The Good Life – July-August 2023

DAD LIFE 

Helicopter Parents : 

Ground Control to 

Major Chill 

WRITTEN BY: PAUL HANKEL 

AAs a parent, it's natural to want to protect and 

nurture our children. However, it's important to 

strike a balance between supporting them and 

allowing them to develop essential life skills. 

In today's world, where helicopter parenting and 

excessive coddling have become common practices, 

it's crucial to understand the negative consequences 

of overprotecting our children. Am I an expert on this 

subject? No. But do I have an extensive background 

in working with youth that has allowed me to witness 

countless cases of coddling? Yep. Am I sometimes 

guilty of coddling my child? Oh, absolutely. So, let’s 

talk about it. Here are some strategies that I try and 

use while raising a miniature version of myself. 

Encourage Self-reliance 

By avoiding excessive coddling, we empower our 

children to become self-reliant individuals. When 

we constantly shield them from challenges, we 

inadvertently hinder their ability to problem-solve 

and adapt to new situations. Does this notion mean 

that you should let your child play on train tracks or 

be out running the neighborhood at midnight? No. 

But, allowing our children to face age-appropriate 

obstacles helps them build resilience and learn to rely 

on their own abilities. Encouraging self-reliance from 

an early age equips them with the skills they'll need to 

navigate the complexities of adulthood. 

Develop Decision-Making Skills 

Coddling children often involves making decisions 

for them, whether big or small. However, decisionmaking 

is a crucial skill that children need to develop. 

By giving our children the opportunity to make 

choices and experience the consequences, we teach 

them how to evaluate options, think critically, and 

take responsibility for their actions. This process 

allows them to grow into confident individuals who 

can make sound judgments in various aspects of life. 

Foster Resilience and Coping Abilities 

Life is full of ups and downs, and it's essential for 

children to learn how to cope with setbacks and 

disappointments. This is never more evident than 

now, as we are living through what I call an, “everyone 

gets a trophy” era. Our children are being rewarded 

for just showing up and, sometimes, for outright 

failing. Children need to feel what it’s like to win, but, 

more importantly, they need to know how to process 

and move on from their losses. Not keeping scores at 

games and continually lowering testing standards and 

metrics for measuring success are just a few examples 

of how we are doing our children a disservice. 

Not only is this detrimental, but it also shields them 

from failure or adversity and denies them the chance 

to develop resilience. By allowing our children to 

face challenges and experience occasional failures, 

we give them the opportunity to learn from their 

mistakes, bounce back, and persevere. These skills 

will prove invaluable in navigating the inevitable 

obstacles they'll encounter throughout their lives. 

Encourage Emotional Maturity 

Being an over-protective parent can inadvertently 

hinder a child's emotional growth. Children need to 

experience pain, loss, failure, and hardship in order to 

fully develop. When parents excessively protect their 

2 | THE GOOD LIFE

children from experiencing negative emotions, they 

miss out on valuable opportunities for emotional 

development and growth. Allowing children to 

experience a range of emotions and supporting 

them in managing those emotions helps build 

emotional resilience, empathy, and understanding. 

This emotional maturity will benefit them in their 

personal relationships, academic pursuits, and 

future professional endeavors. 

Promote Lifelong Learning and A Sense of 

Curiosity 

Children are naturally curious and possess an innate 

desire to explore the world around them. I’m not 

exactly sure how many times my son has asked me, 

“why” about something, but we must be nearing the 

tens of thousands. And he’s only eleven. I have really 

had to work on not responding with, “because,” and 

then skipping out on the explanation of why. 

When we coddle our children, we risk stifling their 

thirst for knowledge and hindering their intellectual 

growth. Allowing them the freedom to explore, 

make mistakes, and learn from their experiences 

fosters a lifelong love of learning. It instills in them 

the confidence to take on new challenges, seek 

knowledge independently, and develop their unique 

talents and interests. 

By fostering 

independence, 

self-reliance, 

decision-making 

skills, resilience, 

emotional maturity, 

and a love for 

learning, we 

equip our 

children with the 

tools they need to 

thrive in an ever-changing 

world. As parents, let’s not 

be helicopters, hovering 

over our children’s every 

thought or move. Instead, 

let’s be standing by, with 

sunscreen, a water bottle, a 

bag full of snacks, and all of 

the support and guidance 

that our children need to 

successfully navigate their 

world. • 

urbantoadmedia.com | 3

CONTENTS 

JULY-AUGUST 

2023 

VOLUME 11 | ISSUE 1 

02 

DAD LIFE - Helicopter Parents: 

Ground Control to Major Chill 

18 

ON THE COVER - 10 Years and 

Hundred's of Stories Later 

06 

By allowing our children to face challenges 

and experience occasional failures, we give 

them the opportunity to learn from their 

mistakes, bounce back, and persevere. 

Our Writers 

What living The Good Life means to our 

amazing writers 

24 

28 

It’s Not ‘Work’ When You’re Living The Good 

Life 

Homeward Animal Shelter 

Find your new best friend! 

HAVING A BEER WITH - 

Urban Toad Media 

08 

Pollinators at Home in Your Yard 

Everyone can help provide habitat and food 

for pollinators, no matter how large or small! 

Founders of The Good Life reveal the 

magazine's origin story (and more) to 

mark its 10th anniversary. 

14 

Cass County Sheriff's Office 

Uses Big Scale Technology 

Cass County Sheriff’s Office stays ahead of 

the curve as police technology advances 

34 

LOCAL HEROES - Suggestions 

Owners Dawn and Darren look back on 

a decade of local heroes and what they 

mean to our community. 

