Vega Octant | Semester 2 2016

Vega students head to Offenbach for
an exchange programme of a lifetime!
EGA IN AFRICA
Vega is continuing its strategic alliance with the Visual
Communication Design Department of the University of Art
and Design Offenbach (HfG)/ Germany.
http://www.hfg-offenbach.de/en#feature_and_news
Four Vega students in visual communication and/or
multimedia design had the opportunity to join the acclaimed
Vega was recruited by Aggrey & Clifford, a full service agency
with a footprint in Uganda and Tanzania, to train their strategy
and creative teams in ‘disruption’. The workshop was applied
real-life to a specified account and an iconic brand: Kilimanjaro
beer. It was grand to experience corporate navigation real-life.
The feedback from client exceeded our expectation and the
concepts presented are being implemented.
The workshop was designed to leverage Vega’s three strongest
models: hands-on training, internships and Brand Challenges.
Professor Klaus Hesse (http://www.hesse-design.com/
en/home.html) and the design students from Offenbach
on a real-life project.
The project ran from 7 November to 2 December 2016.
Marjòrie Meijerink – Visual Communication, Bordeaux
(https://www.behance.net/MarjoMeijerink)
Caitlin Perrett – Visual Communication, Bordeaux (
http://caityperry13.wixsite.com/cperrettdesign/
granadilla)
Connor Smith – Visual Communication, Bordeaux (
https://www.behance.net/connor_smith)
Byron Paris – Multimedia Design, Cape Town
(https://www.behance.net/Byron_Paris)
A team of Vega interns team joined the agency on 6 November
to conduct a thorough category audit and produce strategic
insights.
Day One
Day one of the three-day workshop entailed a focus on tools
and models to brand purpose, narrative and disruption. The day
ended with the interns presenting the outcome of their audit. The
audit was based on insights gained from extensive ethnographic
research conducted in informal and formal consumption and
purchase environments.
Day Two and Three
The next two days involved three multi-disciplinary agency teams
(including our interns) in full-on application of perspectives,
models and tools. On the afternoon of day three the top 5
creative concepts were pitched to the AB InBev panel.
Alex Sudheim (Senior Navigator: Copywriting), Lindsay Manuel (Vega
Student), Carla Enslin (Vega’s National Head of Strategy & New
Business Development) and Luke de Wet (Vega Student).
Aggrey & Clifford and Vega celebrate pitching unconventional brand
contact ideas to AB-InBev and Kilimanjaro Beer – Alex Sudheim and Dr
Carla Enslin from Vega in Dar es Salaam, Tanzania.
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