07-Kaidi-Reedi-Neuromarketing
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ACTIVATION RELEVANCE<br />
General results<br />
RELEVANCE (EEG), ACTIVATION (GSR) & ATTENTION (ET)<br />
Social 30’’ TOTAL SAMPLE, n=66<br />
POS<br />
1<br />
0.5<br />
0<br />
-0.5<br />
-1<br />
NEG<br />
HIGH 25<br />
20<br />
15<br />
10<br />
5<br />
LOW<br />
0<br />
0 5 10 15 20 25 30<br />
TOTAL SAMPLE<br />
BENCH.REF.<br />
RELEVANCE 2<br />
ACTIVATION 7,2<br />
positive<br />
neutral<br />
negative<br />
<strong>Neuromarketing</strong><br />
© TNS<br />
21
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