13.12.2016 Views

AS Marketing Plan

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

STEP #3<br />

Cooperaon With Other Agents<br />

Target Agents in Your<br />

Marketplace to Increase the Flow of Buyers to Your<br />

Property.<br />

There are 3 types of buyers in any market. The first group are “Local buyers” searching<br />

neighborhoods, the internet, and local magazines. Next, there are “Out of town buyers”<br />

that typically search the internet for properes. Finally, there are “Buyers under the<br />

influence of other agents”. To reach these buyers, you must have a system for a racng<br />

other agents.<br />

We know the importance of working with other agents in our marketplace and we have<br />

a plan that leverages the largest amount of cooperang agents to sell your property.<br />

There's a common misconcepon among property sellers that you need to work with<br />

a local or neighborhood specific agent in order to get your property sold. The fact of the<br />

ma er is that 70% of properes are sold by co-op agents. This means that you have a less<br />

than 30% chance that your agent is going to a ract the buyer for your property.<br />

12<br />

Client Tesmonial<br />

Abe was easy to deal with and kept us informed during the enre process. I would highly recommend Abe<br />

to family and friends.<br />

James Gwinn

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!