4 | THE GOOD LIFE

PUBLISHED BY 

Urban Toad Media LLP 

www.urbantoadmedia.com 

OWNER / GRAPHIC DESIGNER 

Dawn Siewert 

dawn@urbantoadmedia.com 

OWNER / PHOTOGRAPHER 

Darren Losee 

darren@urbantoadmedia.com 

CONTRIBUTING WRITERS 

Paul Hankel 

Ben Hanson 

Alexandra Jampsa 

Jeffrey Miller 

Hillary W. Sorenson 

ADVERTISING INQUIRIES 

Darren Losee 

darren@urbantoadmedia.com 

READ A PAST ISSUE 

yumpu.com/user/thegoodlife 

FOLLOW US ON FACEBOOK 

facebook.com/urbantoadmedia 

FOLLOW US ON TWITTER 

@urbantoadmedia 

FOLLOW US ON INSTAGRAM 

@urbantoadmedia 

The Good Life Men’s Magazine is distributed six times a year by 

Urban Toad Media LLP. Material may not be reproduced without 

permission. The Good Life Men’s Magazine accepts no liability for 

reader dissatisfaction arising from content in this publication. The 

opinions expressed, or advice given, are the views of individual 

writers or advertisers and do not necessarily represent the views or 

policies of The Good Life Men’s Magazine. 


OUR WRITERS 

Thank you to our amazing writers! We appreciate your dedication, 

your creativity and inspirational words. We couldn’t do it without you! 

What does THE GOOD LIFE mean to you? 

PAUL HANKEL 

To me, The Good Life means: 

Finding humor in everything. 

There is humor in most 

things. Find it and share it. 

Daily. Being passionate about 

something. Your community, 

your family, your job. Be 

passionate about them. Being 

from a “flyover,” state, never 

once in my many travels have 

I ever mentioned that I’m 

from Fargo, North Dakota, 

and had someone not want 

to have a conversation about 

it. To the rest of the world, we 

North Dakotans are unique, 

we are different, and we are 

interesting. 

MEGHAN FEIR WALKER 

For me, living "The Good Life” 

consists of time spent with 

family and friends laughing 

and chatting over coffee, tea, 

or a good meal; exploring 

and savoring our beautiful 

earth; sharing everyday, 

simple joys with loved ones; 

making things beautiful; 

and so many other favorite 

aspects of life. But “living 

the best life” is authentically 

loving and obeying God, 

proclaiming the good news, 

and demonstrating His love 

toward others. I want to live 

that out more fully as Jesus 

continues working in my 

heart and mind. 

ALEXANDRA JAMPSA 

“The Good Life” is the 

opportunity to connect on 

the most vulnerable level 

– one that fundamentally 

reminds us we do not travel 

this journey alone. I’ve spent 

195-plus hours listening to 

(and sometimes crying while) 

people share their intimate, 

and often excruciating, 

stories of hardship met 

with heroic determination. 

Our stories unite us and – if 

we dig deep enough – it’s 

possible to seek and find our 

own definition of the good 

life along the way. We have 

to be willing not just to look 

… but truly see. 

6 | THE GOOD LIFE 

past contributors 

SOO ASHEIM • JESSICA KUEHN • BRITTNEY GOODMAN 

JESSICA KROMER • JENESSA McALLISTER • KATIE JENISON 

ALEXIS SWENSON • DANIELLE TEIGEN • ALICIA UNDERLEE NELSON

JEFFREY MILLER 

The Good Life is spending 

time with my kids and 

significant other growing 

food, being outdoors and 

making memories that we 

will cherish forever. 

HILLARY W. SORENSON 

The Good Life is the smell of a 

soft cashmere amber candle 

burning in the background of 

my yoga practice while the 

sounds of my son’s laughter 

fill the home as his daddy 

tickles him. 

KRISSY NESS 

The Good Life to me means: 

Spending time with my family 

and our dogs at my dad‘s 

campground; drinking beer, 

swimming, and enjoying the 

outdoors. 

BEN HANSON 

For me, The Good Life is 

hearing my youngest shout 

AMY WIESER WILLSON 

I find joy in self-employment, 

and it gives me the flexibility 

EMMA VATNSDAL 

The Good Life to me is 

coming home to my pup 

"Daddy! Daddy! Daddy!" to fully embrace the good Chief, exploring Fargo and 

when I walk into daycare things in life. For me, that’s Moorhead with my fiancé 

to pick him up at the end of spending time with my and happy hour drinks on a 

the day, or when my oldest family, friends and amazing patio with my best friends. 

stealthy comes down the grandchildren at the lake 

stairs in the morning and and traveling as much as my 

plops onto my lap for a quick budget will allow. Life is truly 

snuggle before we get ready good! 

for the day. Life is not easy, 

but these moments remind 

me that life is still good. urbantoadmedia.com | 7

POLLINATORS 

AT HOME 

IN YOUR YARD 

WRITTEN BY: JEFFREY MILLER 

Everyone can help provide habitat and food for 

pollinators, no matter how large or small! 

IIt’s no secret that pollinating insects have 

been struggling. Our environment has 

become less appealing to them, with 

monoculture lawns, clean farming practices 

and a dearth of native flowering plants. All 

is not lost, however, as there are many ways 

that homeowners can help provide food 

and habitat for these important organisms. 

Perennial Woody Plants 

Woody plants are great pollinators that can also 

provide fruit for the table. Before planting any shrub 

or tree, first determine the mature size of the plant. 

While a bare-root seedling may look small, placing 

it too close to a house, garage or street will lead to 

problems as it grows. 

Black chokeberry, also known as aronia, are compact 

fruiting shrubs that burst forth with white flowers in 

the late spring. Growing to six feet high by six feet 

wide, these native shrubs are as beautiful as they are 

productive. In the early fall, the fruit ripens in bunches, 

ready for the picking. While they are astringent fresh, 

aronia berries make great smoothies, juice and pies. 

Another wonderful native shrub that aids in providing 

pollinator habitat is the highbush cranberry. While 

it’s a viburnum and not a true cranberry, this shrub, 

which can reach up to ten feet tall, produces copious 

amounts of bright red berries in the fall. During 

the summer, the flowers attract a diverse group of 

pollinators. The flowers are unique in that they have 

both sterile and fertile blooms on each flower. The 

fruit sweetens after a few frosts, making it among the 

last to be harvested in the fall. Made into jelly, it is 

quite delicious. If they aren’t harvested by humans, the 

berries provide important food for birds in the dead of 

winter. The only drawback to highbush cranberry fruit 

is that, during cooking, the odor is not unlike that of 

sweaty gym socks. Hold your nose and enjoy the jelly! 

