Vega Octant | Semester 2 2016

THE OCTANT
Twenty Sixteen, Semester Two

BRAND CHALLANGES
A word from Shevon Lurie
Summing up Semester 2
Our team of Navigators have once again shone this year and I am
particularly proud of our brand gurus, Dr Carla Enslin (Vega Co-
As the end of the year nears its time to reflect on 2016 – a bustling year
Founder) and Thys de Beer (Senior Brand Strategy Navigator), whose
at Vega speckled with many outstanding achievements and highlights.
published strategic model to Meaningful Brand Building was presented
at 3 international conferences this year in Mauritius, Nepal and the
One of the special moments for me this year was the recent opening
Netherlands.
of Africa’s largest children hospital, the Nelson Mandela Children’s
8 Loerie Awards
12 Pendoring Awards 18 Navigator News
Hospital. The Vega IIE students, that have subsequently graduated,
designed the logo including the friendly characters that are used
Our alumni continue to amaze us as they make a meaningful difference
in industry and we have actively sought to reconnect and engage with
throughout the hospital to create a warm and welcoming environment
our graduates via the introduction of Trailblazer breakfasts. These
for the young patients. The original team was fortunate enough to
informal sessions, referred to as Pods, are a way to reconnect with IIE
have met Mandela and worked with the NMCH Trust over the years in
Vega graduates. The core objective of these Pods is to celebrate, share
seeing their executions come to fruition. Providing our students with
and fuel achievements within and between our Trailblazer Pods and to
the opportunity to work on real life brand challenges is integral to the
drive collaboration on projects that will have a social impact.
training at Vega and students clamber to partake in these experiential
learning opportunities.
I am pleased to share that our landmark Bordeaux campus is in the
midst of a significant resurgence. We have focussed the renovation on
Vega students delivered an outstanding performance on the local
reconfiguring and enhancing studios and lecture venues; upgrading the
awards scene, winning Loeries, Pendorings and Golden Muses.
library and canteen; transforming the auditorium and sound studio;
Students engaged in our biggest cycle of Brand Challenges to date, with
creating additional breakaway work stations and including more playful
100 multidisciplinary student teams across our 4 campuses working on
elements and lastly creating a more impactful and functional central
40 real-life client briefs over 4 weeks delivering innovative solutions for
quad area. We look forward to sharing our inspiring spaces with you in
23Bordeaux Campus Renovation
24 Cape Town Launches Interior Design 26 Image Evening
clients such as ABSA, Castrol, Cliff Central, The Foschini Group, Cipla,
TEDX, Rage Festival and South Africa Day.
2017!
Happy holidays and rest up for a cracking 2017!
On the international front we have embarked on our second international
student exchange programme with the University of Art and Design
Offenbach in Germany and will be sending a second group of graduates
to Fontys Academy of Creative Industries in Holland next year. We also
embarked on our inaugural lecturer exchange programme, with one of
our Cape Town Navigators spending a few weeks at Fontys. Our internal
partnerships and collaborations continue to be a key priority for 2017.
Shevon Lurie
Managing Director
27 Showcase
33Vega 2 in Offenbach
76Magic 37 for Trailblazing
JHB campus
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About Vega
Vega School, an educational brand of The Independent Institute of Education (The IIE), was formed in 1999 in anticipation of the shift in the global
paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and business. With the reconfiguration
of traditional platforms and the emergence of new ones, it is the art, craft and science of branding that has become the universal language of the
marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more than letters and logos but powerful cultural forces shaping
the world, as we know it.
Simultaneously with this seismic shift in the industry landscape arose an urgent need to educate South Africa’s most talented young minds in
preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding being the DNA of Vega, the
school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the conceptual, strategic and practical skill-sets
required to rise to the challenges of the future.
The World Economic Forum in 2016 revealed the findings of its study, entitled The Ten Skills You Need to Thrive in the Fourth Industrial Revolution.
The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones upon which Vega is built.
Vega News
4 5

