact 

of digital media on local spending. 

Many companies have been 

working on the problem, including 

Google, which introduced store visits 

tracking two years ago. 

As part of a slate of ad-related 

announcements at its Performance 

Summit today, Google revealedthat 

it has measured more than one 

billion store visits since December 

2014. Today, Store Visits 

measurement is available to 1,000 

advertisers in 11 countries. The 

company called itself “the largest 

omnichannel measurement provider 

in the world.” 

Google is going to be expanding 

Store Visits tracking to a much 

broader range of advertisers, and 

eventually to small businesses. 

However, the current methodology 

isn’t accurate enough for small 

locations; there are challenges of 

scale and location precision. 

Accordingly, Google is considering 

ways to augment Store Visits with 

beacons, which will help verify that 

a user is actually present inside a 

store location. 

During its keynote this morning, 

Google presented several case 

studies to illustrate how, once the 

connection between search ads 

and incremental offline visits is 

revealed, ROI dramatically 

increases. Target, Nissan UK 

and Seven & i Holdings in Japan 

were brand examples used to show 

the value of capturing offline store 

visits. 

Target, for example, found that one 

out of every three clicks on its 

mobile search resulted in a store 

visit. This caused the company to 

boost mobile search spending. 

Google hopes by making these 

metrics available to more 

advertisers, it will see that reaction 

end. ABOUT THE AUTHOR 

Greg Sterling 

Greg Sterling is a Contributing Editor at Search Engine 

Land. He writes a personal blog, Screenwerk, about 

connecting the dots between digital media and real-world 

consumer behavior. He is also VP of Strategy and Insights 

for the Local Search Association. Follow him on Twitter or 

find him at Google+. 

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New Shops, New 

Mottos 

Prepared food such as marinated precut 

meats are also available at the 

store. 

The first Northgate opened in Anaheim 

in 1980. The chain has since opened 

more than 30 stores in Southern 

California. 

The Anaheim location is opening in 

a former Ralphs location that closed in 

September at Lincoln and State 

College. 

Northgate offers items such as fresh chilis, 

cheese, carnitas and Mexican cookies. Store 

president Miguel González Reynoso previously 

told the Register that the market draws in 

second- and third-generation Hispanics and 

Angelenos who love Mexican food. 

Northgate to open 

at old Ralphs 

location 

Anaheim-based Northgate Gonzalez 

Markets will open an additional 

Anaheim location in spring 2016. The 

grocery chain already has a dozen 

Orange County locations. 

Northgate offers items such as fresh 

chile peppers, cheese, carnitas and 

Mexican cookies. Store president 

Miguel González Reynoso previously 

told the Register that the market draws 

in second- and third-generation 

Hispanics and Angelenos who love 

Mexican food. 

Ralphs has continued to downsize its 

presence in Orange County, as the field 

of niche supermarket brands, such as 

Northgate, grows. 

Ralphs, owned by Kroger, will close its 

store at 2741 W. MacArthur Blvd. in 

Santa Ana on Oct. 23. 

In July, Ralphs closed a Tustin location 

on Irvine Boulevard, off Newport 

Avenue, at the Tustin Heights Shopping 

Center. 

In 2006, the company operated 51 

Ralphs locations and eight Food 4 Less 

locations in Orange County. After the 

closure, Ralphs will have 39 local stores 

and five Food 4 Less locations. 

On Aug. 14, Haggen announced it 

would close four of its 11 Orange 

County locations within 60 days. The 

stores are now closed. In September 

the Bellingham-Wash.-based chain filed 

for bankruptcy protection after being in 

business for around six months. 

Also this summer, El Segundobased 

Fresh & Easy closed 14 stores, 

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including locations in Fountain Valley, 

Lake Forest and Seal Beach. 

Even so, niche players are finding 

Southern California's grocery 

marketplace irresistible. Gelson’s 

Markets and Smart & Final will be 

expanding in the county. 

Discounters Aldi and Grocery Outlet are 

set to open Orange County locations. 

Grocery Outlet stores open in 

December, while Aldi’s grocery stores 

open in March. 

Diet Holiday 

Season Style 

Positive 

Relationship with 

Food During the 

Holidays 

Over the past few weeks I’ve 

received a lot of mixed messages 

about holiday eating, overeating, 

and diets that all point back to our 

culture’s tumultuous relationship 

with food. For those with eating 

disorders, body image anxiety, or 

any type of blurry relationship with 

food, the holidays can be 

unpredictable and triggering. It is 

when we are certain about how we 

feel and what is best for *us* during 

these situations that resilience 

begins to build. To get to this place, 

I’ve put together a guide for cutting 

through the noise and returning to a 

space of self-love, nourishment, 

and remembrance of what intuitive 

and joyful eating is like. 

1. Food is symbolic of the 

nurturing, healing, and loving 

components of relationships. 

Our restriction, avoidance, or 

overindulgence of food mirrors 

the flow of love towards our Self 

and others. This is why food is 

highlighted during the holiday 

season. Remember the true 

symbolism of this nourishment and 

observe moments that make you 

feel stressed or anxious around it. 