Perennial Forbs 

Non-native and cultivars of forbs and grasses appeal 

to human eyes but offer little for pollinating insects. 

8 | THE GOOD LIFE

In fact, some can harm certain 

species, as they attract insects 

but offer no food value. It would 

be the same as if a human ate 

nothing but potato chips for their 

diet. 

Happily, there are a myriad of native 

forbs (also known as flowers) that 

are not only beautiful but productive 

as well. In order to provide three 

seasons of food, select forbs and 

grasses that bloom in spring, summer 

and fall. 

Spring Blooming: These are the 

first flowers of the year and the most 

important. After the long overwintering 

period, insects are hungry. Species like 

Dry Ragwort, Golden Alexander, Large 

Flowered Beardtongue, Prairie Phlox and 

Spiderwort provide crucial forage as well as 


Purple Coneflower 

breathtaking beauty. Bloom colors range from yellow to blue 

to purple, appealing to any homeowner’s preference. 

Summer Blooming: The longest bloom period, these 

species provide food and beauty during the hot, dog days of 

summer. Blanket Flower, Golden Aster, Hoary Vervain, Lead 

Plant, Purple Coneflower, Swamp Milkweed, Ironweed, 

Bergamot, Black Eyed Susan, Liatris and Showy Sunflower 

will brighten up any property. 

Autumn Blooming: Helping to provide substance before 

migration or wintering, fall blooming plants are the last 

chance a pollinator has to feed before winter. Species such 

as Heath Aster, Goldenrod, Sky Blue Aster and Maximilian 

Sunflower ensure there is eye appeal and forage right up to 

the frost. 

Sky Blue Aster 

Small pollinator plots or native landscaping, with an eye to 

pollinators, are best done by planting plugs. Plugs take the 

guesswork out of germination and make it so even a novice 

gardener can grow beautiful plants. A great local source of 

native forbs is the United Prairie Foundation’s greenhouse 

in Enderlin, North Dakota. There are also several sources 

of plants in Minnesota that can mail your selections right to 

your door. 

Garden Crops 

Many garden crops require pollination by insects, and many 

others provide food and habitat for them as well. Some 

crops, like okra, are self-pollinating. While they provide little 

for insects there add a splash of color to the garden. 

Cucumbers depend on pollinators and require insect 

pollination from the male flowers to the female flowers. 

Other crops, like tomatoes, peppers and eggplant, are 

mostly wind pollinated. However, bumblebees can improve 

fruit set and size as they vibrate the flowers and shake loose 

the pollen. 

The best way to keep pollinators in the garden is by the use 

of a cover crop. Cover crops can be planted between rows 

and can be given their own little patch in the corner of a 

garden. Plants such as buckwheat, mustards, field peas, 

crimson clover and hairy vetch not only improve the soil but 

attract and feed pollinators as well. 

M aximillian Sunflower 

Our Hard-Working Pollinators 

While native prairie stretching to the horizon is amazingly 

diverse, beautiful and productive for pollinators, anyone 

with a small patch of land, whether in the city or country, can 

be attractive and provide habitat for them as well. Simple, 

easy plantings can reap huge rewards for our hard-working 

pollinators. • 

10 | THE GOOD LIFE


12 | THE GOOD LIFE


CASS COUNTY SHERIFF'S OFFICE 

USES BIG SCALE TECHNOLOGY 

WRITTEN BY: HILLARY W. SORENSON 

PHOTOS SUBMITTED BY: CASS COUNTY SHERIFF'S OFFICE 

The Cass County Sheriff’s Office prioritizes providing the 

department with top-of-the-line technology and vehicles 

that make the public safer. Sheriff Jesse Jahner who has 

served as the sheriff since 2019, and was reelected for an 

additional term, recognizes the importance of staying upto-date 

with the latest advancements. 

“Technology is continually changing, and we are constantly 

looking for different ways to better serve our citizens,” 

he said. “There are several different companies that are 

producing and researching law enforcement technology, 

and as long as we can remain fiscally responsible, we are 

always going to do whatever we can to serve our citizens 

in a better and safer way.” 

The United States has roughly 18 thousand law 

enforcement agencies, but only a small percentage have 

acquired the tools that make the public safer and more 

accessible. Thanks to Sheriff Jahner’s endorsement 

and the county commissioner’s openness to new ideas, 

Cass County Sheriff’s Office is among the ranks. 

“We are very fortunate because we have a really good 

working relationship with our commissioners, and 

they understand the need for public safety,” he said. 

“Typically, if we need resources to better provide public 

safety, they are open to listening to what the equipment 

needs are.” 

14 | THE GOOD LIFE

The first police vehicle was an electric wagon that 

dawdled along the streets in Akron, Ohio, in 1899. As 

criminals gained access to faster-moving vehicles police 

departments had to up the ante, and by the mid-twentieth 

century Ford released its first police package that led 

to the creation of the Crown Victoria. But the 90s-style 

venerable cruiser is a far cry from the only crime-fighting 

machine, and when police officers and sheriff deputies 

are thrown into less-than-typical emergencies, access to 

wheels (or lack thereof) is invaluable. 

Patrolling Beyond the Streets 

The Cass County Sheriff's Office added two airboats to its 

fleet in 2011 following the historic 2009 Red River flood. 

Airboats are flat-bottomed and propelled by an aircraftlike 

propeller. The design ingenuity is ideal for floods and 

water rescues. “We are certainly very gracious to the U.S. 

Fish and Wildlife Service and the U.S. Coast Guard for 

coming in and assisting us in 2009 with their airboats 

because we did not have the appropriate equipment to 

conduct search and rescue missions,” Sheriff Jahner said. 

County Sheriff’s Office made a purchase agreement 

with the state of North Dakota which included the state 

purchasing two airboats for their agency, and in return, 

the Cass County Sheriff’s Office would assist anywhere in 

the state when other communities flooded. 

Rural Rescues on Snow Days 

Cass County is 97 percent rural and covers 1,768 square 

miles with an average snowfall of 48.0 inches per year. 