VEGA NEWS
VEGA NEWS
NEW VEGA DIGITAL CAMPAIGN
Vega School launched a new ad campaign, aimed at 2017
students. The campaign calls for students to shape their future
and to actively consider what role they can play in South African
society, in a time governed by change.
stands responsible for every decision and action it takes. We
believe in creativity and its power to impact what people think
and feel. We are committed to graduating individuals that meet
challenges with original solutions,” added Lurie.
The campaign comes at year-end, when potential students are
considering their choices for the upcoming year, and aims to
show them how Vega can help them “Find Their Purpose” and
create true value in society and, in turn, people’s lives.
At the core of the campaign is a video featuring real Vega
students honouring the mindset of “Generation V” (the
current generation of Vega students, alumni, employees and
stakeholders) and which = taps into the internal “Generation
V” positioning developed by Vega. https://www.youtube.com/
watch?v=PyLVpVyAKpU&t=3s
Speaking about the campaign, Shevon Lurie, Managing Director
at Vega said: ”By branding it Generation V and articulating its
identity, Vega has strongly positioned itself as the only design,
brand and business school that truly understands the elusive
spirit of this generation. By coining the term Generation V,
we have furthermore created a powerful hook upon which to
hang the whole complex set of values, attitudes, beliefs and
behavioural patterns that define this generation.”
“Generation V is a mindset that combines the unique personality
of Vega with the traits of the youth that characterise ideal Vega
students. Vega believes that brands can have true meaning and
add value to how people live their lives. We believe an organisation
The campaign, which will run online and on social media, shows
a number of students talking about finding their purpose,
through finding a career and passion that suits them, finding a
place in the world, and playing a part in bettering it. In the video,
they talk about shaping their future, finding new solutions to old
problems and building a better tomorrow through 2020’s most
sought-after skills - complex problem solving, critical thinking
and creativity. These skills are among the most valued taught
within Vega’s walls.
Carla Enslin, Co-founder of Vega explained further: “Vega
believes that the only meaningful social, cultural and economic
exchange is that which adds value to the lives of all people.
The campaign (showcasing real Vega students) aims to inspire
our youth and communicate how finding purpose, paired with
creativity, passion, and the power of ideas, can truly reshape
South Africa’s future.”
“We are experiencing a time of real change and uncertainty, but
the new generation believes that they can take a stand and fight
the good fight. The role that we can play in society is so much
more than it was in the times of boomers and early millennials.
An idea has never been as powerful as it is today, and we believe
that the students of tomorrow really do have the power to
change the world,” concluded Lurie.
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VEGA NEWS
VEGA NEWS
The award-winning Vega School students are as follows:
VEGA STUDENTS WIN 7 LOERIES
AT DURBAN LOERIES® 2016
Seven teams of Vega School students won Silver and Bronze
Loeries during the 2016 Loeries® Creative Week held in
Durban. The seven winning teams were among 19 finalists
(both teams and individuals) from Vega School.
Nicky Stanley, Vega National Marketing Manager, says Vega is
delighted by the students’ accomplishments. “We are thrilled
that our hard-working and creative students from four different
campuses, who demonstrated such breadth of talent, were
awarded at this year’s Loeries. Winning seven awards is a
massive achievement, especially considering that this year had
a bumper number of entries.”
This year’s winners were of a particularly high standard. These
awards are the most prestigious and internationally recognised
standard of creative excellence in the brand communication
and advertising industry in Africa and the Middle East. The
prestigious Loeries awards conferred are the ultimate measure
of success and the benchmark for brand communication in
South Africa.
The various categories of the Loeries cover not only traditional
advertising, but each touch-point between the brand and the
consumer, including digital and interactive through to live
events, activations and sponsorships.
The winning students from Vega are studying towards The IIE
BA in Creative Brand Communication and The IIE’s Honours in
Strategic Brand Communication.
• From the Cape Town campus, students Guillaume de Villiers (Multimedia Design) and Zinhle Mbatha (Copywriting)
won Silver in the Student - Integrated Campaign category, with their ‘Do it for Danny’ campaign.
• In the Student - Radio Commercials category, Cape Town students Guillaume de Villiers (Multimedia Design),
Mogammat Kabir (KB) Jardine (Copywriting) and Simon Sall (Visual Communication) won Silver for their ‘Stand for
Something’ commercial.
• In the Student – Collateral Design category, Durban students Christopher Pitman (Copywriting) and Marc Neilson
(Visual Communication) won Silver for their campaign ‘The Rainbow Jazz Crate’.
• In the Student – Internet & Mobile Media category, Johannesburg students Helen Aadnesgaard (Copywriting), Shivari
Singh (Honours in Strategic Brand Communication) and Stefan Schmid (Multimedia Design) won Silver for their
campaign ‘Wastenot’.
• In the Student – Publication Design category, Durban student Courtney Weakley (Visual Communication) won Bronze
for her entry ‘Double Take Durban’.
• In the Student – Internet & Mobile category, Pretoria students Bernard Cloete (Multimedia Design), Dewet Cilliers
(Multimedia Design) and Julia Smith (Copywriting) won Bronze for their entry ‘Renegades’.
• In the Student – Internet & Mobile category, Johannesburg students Uraisha Naidoo (Copywriting) and Jason Walden
(Visual Communication) won Bronze for their campaign ‘Jack’.
• In addition to the above, the following Vega School students were finalists at this year’s Loeries® 2016: Caitlin Perrett,
Marjòrie Meijerink, Jason Rodgers, Demi Smith, Nella Addy, Melissa Jordaan, Junior Mokoma, Sasha Magua, James
Strauss, Veon Matthews, Brittany Robinson, Ali Bester, Anthony Browne and Jenna Busse.
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VEGA NEWS
TWO VEGA STUDENTS SCOOP ALL-AFRICA AWARD
On 6 November Vega School students Robyn Phillips and Azra Kazi received Golden
Muses at the PromaxBDA Africa Awards for their campaign: “Brave is Sexy’.
The PromaxBDA Africa Awards looks beyond creativity and
production value and focuses its attention on how successfully
objectives are met and how effectively the ‘message’ of the
entrants’ campaigns are communicated. Entries must have
been aired, broadcasted, published or released for the African
market, or commissioned by African based companies.
PromaxBDA is considered the leading global resource
for education, community, creative inspiration and career
development in the media and media marketing sectors.
The pair are both second-year Visual Communication students
at Vega. Phillips and Kazi were selected as the winners from
student entries across the African continent. In addition to
receiving the coveted award, the duo will also receive a onemonth
paid internship at T+W, a Johannesburg based movie
Production Company.
The ‘Brave is Sexy’ campaign is based on similar media
campaigns by Lovers Plus and We the Brave. Its basis is to
empower young people to take ownership of their sex lives and
be proud to practice safe sex.
Phillips and Kazi explain the rationale. “Research suggests that
many young students are embarrassed to go into a store to ask
for condoms. It seems safe sex remains an off-limits subject.
We wanted to take on a controversial subject and contribute to
breaking down what remains a taboo subject.”
In drawing inspiration from the two brands, they adapted from
We the Brave the concept of reversible packaging, which allows
one to remove a first layer and see what’s on the reverse side;
and from Lovers Plus, an NPO working in the area of sexual
health, the theme of safe sex.
VEGA NEWS
“The concept of reversible packaging has both a physical and a
metaphysical aspect: peeling back the top layer of packaging
reveals our bold message that it’s good to practice safe sex
and to become aware of what their HIV status is,” says Phillips.
In fact, the clever packaging asks whoever opens it to take a
pledge advocating safe sex.
Although the campaign was an academic assignment, both
women are keen on the messaging of the two brands that they
adopted, and intend to approach both companies to establish if
those brands could use their work. “We selected We the Brave
and Lovers Plus because we are passionate about what they
do. We would certainly like it if our work could be of some value
to them,” continues Kazi.
“We’re still stunned at the award. It is completely unexpected,
especially as we’re both still in our second year,” exclaims the
duo. Both say it has boosted their self-confidence. “Imagine
what we can do in our third year!” The one-month internship
with T+W will also enhance their careers, as they gain exposure
and will be able to show their work to the team working at one
of the leading agencies in the industry – while learning.
Kazi attributes their success to the unique learning model at
Vega. “I believe I wouldn’t have achieved this if it wasn’t for
Vega. Here, students are friends with lecturers; it is an intimate
