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07-Kaidi-Reedi-Neuromarketing

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Behavioral experiment:<br />

herd behaviour<br />

Inevitably, the environment around us<br />

influences our behaviour.<br />

In particular, we take notice of how<br />

others around us behave and/or<br />

had behaved before us.<br />

The mere presence of graffiti<br />

doubles the number of people<br />

littering.<br />

Keizer et al "The spreading of disorder."<br />

Science (2008)<br />

<strong>Neuromarketing</strong><br />

© TNS<br />

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