Due to terrain and potentially adverse weather conditions, 

access to vehicles that can handle varying conditions is 

imperative. Utility task vehicles (UTVs), all-terrain vehicles 


(ATVs), and snowmobiles are among the inventory at the 

sheriff’s office. 

“We currently have two 2020 Ski-Doo Summit 600 

snowmobiles, two Polaris 850 ATVs, and then one 

Polaris Sportsman 1000 UTV,” Sheriff Jahner said. The 

snowmobiles allow officers to patrol recreational trails in 

the winter while the ATVs and UTVs can be used during 

special assignments such as the Red River Valley Fair. All 

are utilized for search and rescue missions. 

Eye in the Sky 

Drones are used for real-time information, investigations, 

and documentation tasks. The military has been deploying 

drone technology since the mid-1800s, but they are a 

relatively new addition to law enforcement agencies. As 

of a few years ago, there were only 343 law enforcement 

agencies in the U.S. utilizing drones. The Cass County 

Sheriff’s Office currently has two drones, and their 

purpose is not just singular. 

“If we use drones for flooding operations, we might use 

them for reconnaissance missions,” Sheriff Jahner said. 

“So, if we have to rescue someone that is surrounded by 

water, we would fly the drone over the top and see what 

might be the best rescue approach with an airboat.” 

We are going always to be 

progressive and forwardthinking 

in looking for different 

technological advancements, 

different equipment, and 

resources to make sure we can 

always provide a high level of 

public safety to our communities. 

– Sheriff Jahner 

Sheriff Jahner said the drone is also capable of taking large 

aerial photos to assess damages to roads or individual 

properties. “If Cass County declares a state of emergency 

for its residents, we can document the different types of 

damages and utilize the documentation to help get funding 

from either the state or federal government to help those 

individuals out,” he said. 

A Sheriff's Favorite 

Sheriff Jahner recognizes the benefits of having access to 

emerging vehicle technology, but his favorite apparatus 

16 | THE GOOD LIFE

is one of more practical use. “I 

probably utilize the winter plow 

truck the most,” he said. “Three 

years ago, we had a situation 

during a winter storm where we 

had difficulty getting to a residence 

during a domestic violence situation. 

We had to rely on our county road 

department to come out and plow us 

a path, and the whole time that the 

situation was unfolding, it was a very 

bad feeling knowing that we couldn’t 

get to the residence unless we relied 

on another governmental entity’s 

resources. It was unacceptable in my 

opinion because our citizens expect 

that if they call 911 for assistance we 

are going to have a timely response. 

I told myself this can never happen 

again we need to be able to respond 

to calls for assistance so that led us 

to purchase the plow truck that we 

have.” 

Sheriff Jahner emphasized that 

no matter where the emergency 

is, the Cass County Sheriff’s 

Office will continue to serve and 

protect its citizens in the best way 

possible. “We are going always to be 

progressive and forward-thinking in 

looking for different technological 

advancements, different equipment, 

and resources to make sure we can 

always provide a high level of public 

safety to our communities. • 


ON THE COVER | A LOOK BACK AT 10 YEARS 

10 Years and Hundreds of Stories Later 

It’s Not ‘Work’ When You’re Living The Good Life 

WRITTEN BY: ALEXANDRA JAMPSA 

PHOTOS BY: URBAN TOAD MEDIA 

Sitting across the table from two behind-the-scenes 

heroes is not only inspiring, but hilarious. “I did not spill – 

tell them no salsa spilled in the making of this story,” said 

Darren Losee, as a chip heaping with salsa just missed his 

Drekker white tee. His newlywed bride, Dawn Siewert, 

giggles in unison as though this is what working together 

looks like. Perhaps, because it is. 

But that’s where the story ends – for today, at least. The 

good stuff dates back to 1993. “When I met him, he was 

painting his motorcycle,” Dawn recalls. (It was either a 

shade of root-beer red or midnight wine, depending on 

who you ask.) 

At the time, Darren worked in manufacturing, while Dawn 

continued to build her portfolio as a graphic designer, 

working in printing, magazine publishing, for an ad agency 

and even as the Marketing Manager for Harley-Davidson® 

of Fargo. 

“We came to a fork in the road where we had to decide, do 

we chase this crazy dream … or get paid on Friday like an 

‘adult’?” Darren recalled. The two showed up on Sunday 

morning, and prayed for a sign which came as a sermon 

about following dreams. The pastor looked right at them, 

then “we looked at each other, and that’s when we knew 

what we needed to do.” 

18 | THE GOOD LIFE

In 2013, Urban Toad Media (UTM) was born. Dawn dove 

in full-time and the couple chipped in $400 a month for a 

tiny office space with an out-of-service A/C and elevator. 

As UTM grew, so did their space and team of 18 freelance 

writers. “We saw the demand for a men’s magazine,” 

Dawn said. “I’ve known good dudes all my life who have 

great stories to tell, but unless you talk to them directly, 

you may never have the chance to be inspired,” Darren 

added. 

At its core, The Good Life magazine operates differently. 

Together, Dawn and Darren share the titles of owners, 

bookkeepers, editors, salespeople and even distributors. 

In fact, they’re so involved with each story they credit 

many of their friendships to the magazine. Dawn designs 

the entire magazine, while Darren shoots the photos. 

“We do everything but write the stories,” he said. Much 

different from traditional journalism, “We allow people to 

fact check the article and approve before it goes to print. 

It’s their story to tell.” 

Darren personally delivers magazines to grocery stores, 

hospitals, airports, liquor stores and businesses. “I have 

a nerdy spreadsheet to dial in and know where the 

magazines move and don’t,” he said. “It’s important that 

the ads our partners pay for actually get seen. It’s fun to 

see who is picking up the magazine. Although we have a 

venue to showcase inspirational men, there is something 

for everyone in The Good Life.” 

Like many things in life, we rarely get to see (or hear) 

the ripple effect of our actions first-hand … but Dawn 

and Darren have. Recognizing a Brady Oberg Legacy 

Foundation tee at a concert, Darren introduced himself, 

explaining they had shared Brady’s story in the magazine 

with hopes it would help someone. 