environment and a very hands-on practical approach to creative
education.”
“You get a lot of personal attention compared to bigger
institutions. Everyone wants to be on campus – there’s so
much passion for the industry, and for what it can realise,”
concludes Phillips.
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With five Vega School students listed as finalists in the 2016
Pendoring Awards recently held at the Vodacom World in
Midrand, the Johannesburg campus roared in applause when
they took home two sought-after top Silver Awards.
The two Silver Awards presented to Vega School, were gladly
received by Gerhard Cronje, Helen Aadnesgaard and Cheri
Kustner in the Communication Design category for their
campaign ‘TP vir bome’. Marjorie Meijerink won her Silver in the
Integrated Campaign category for ‘Dis kak in die donker’.
The Pendoring Awards commenced in 1995 to put the spotlight
on the sharpest possible Afrikaans advertising, and has since
evolved into a comprehensive, truly South African advertising
festival where mother-tongue advertising takes centre stage.
VEGA
students
WIN TWO
silver
PENDORINGS
Cheri Kustner, Helen Aadnesgaard and Gerhard Cronje won a
silver pendoring in the Communication Design category for their
campaign ‘TP vir bome’.
The Vega School brief to the ‘TP vir bome’ team was to “revamp
an old South African brand”. The team selected a campaign on
environmental awareness that focused on the promotion of oneply
toilet paper over two-ply as a means of saving trees. “We
chose this theme as it was a particularly hard challenge. We
wanted to stretch ourselves and really test our abilities. One-ply
is not an easy sell,” chuckles Aadnesgaard.
“In the comfort of home, more privileged individuals would
not necessarily be open to the concept of using one-ply toilet
paper, so we selected a backdrop theme of the Oppikoppi music
festival, where most middle-class people would typically be
more accepting to the idea of roughing it and stepping out of
their comfort zone. Each strip of toilet paper is printed with a
different cartoon, which tells a story, block by block. It is fun,
and draws in the consumer,” adds Kustner, who was responsible
for the illustrations. The down-to-earth concept was translated
into Afrikaans by Cronje, who explains its beauty in these terms:
“The more you sh*t, the more you save paper!”
The concept was interesting, and the copy was strong, which
enabled people to get immersed in the storyline, continues
Kustner.
“The strength, and ultimately the reason I believe we won,
was that it was a long storyline that enabled us to develop the
idea while exhibiting our skills. The backdrop of Oppikoppi
was also one that all demographics could identify with,” says
Aadnesgaard. The team was delighted with their award, with
Cronje hailing it as “the greatest day of my life”.
VEGA NEWS
Marjorie Meijerink won her Silver in the Integrated Campaign
category for ‘Dis kak in die donker’.
Marjorie Meijerink’s Consol campaign was based on the idea
that lack of electricity holds back education in sub-Saharan
Africa. Her poster and billboard campaign targeted university
campuses in more affluent areas to create awareness among
undergraduates to not take their education for granted.
“Dis Kak in die Donker” is a campaign by Consol in partnership
with Education Africa that aims to create awareness about the
link between the lack of electricity and education. It does so by
putting the viewer in a position of needing a direct source of
light to read a message in full. The campaign’s call to action is
to help Consol and Education Africa to distribute solar jars to
children beyond the borders of South Africa, by either buying
a solar jar or by making a donation to the campaign,” explains
Meijerink.
“The executions are all based on the insight that you can’t read
or write without light. Each part of the campaign illustrates
this by means of light-reflective typography on the posters and
continue to next page
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VEGA NEWS
VEGA NEWS
billboards, or the brightness setting of a digital device. The lightreflective
typography only becomes visible once the viewer shines
a direct light on it, for example a camera flash on the poster or
billboard. This helps to illustrate the idea that education is impossible
without light.
“This campaign shows that Consol’s solar jar is the ideal solution
to provide a safe and direct source of light after dark, and proves
that the lack of electricity can no longer stand in a child’s way to be
educated,” explains Meijerink.
Aadnesgaard says that Vega teaches students to have a social
conscience in their work, and saving trees is something aligned with
the tertiary institution’s approach to creative thinking and advertising.
“For instance, after Vega I would ideally like to work for an NGO
like Amnesty International – and make a difference in the world,”
continues Aadnesgaard. Explaining the consistency with which
Vega students win international and local creative awards, Kustner
concludes: “Vega’s Navigators are really hands on. Throughout the
process I could call on them for pointers and assistance. They’re
always willing and available.”
Other finalists from Vega included Marvin Panda in the ‘Student – Radio Communication’ category; Koketjo Masebe in the ‘Student
– Print Communication’ category; and Saskia Sevenster and Bianka Wessels in the ‘Student – Communication Design’ category.
BRAND CHALLENGE VIDEO
The Vega vision of graduating a new breed of industry-ready To see a video of Brand Challenge in action, click on this link
iconoclasts is perhaps most fully realised in the famous Vega https://www.youtube.com/watch?v=8Acr24EMsfE. The video
Brand Challenge. This exciting annual event pits students was put together by Nella Addy (CBC Durban Class of 2015)
against the real world in order to give tangible substance to what during the 2016 Brand Challenges.
it means to be creatively strategic and strategically creative.
BA students from the creative disciplines of Copywriting,
Multimedia Design and Visual Communication, together
with the strategic students from BCom, BBA and Honours,
form bona fide advertising agencies / design studios / brand
consultancies to tackle real-life briefs from real-life clients over
a gruelling 5-week period. Student teams investigate complex,
zero-based brand scenarios from all angles to identify the key
issues facing the brand and to address these issues with the
development of brand strategies, campaign strategies and
creative communication.
And… while you’re on YouTube, some of you may be interested
to see this video, Vega Falling Backwards, about the origins of
After a series of internal presentations, student agencies deliver Vega and what we stand for. It was made way back, in about
fully-fledged campaign presentations to client.
2003! https://www.youtube.com/watch?v=gbjVfbT-vn0
Brand Challenge clients are always an astute blend of
commercial and NGO brands and have included, amongst
many others: Nelson Mandela Children’s Hospital; Reebok;
Tomy Takkies; Olmeca; Rage; The Foschini Group; Waltons;
Malibu; Vida e Caffè; Wild Aid; ABSA; Design Indaba; Women24;
The Sharks; Primi Piatti; Kick Racism; Future by Design;
Cipla; Martell; uShaka Marine World; Animal Action; Robsons
Breweries; Gangstar Clothing; Microsoft; Lorna Jane; Frank.
net; South Africa Day; Cafféluxe; Sexy Food; M&Ms; Castle Lite;
Zip Zap Circus School and The Daily Maverick.
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VEGA NEWS
VEGA NEWS
VEGA SOUTH AFRICA 15
SEMI-FINALISTS
FIFTEEN students from Vega School were
shortlisted for the prestigious global Adobe
Design Achievement Awards 2016.
The Adobe Awards is one of the top design
competitions on the planet: highly coveted,
fiercely contested and universally regarded
as one of the best platforms to launch the
careers of talented young designers.
The students, who are enrolled at the Independent Institute of
Education’s Vega campuses across the country, have made the
shortlist from a field of thousands of global entries representing
the world’s premier higher education art and design institutions.
They have shown, again, that South African creative genius (and
quest for excellence) more than hold their own g
The shortlisted students are: Stacy Barlow, Ali Bester, Jenna
Emilie Busse, Peyton Butler, Ryan Goutier, Keegan Harbour,
Lincoln Inc, Meera Karsan, Kirsten Lee, Zainab Mitha, Mario
Nobrega, Saskia Sevenster, Connor Smith, James Strauss and
Bianka Wessels.
“We heartily congratulate each of the Vega semi-finalists,” says
Shevon Lurie, Managing Director at Vega. “We are proud of
each of our students, and the passion they demonstrate for the
science and art of design excellence.
“Winning awards and achieving 15 semi-finalists in a contest of
this calibre is fantastic news, and a great achievement for each
of them. However, as wonderful, and satisfying, this may be, it is
re-affirming that our standards here in South Africa hold their
own against global standards of excellence.”
Dr Felicity Coughlan, Director of The Independent Institute
of Education, South Africa’s largest private higher education
provider, says it is no surprise that Vega continues to be regarded
as the industry leader for moulding top creatives.
“Vega is a shining example of The IIE and the approach its
brands take to academic excellence,” she says.
Now in its sixteenth year, the ADAA is open to student graphic
designers, photographers, illustrators, animators, digital
filmmakers, developers and computer artists from selected
higher education institutions. Competition is intense and last
year the judges reviewed more than 600 semi-finalists from 37
