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self<br />

The<br />

power of<br />

emotions<br />

When it comes to your<br />

finances, it’s important to<br />

understand how emotions<br />

can sway your decisionmaking,<br />

says Tilney’s<br />

Richard Dawes.<br />

Even for seasoned investors,<br />

emotions can be a subversive<br />

influence on the way they view<br />

and manage their finances.<br />

But, says Richard Dawes, there are<br />

two emotional influences to beware<br />

– loss aversion and overconfidence.<br />

“The emotional impact of a loss<br />

is about twice that of a comparable<br />

gain, so wanting to avoid losses is<br />

understandable. But it can stop us from<br />

taking risks that we could benefit from,”<br />

he explains.<br />

The equity market, for example, has<br />

historically delivered greater returns than<br />

investing in bonds or savings accounts,<br />

but it comes with higher risks. “This can<br />

put people off and stop them taking<br />

advantage of the long-term opportunities<br />

that equities offer,” Richard continues.<br />

“At the other end of the spectrum<br />

is overconfidence. Rather than giving<br />

us the courage to be brave with our<br />

investments, an overconfident attitude<br />

often makes us complacent and<br />

encourages bad behaviour.”<br />

He adds that overconfident investors<br />

tend to trade too often and diversify<br />

too little. “Yet research shows that<br />

diversification can lead to greater longterm<br />

gains,” he says. “And short-term<br />

trading frequently lowers returns.”<br />

Together, these emotional influences<br />

can be disastrous for investments.<br />

“Buying after a sector or stock has<br />

already risen can mean losing out on<br />

growth, while selling after a fall can lock<br />

in losses, and ignoring diversification<br />

can lead to missed opportunities,”<br />

Richard concludes.<br />

Important information<br />

The value of investments can go down<br />

as well as up and you can get back less<br />

than you originally invested. This article<br />

does not constitute personal advice.<br />

If you are in doubt as to the suitability<br />

of an investment please contact one<br />

of our advisers.<br />

So, how can we<br />

combat emotional<br />

investing?<br />

Risk is part of any investment, but<br />

it’s crucial to be comfortable with<br />

how much risk you’re willing to take,<br />

so you don’t let your emotions get<br />

the better of you.<br />

At Tilney, our financial planners<br />

and investment managers can create<br />

a financial plan and investment<br />

portfolio that takes your lifestyle<br />

goals into account – and how much<br />

risk you’re prepared to take to<br />

achieve them. Call us today on<br />

020 7189 2400 to find out more.<br />

Backing your business 9

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