“The man said, ‘It did help someone. Without going into 

details, I know firsthand that someone did seek help after 

reading the magazine,’” Darren shared. “In 10 years, if 

we’ve saved even one life, that’s a win. These stories have 

the raw emotion and the power to change lives.” 

The future of The Good Life looks humble – the two aren’t 

looking to make millions. In fact, they require just enough 

to “pay rent and buy a good beer.” For Dawn, the good 

life means “living this crazy life with my husband and best 

friend, doing what I love every day and hopefully making a 

difference,” she said. 

“For me, waking up is a pretty good start. The good life 

is just being alive,” Darren said. “Laugh. Laugh often. It’s 

about recognizing the opportunities, working hard and 

finding the blessings.” 

THE GOOD LIFE ONLINE 

www.yumpu.com/user/thegoodlife 

Their favorite part? Hand delivering copies to the men 

featured in the magazine. “Oftentimes, people cry. It’s an 

emotional experience to be able to share your personal 

story,” Dawn said. Darren loves “knowing we made a 

difference, and that the story meant so much to the 

individual.” 

“I’ve known good 

dudes all my life 

who have 

GREAT STORIES 

to tell, but unless you 

talk to them directly, 

you may never have 

the chance to be 

inspired.” – Darren 



Justin Nudell, featured in May-June 2017 

Addiction to recovery, homelessness to security, failures to redemption – this 

local business owner knew a better life existed but wasn’t quite sure how or 

where to find it. Fueled with courage and nerves, Justin Nudell shared his story 

in 2017 not knowing the impact it would make. 

“After the story published, I got several messages, saying ‘Hey man, I’ve been 

looking to get my life on track,’ or they’d ask me ‘How did you do it?’ ‘cause they 

wanted the same changes in their life,” he said. “It was great to know putting 

myself out there in such a vulnerable way – maybe it did help someone.” 

Prior to getting clean in 2014, Justin made several attempts to start his business 

but either fell short or failed completely. In August 2020, he revisited the dream, 

opening Zoltar Tattoo in Moorhead, Minn. Now with 21 years of tattooing up his 

sleeve and – even more impressive – 9 years clean, this Moorhead native has 

made the good life a permanent addition. 

It means “constantly growing, working on my dreams and growth within myself 

as a father, business owner and in relationships. Just being consistent with all 

that stuff is what really matters,” he said. The redemption story continues. 

Read it here 

“It was great to know putting myself out there in such a 

vulnerable way – maybe it did help someone.” 

Matt Cullen, featured November-December 2017 

Laced up, taped up, and stick in hand, three-time Stanley Cup champion Matt 

Cullen pulled on his forest-green jersey to play for his home state in 2017 – just 

before wrapping up his NHL career. But even then, he and his wife Bridget, had 

bigger dreams for their young boys. 

“Quite a bit has changed,” Matt said. “I had some fun years at the end, but now 

we’re home in Moorhead, and it’s awesome.” His boys – Brooks (16), Wyatt (14) 

and Joey (13) – all attend Moorhead schools. “This winter, Bridget and I had a 

full-circle moment when our oldest played Spuds hockey. It was a proud mom 

and dad moment.” 

One thing hasn’t changed: Matt’s humble Midwest character and philanthropic 

heart. From $1 million in 2017 to more than $7 million in giving today, Cullen 

Children’s Foundation approaches 20 years in 2024. “Those are the things that 

last – more so than how many goals you score. It's what you do with what you've 

been given," Matt said. 

Read it here 

Cullen’s hope to raise their boys in Moorhead – where the couple grew up, 

attended church together and played sports – was once just a dream. “Back then, 

I probably thought ‘that’d be nice,’” Matt said. “But now we’re fortunate enough 

to be living it!” 

20 | THE GOOD LIFE

THE GOOD LIFE continues ... 

A follow up on living The Good Life and what it means today. 

Todd Ruzicka, featured in January-February 2018 

Five years later, Todd Ruzicka still follows the beat of his own drum. The 

industrial electronic musician and founder of IMMUNE SYSTEM and SEVEN 

FEDERATIONS continues to tune his craft, writing, composing and producing 

music that has been featured in video games, business videos, documentaries 

and Indie films. All the while, he can’t ignore the impact sharing his story publicly 

has had. “Dawn and Darren are doing the Lord's work,” he said. “It was nice to 

be acknowledged for creating music that isn't necessarily mainstream. It doesn't 

happen often.” 

Todd admits not everyone understands the mind of this creative, but “my family 

was ever-so-proud of the article and that felt wonderful.” 

How’s the good life today? “My definition remains unchanged – being surrounded 

by family and positivity, while avoiding toxic people, psychic vampires and 

Americana jam bands,” he jokes. “And, of course, always being able to create 

music.” 

Read it here 

“It was nice to be acknowledged for creating music that 

isn't necessarily mainstream. It doesn't happen often.” 

Wil Dort, featured in September-October 2018 

As a Haitian native, Wil Dort was born into a life where electricity was nonexistent, 

getting to school meant scaling the hilly terrain (both ways) and the 

rising sun never came with the promise of another meal. Despite the cards he 

was dealt – and his run-in with the law – Wil pedaled toward a life not even his 

dreams could dream of. 

Scissors in hand at just eight years old, Wil defied all odds to open Skill Cutz 

Barbershop & Salon in the fall of 2008 – and later Skill Cutz Barber College 

in 2018. Telling his story has not only made an impact but helped grow his 

business. “We have clients say the article is how they found out about us, along 

with learning more about my life and its impact, which is cool.” Since Wil’s story 

hit the stands, Skill Cutz added 10 barbers to the team for a total of 30. 

As for the good life, Wil says his definition has remained the same: “Happiness, 

peace and contentment. As you journey through life, enjoy the process.” 

Read it here 

“We have clients say the article is how they found out 

about us, along with learning more about my life 

and its impact, which is cool.” 