countries and 171 institutions to short-list only 42 finalists.
Entries (that need to have been created with the application
of Adobe products) are judged by a field of 11 of the world’s
top designers. There are but three criteria by which work is
evaluated: effectiveness in meeting a communication objective;
project originality; and creative excellence.
The prizes are significant: mentorship by global design
luminaries; detailed and constructive feedback on portfolios
of work; career boot camps; covetable internships, and an
unforgettable trip to San Diego to attend Adobe MAX 2016.
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NAVIGATOR NEWS
Greg Tregoning our much loved and respected Vega and DSSA Durban
Campus Navigator turned 60 and decided to take early retirement, or what
he prefers to refer to as a ‘time of reflection’:“Turning 60 is a pivotal time in
your life. Almost the last change you have to reflect and change direction.
Last time to start afresh and do something I always did as a hobby, painting
and bespoke furniture. To spend some quality time with family and see
where the journey takes me”.
Greg is one of the original co-founders who, alongside Gordon Cook and
Carla Enslin, took the Vega concept to ADvTECH in 1998. He has played a
pivotal role in building the brand over the last 18 years. Greg started out
at our original Sandton campus and moved to Durban, along with Naretha
in 2003, to find premises and establish the Imagination Labs and the Vega
Durban campus.
Navigator News
Central to Vega’s commitment to innovation in education is the concept of navigation. Vega takes its name from the star in the constellation
of Lyra, widely described as the most important star in the sky after the sun. Vega is the navigational star and Vega lecturers are navigators,
driven by the ethos of strategic guidance and creative direction as opposed to merely imparting information that is passively absorbed. ​
Vega Navigators who obtain an MA or PhD are duly rewarded with Vega funding towards a local or international conference or
event:
Graham Downing, Visual Communication Senior Navigator, attended the London Design Festival, an annual event, held to
celebrate and promote London as the design capital of the world and as the gateway to the international creative community.
Alex Sudheim, Senior Copywriting Navigator, Cape Town, attended the 2016 Design Indaba.
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NAVIGATOR NEWS
NAVIGATOR NEWS
Lizette Carstens, National Programme Navigator, has joined
Vega as our National Creative Brand Communication Programme
Navigator. Lizette is a senior designer, with a Masters Degree in
Information Design and has been running her own design studio
since 2002. She has taught across several modules for DSSA
and Vega and has fulfilled the role of Programme Manager for
the DSSA’s BA in Graphic Design.
Theresa Mofana, National Librarian, has been elected
to serve on the National Committee of the Higher Education
Library Interest Group (HELIG). The purpose of HELIG is to
promote library and information services within South African
Higher Education Institutions (HEIs). Theresa is the first
representative from a private higher education institution. HELIG
is a state of the art forum, where new trends, technologies and
developments are tracked, discussed and communicated to the
Siobhan Gunning, Senior Copywriting Navigator, Durban,
won the National 2016 Dr Charles Freysen Teaching Award.
Dr Carla Enslin, National Head of Strategy & New Business
Development, presented at the Nepal 2016 BrandFest!
Conference. A celebration of brand building and social innovation
projects with presenters from India, Malaysia, Singapore, South
Africa and Mauritius.
all HEI stakeholders.
Kevin Lazarus was appointed to the position of Cape Town
Theresa Mofana, National Librarian, successfully completed
the IIE Postgraduate Diploma in Higher Education.
Dr Franci Cronje, National Academic Development Navigator,
Campus Navigator. Kevin has a proven track record as Cape
Town’s Academic Co-Navigator.
Cape Town, presented her paper on ‘Activating Deep Learning
for an Experience Knowledge Economy: Brand Challenge as
Naretha Pretorius has been appointed to the position of
a real-world Industry Learning experience’ at the 4th SAERA
Durban Campus Navigator.
Conference.
Jan Horn, previously Campus Navigator for Vega Cape Town,
has been appointed to a new position as National Campus and
Operations Navigator.
Emile Le Roux, Visual Comm Navigator - successfully
completed his Master of Arts in Creative Brand Leadership.
Jana Santilhano, Academic Co-Navigator, successfully
completed the IIE Postgraduate Diploma in Higher Education.
Jenna Echakowitz, Studio Navigator, Bordeaux, was featured in the Joburg IgerBook.
This is developed in conjunction with Liberty SA and BirdLife South Africa, with the
proceeds going towards birdlife conservation. It features 59 street photographers (and
Instagrammers) from Johannesburg.
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CAMPUS NEWS
Durban wins at PMR Africa Awards
Vega School won the Diamond Arrow Award as Outstanding 1st
Overall Winner for Colleges/Training Institutions in KZN. The
research results came from a survey conducted in a random
sample of 150 CEO’s, MD’s, business owners, and company
directors in Durban/KZN.
Campus News
BORDEAUX I CAPE TOWN I DURBAN I PRETORIA
Bordeaux hosts Wild Shots Conference
Bordeaux campus hosted a very successful Wild Shots
Conference for professional wildlife photographers on Saturday,
22 October 2016. Close to 150 delegates, including wildlife
photographers and professional photographers, attended
the full day event on campus. During the conference Vega
photography Navigators held a photographic workshop for the
Wild Shots Outreach Programme. The programme inspires and
educates under-privileged children from Government schools in
the art of wildlife photography and its impact on conservation.
Bordeaux Campus Under Construction
The Bordeaux campus is undergoing extensive renovations.
The aim of the renovations is to upgrade facilities and revitalise
the look and feel of the premises in order to deliver a new and
improved campus in 2017. The renovations will include:
• Reconfiguring and enhancing studios and lecture venues;
• Upgrading the library and introducing additional work
stations within the library space;
• Creating a more impactful and functional outside area;
• Expanding and enhancing the canteen space;
• Introducing additional break away/work stations;
• Transforming the auditorium and sound studio.
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CAMPUS NEWS
CAMPUS NEWS
VEGA @ RAGE
Cape Town launches Interior Design
The Independent Institute of Education (The IIE) degree course
in Interior Design is for the first time being offered at Vega
School Cape Town. The course combines Vega School’s unique
facilitated-teaching culture with the world of innovative design.
Kevin Lazarus, Cape Town’s Campus Navigator, explains that
there has been a significant demand for the course in Cape
Town, given that the city is known as the ‘design capital of the
country’. The cosmopolitan nature of Cape Town, with residential
properties experiencing strong demand from European buyers,
means there is a need in the city for international best practice
in interior design and decoration.
The IIE’s BA Degree in Interior Design has been specifically
created to meet the requirements of the challenging and
expanding fields of interior design such as corporate, retail,
hospitality, exhibition and residential design.
This qualification provides students with a clear understanding
of three-dimensional design analysis, scale/proportion, spatial
sequence and other architectural components. Lateral design
approaches are developed in which briefs are solved at a variety
of levels and with an integrated experimental approach to
problem solving.
Design briefs encourage students to engage with design
influences such as economics, ergonomics, anthropometrics,
cultural influences, social context and location. Students
will also be introduced to various interior design applications
including drawing, presentation, surveying, material studies,
construction, specifying, context and history of design, drafting
and computer-aided design (CAD).
Lazarus says that Interior Design attracts students from across
the spectrum and for a variety of reasons. “We get schoolleavers
wanting a viable career which still enables them to be
creative. We also get students who don’t really know what they
want to do, and find Interior Design a good option until they
have decided.” The degree also attracts qualified professionals
such as doctors and accountants who are either looking for an
intellectual stimulation away from their profession, or who are
genuinely interested in doing some design work on the side.
The Vega School and its sister school, The Design School of Southern Africa’s (DSSA) exhibition at the annual rAge Expo was one
of the most popular stands at what is one of the most popular exhibitions in South Africa.
The annual rAge Expo is South Africa’s biggest annual video gaming, computer, technology and geek culture exhibition, attracting
all the major players. The expo was the perfect platform for Vega to promote its new gaming degree, considered to be the leading
qualification in the local video-gaming industry.
The IIE’s Bachelor of Computer and Information Sciences in Game Design and Development degree, available at Vega, uniquely
combines both game design and game development. This includes the graphics and the programming behind the game.
24 25

