AS Marketing Plan

From the Desk of
Abe Safa
Dear Property Owner,
Thank you for taking the me to review our Markeng plan. I recognize that selling your
property can be one of the most important financial decisions you make.
With over 3,000 real estate agents in Myrtle Beach, choosing the right agent is crucial.
Furthermore, choosing the wrong agent can not only cost you me and unnecessary
aggravaon, it WILL cost you money.
Year a er year, Century 21 The Harrelson Group has been #1 in the market in number
of transacons. In me, you will find one of the top agents, not only in our company but
in the enre market, with a proven track record of ge ng results me a er me and
client a er client.
I have been a resident of Myrtle Beach since 1987 and know the area as well as anyone.
My specialty is in sales, markeng and negoang. My team and I are here for one thing
only; to help you get your property sold for the highest price, in the least amount of me,
with the least amount of aggravaon.
Any agent in town can list your property and put it on the MLS. We are not in the lisng
business, nor do we view ourselves as being in just the real estate business.
We are in the PEOPLE BUSINESS. We CONNECT buyers and sellers and NEGOTIATE
the best possible PRICE for our clients. When my team is working with sellers, we don't
just wait for the phone to ring, we acvely create the market. The days of buyers looking
in the paper, picking up the phone to call an agent are over. In this day and age, we are
finding buyers on Zillow, Trulia, Realtor.com and where other agents have not ventured
out to yet; Instagram, Facebook, Pinterest and even Craigslist. We do not leave a stone
unturned in looking for a buyer to expose your property to. Technology is changing so fast
by the me you read this, there will be other sources out there for us to use for finding
more buyers. We do not stop looking for ways to find buyers to market to. EVER.
I am so confident in our markeng plan and the service we provide that I will guarantee
if you are not 100% sasfied, we will cancel the lisng with no quesons asked.
I look forward to ge ng your property sold!
Abe Safa
Cerfied Property Selling Advisor
(843) 360-2145
c21safa@gmail.com
www.abesafarealestate.com

STEP #1
Market Overview & Consultaon
Review the big picture and then zoom into the CMA.
The technology that is used in the real estate industry today is extremely current and effecve
in helping buyers and sellers navigate the overall real estate landscape. However, the same
thing can't be said about the strategies tradionally employed to help you determine the best
price at which to sell your property.
You see, the same protocol for pricing that has been used for years - a Comparave Market
Analysis (CMA) - is sll used today...and using it “by itself” is dilung the sellers' ability to
maximize the sales price of their property. Potenally cosng the seller thousands of dollars
in the process.
The inherent problem with a CMA is that it only takes into consideraon the sale of a small
sampling of properes in your compeve range, without considering the reason why those
properes may or may not have sold at a specific price. The condion of the property,
loss of job, dated interior, low curb appeal, staging, foreclosure, short sale, etc can all create
a false sense of value.
4
Client Tesmonial
Abe has been great, very understanding, always ready to answer all quesons that I had, very paent,
can't say enough about him . He is the best it has been a pleasure working with him.
Linda Lee Carner

Market Overview & Consultaon
What does that mean? If the agent is only using the CMA to determine how you are going to
price your property, they could be using properes that sold for much less than a property
like yours. Since the agent picks the comparable properes this could skew the market data
significantly, causing you to lose valuable equity.
The approach we use to help you determine list price is different. We first review the housing
market from a naonal perspecve. We review interest rates, availability of financing, and
overall inventory. Next, we review the overall local market. We carefully review the overall
demand in each price range and determine if buyer demand is trending up or down.
Finally, we review the properes that are similar to your property. This wholisc approach
ensures that an accurate price is established for your property.
Client Tesmonial
Abe is very knowledgeable about local market and issues with selling a rental property, while occupied.
In about 2 months me between lisng and selling, the property was shown more than a dozen mes.
When the last offer came, Abe told me over the phone that "This is a serious offer and it is going to sell."
Vithaldas H. Patel 5

STEP #2
Creang Massive Exposure
Exposing your property to the largest number of qualified buyers gets you the best possible
price.
Building on the principle of standing out, Massive Exposure seeks to represent the differences
your property offers to the largest possible pool of qualified buyers in your market area.
The tradional markeng strategy employed in today's market falls woefully short of ge ng
your property the exposure you need to a ract the largest number of qualified buyers.
The largest number of qualified buyers looking at your property will get you the right offer
for the highest price. One reason that the tradional strategy is sll being used today is
because of the limited financial resources of the average real estate agent.
However, we allocate a significant poron of our income to research proven markeng.
Since we sell hundreds of properes, this means we have a significantly larger amount of
funds allocated towards ge ng your property the exposure that it needs to get you top dollar.
Not only do we have more resources to invest in ge ng your property maximum exposure,
we also have more knowledge of where to market your property to get you the exposure
you need.
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Important Statistic
Century 21 The Harrelson Group sell
over 1,100 transactions per year.
More than any other office along the Grand Strand.

