The Partner Channel Magazine Winter 2017
The more things change, the more things stay the same. Now that we've had a few months after the Dynamics 365 product launch, this issue takes a look at this concept in a variety of ways; Whether that's how you treat customers or implement tried and true best practices in marketing.
The more things change, the more things stay the same. Now that we've had a few months after the Dynamics 365 product launch, this issue takes a look at this concept in a variety of ways; Whether that's how you treat customers or implement tried and true best practices in marketing.
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INTRODUCING<br />
Class of<br />
2016<br />
<strong>2017</strong><br />
Once again, marketers excel into genius! <strong>The</strong>se professionals from the<br />
Microsoft Dynamics <strong>Partner</strong> community are taking on nine months of<br />
learning, networking, and professional development with <strong>The</strong> Genius<br />
Series. Meet each student and see what they’re already taking away<br />
from the sessions…<br />
What do you think of <strong>The</strong> Genius Series so far?<br />
“<strong>The</strong> Genius Series has provided me with the fundamentals necessary to<br />
excel as a marketer in the <strong>Partner</strong> ecosystem. We are given the opportunity to<br />
hear from marketing leaders each month that cover engaging topics such as<br />
nurture marketing and killer marketing plan tactics. Our speakers continue<br />
to provide useful content and have provided exceptional feedback in helping<br />
me to create a successful <strong>Partner</strong> roadmap for my organization.”<br />
BRITTANY SHELLEY<br />
<strong>Partner</strong> Marketing<br />
Coordinator at AvidXchange<br />
Who do you consider a genius, and what would you discuss<br />
with him/her?<br />
“Without a question, Mary Wells Lawrence! She was one of the most<br />
influential women in advertising, transforming the industry and laying the<br />
path for powerful women in a male-dominated industry. I’d love to hear her<br />
story, how she thinks advertising has changed today, and what she classifies<br />
as her aha! moment.”<br />
What do you think of <strong>The</strong> Genius Series so far?<br />
“<strong>The</strong> Genius Series provides high-quality content that is always relevant<br />
and timely to my positon. I find value in each session and am able to put the<br />
information to use right away. <strong>The</strong> speakers are always knowledgeable and<br />
provide industry-specific examples that are applicable to my target market. I<br />
would recommend the program to any marketer in the ERP space looking to<br />
increase their knowledge or simply to gain fresh ideas from industry leaders.”<br />
HANNAH HORNING<br />
<strong>Partner</strong> Marketing<br />
Coordinator at AvidXchange<br />
Who do you consider a genius, and what would you discuss<br />
with him/her?<br />
“Dr. Ramachandran is a neuroscientist and M.D. who is doing some of<br />
the most important work in psychological science and the medical field. <strong>The</strong><br />
brain is one of the most powerful tools, and we virtually know nothing about<br />
it. I would love to sit down with him and discuss the cases he’s studied over<br />
the years.”<br />
46 WINTER <strong>2017</strong> | THEPARTNERCHANNEL.COM
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