Hydrolife Magazine February/March 2017 (USA Edition)

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REAL SCIENCE, REAL RELIEF
When it comes to
cannabis, there can
be too much of a
good thing. That’s
why CannaSafety has
developed a fast-acting,
patent-pending antidote
for the nausea, anxiety,
and paranoia that can
come with consuming
too much marijuana.
CannaRelief, CannaSafety’s flagship
product, started as a personal project.
The company’s founder, a former Microsoft
employee who uses medicinal marijuana
to treat fibromyalgia, needed something
to combat what he calls “the red zone”: the
nauseating, anxiety-ridden state that stems
from the accidental overconsumption of THC.
“You don’t have to suffer, call 911, and go
to the emergency room, where they can
do nothing except give you a bed to ride
it out in and hand you a $3,000 bill,” says
CEO William Brouillet, who helped start
CannaSafety after trying CannaRelief.
“I tried it and wow,” Brouillet says.
“I said, ‘This is a great product; there
is a great business here’.”
Each bottle of CannaRelief contains 20
milligrams of CO 2-extracted cannabidiol
(CBD), which has been found to counteract
the negative effects of THC. It also contains
a semi-secret blend of vitamins, herbs, and
additional anti-anxiety ingredients like
citicoline and alpha-pinene. Most consumers
keep CannaRelief on hand in case they
accidently consume too much cannabis.
It can also be given to pets and children
who confuse THC-infused edibles with a
regular treat. Brouillet says the all-natural
concoction reduces THC-induced nausea,
anxiety, and paranoia in as little as five to
15 minutes, even if someone is “vomiting
sick”. It also has no known side effects.
“People get excited when they try it; they
can’t believe how well it works,” he says.
“People can now place aside their worries
about using cannabis.”
Some clients also use CannaRelief to
manage the effects of medicinal marijuana
by ingesting it before they use cannabis.
Brouillet distinctly recalls receiving a
phone call from a woman who bought the
product for her bed-ridden husband to
use along with Rick Simpson Oil. She had
ordered it online as a last resort when he
wanted to stop taking the oil, which he uses
as cancer treatment, because of the major
negative side effects. Three days after
trying CannaRelief, he was out of bed and
feeling like his old self.
“They were even going to go away for the
weekend; she thanked me for giving her their
lives back,” says Brouillet, who remembers
that call as his best day on the job. “She was
so happy; she called me an angel.”
It’s customer testimonials like this that keep
the CannaSafety team going. “I can’t explain
the feeling; you get to be responsible for
changing a person’s life for the better,” says
Brouillet. “Money is not the driving force; sure,
we make money, but we care.”
“We work with people to make sure they can
get our products, whether they can afford it
or not,” he adds. “CannaSafety products are
affordable to most, but that word is ambiguous
if you have nothing. We are a company
dedicated to helping people and will let our
actions in the industry speak for themselves.”
Ironically, though, the main struggle
CannaSafety still faces is public education
and making people aware that there is a
product that allows for the safe consumption
of cannabis. The issue is slowly improving
as more states pass pro-marijuana laws,
more people become curious about cannabis,
and the media catches wind of CannaRelief;
however, the company still mostly relies
on the overwhelmingly positive word-ofmouth
recommendations from its clients and
supportive members of the cannabis industry.
“Word of mouth in the industry is key …
People try it, talk about it, and our phone
rings,” Brouillet says. “Like I said, when you
have a product that works, it sells itself.”
CannaSafety is also trying to bring
CannaRelief onto the shelves of major
retailers. Until negotiations are complete,
however, it will continue to sell via
Amazon and major distributors in Europe,
Canada, and the US. CannaSaftey also
recently partnered with Blackline Land
Management Group to manage the
emerging Australasian markets.
Building and maintaining a strong team
has also helped bring the company success.
CannaSafety now employs seven people,
all of whom truly believe in the company’s
product and its effect on clients’ lives. “All
companies say such things as a standard
operating statement, but I tell you, it’s true;
they care,” says Brouillet. “When we talk
and have our company meetings to discuss
products sales and marketing, it is always
about how well the product is working for
people, how can we get the word out faster …
customer stories on how much they love our
products. The enthusiasm they bring every
day is over the top.”
Recently, the team focused its energy on
expanding CannaSafety’s line. First, CannaRelief
AM, which is designed to quickly
remove the foggy, my-head-is-in-the-clouds
feeling some people have the morning after
cannabis use, will debut in the first quarter
of 2017. A second new product, CannaRelief
Extra Strength, will hit the market in the
second quarter of 2017.
“I have put up everything I own because
I believe in this company and the people I
work with every day,” he adds. “From the
very start, it has been truly amazing, and
gets more amazing every day.”
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