Integrating Magento Store with SugarCRM

support@biztechconsultancy.com 

How to Integrate Your Magento Store 

with SugarCRM 

Magento is an open source ecommerce platform with matchless flexibility. 

Magento is preferred largely because of the features it has on offer including 

powerful marketing and SEO tools. Clearly, Magento is one of the best 

ecommerce platforms chosen by store owners around the globe. Sugar-CRM on 

the other hand is one of the most ideal CRM solutions that offer robust CRM 

features for a reasonable price. 

Undeniably, your e-commerce platform and your CRM software are two of the 

most important elements of your store. And integrating the best of both can 

help you manage your business much better. 

https://store.biztechconsultancy.com


Why Integrate Magento and SugarCRM? 

Let’s first understand why integrating Magento with SugarCRM is a good idea. 

● Integrating Magento and SugarCRM allows your accounting and sales 

team to sync all the data of your business, customer, and orders from 

your Magento system into your SugarCRM system. 

● You don’t have to keep duplicate entries for orders and customers. 

● It helps in improving your functional efficiencies through 

SugarCRM/Magento. 

● You can process customer orders and their status within SugarCRM as it is 

integrated with Magento. 

How To Integrate Magento and SugarCRM 

You can easily integrate Magento with SugarCRM using Biztech’s proprietary 

Magento SugarCRM integration solution. Our solution is a two way process. You 

can integrate data from SugarCRM to Magento and vice versa. 

To make this integration possible we have developed: 

● A custom Magento extension to use in the integration process. You can 

use all default modules of Magento here. 

● A custom SugarCRM plugin which is to be installed in your SugarCRM 

copy. Select custom modules like for the Category, order, product, and 

default module for customers. 

● We have also developed a developed PHP based integration Gateway to 

run on our server. It does the job of receiving data from 

SugarCRM/Magento and passes it on to the other system. When the 

integration starts, transfer data from SugarCRM to Magento and Magento 

to SugarCRM. It uses a central DB and stores data temporarily, in case the 

system gets down. 

Using our integration solution you can You can link the following modules. 



You can also integrate extra modules if required using our customization 

services. 

Biztech’s Integration Gateway 

Our Gateway has a modern and user friendly interface which gives up to date 

information on what data has synced between both the systems. Some of 

important elements of our Gateway are: 

Dashboard 

After logging in to the integration gateway, the admin can access the dashboard. 

The dashboard shows interactive charts and tabs for ease of access to admin. 

You can access synced logs and synced issues from the menu bar for better 

support. 



Customer Module 

Integrate the complete portfolio of your customer with their specific account 

details in SugarCRM. The user can view the customer profile with synced details 

here. All activity in Magento gets directly reflected in SugarCRM, like first name, 

last name, email, billing address, shipping address, etc. in syncing process. 



Category Module 

Category module offers a complete overview of product categories. You can use 

customized modules in SugarCRM for categories. 



Product Module 

The product module offers a complete overview of the accounting/sales and 

inventory details of any product of any specific customer. You can use 

customized module of SugarCRM with basic details like SKU, name, type, 

description, price, etc, in the syncing process. You can use various types of 

products in the syncing process. 



Sales Module 

It provides a complete picture of sales and order status details. It reflects 

customer name, product details, addresses, payment method, order amount 

etc. You can use customized module in SugarCRM for Order and Order lines. If 

product of Order Line exists in CRM, then Order Line will be synced. For Order 

Module, you can use basic details like Order No. Customer, Customer Address, 

Shipping Description, Payment Method, Items, rate, Qty, Amount, Grand Total 

etc. in syncing process. 

To Conclude 

Magento-SugarCRM integration not only helps in ease of management but also 

generate leads and conversion in SugarCRM by keeping a check on buyer actions 

on Magento based ecommerce store. It helps in understanding customer 

behavior by analyzing vital data related to popular searches by the customers, 

most viewed products, best selling products, and other customer insights. It also 

assists you in targeting potential customers for email marketing and other 

promotional activities. 



With Biztech’s Integration Solution all this becomes as easy as handling a few 

settings. To know more about this solution visit the product page. 

Reference : 

● https://store.biztechconsultancy.com/ 

● https://store.biztechconsultancy.com/magento-sugarcrm-integration.htm 

● https://store.biztechconsultancy.com/magento-quickbooks-integration.htm 

● https://store.biztechconsultancy.com/magento-suitecrm-integration.htm 

● https://store.biztechconsultancy.com/magento-odoo-integration.htm 

● https://store.biztechconsultancy.com/magento-suitecrm-integration.htm

Integrating Magento Store with SugarCRM

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