CAMPUS NEWS
Vega Pretoria
Fresh Cream Year End Function
As the Vega Pretoria students and Navigators dressed in black
(with a trace of leather), walked into the venue they were hit by
the smell of barbeque chicken wings and engines revving. It was
time to celebrate everything from academic awards to Brand
Challenges. Students and Navigators reminisced over the year
and even a few hard-core tears were shed.
Vega Showcase is a wonderful event that sees the coming together of parents, students, staff and industry guests. The
work on display is always awe-inspiring and, collectively, we at Vega are ever so proud of our students’ achievements.
Bordeaux
Showcase 2016 - Highlight from Showcase
CAMPUS NEWS
Vega Pretoria Instagram Image Evening With Keenan Constance
A great time and extremely insightful evening with Keenan
Constance, who came to share his powerful use of social media
and how it has shaped his photography. His wise words and
acronym we can all learn from is CATS! Sometimes we can
underestimate the power and reach of social media!
• C- consistency
• A- authenticity
• T- teachability
• S- Social ability
26 27

CAMPUS NEWS
CAMPUS NEWS
Durban
Pretoria
28 29

CAMPUS NEWS
CAMPUS NEWS
Cape Town
LETTER FROM A CAPE TOWN STUDENT, JULIA GREEN
Dear Vega Staff,
I would like to express my immense gratitude for hosting a fantastic showcase evening. I was truly
proud to show my friends and family around. Every room was clean, professional and perfectly prepped
which gave us all a comfortable space to shine. IT assistance (in urgent times) was calm, so helpful
and very patient.
Looking back at my past three years at Vega I can say how much I appreciate the culture that has been
created. Transferring from a traditional institution, I felt disheartened towards education, intimidated,
and honestly thought I had a learning disability! Now I am a top pupil and I believe this is due to the
excellent teaching approach that is open minded, accepting, explorative, relevant and engaging. As
seen in the strong variety of individuals on display, we are clearly taught to be our own people, and not
forced into a box of what is 'right and wrong'. Thank you for the time and effort you have all invested,
it is appreciated!
Best
Julia Green
30 31