John Dalziel, featured in July-August 2019 

Overseas, soldiers face extreme conditions – including indirect fire, the 

anticipation of mortars, and patrolling outside the wire – which can all add up 

to post-traumatic stress disorder (PTSD), a diagnosis 11 to 30 percent of U.S. 

veterans face. 

The U.S. Army’s 10th Mountain Division, 4th Brigade Combat Team deployed 

in 2010 and returned home from Afghanistan victorious with all 139 troops. 

Though no blood was shed overseas, 14 soldiers (nearly 10% of the troop) took 

their own lives after returning home. Infantryman Brady Oberg was one of them. 

In 2015, the Brady Oberg Legacy Foundation (BOLF) was born. 

Growing BOLF from a Clay County foundation in 2019 to gaining supporters 

across the country, Marine veteran and retired FBI agent John Dalziel said, 

the exposure has “brought in additional revenue and increased our number of 

combat veteran retreats from two in 2018 to seven just last year.” Volunteers like 

John help raise awareness for veteran PTSD through the annual ruck march, 

while the organization provides access to treatment and education. 

Read it here 

It was a tall order for just a few pages of words, but Brady’s story was shared, 

the community listened. “The Good Life has an incredibly positive effect in our 

community,” John said. “They devote the magazine to those who are protecting 

and serving our community to keep it a great place to live.” 

Now 60, John says very few of his core beliefs have changed. “My updated 

definition of the good life is short and to the point … ‘be better – don’t suck,’” he 

said with a smile. 

“The Good Life has an incredibly positive effect in our community. They devote the magazine 

to those who are protecting and serving our community to keep it a great place to live.” 

Jesse Jahner, featured in January-February 2020 

A yellowed photograph snapped in 1977 still sits on an office shelf, showcasing a 

little boy dressed in a cowboy hat and homemade sign reading “Sheriff Jahner”. 

More than four decades later, Jesse Jahner’s “official” badge reads the same. 

Nearing the end of his term, the sheriff is as passionate today as he was when 

elected in 2019 – and even at just four years old. “With community growth comes 

new challenges, but our general mission has stayed the same: to provide a high 

level of public safety to our citizens,” he said. 

Sheriff Jahner said sharing his story garnered interest for himself and the agency. 

“I’ve learned our community has a number of leaders, mentors and role models 

who have excellent stories to tell,” he said. “The magazine highlights so many in 

our community who have worked hard to be successful.” 

While much has changed in America’s climate since early 2020, Sheriff Jahner 

still stands by his original definition of the good life: “Having the opportunity to 

wear this uniform every day, working alongside the men and women of the Cass 

County Sheriff’s Office and to serve the greatest citizens in the state of North 

Dakota.” 

Read it here 

“The magazine highlights so many in our community 

who have worked hard to be successful.” 

22 | THE GOOD LIFE

Denis Otterness, featured in September-October 2022 

Going from one of 20 West Fargo officers in 1994 to working undercover for 

the DEA across the U.S., West Fargo police chief Denis Otterness and his wife, 

Trisha, couldn’t be more proud to raise their kids “back home.” 

While police work continues to be a dangerous, complex and challenging career 

path, Denis feels “blessed to work in a supportive community that trusts the 

difficult work we do,” he said. “It makes an incredible difference for staff morale.” 

Chief Otterness has gained infinite wisdom over his 33-year career. “I believe 

we all have choices that can impact our own ‘good life.’ Mine is being committed 

to a healthy work-life balance which includes physical, mental and spiritual 

wellness,” he said, noting none of that would be possible without his wife. “If 

you’re not living the good life, it’s not too late to find one that supports your work 

and fulfills you. This, in turn, will lead to a good life outside of work.” 

"The Good Life Magazine is clearly a popular read with 

people in our metro area. Being in the magazine was a 

great way for people in our community to get to know 

me on a more personal level." 

Read it here 

Mark Bjornstad, featured in September-October 2018 

Drekker Brewing Co. president & co-founder Mark Bjornstad has been 

collaborating with Urban Toad Media since 2014. “It’s like hanging out 

with friends – casual, real, honest and fun. Dawn and Darren are great 

people,” he said. “On a greater impact, they’ve really served as mentors 

and inspirations for me.” 

For Mark, the partnership is about more than just “Having a Beer.” 

“When you’re working with The Good Life team, you’re always 

reminded of the question – ‘what is the good life?’ – and you get a 

chance to check in with yourself.” 

Over the years, Mark’s definition hasn’t changed, but he has. 

He’s learned “it’s more important to live the good life than hope 

for it,” he said. “The horizon is always turning – focus on where 

you’re at right now and make the most of it.” 

Read it here 

“When you’re working with The Good Life team, you’re 

always reminded of the question – ‘what is the good life?’ 

– and you get a chance to check in with yourself.” 

4 Ways to Support Urban Toad Media 

1. Submit your story ideas of inspirational men in our community 

2. Keep reading The Good Life and share it with your friends and family 

3. Advertise your business in The Good Life Magazine 

4. Remember Urban Toad Media for Graphic Design + Photography 


SAVING A LIFE, WILL CHANGE YOURS! 

FIND YOUR NEW 

BEST FRIEND! 

These are just a few of the many faces in our care 

that are patiently waiting for their forever families 

to find them. We know there’s a match out there 

for all of them. And for all the rest of their friends 

at the shelter and in foster homes that aren’t 

pictured here on these pages. Maybe one has 

been waiting all this time to rescue YOU... Adopt 

a shelter pet today! 

At Homeward Animal Shelter, our mission is: 

“Rescue. Shelter. Protect. Rehome.” We provide a 

PHOTOS SUBMITTED BY: HOMEWARD ANIMAL SHELTER 

second chance at happiness to lost, abandoned, 

and owner-surrendered animals; and educate 

the community on the proper, loving, and kind 

treatment of animals. 

Homeward Animal Shelter is committed to 

preventing animal overpopulation and spays/ 

neuters all animals 6 months or older before 

adoption. Since its inception in 1966, Homeward 

Animal Shelter has placed nearly 41,000 animals 

in lifelong homes. • 

JANE 

Female | 12 years old 

Pit Bull Terrier 

JUNIOR 

Male | 13 years old 

Shih Tzu - Maltese Mix 

Sweet and loyal bonded senior pair seeking loving 

family to spend the rest of their golden years. Must 

love lounging around and giving out affection. 

