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self<br />
The<br />
power of<br />
emotions<br />
When it comes to your<br />
finances, it’s important to<br />
understand how emotions<br />
can sway your decisionmaking,<br />
says Tilney’s<br />
Richard Dawes.<br />
Even for seasoned investors,<br />
emotions can be a subversive<br />
influence on the way they view<br />
and manage their finances.<br />
But, says Richard Dawes, there are<br />
two emotional influences to beware<br />
– loss aversion and overconfidence.<br />
“The emotional impact of a loss<br />
is about twice that of a comparable<br />
gain, so wanting to avoid losses is<br />
understandable. But it can stop us from<br />
taking risks that we could benefit from,”<br />
he explains.<br />
The equity market, for example, has<br />
historically delivered greater returns than<br />
investing in bonds or savings accounts,<br />
but it comes with higher risks. “This can<br />
put people off and stop them taking<br />
advantage of the long-term opportunities<br />
that equities offer,” Richard continues.<br />
“At the other end of the spectrum<br />
is overconfidence. Rather than giving<br />
us the courage to be brave with our<br />
investments, an overconfident attitude<br />
often makes us complacent and<br />
encourages bad behaviour.”<br />
He adds that overconfident investors<br />
tend to trade too often and diversify<br />
too little. “Yet research shows that<br />
diversification can lead to greater longterm<br />
gains,” he says. “And short-term<br />
trading frequently lowers returns.”<br />
Together, these emotional influences<br />
can be disastrous for investments.<br />
“Buying after a sector or stock has<br />
already risen can mean losing out on<br />
growth, while selling after a fall can lock<br />
in losses, and ignoring diversification<br />
can lead to missed opportunities,”<br />
Richard concludes.<br />
Important information<br />
The value of investments can go down<br />
as well as up and you can get back less<br />
than you originally invested. This article<br />
does not constitute personal advice.<br />
If you are in doubt as to the suitability<br />
of an investment please contact one<br />
of our advisers.<br />
So, how can we<br />
combat emotional<br />
investing?<br />
Risk is part of any investment, but<br />
it’s crucial to be comfortable with<br />
how much risk you’re willing to take,<br />
so you don’t let your emotions get<br />
the better of you.<br />
At Tilney, our financial planners<br />
and investment managers can create<br />
a financial plan and investment<br />
portfolio that takes your lifestyle<br />
goals into account – and how much<br />
risk you’re prepared to take to<br />
achieve them. Call us today on<br />
020 7189 2400 to find out more.<br />
Backing your business 9