Partnerships and Collaborations
As part of an ongoing commitment to evolve its academic calibre,
Vega is embarked upon a variety of exciting collaborations with
some of the top independent design schools around the world.
Not only does this expose Vega to the latest international design
teaching trends but it affords both students and lecturers
opportunities to participate in exchange programmes that
increasingly entrench Vega’s presence on the global map.
Vega has established strong partnerships and exchange
programmes with Hochschule für Gestaltung (HfG)/University
of Art and Design in Offenbach, Germany; Fontys Academy for
Creative Industries in Tilburg, Holland and Lillebaelt Academy
in Denmark.
The exchange programmes with these top international design
schools are have been instituted to expose students to foreign
cultures and ways of thinking. In addition, student work created
during exchange programs is given exposure at an international
exhibition level and unique work is created for personal
portfolios.
Fontys Welkom In Kaapstad!
Vega Welkom In Fontys!
Elaine Meys, inspirational lecturer from Fontys Academy for
Creative Industries, in Tilburg, The Netherlands, joined Vega
Cape Town for the last week of Brand Challenge 2016.
Partnerships and Collaborations
Elaine (second from the left) enjoying 26 degrees in the Mother City
with the first Fontys students to visit Vega - Dana Nijstad, Frederique
van Betten, Marloes Vd Laan, and Tessa van der Hart.
Thys de Beer is the first Vega exchange Navigator to teach at
Fontys! https://fontys.edu/. Thys was formally invited by the
institution, based on his MA in Design Thinking and the workshop
he co-delivered with their visiting team earlier this year.
32 33

Vega students head to Offenbach for
an exchange programme of a lifetime!
EGA IN AFRICA
Vega is continuing its strategic alliance with the Visual
Communication Design Department of the University of Art
and Design Offenbach (HfG)/ Germany.
http://www.hfg-offenbach.de/en#feature_and_news
Four Vega students in visual communication and/or
multimedia design had the opportunity to join the acclaimed
Vega was recruited by Aggrey & Clifford, a full service agency
with a footprint in Uganda and Tanzania, to train their strategy
and creative teams in ‘disruption’. The workshop was applied
real-life to a specified account and an iconic brand: Kilimanjaro
beer. It was grand to experience corporate navigation real-life.
The feedback from client exceeded our expectation and the
concepts presented are being implemented.
The workshop was designed to leverage Vega’s three strongest
models: hands-on training, internships and Brand Challenges.
Professor Klaus Hesse (http://www.hesse-design.com/
en/home.html) and the design students from Offenbach
on a real-life project.
The project ran from 7 November to 2 December 2016.
Marjòrie Meijerink – Visual Communication, Bordeaux
(https://www.behance.net/MarjoMeijerink)
Caitlin Perrett – Visual Communication, Bordeaux (
http://caityperry13.wixsite.com/cperrettdesign/
granadilla)
Connor Smith – Visual Communication, Bordeaux (
https://www.behance.net/connor_smith)
Byron Paris – Multimedia Design, Cape Town
(https://www.behance.net/Byron_Paris)
A team of Vega interns team joined the agency on 6 November
to conduct a thorough category audit and produce strategic
insights.
Day One
Day one of the three-day workshop entailed a focus on tools
and models to brand purpose, narrative and disruption. The day
ended with the interns presenting the outcome of their audit. The
audit was based on insights gained from extensive ethnographic
research conducted in informal and formal consumption and
purchase environments.
Day Two and Three
The next two days involved three multi-disciplinary agency teams
(including our interns) in full-on application of perspectives,
models and tools. On the afternoon of day three the top 5
creative concepts were pitched to the AB InBev panel.
Alex Sudheim (Senior Navigator: Copywriting), Lindsay Manuel (Vega
Student), Carla Enslin (Vega’s National Head of Strategy & New
Business Development) and Luke de Wet (Vega Student).
Aggrey & Clifford and Vega celebrate pitching unconventional brand
contact ideas to AB-InBev and Kilimanjaro Beer – Alex Sudheim and Dr
Carla Enslin from Vega in Dar es Salaam, Tanzania.
34 35

Trailblazer Pods
Vega Alumni
Our Trailblazer pods, a product of the mastermind of Vega founder Gordon Cook, have become a platform
to initiate social change and make a difference in the lives of young South Africans. Trailblazer breakfasts
started as initiative to bring together different Vega alumni in order to connect and network with other alumni.
36 37

Cape Town Pod 1 - 12 October
Cape Town hosted its first Trailblazer breakfast with Alumni:
• Tania Truskalo – Account Director and Strategist at Utopia
• Daniel Ting Cong – Designer and Illustrator
• Warren Lodge – Owner LIFEBrand
The objectives of the pods are to:
1. Enable and network.
2. Celebrate achievements and acknowledge one another.
3. Create a space to pay forward expertise, and to coach
and mentor others.
4. To create briefs for the Trailblazer network, which will
have a social impact.
5. Encourage Trailblazers to mentor another young
person even outside the Vega space.
Over the past year the pods have become a means to initiate
social change in South Africa. As an industry focused on
developing creativity and innovation it has become evident
that collectively we need to give our South African youth
the opportunity to be exposed to cultural subjects such
as: design, dance, music, drama, visual communications.
Cultural studies assist students especially in high school to
develop innovative thinking, design orientated solutions and
the confidence to change the world.
In research conducted by a Vega Intern it was shown that out
of 10 600 high schools in South Africa, only 7% of them offer
cultural subjects such as Art, Design, Drama, Music and
Dance. These subjects are vital as they stimulate thinking
and encourage our young people to make a difference.
Durban Pod 1 - 31 October
Durban’s first Trailblazer breakfast included Alumni:
• Jonathan Oliff (HBL 2009) - Co–founder and Head of
Innovation, Conversation LAB
• Brent Campbell (BBM 2013) Visionary Home Business
Expert International Business in Over 30 Countries
Youth Mentor & Presenter
• Kate Maxwell (CBC 2009 VisCom / HBL2010) – Account
Director – DIGITLAB
• Senzo Xulu (CBC 2010 VisCom) – Art Director at
Boomtown Strategic Brand Agency
Bordeaux Pod 8 - 12 October
• Leroy Tulip (Brand Comm Post Grad 2004) - Content and Insights
Director: TBWA\HuntLascaris
• Greg Rom (Diploma in Brand Communication 2002) - Director:
Gentlemen Films
• Devon Solomon (BBM 2015) - Analyst, Edge Growth
• Khumo Khaole (Honours Brand Leadership 2009/2010) - Fund
specialist
• Mishka Naidoo (CBC 2012 VisCom / HSBC 2016) - Art Director
Bordeaux Pod 9 - 12 October
• Jabulile Smith (Diploma in Brand Management) - Marketing &
Communications Manager (Sanlam Developing Markets Limited)
• Victor Vezi (Advanced Diploma) – Internal Comms – RMB (16 years)
• • Phumzile Sithole (Imagination Lab 2006 – KwaMashu, Dbn / CBC
2009 Multimedia) - Creative Director, Mimi Women
• Somandla Ntuli (CBC 2015) – Poet
38 39