JOURNEY 

Male | Nearly 2 years old 

German Shepherd 

“I’m not just a dog, I’m a 

furry fitness coach. Seeking 

a human who’s ready to get 

in shape with lots of walks, 

runs, and games of fetch.” 

FRODO 

Male | 7 ½ years old 

Grey & White DSH 

“Looking for a furry friend 

who loves to nap 

as much as you do? 

Look no further!” 

24 | THE GOOD LIFE

EEYORE 


Orange Tabby DMH | FIV+ 

I’m Eeyore, a big ol' 

handsome orange tabby 

with a timid nature. I've been 

waiting for over a year now 

to find my forever home. Life 

hasn’t always been kind to 

me, leaving me cautious 

around new people. Once I 

warm up to you, I’ll become 

your lifelong friend. 

I get along great with other 

cats. My favorite pastimes 

involve lounging in the warm 

sun, basking in its soothing 

rays. It’s in those moments 

that I find solace and forget 

about the hardships I’ve 

endured. Additionally, due to 

my lack of teeth, I savor soft 

food exclusively. Don’t worry, 

though; it doesn’t diminish 

my enjoyment of mealtime. 

If you’re willing to open your 

heart and home to me, 

I’ll be a devoted and loyal 

companion. 

MAGNUS 


Boxer - Bulldog Mix 

Fun-loving pup seeking a 

human to run, play, and 

snuggle with. Must love 

slobbery kisses and 

wagging tails. 

JOIN US JULY 18 | RHEAULT FARM 

PAWS WALK 

MISCHIEF 

Female | 3 ½ years old 

Tabby DSH 

“I may have a bit of cattitude, 

but that just means I know 

what I want. And what I 

want is a human to call 

my own.” 

MILES 

Male | 1 year old 

Australian Cattle Dog 

Blue Heeler - Lab Mix 

“I’m a dog with a playful wild 

streak but I’m also a sucker 

for a good belly rub. 

Seeking a human who 

knows when to let me run 

free and when to reel me in 

for some snuggles.” 

a fundraising event for the shelter animals 

For information on adopting, 

volunteering or to make a donation, visit: 

homewardonline.org 


CONGRATS ON 10 YEARS OF THE GOOD LIFE! 

The Cass County Sheriff’s Office would like to congratulate 

everyone who has been associated with Urban Toad Media 

during their first decade of exemplary service to our community, 

particularly Dawn and Darren and their contributing writers. 

The combined creativity that Dawn and Darren accomplish in 

their work product is nothing short of amazing, as they highlight 


different stories within the Fargo-Moorhead community. Their 

creative illustrations inspire their audience as the reader walks 

with them through the story they are showcasing. 

If you are looking for an inspirational story of a local hero, the Cass 

County Sheriff’s Office would strongly encourage you to pick up 

the latest edition of The Good Life Men’s Magazine!


HAVING A BEER WITH | URBAN TOAD MEDIA 

WRITTEN BY: BEN HANSON 

PHOTOS BY: URBAN TOAD MEDIA 

Thanks to a once-in-a-generation convergence of moderate 

temps and clear skies during Ribfest, it was a calm Friday 

night at Drekker’s Brewhalla. When I arrived to meet up 

with the double D's of Urban Toad Media — Dawn Siewert 

and Darren Losee, publishers of The Good Life — I was 

unshowered, unshaven and wearing a borrowed polo. Oh, 

and I forgot my laptop, too. Aside from that, I was totally 

prepared. 

Thankfully, I was in good company. I was there to 

interview my friends for their 10-year anniversary edition 

of The Good Life Magazine, and I learned early in our 

conversation that my inauspicious start to the evening 

wasn’t unlike the origin story of the magazine itself. Our 

shared “dive right in” attitude is why we work so well 

together… and why, even though I now live 225 miles away 

(where my laptop sat forgotten), I will always seize the 

opportunity to contribute to a publication that makes a 

difference in the FM community without taking itself too 

seriously. 

As we sat down with fresh beers in hand, any remaining 

nerves I had settled when it became apparent just how 

uncomfortable Darren and Dawn were to be in the 

spotlight. They’re usually off to the side, listening in and 

taking photos. Now, they were in the hot seat, and I was 

given free rein to fire away. 

The whole idea for this story was forced upon them, a 

suggestion from another longtime contributor, friends 

and clients who thought it was time the public got a 

chance to meet the people behind the pages. And that’s 

what this column has always been about — real, relaxed 

conversations that highlight personalities more than 

professions. 

28 | THE GOOD LIFE

We decided our community 

needed something for men. 

There are a lot of stories about 

men doing great things that 

need to be told. – Dawn 

Dawn, Urban Toad Media’s chief designer and understood 

boss of the operation, is soft-spoken yet fiercely driven. 

Darren, the photographer and reluctant salesman, is an 

elder statesman of modern entrepreneurship. Together, 

they’re a Hawaiian pizza — unthinkable at first glance, 

undeniable at first bite. The Good Life is a soulful 

outpouring of who they are as humans, and I am thankful 

they chose me to help share their story. Enjoy. 

Who’s idea was this… this whole venture? 

DARREN: Dawn, it was all Dawn. 

DAWN: I worked for another magazine that was womanfocused 

and there were a lot of inquiries about why there 

isn’t a men's magazine. We decided our community needed 

something for men. There are a lot of stories about men 

doing great things that need to be told. 

DARREN: I had been working in the manufacturing 

industry and taking photos as a hobby. Then one day 

someone paid me to do it, and I thought What? Someone 

pays you to do things you enjoy? What a great concept. 

DAWN: Darren is such a people person, so I said you 

can sell ads, I can design it and we can hire the writers. 

Sounds easy, right? Let’s do it! 

How do you find stories you want to tell? What’s 

the process? 