Creang Massive Exposure
What we know:
・Over 90% of buyers look for a property on the Internet where more than 900 million
websites are accessible.
・How to tap into the Top 5 Real Estate websites like Realtor.com, Yahoo!
Realestatehomes.com, Trulia and Zillow to get the most amount of visitors to our site to find
your property.
・How to use the latest technology including Facebook, Twi er, Instagram, Pinterest,
Craigslist and much more to create massive exposure for your property.
・Excellent photography needs to be used when markeng your property because the first
showing of your property will be online.
・The best ways to target buyers based on their lifestyle, occupaon, family, school, safety
and security needs.
・How to track all of the leads and prospects we get for your property and then report the
informaon to you in a useful, structured and meaningful manner.
Over 90%
of buyers look for
a property on the Internet where
more than 900 million + websites exist.
7

Leading Edge Internet Technology
PROBLEM:
The majority of U.S. households now have internet access, and a great number of websites
offer virtually unlimited real estate lisngs. As a result, today's buyers rely heavily on the
internet as their primary source of informaon and data about properes for sale. With
thousands of real estate sites now compeng for a enon, very few agents have the me,
tools, or knowledge to properly ulize the internet as a sales tool.
SOLUTION:
We have developed partnerships with the best, most effecve websites, each designed
to capture a unique sector of the property buying public
and push them to our lisngs.
SELLER’S BENEFITS:
• C21TheHarrelsonGroup.com has lisngs, market data and related informaon along with
extensive community descripons designed to ence people to idenfy themselves as
potenal buyers for our lisngs.
• Your property is exposed to the world on 100's of different websites.
• Our pictures and professional descripons capture buyers a enon.
BUYER’S BENEFITS:
• Our websites are recognized as extremely valuable resources for the free informaon
buyers crave.
• C21TheHarrelsonGroup.com
• MyrtleBeachRealEstate.com
8

10
Quality Lead Conversion
Convert buyer leads as quickly as possible and turn them into legimate buyer opportunies.
Buyers have a tremendous amount of access to informaon about properes in which they are
interested...at the click of a mouse bu on. Furthermore, they are very finicky and want as much
informaon as possible in the shortest amount of me.
A recent survey noted that Agents have about 15 minutes to respond to a buyer inquiry.
Failing to do so would make the agent 21 mes less likely to get the chance to do business
with the potenal buyer.
We know this and actually have Immediate Response Systems in place to get in touch with
buyer prospects within as li le as 60 seconds (which is significantly shorter than the industry
average of 16 hours). We know that brand loyalty in real estate is among the lowest of all
industries. Therefore, we equip ourselves with the best buyer lead conversion, retenon
programs, technology and strategies that the real estate industry has to offer.
This effort results in your property selling more quickly to a qualified buyer than it would with
virtually any other agent in your marketplace.

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Quality Lead Conversion
Here is Our
System for Responding to and Converng Buyer Leads
• Immediate Response Systems that offer a live or auto response in 5 minutes or less,
24 hours per day, 7 days per week... providing a connect rate that is 106x that offered by
the average agent.
• A Professionally Trained Sales Team that is commi ed and held accountable to responding
to buyer inquiries.
• Lead Follow Up Systems that alert our buyer every me a new property is listed for sale that
meets their search criteria.
• Repeat buyers and referals. A large proporon of the buyer business that comes into our
office is from past clients and sphere of influence.
SELLER’S BENEFITS
• Our lead response and conversion program
brings a mass of qualified buyers into our family
of clients.
• We have expert lead coordinators who are in constant contact
with acve buyers to show them the lisngs that match their criteria.
• This service builds buyer loyalty, giving us a strong number
of serious buyers to bring through your home.

STEP #3
Cooperaon With Other Agents
Target Agents in Your
Marketplace to Increase the Flow of Buyers to Your
Property.
There are 3 types of buyers in any market. The first group are “Local buyers” searching
neighborhoods, the internet, and local magazines. Next, there are “Out of town buyers”
that typically search the internet for properes. Finally, there are “Buyers under the
influence of other agents”. To reach these buyers, you must have a system for a racng
other agents.
We know the importance of working with other agents in our marketplace and we have
a plan that leverages the largest amount of cooperang agents to sell your property.
There's a common misconcepon among property sellers that you need to work with
a local or neighborhood specific agent in order to get your property sold. The fact of the
ma er is that 70% of properes are sold by co-op agents. This means that you have a less
than 30% chance that your agent is going to a ract the buyer for your property.
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Client Tesmonial
Abe was easy to deal with and kept us informed during the enre process. I would highly recommend Abe
to family and friends.
James Gwinn