ALUMNI
AUMNI
Nandile Mlambo is an IIE BA Honours in Brand Leadership
graduate (2013) from Vega School who has made a name for
herself in trying to make a dent in South Africa’s incredibly high
youth unemployment rate.
She has used her training at Vega School to develop a simple
checklist that guides school-leavers in preparing themselves for
job interviews. This has proven to be a much-needed tool which
resonates with young people and has created a tremendous
amount of interest. Through her checklist, she emphasises the
need for the youth to brand themselves in order to stand out from
the crowd.
The motivation for the checklist and other work she does helping
the unemployed, stems from her realisation that school does not
adequately prepare matriculants for the workplace. Each year,
hundreds of thousands enter the job market seeking the few
corporate or artisan apprenticeships available. Lacking anything
to help themselves stand out, they fail into just another ‘me too’
application.
Nandile Mlambo
Vega school alumnus, speaks on the importance of
personal branding within the graduate sector.
The 25 year-old Mlambo is no stranger to success as she previously
won runner up as the Young Entrepreneur at the prestigious Basic
Business Initiative (BBI UK). “This recognition was for my honours
thesis at Vega, which I wrote on ‘The importance of personal
branding within the graduate sector’. The main objective was to
find the causality between the nearly 600,000 unemployed South
African graduates and the 800,000 jobs that were available within
the South African private sector at the time,” says Mlambo.
This research pointed to a lack of personal branding among
recent graduates in search of jobs and it was for that reason she
created the checklist which has been approved by recruiters.
The checklist serves as a guide to inform graduates on interview
etiquette and personal branding tips within the context of gaining
employment.
“I created the checklist to serve as a preparation guide for the
unemployed youth to use when preparing for upcoming interviews.
It also aids in sharing in-depth insights about the type of interview
etiquette expected by potential employers that young people may
not be aware of or even realise that they are lacking.”
“I have had various young people thank me for giving them
guidance and pointers on how to prepare and present themselves
for interviews. Many youth have also reached out to me to come
and inform their peers at high schools and universities on personal
branding,” says Mlambo.
She notes that South Africa’s job market is different to those of
other developing countries. She credits this to a mismatch of
skills which has resulted in huge skills gaps and an all-time high
unemployment rate of 26.6%. In contrast, China’s unemployment
rate is at 4.05%.
“India has created a workforce with strong specialist skills in the IT
industry. They have carved out a niche, and as a result they have a
high labour demand for IT skills from more than 3,100 technology
start-ups. India is also one of the world’s major exporters of IT
services. India’s unemployment rate as a result is 5%,” continues
Mlambo.
The widespread expectation of a corporate job in South Africa
through policies such as employment equity, has contributed in job
seekers being less innovative. “In other developing countries such
as India and China innovation has largely assisted in maintaining
lower unemployment rates,” says Mlambo.
As another result of deficiencies in the South Africa educational
environment, few of the unemployed youth who Mlambo
encounters are pursuing entrepreneurship. “I think it is important
to inculcate a culture of entrepreneurship at high school level as
innovation is one of the ways we can combat having a high youth
unemployment rate.”
Mlambo opted to do a BA (Hons) in Brand Leadership as she had
always had an interest to ‘marry’ her skills in television production
with the art of brand building and to become an innovative
entrepreneur in the media industry. She currently has an exciting
project under way: acting on a new Mzansi Magic telanovela.”
She attributes her success to her studies at The IIE’s Vega School,
“I decided to pursue my post graduate studies at Vega because
I felt the institute offers a very unique approach on how to apply
creative thinking. I felt that the degree would provide me with the
in-depth insights on how to become a successful, creative and
innovative entrepreneur.
“Vega has played a big role in making me so passionate and
confident about building sustainable brands in every industry
I have worked in thus far. It also taught me how to refine my
approach on creating and building strong media strategies for
clients. Studying at Vega was inspiring, challenging, exciting
and the Vega Brand Challenge in particular pushed me to my
limits. This experience has shaped my view on what can be done
differently when it comes to building brand equity in business. It
has also influenced how I have chosen to build my own personal
brand,” says Mlambo.
Nicky Stanley National Marketing Manager for Vega School,
“Mlambo certainly has the experience, training and vigour and
we could not be prouder of her achievements. She truly embodies
the Vega philosophy of moulding creative and innovative brand
thinkers who use the medium of brand building in an impactful
way and in this case, to drive social change.”
So what is next for the ambitious Mlambo? She beams with
excitement and declares that she would like to expand her scope
of career guidance services into rural as well as township schools
as the majority of the schools in these areas are not privy to such
opportunities.
40 41

