07-Kaidi-Reedi-Neuromarketing
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Testing of anti-alcohol campaigns (Estonia, 2012)<br />
TESTED MATERIAL<br />
SAMPLE<br />
Antialko AD<br />
„Terviseks“<br />
TVC (50’’)<br />
Antialko AD<br />
„Neuron“<br />
TVC (25’’)<br />
NUMBER OF PARTICIPANTS: 44<br />
TARGET GROUP:<br />
GENDER:<br />
• 50% female<br />
• 50% male<br />
AGE:<br />
• 50 % 18-35 y.o<br />
• 50% 36-60 y.o<br />
DATA PROCESSING ALGORITHM<br />
Tallinn<br />
April 2012<br />
<strong>Neuromarketing</strong><br />
© TNS<br />
17
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