Cooperaon With Other Agents
To increase showings from co-op agents, we target buyer specialists in our
market. This leads to increased showings from them, a higher profile for your lisng among
all buyer specialists and an expanded reach and exposure for your property.
We also make certain that co-op agents are paid a fair poron of the commission that is
negoated. This not only gets buyer specialists excited about your property, but also gets
them to “talk up” your property to potenal buyers. This posions your property in front of
the stronger agents in our marketplace.
Lastly, we occasionally offer monetary and other incenves to both co-op agents and
prospecve buyers when appropriate. This can increase the excitement about your property
by both pares. When inventory levels are high, addional incenves may be needed to gain
maximum exposure. Markeng directly to the populaon of buyers in the marketplace,
without focusing on the buyer specialists who work with these qualified buyers, can cost
you thousands in equity, and weeks or even months, on the market.
We have the right plan in place to a ract the highest amount of cooperang agents to view
your property.
Client Tesmonial
I had an awesome experience with selling my condo within a month of posng. Abe kept me informed of every
step of the way. Would recommend anyone to go with the Century 21. Thank you all.
Linda Deese
13

Seller’s Feedback Program
PROBLEM: Most agents put a sign in front of your property, place the property on the mulple
lisng services and then wait to see what happens. When nothing happens, the agent o en
mes just asks for a price reducon. Sellers are le feeling disappointed and don't understand
why their property has not sold.
SOLUTION: Our team constantly monitors the showings that take place on your property. We
follow up with each showing and determine 3 things. We first get feedback on how the buyer
and agent felt the property showed. Next, we get feedback on the list price.
Then, we report the details to you.
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Client Tesmonial
Abe Safa understood my needs while I was ill and when I had to go Europe, I didn't have to worry about
anything Abe had the house on the market and took care of whatever needed to be done. A week a er
returning the house was sold. Another agent contacted me about buying a new home, this agent did not
know the area and did not listen to what I was looking for. I needed a place to move to and called Abe Safa
francally. There was Abe, calming me down "don't worry we'll find you a home, I'll have a couple for you
to look at in the morning." Well, we found one and I'm moved in and Abe Safa is my hero.
Edith Daniel

15
Connuous Networking Systems
PROBLEM:
Agents have thousands of properes to scan through to find the right property for
the buyer they are working for.
SOLUTION:
We proacvely contact buyer agents in different companies and idenfy the
agents that are looking for properes like yours.
Client Tesmonial
I close on my new house on Monday and Abe is is an awesome realtor! I strongly suggest
using him if you want someone who will get creave and get you the best deal possible!
Gary Henderson

Negoaon and Execuon
To Provide the Highest Level of Service our Team Consists of:
• Market Research Team that ulizes the appropriate tools to look at all the crical data and
trend analysis above and beyond what can be found in the MLS to ensure the right price is
idenfied for your property.
• Markeng Team that excels in managing your lisng with true professionalism. This team is
comprised of a lisng and markeng coordinator with the essenal lead and showing
management systems. Constant communicaon and feedback with our clients is the
hallmark of this posion.
• Closing Team to help make closing effortless. Throughout the closing process we have
systems in place to manage all pares in the transacon and ensure all acvies are
completed as required by the contract.
No truly successful company on the planet has one person doing everything and that includes
the top performing real estate companies naonwide. We use proven systems to exceed your
expectaons at every turn.
“Ge ng the most amount of money is not something that is le to chance. It is the result of
proven, tested and measured strategies that we can offer you.”
Client Tesmonial
Won't be disappointed. Handled details swi ly. Respected my wishes. Very sasfied. This
Important
is a high end
Statistic
community
with execuve homes in an area with rapid building going on and much compeon from new homes. Abe was
Century 21 THG & Barefoot Realty sell
able to represent the unique characteriscs of the gated community and the advantages of living here.
over 1300 transactions per year.
More than any other office along the Barbara Grand Landrum Strand. 17

Abe Safa
Century 21 The Harrelson Group
Direct Cell Number 843-360-2145
E-mail: c21safa@gmail.com
h p://www.abesafarealestate.com
h ps://www.facebook.com/c21safa
h p://www.c21theharrelsongroup.com
Our marketing plan is provided by request, meaning that it has been sent only to those who have specifically requested to receive it.
In the event you receive this plan by mistake, please contact our office at 843-903-3550. We will arrange to have it picked up immediately.
Reproduction of this marketing plan, in whole or in part, in any format, is strictly prohibited without written permission.
This Marketing Plan is not intended as a solicitation if your property is currently listed for sale with a different real estate broker.