ALUMNI
AUMNI
Young, Gifted & Killing It: Thabang Tipi Manyelo
(Source: http://www.marklives.com by Veli Ngubane)
Thabang Tipi Manyelo is a natural-born storyteller. He’s been telling stories for as long as he can
remember. Then he made a life-changing discovery after happening to attend a Vega School open day:
“I just couldn’t believe that there was a job that allowed you to write mini stories, and get paid for it!”
Two Pendorings and a Loerie later, this young and definitely gifted copywriter has been killing it!
Veli Ngubane: Where did you grow up and how did your parents
react when you told them you wanted to be a creative?
Thabang Tipi Manyelo: I grew up in Polokwane, Limpopo, and
you can just imagine the “creative” landscape (or lack thereof)
that side. I always joke that, if you want to be a “creative” in
Polokwane you have two options: be an accountant or “the
disappointment of the family”. Unfortunately, my parents passed
away when I was eight, and I was raised by my grandmother who
fully backed my desire to go to Vega (much to the disapproval of
my aunts and uncles). Looking back, I bet my gran is smiling on
some: “TOLD YOU! TOLD YOU!”
VN: How did you a) get interested in advertising and b) break into
the industry and land your first job?
TTP: a) I’m saddened that how I got into the industry was purely
by accident. I was on a gap year, trying to figure things out, and I
found myself at the Vega Open Day. I’ve always loved storytelling
and “creative writing” subjects, so I just couldn’t believe that
there was a job that allowed you to write mini stories, and get
paid for it!
b) As life goes, I couldn’t afford Vega. The money my parents had
left me could either pay for three years at UJ or one year at Vega.
So my gran and I came up with a crazy plan. Don’t go to UJ for
three years: go to Vega for one AND WIN AN AWARD THAT YEAR
(no pressure) because we thought that’s the best way to ensure
a bursary for the other two years. Crazy, right? I am grateful for
my gran’s bravery because I won my first Pendoring Award that
year and (like we thought in our plan) all the agencies lined up.
I went with DraftFCB.
VN: What are your specialisations/creative processes/mostimportant
tools of the trade?
TTP:
• Think on your own. Think on your own for a long time.
People are too quick to present “ideas”.
• Be honest with yourself, the client, the consumer. You owe it
to all three entities not to go with the conceptually bankrupt
idea.
• Present your idea! Selling an idea takes 30% idea and 70%
presentation!
VN: What characteristics do you need to have to succeed in the
advertising industry?
TTP: (n + 1) This is the formula. “n” is the number of times you
fail a brief. (n + 1) is thus the number of times you need to try
again.
VN: What is the South African advertising industry doing right
and what needs to change?
TTP: The SA ad industry knows how to make iconic productmoving
work. Our agencies know how to make work that
answers the brief, even if it means missing out on awards.
Other countries are very award-centric. What needs to change
is representation. The hands that work our industry don’t reflect
our consumers.
VN: You have won lots of awards; what does it take to create
award-winning work?
TTP: First, give the client THE BEST ITERATION of what they
think they want. Now make the ad that you want! Because, more
often than not, [at] the point where what your client wants and
what you want meet, you’ll find awards on awards on awards.
continue to next page
42 43

ALUMNI
AUMNI
VN: Do you have advice for upcoming youngsters in the
advertising industry?
TTP: Make the ads that YOU LIKE. That YOU WANT TO SEE ON
TV. Because that’s why we hire you. For you. Not for a B-grade
“Grant Sithole” or “Brett Morris” knock-off. You!
VN: What is your favourite ad campaign, past and present, and
why?
TTP: My favourite past campaign is the first Cannes Lions Grand
Prix South Africa has ever won. It was a print execution called
“Periscope” for Lego: one Lego piece on a blank background,
and the tagline simply says: “Lego — Imagine…” This is an
example of communication that speaks directly to the brand
but, more importantly, [to] the little kid inside that doesn’t see a
blank background but sees a battleground of a war they’re about
to win. And that is what advertising is about — when you put
client and consumer at the centre of communication.
My favourite present campaign is the second Cannes Grand
Prix SA has ever won. The “Do It With” Lucozade campaign —
but only the “Teleconference” execution. This is an example of
great writing meets precise execution. People think it’s not that
great. People don’t think its “smart” enough. They must shut up!
I think that, if that ad was presented to you and you didn’t see
the simple-yet-smart insight behind it (that everyone ignored),
and you said “it’s not smart enough”, you would’ve deprived the
world of great communication. Luckily, you weren’t the person
making the call.
VN: Interesting hobbies/second jobs/bits of information that
make you pop as an individual?
TTP: Music. And ridiculous online content that makes people
happy. Just search “Game of Bones”.
VN: Where and when do you have your best ideas?
TTP: I walk. I walk and talk to myself. People [who] see me think
I’m crazy. I’m thinking, “That’s Loerie Gold!”
VN: If advertising became obsolete, what would your next career
field be?
TTP: Film. I’m a storyteller at heart and, if this calamitous day
were to arrive, I’d find a way to keep telling stories.
VN: What has been the most-exciting project that you’ve worked
on?
TTP: I won’t lie, it was a student project I did for OppiKoppi (my
first award). To this day, I have never put that much of myself
into any piece of work. It was raw, unrestricted and kept my
heart pounding at every step of the way. I miss those “briefless”
days.
VN: Do you have any new exciting projects you working on at the
moment that you can share with us?
TTP: PieSlovakia&Dance. Remember that name. An entity that
is about to revolutionise the online content landscape of this
country. Truly South African stories strictly made for mobile.
Damnit! I think I’ve said too much.
VN: What do you consider the most-effective current form of
advertising in SA?
TTP: Effectivity depends on the consumer’s ability to receive
your message and, in our country, radio is killing it!
http://www.marklives.com/2016/11/young-gifted-killing-it-thabang-tipimanyelo
http://tipidan0.wixsite.com/tipiwho/portraits
Coca-Cola Share A Feeling
Share A Coke Campaign
“Hey Nonhle”
https://www.youtube.com/watch?v=1xI08uyrZsE&feature=youtu.be
Gill Stop The Nonsense
Man Campaign
“Loadshedding”
https://www.youtube.com/watch?v=TzUtXqQBBSo&feature=youtu.be
Cansa Testimonials
“Jabu’s Left Testicle”
https://www.youtube.com/watch?v=QlccZeSCz3g&feature=youtu.be
44 45

Nelson Mandela Children’s Hospital Launched
On the 2nd of December 2016 The Nelson Mandela Children’s
Hospital was launched. This star-studded event marked the end
of the planning and preparation stage of the hospital project
and the beginning of the new journey of treating patients and
giving them, their families and our continent, hope and a better
future. Another milestone on this path of hope and change.
The event was an incredible celebration for the four IIE Vega
Alumni who designed the look and feel of the Nelson Mandela
Children's Hospital during a Brand Challenge in 2011.
A big congratulation goes to - Nkgabiseng Motau, Nichols
Johnson, Deeshana Gangaram & Kagiso Mogoba!
Committed to educating the industry leaders of the future
since 1999, Vega inspires students to be the kind of
visionary mavericks who can solve the most complex of
problems in the most creative of ways. This is why Vega
enjoys a distinct competitive edge in private tertiary
education.This is why our alumni are the iconoclasts of
design, branding and business both locally and globally.
Apply now at Vega and join Generation V for a world class IIE BA or BCom.
www.v ega s c hool.c o m
OPEN DAYS
28 JANUARY | 4 FEBRUARY
46 47

www.vegaschool.com
: :
Johannesburg: 011 521 4600 | Durban: 031 569 1415 | Cape Town: 021 461 8089 | Pretoria: 012 343 3669
INTERNATIONALLY ACCREDITED BY THE BRITISH ACCREDITATION COUNCIL
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