The Good Life – July-August 2015

PHOTO SUBMITTED BY: BRET AMUNDSON
make it better and how you can make it sound the way you
want it to sound for various projects,” he added.
‘Cadillac of magazines’
After working in the radio industry for 20 years and having
a blast, he said it was pretty time consuming and hard to do
anything outside radio.
“I thought, ‘Yeah, this job is fun and I’ve made a good career
out of it, but I’m not enjoying as much of my life as I’d like
to,’” he said. “When I transitioned over to Minnesota Sporting
Journal, I was able to make up for lost time and do all those
things I didn’t get to do for many years.”
As publisher and owner of Minnesota Sporting Journal
for the last three years, Amundson has seen the magazine,
website and radio show continue to grow and thrive.
“We really try to put out the Cadillac of magazines,” he said.
The magazine is all about hunting, fishing, photography and
the outdoors; it’s about Minnesota and what Minnesotans
like to do.
“You may hear about a Minnesota trip to Buenos Aires,
Argentina, or Alaska, but you’re also going to hear about snow
caves in Ely and pheasant hunting down in Worthington,” he
said.
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PHOTO SUBMITTED BY: BRET AMUNDSON
PHOTO SUBMITTED BY: BRET AMUNDSON
In addition, Minnesota Sporting Journal operates a weekly
radio show, which currently plays on 14 different stations
across Minnesota with more being added in the coming
weeks. While the magazine focuses on photography and
adventure stories, the radio show focuses instead on timely
topics, including tips and tricks from experts.
He said he’s very proud of what he and his team have done
at the Minnesota Sporting Journal, and he plans to keep
growing the magazine and radio network.
‘My idea of exercise’
He said he would much rather spend time outside in the
country, woods or prairie than inside.
“My idea of exercise is walking a couple of miles for pheasants
or trudging through a duck slough in waders, going knee
deep in the mud picking up decoys,” he said. “That’s my idea
of fun exercise. You can take your treadmills and exercise
bikes and throw them right in the dumpster,” he added with
a laugh.
He has a four-and-a-half-year-old lab named Mika, and he’s
happy going anywhere outdoors with her.