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JB Life January 2017

Volume 5 (January 2017) of JB Life, a publication of the Jeollabuk-do Center for International Affairs. Enjoy!

Volume 5 (January 2017) of JB Life, a publication of the Jeollabuk-do Center for International Affairs. Enjoy!

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GLOBAL FOOD<br />

left the country for about 12 years, and when<br />

I came back, people are all about killing<br />

“I your tongue with hotness! It’s all about crazy<br />

spice. Crazy tteokbokki, crazy buldakbokkumyeon.<br />

It’s a trend. Then they expect that from Mexican food.<br />

Mexican food isn’t about that - it’s about flavor.”<br />

This is one of the many opinions offered up by Julie<br />

Chu, a former student of Johnson and Wales in Miami,<br />

who spent the last 10 years living and working in World<br />

Class resorts such as Fisher Island and The Mandarin<br />

Oriental in Florida and Washington. Cooking for the<br />

likes of Michelle Obama, Robert DeNiro, and Steven<br />

Spielberg, Julie clearly loved her stay in the U.S but<br />

knew it was time to return to her hometown of Jeonju.<br />

20<br />

By DEAN CRAWFORD<br />

Jeonbuk <strong>Life</strong> Contributing Writer<br />

In doing so, she brought with her a desire to produce not<br />

only great food, but a change in the perception of who<br />

cooks it.<br />

“If you are a man, you are a yosengnam (sexy man<br />

that cooks food), but if you’re a woman who cooks, you<br />

are a jubang imo [kitchen aunt]. I’m pretty educated, I<br />

have a professional background, I take pride in knowing<br />

a lot about cuisine, but what happens is people think<br />

“Oh, she’s female, maybe she just works and cleans in<br />

the kitchen.” No I’m sorry, I’m the chef, I’m the owner,<br />

I create my own recipes, and I want to change your mind<br />

that a woman can be a great chef as well.”<br />

She backs up this statement by painstakingly focusing<br />

on her food. Popular dishes such as the carnitas and<br />

enchiladas are braised for hours while the sauce is reduced,<br />

the meat shredded and the process started again<br />

to create dishes that are full of flavor with a lovely after<br />

taste. This shouldn’t come as a surprise as Julie says she<br />

wants her food to hit you like “a punch in your face!”<br />

She wants her flavors bold, but also authentic.<br />

“The Koreans might say, ‘Hey it’s not spicy enough. I<br />

thought this was Mexican food? I want it flaming hot!’<br />

I’m thinking to myself, “Mexican food is not as spicy<br />

as you think, it’s all about the flavor.” Hotness is not a<br />

flavour. It’s the cumin, the oregano, cilantro, chili powder<br />

- it’s not just jalapeños. Hot is a feeling, so you have<br />

to be really careful because it will cover all the delicate<br />

flavors of your food. My carnitas taco probably has 20-<br />

30 ingredients that the majority of people wouldn’t be<br />

able to tell - but I will know!”<br />

But Julie doesn’t stop there. She is a perfectionist who<br />

focuses on every aspect of her food, not just the flavor<br />

profiles. “I wouldn’t say it’s a science, but I also put a lot<br />

of thought into my textures. So I will put pickled onions<br />

in my pork carnitas, which not only gives color and flavor,<br />

but adds texture. The carnitas are soft and fall apart,<br />

so what happens is I put pickled onions in there, which<br />

is different from pico de gallo because tomato can be<br />

mushy as well. That’s why I put corn salsa in there also,<br />

because it pops. Then, with pickled onions on top, it’s<br />

crunchy. So I put a lot a lot of thought into the balance<br />

of the flavor and texture.”<br />

Briefing her designers to provide a “modern vintage”<br />

feel, the restaurant is chic, yet the long bar is adorned<br />

with traditional Mexican colors in the form of peppers<br />

and bottles. I particularly liked that the bar looks onto<br />

the kitchen, so I could watch the chefs at work whilst enjoying<br />

a cocktail. And judging by her sumptuous food,<br />

I have no doubt Tacocina will have the culinary impact<br />

on the city that Julie desires. I urge you to give her place<br />

a try. It’s not only Julie’s food that will make a big impression,<br />

but also the venue itself, which she sees as an<br />

extension of her own personality.<br />

“What I’m trying to do is make good old Mexican<br />

food that I used to eat all the time, but with good ingredients<br />

with a lot of touches from a real chef. I want<br />

people to think it’s a fun place to be. Come over and feel<br />

at home. Come and hang out. Koreans and foreigners - I<br />

just want people to mingle. Mi casa es su casa!”<br />

Julie’s new home is open 7 days a week from 12pm<br />

to 1am.<br />

BOTTOM LEFT: Julie (right) and her staff perfect<br />

flavors in the Tacocina kitchen. ABOVE: Tacocina’s<br />

enchilada. BELOW: Tacos, an essential order.<br />

[Photos by DEAN CRAWFORD]<br />

Jeonbuk <strong>Life</strong> 21

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