Sometimes when we are not 

receiving enough nourishment in 

other areas of our life (romantic, 

career, family, etc.) we make up for 

this deficit with food. Think of three 

moments when you’ve enjoyed food 

without any judgment or guilt. To 

explore this further: Who do you 

feel most comfortable eating with 

and why? What is your relationship 

with this person or group? These 

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answers help us pierce the veil of 

potential stressors to finally see old 

ways of thinking. 

2. Each day invites us to awake 

with the goals of being balanced, 

aware, and open-hearted, 

regardless of yesterday. Be kind to 

yourself; ridiculously kind to 

yourself this month. It is easy to 

fall into a cycle of deep rumination 

over things that didn’t work out 

quite the way you wanted. Catch 

yourself from slipping into this mode 

of thinking and resist the urge of 

projecting worries and 

shortcomings onto food. When we 

treat each day as a completely 

new start we liberate ourselves 

from the addiction of trying to 

make-up for yesterday, chasing 

perfection, and exhausting 

ourselves with the endless 

pursuit of being “good enough”. 

3. Look at your life journey as 

taking on the shape of a spiral, 

rather than as a straight road 

with bumps along the way. In a 

spiral, the lower loops represent life 

lessons that eventually return us to 

the top with wisdom gained during 

these lower points. Notice how the 

spiral grows outward, which means 

it takes longer for us to reach a low 

point once we’ve received the 

wisdom needed from a certain 

challenge at the bottom rungs. 

Treating each day as a new start is 

a highly personal offering of 

gratitude and acceptance towards 

self-growth. What better way to say 

“yes” to the celebrations awaiting 

you in December and beyond? 

4. Maybe this year was especially 

symbolic of how much love 

you’re allowing to come into your 

life or how much kinder you’re 

being to your miraculous body or 

your new courageous way of living. 

Or maybe it is a marker of your 

health, career path, or emotional 

resilience for how far you have 

come to be able to enjoy and join 

others for this holiday. Honor this. 

In fact, write a word, sentence, 

paragraph, or create anything dated 

to look back at during this time next 

year. 

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5. Recognize yourself in the 

other. We are reminded that a lot 

can change in a year when we 

meet up with relatives or friends 

from our past who still see us in 

outgrown roles or not living up to 

their expectations. This only sets us 

back when we place value on their 

opinion. Have faith—a word we 

often forget is a verb— in you, your 

dreams, every failure, and every 

obstacle. It took Thomas Edison 

over 8,000 tries before he got the 

concept of a battery right. Can you 

imagine what would have happened 

if he stopped after each failure to 

listen to what others (or that pesty 

relative...!) had to say about him or 

his experiment? Stand in a place 

where all questions and comments 

are received as coming from a 

place of love because this 

automatically shapes your reaction 

and holds the other person to a 

higher standard of acting. The 

conversation changes here. We are 

what we put out. 

6. Which flows into another 

note: no relationships are perfect, 

but imperfection allows for 

the sweetness of 

forgiveness (with our Self and 

with others) to take 

place. Overtime, this turns into the 

divine salt of wisdom—a type of 

inner knowing that is created when 

we reflect on experiences in our life. 

It is a human gift to be imperfect. As 

we welcome others to celebrate 

with us during the holiday we 

remember this gift of the salt of 

wisdom that we wish to receive and 

share with others. 

7. Lastly, we embrace our choices 

of food throughout the holiday 

season not to please others or to 

silence judgments or to avoid 

conflict, but to nourish our Self. In 

fact, we remember the power of 

grace in moments when an overly 

pushy person or the voice of selfjudgment 

sneaks in, knowing in 

confidence that by taking a breath, 

standing in our power with 

kindness and truth (i.e., not 

passivity, but speaking from the 

heart—for example by asking 

ourselves, “what do I want right 

now?” or “what would make me 

happy and at ease?”), we actively 

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engage grace and consciousness 

by bringing our focus back to the 

true invitation of a shared 

experience. Ultimately, grace is the 

ability to hold our values in any 

situation. 

Together, let us realize this 

December and holiday season as 

an inspiring marker of who we are, 

where we are in our journey, and 

the joyful invitation of sharing this 

miraculous experience with others. 

Astrology Today: 

Horoscope 2017, free horoscope 

predictions for 2017 year of the 

Rooster 

Do you want to thrive this 2017 year of 

the Rooster? Then do not just stand 

here, this 2017 year you need to have 

enough courage to face challenges and 

be ready to use favourable conditions at 

any time. 

The year 2017 when viewed 

astrologically has lots of positives in 

store among its main theme of important 

changes. This optimistic view is shared 

in both Western and Chinese Astrology 

and looks a much more likely scenario 

than some of the 'end of the world' 

Mayan calendar theories. The planet 

Pluto's influence in 2017 signifies 

rearrangements while Neptune's 

presence will encourage our higher 

thought processes. This combination of 

planetary power will stimulate us to seek 

out alternative solutions for 

problems. 2017 in China will be 

celebrated as a Year of the red Rooster 

and is also predicted to be a time for 

enthusiastic readjustments and steady 

progression. 