DARREN: The initial process was me and Jay Thomas 

from WDAY radio in his garage enjoying a beer or two 

and coming up with brilliant ideas. He was a big advocate 

of this plan and knew a lot of people in the community he 

could connect us with. So we literally just did stories that 

we found interesting and thought the community would 

enjoy – and still do today. 

DAWN: We found inspiration anywhere. We would be 

watching TV and think “I would like to chat with that guy,” 

or “I wonder what a day in the life of a skydiver is like?” It 


HAVING A BEER WITH | URBAN TOAD MEDIA 

was more interest-based in the beginning, but we always 

had a local hero, always had a story about fathers and 

parenting… this Having A Beer With column came along 

around 2015. 

What’s the most surprising thing you’ve learned 

about the publication business? 

DARREN: The biggest surprise was how much people 

embraced it almost immediately and how much we’ve 

gained hearing people's stories. 

DAWN: Having enough time in 

the day… designing, marketing 

and selling ads. It can be hard to 

switch from a creative brain to a 

sales brain. So I guess the most 

surprising thing is even though 

we’re crazy busy – it’s always fun! 

Best ever interview? 

DARREN: All the heroes, all the veterans. Every one. We 

are honored they share their stories with us. Each of them 

has a powerful story. I have other favorites 

for different reasons. Because I’m 

such a hockey fanatic, working 

with Matt Cullen was great. I 

got to photograph NHL games 

and hang out with the Stanley 

Cup for a day. 


Never build a BMX ramp on 

the sidewalk when you’re in 

the sixth grade. The ramp 

will fail. – Darren 

DAWN: Mine would be Christopher Zimmerman, a 

Symphony Orchestra Conductor and Music Director. We 

got to spend the day with him, go to the symphony, and 

meet a world famous cellist and violoncellist. It was a 

fantastic day. 

Darren, you shoot photos for lots of events… 

What's a favorite memory or favorite event? 

DARREN: Concerts are one of my favorites because of the 

fast-paced, high energy atmosphere 

and all the working components 

that go into it. I've been fortunate 

to shoot some really cool 

shows. But the Minnesota Wild 

games were my favorite thing 

to shoot ever because of the 

professionalism I witnessed. It 

was a great experience for me. 

The hard working behind-thescenes 

stuff energizes me. 

You two are both positive people… Where does 

that come from? 

DARREN: That's a great question. Being grateful for the 

opportunities we have. Laugh often, be weird and silly. 

Grab a beer and laugh. And that thing you’re doing that 

you don’t like – stop doing that. 

DAWN: We surround ourselves with good people – people

who are positive. For me, having faith keeps me grounded. Find 

a person to grow old with. Darren makes me laugh every day 

and that goes back to surrounding yourself with positive people. 

He’s always been positive. Happiness is a choice. You can find it 

if you look for it. 

Who takes longer to get ready in the morning? 

DARREN: Dawn. Hands down. 

DAWN: Me. I don’t even believe myself when I say I’ll be ready 

in five minutes. 

DARREN: You can’t do anything in five minutes. 

If you were forced to sing the national anthem for some 

major event, which event would you want it to be? 

DARREN: This is funny because the other day Dawn said 

nobody sings the national anthem very well. For me, it would be 

at Madison Square Garden for a New York Rangers game. 

Dawn: Nobody wants to hear me sing! 

How old is too old to ride a crotch rocket? 

DARREN: The fact that I own a Ducati and I’m 55… I’m going to 

go with 54. Actually, you’re never too old. It’s all what you enjoy 

and what’s fun for you. Just don’t take on a truck head-on. 

If you weren’t running this media company, what 

would you be doing? 

DAWN: One thing I always wanted to do was to be a food 

journalist … travel the world, experience new foods, and write 

about it. But honestly, I can’t imagine doing anything else other 

than graphic design. I have been doing this for 17 years. 

What’s your take on preppers? 

DARREN: I know where to go to steal stuff if I need anything. I 

have a buddy who is that “you better be ready” guy… he's going 

to build a bunker and take on the apocalypse. I think good for 

them if it makes them feel safe. For me… no. 

DAWN: I have a family member who is a prepper, so yeah, I 

know where to go to find food, ammo or shelter. 

I’m sorry, I meant peppers. Do you like peppers? 

DARREN: They’re spicy. I’m mostly Scandinavian, so peppers 

aren’t my best friend. 

DAWN: I can’t have peppers. I’m on a low-acidic diet, so I’m not 

allowed anything spicy. 

What’s the greatest life lesson you’ve ever learned? 

DARREN: I’ve got two. Never build a BMX ramp on the sidewalk 

when you’re in the sixth grade. The ramp will fail. Second, you 

should always be learning life lessons. 

DAWN: Life is short. My mom passed away at a young age, and 

it made me realize that I should live life without regrets. 

What does the Good Life mean to you? 

DAWN: Living this crazy life with my husband, my best friend 

and my business partner. 

DARREN: This, right here is the good life. Not to minimize it, but 

waking up is a good life. Sitting here having a good conversation 

and laughing. Finding humor in everything. We’re all kind of the 

same — everybody poops. • 


32 | THE GOOD LIFE


LOCAL HERO | SUGGESTIONS 

Do you know a local hero that deserves recognition? 

Local heroes inspire us because they exhibit selflessness, 

dedication, and courage in their daily lives. They can be 

dads, veterans, community leaders, teachers, healthcare 

workers, firefighters, police officers, or volunteers. 

These heroes inspire us to be better people. They work 

tirelessly and selflessly to ensure that our community is 

safe and thriving. 

We are grateful for their hard work and dedication, and 

we believe it is important to acknowledge and celebrate 

their contributions. We want to show our appreciation for 

all they do by featuring these brave heroes in The Good 

Life Magazine. 

Local heroes are role models for all of us, showing us 

what it means to be a compassionate, hardworking, and 

dedicated members of our community. They remind us 

that the small actions we take each day can make a big 

difference in the lives of others. 

So, to all of our local heroes, we say thank you. Thank 

you for your service, your sacrifice, and for being an 

inspiration to us all. • 

A DECADE OF HEROES! 

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The Good Life – July-August 2023

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