AS Marketing Plan

Recommendations

Info

STEP #1 Market Overview & Consultaon Review the big picture and then zoom into the CMA. The technology that is used in the real estate industry today is extremely current and effecve in helping buyers and sellers navigate the overall real estate landscape. However, the same thing can't be said about the strategies tradionally employed to help you determine the best price at which to sell your property. You see, the same protocol for pricing that has been used for years - a Comparave Market Analysis (CMA) - is sll used today...and using it “by itself” is dilung the sellers' ability to maximize the sales price of their property. Potenally cosng the seller thousands of dollars in the process. The inherent problem with a CMA is that it only takes into consideraon the sale of a small sampling of properes in your compeve range, without considering the reason why those properes may or may not have sold at a specific price. The condion of the property, loss of job, dated interior, low curb appeal, staging, foreclosure, short sale, etc can all create a false sense of value. 4 Client Tesmonial Abe has been great, very understanding, always ready to answer all quesons that I had, very paent, can't say enough about him . He is the best it has been a pleasure working with him. Linda Lee Carner
Market Overview & Consultaon What does that mean? If the agent is only using the CMA to determine how you are going to price your property, they could be using properes that sold for much less than a property like yours. Since the agent picks the comparable properes this could skew the market data significantly, causing you to lose valuable equity. The approach we use to help you determine list price is different. We first review the housing market from a naonal perspecve. We review interest rates, availability of financing, and overall inventory. Next, we review the overall local market. We carefully review the overall demand in each price range and determine if buyer demand is trending up or down. Finally, we review the properes that are similar to your property. This wholisc approach ensures that an accurate price is established for your property. Client Tesmonial Abe is very knowledgeable about local market and issues with selling a rental property, while occupied. In about 2 months me between lisng and selling, the property was shown more than a dozen mes. When the last offer came, Abe told me over the phone that "This is a serious offer and it is going to sell." Vithaldas H. Patel 5
Page 2: From the Desk of Abe Safa Dear Prop
Page 7 and 8: Creang Massive Exposure What we kno
Page 10 and 11: 10 Quality Lead Conversion Convert
Page 12 and 13: STEP #3 Cooperaon With Other Agents
Page 14 and 15: Seller’s Feedback Program PROBLEM
Page 17 and 18: Negoaon and Execuon To Provide the

AS Marketing Plan

Create successful ePaper yourself

Delete template?

Save as template?