The Partner Channel Magazine Winter 2017

As mentioned in the enviable list above, Dynasource is the only external to Microsoft entity that is integrated into
Microsoft’s certification database. On top of that, Dynasource uses a standardized way of listing resources’ skills,
making your search for a consultant a more apples-to-apples examination rather than ciphering how skills and
competencies might rank across candidates.
BUILDING UP CONTENT
“A marketplace is all or nothing, and you’re just as good as a marketplace as the volume of what you have,” says
Richard. “We talked to the people behind Netflix, Spotify, and Amazon – people who know everything about
marketplaces – when we were going through our funding process, and the key for each of them is volume.”
Richard continues, “In talking to Spotify, it took a long time for them to get serious artists involved. Now they
have almost every song. We had nobody when we started and then a couple hundred and now 10,000. If you do a
search, you may find somebody now in Fargo as opposed to Chile.”
“Those companies have their marketplaces secured, and we want to claim the category of sourcing professionals
for the IT industry,” says Richard. “If we dream bigger, we leave the word IT out, and we claim the category of
sourcing professionals. We need a lot of money to make that happen, and the good news is that we’re raising a lot.
We also need commitment, and the good news is that Microsoft realizes that Partners need to work together to
speed up deployment and implementation.”
Currently, and for the near future, Dynasource is a free service to Partners, for both resource listing and utilization.
“We don’t want to be part of the transaction between Partners,” says Tim. “We’re the enabler. We believe in
building up content and the quality of the database and that in the end, the monetization will be easy as Partners
will see the value.”
“A marketplace is all or nothing, and
you’re just as good as a marketplace
as the volume of what you have,”
says Richard.
EITHER YOU’LL BE OUT OF THE GAME OR YOU’LL BE PART OF THE
CHANGE
According to Richard, the question that Partners should be asking themselves is how long they can survive
without sharing resources with other Partners.
“We’re in a time of enormous change and opportunity, seeing the success of changing business models and how
that changes industries when something is disrupted,” says Richard. “Bottom line: Either you’ll be out of the game,
or you’ll be part of the change.”
When Richard spoke with larger Partners two years ago, they loved the idea but did not like the idea of sending
their employees to competitors.
Tim adds, “It’s a mental status. It’s pretty scary to loan your car or house to somebody you don’t know yet (using
the examples of Quora and Airbnb), and that’s the same for a Partner. It’s scary to loan your employees to somebody
you don’t know yet.”
That thought process has come around in the last two years, largely driven by Microsoft and their commitment
to Dynasource as a platform and Partner-to-Partner initiative.
“We’re a search engine and a matchmaking engine, letting supply and demand find each other,” says Richard. “We
are the Airbnb for professional services, so don’t wait. Sign up for free at dynasource.com.”
28 WINTER 2017 | THEPARTNERCHANNEL.COM