Vega Octant | Semester 2 2016

BRAND CHALLANGES
A word from Shevon Lurie
Summing up Semester 2
Our team of Navigators have once again shone this year and I am
particularly proud of our brand gurus, Dr Carla Enslin (Vega Co-
As the end of the year nears its time to reflect on 2016 – a bustling year
Founder) and Thys de Beer (Senior Brand Strategy Navigator), whose
at Vega speckled with many outstanding achievements and highlights.
published strategic model to Meaningful Brand Building was presented
at 3 international conferences this year in Mauritius, Nepal and the
One of the special moments for me this year was the recent opening
Netherlands.
of Africa’s largest children hospital, the Nelson Mandela Children’s
8 Loerie Awards
12 Pendoring Awards 18 Navigator News
Hospital. The Vega IIE students, that have subsequently graduated,
designed the logo including the friendly characters that are used
Our alumni continue to amaze us as they make a meaningful difference
in industry and we have actively sought to reconnect and engage with
throughout the hospital to create a warm and welcoming environment
our graduates via the introduction of Trailblazer breakfasts. These
for the young patients. The original team was fortunate enough to
informal sessions, referred to as Pods, are a way to reconnect with IIE
have met Mandela and worked with the NMCH Trust over the years in
Vega graduates. The core objective of these Pods is to celebrate, share
seeing their executions come to fruition. Providing our students with
and fuel achievements within and between our Trailblazer Pods and to
the opportunity to work on real life brand challenges is integral to the
drive collaboration on projects that will have a social impact.
training at Vega and students clamber to partake in these experiential
learning opportunities.
I am pleased to share that our landmark Bordeaux campus is in the
midst of a significant resurgence. We have focussed the renovation on
Vega students delivered an outstanding performance on the local
reconfiguring and enhancing studios and lecture venues; upgrading the
awards scene, winning Loeries, Pendorings and Golden Muses.
library and canteen; transforming the auditorium and sound studio;
Students engaged in our biggest cycle of Brand Challenges to date, with
creating additional breakaway work stations and including more playful
100 multidisciplinary student teams across our 4 campuses working on
elements and lastly creating a more impactful and functional central
40 real-life client briefs over 4 weeks delivering innovative solutions for
quad area. We look forward to sharing our inspiring spaces with you in
23Bordeaux Campus Renovation
24 Cape Town Launches Interior Design 26 Image Evening
clients such as ABSA, Castrol, Cliff Central, The Foschini Group, Cipla,
TEDX, Rage Festival and South Africa Day.
2017!
Happy holidays and rest up for a cracking 2017!
On the international front we have embarked on our second international
student exchange programme with the University of Art and Design
Offenbach in Germany and will be sending a second group of graduates
to Fontys Academy of Creative Industries in Holland next year. We also
embarked on our inaugural lecturer exchange programme, with one of
our Cape Town Navigators spending a few weeks at Fontys. Our internal
partnerships and collaborations continue to be a key priority for 2017.
Shevon Lurie
Managing Director
27 Showcase
33Vega 2 in Offenbach
76Magic 37 for Trailblazing
JHB campus
3