The 2017 red Rooster's year starts a 

little later than the Gregorian calendar's 

1st of January and does not begin until 

the February 7th 2017. These two main 

Astrology sources suggest that the year 

2017 will focus on and initiate noticeable 

periods of change, including advances 

in the way we perceive and think about 

things. The Yod aspect formation 

foreseen in Western Astrology in 2017 is 

a strong sign of attitude changes. The 

Rooster's calming wood influence is all 

about thoughtful transformations. So the 

overall astrological message that 

reflects in Zodiac 2017 horoscope for 

2017 year is one of shared enthusiasm 

for improvements, this is good news as 

it is an indication of better times ahead. 

More: http://www.gotohoroscope.com/ 

Daily Horoscope 

Love horoscope - is the 

horoscope of the sexual compatibility. Who 

your dear person is , what line of behavior 

to choose to succeed in the amorous's 

relations sphere. You will find the answer on 

these and many other questions on our site. 

Love compatibility: myth or reality? 

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How can astrology help you with it? Do 

planets really influence our behavior here 

on Earth? Most people strongly believe -yes 

, they do have an affect on our everyday 

life. All this means that astrology is an 

important subject. Do you want to find the 

best sexual partner - astrology will help you. 

We will give you simple explanations on 

how stars and planets influence us. 

 

 

Create a "micro budget": Write a list of everyone 

on your gift list and decide how much you would like 

to spend on each person. Track how much you 

spend using this Gift Log calculator. This budget 

should also include costs for additional items such 

as cards, postage, gift-wrapping, meals, parties, 

travel, etc. 

Shop early: Do not wait until the very last minute to 

buy presents or you may end up overspending or 

buying items you did not plan to. Having extra time 

A specific connection 

There is a specific connection between 

human behavior and the phases of the 

Moon. The Philadelphia's police 

department recently presented the 

comprehensive study "The influence of 

the full moon on the people's behavior". 

Thousands of policemen all around the 

country are convinced, based on their 

own experience, that the full moon has a 

supernatural effect, which is expressed 

in uncontrollable and disgusting actions 

by people. 

More: http://www.gotohoroscope.com/ 

 

to compare prices is especially helpful when buying 

big-ticket items such as electronics or even a new 

bicycle. 

Get creative: Handmade gifts or even personalized 

coupons can be a special treat in this age of storebought 

presents. Think about what the person may 

want or need then incorporate your own talents. For 

example: bake some cookies; create a photo album 

or decorate a picture frame; knit a blanket or scarf; 

compile your favorite tunes into a music CD; or give 

a coupon for a home-cooked meal, babysitting time, 

house cleaning, or even a free one-hour lesson in 

an area where you are an expert (e.g., computers, 

dance, cooking, art) – the list is endless. 

 

Draw names & create a spending cap: These 

Saving is every 

Holiday lesson 

9 Holiday Savings Tips 

ideas work particularly well for large families and 

groups of friends. This way, everyone gets a gift but 

each person only has to buy one gift. Depending on 

the flexibility and humor of the group, you could: 

limit the gift to $10–$20 per person; agree on a gift 

theme (e.g., tropical getaway, house decor, etc.); or 

During the holiday gift buying frenzy, it is easy to feel 

even re-gift! 

overwhelmed and stressed about not having enough 

money to spend on your loved ones. You do not have 

to go into debt to show how much you care. With 

some careful planning and creative gift giving, you 

can enjoy some holiday cheer without the financial 

 

Shop online: It's fast, easy, and you can easily 

comparison shop. By ordering from the comforts of 

your own home, you also resist extra temptations 

like eating out or making impulse purchases. 

 

fear. 

Check out these holiday savings tips from 

Practical Money Skills: 

Develop a budget and stick to it: Do not spend 

more than 1.5 percent of your household annual 

income on holiday gifts and entertainment. Check 

 

Pay off your credit cards: If you plan to shop with 

credit, make sure you have enough money in your 

bank account to pay off the amount when the bill 

arrives. Also, consider using cards that offer extra 

incentives such as frequent flyer miles. 

out a free online Holiday Budget calculator. 

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Donate more than cash: Do not spend more than 1.5 percent of your household annual income on holiday gifts 

and entertainment. Check out a free online Holiday Budget calculator. 

Enjoy free and inexpensive holiday activities: There are ample ways to get into the holiday spirit without 

breaking your budget. Check out your local community calendar for free holiday activities and performances such 

as a tree lighting or parade; snuggle up with the family and watch a holiday classic such as, "It's a Wonderful Life"; 

go caroling; have the kids put on a holiday play and invite the neighbors for a potluck dinner; or celebrate with 

Game Night and pull out your best board games. 

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Life’s too short to wear boring clothes 

The International Association of 

Students in Business and Economics. 

(Refer friend) 

PEOPLE WHO I TRUST MOST 

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