JB Life January 2017
Volume 5 (January 2017) of JB Life, a publication of the Jeollabuk-do Center for International Affairs. Enjoy!
Volume 5 (January 2017) of JB Life, a publication of the Jeollabuk-do Center for International Affairs. Enjoy!
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GLOBAL FOOD<br />
left the country for about 12 years, and when<br />
I came back, people are all about killing<br />
“I your tongue with hotness! It’s all about crazy<br />
spice. Crazy tteokbokki, crazy buldakbokkumyeon.<br />
It’s a trend. Then they expect that from Mexican food.<br />
Mexican food isn’t about that - it’s about flavor.”<br />
This is one of the many opinions offered up by Julie<br />
Chu, a former student of Johnson and Wales in Miami,<br />
who spent the last 10 years living and working in World<br />
Class resorts such as Fisher Island and The Mandarin<br />
Oriental in Florida and Washington. Cooking for the<br />
likes of Michelle Obama, Robert DeNiro, and Steven<br />
Spielberg, Julie clearly loved her stay in the U.S but<br />
knew it was time to return to her hometown of Jeonju.<br />
20<br />
By DEAN CRAWFORD<br />
Jeonbuk <strong>Life</strong> Contributing Writer<br />
In doing so, she brought with her a desire to produce not<br />
only great food, but a change in the perception of who<br />
cooks it.<br />
“If you are a man, you are a yosengnam (sexy man<br />
that cooks food), but if you’re a woman who cooks, you<br />
are a jubang imo [kitchen aunt]. I’m pretty educated, I<br />
have a professional background, I take pride in knowing<br />
a lot about cuisine, but what happens is people think<br />
“Oh, she’s female, maybe she just works and cleans in<br />
the kitchen.” No I’m sorry, I’m the chef, I’m the owner,<br />
I create my own recipes, and I want to change your mind<br />
that a woman can be a great chef as well.”<br />
She backs up this statement by painstakingly focusing<br />
on her food. Popular dishes such as the carnitas and<br />
enchiladas are braised for hours while the sauce is reduced,<br />
the meat shredded and the process started again<br />
to create dishes that are full of flavor with a lovely after<br />
taste. This shouldn’t come as a surprise as Julie says she<br />
wants her food to hit you like “a punch in your face!”<br />
She wants her flavors bold, but also authentic.<br />
“The Koreans might say, ‘Hey it’s not spicy enough. I<br />
thought this was Mexican food? I want it flaming hot!’<br />
I’m thinking to myself, “Mexican food is not as spicy<br />
as you think, it’s all about the flavor.” Hotness is not a<br />
flavour. It’s the cumin, the oregano, cilantro, chili powder<br />
- it’s not just jalapeños. Hot is a feeling, so you have<br />
to be really careful because it will cover all the delicate<br />
flavors of your food. My carnitas taco probably has 20-<br />
30 ingredients that the majority of people wouldn’t be<br />
able to tell - but I will know!”<br />
But Julie doesn’t stop there. She is a perfectionist who<br />
focuses on every aspect of her food, not just the flavor<br />
profiles. “I wouldn’t say it’s a science, but I also put a lot<br />
of thought into my textures. So I will put pickled onions<br />
in my pork carnitas, which not only gives color and flavor,<br />
but adds texture. The carnitas are soft and fall apart,<br />
so what happens is I put pickled onions in there, which<br />
is different from pico de gallo because tomato can be<br />
mushy as well. That’s why I put corn salsa in there also,<br />
because it pops. Then, with pickled onions on top, it’s<br />
crunchy. So I put a lot a lot of thought into the balance<br />
of the flavor and texture.”<br />
Briefing her designers to provide a “modern vintage”<br />
feel, the restaurant is chic, yet the long bar is adorned<br />
with traditional Mexican colors in the form of peppers<br />
and bottles. I particularly liked that the bar looks onto<br />
the kitchen, so I could watch the chefs at work whilst enjoying<br />
a cocktail. And judging by her sumptuous food,<br />
I have no doubt Tacocina will have the culinary impact<br />
on the city that Julie desires. I urge you to give her place<br />
a try. It’s not only Julie’s food that will make a big impression,<br />
but also the venue itself, which she sees as an<br />
extension of her own personality.<br />
“What I’m trying to do is make good old Mexican<br />
food that I used to eat all the time, but with good ingredients<br />
with a lot of touches from a real chef. I want<br />
people to think it’s a fun place to be. Come over and feel<br />
at home. Come and hang out. Koreans and foreigners - I<br />
just want people to mingle. Mi casa es su casa!”<br />
Julie’s new home is open 7 days a week from 12pm<br />
to 1am.<br />
BOTTOM LEFT: Julie (right) and her staff perfect<br />
flavors in the Tacocina kitchen. ABOVE: Tacocina’s<br />
enchilada. BELOW: Tacos, an essential order.<br />
[Photos by DEAN CRAWFORD]<br />
Jeonbuk <strong>Life</strong> 21