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Hydrolife Magazine February/March 2017 (USA Edition)

It is amazing how an event from almost 20 years ago can remain fresh in the mind. It certainly doesn’t seem that long ago that Canadian Ross Rebagliati rocketed down Nagano’s Olympic giant slalom snowboard course, ripping through the finish line to claim the first-ever Olympic men’s snowboarding gold medal despite starting the final run in eighth position. Since then, Rebagliati has become a cultural phenomenon and advocate of marijuana use, and it is no coincidence that since that foggy day on Mount Yakebitai near Nagano, how we perceive the use of marijuana in society has changed for the better. Hydrolife recently caught up with Rebagliati to talk about Nagano, his thoughts on marijuana, and the launch of Ross’ Gold.

It is amazing how an event from almost 20 years ago can remain fresh in the mind. It certainly doesn’t seem that long ago that Canadian Ross Rebagliati rocketed down Nagano’s Olympic giant slalom snowboard course, ripping through the finish line to claim the first-ever Olympic men’s snowboarding gold medal despite starting the final run in eighth position. Since then, Rebagliati has become a cultural phenomenon and advocate of marijuana
use, and it is no coincidence that since that foggy day on Mount Yakebitai near Nagano, how we perceive the use of marijuana in society has changed for the better. Hydrolife recently caught up with Rebagliati to talk about Nagano, his thoughts on marijuana, and the launch of Ross’ Gold.

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live<br />

Keeping the Cannabis Industry Safe<br />

3SI Security Systems<br />

Malvern, Pennsylvania<br />

1-800-523-1430<br />

3sisecurity.com<br />

45 years in business<br />

"Innovation that Protects"<br />

3SI Security Systems is the world leader in asset protection systems. The<br />

company seeks to create a safer world by protecting and recovering stolen cash<br />

and high-value assets and apprehending criminals. With 45 years’ experience<br />

and protecting more than 250,000 locations worldwide, 3SI’s innovative<br />

solutions combat crime and protect thousands of institutions and organizations<br />

in the financial, retail, courier/cash in transit, and law enforcement markets.<br />

We’ve all seen the action movie<br />

where the bad guys rob a bank<br />

and make a daring escape. Just when<br />

they think they are home free, they<br />

open their money bags and … poof!<br />

Their hands, faces, clothing, and all the<br />

bills they just risked their lives for are<br />

instantly dyed an unmistakable red.<br />

Soon after, the police close in and it is<br />

game over for the crooks.<br />

For the 270 people who work in<br />

offices around the world for 3SI<br />

Security Systems, watching bad<br />

guys get caught isn’t just in the<br />

movies—it’s their job.<br />

“The best part of working at 3SI is<br />

receiving our Robbery Report emails,”<br />

says Lisa Moughan, 3SI’s global<br />

marketing communication manager.<br />

“What that means is that every time<br />

a 3SI tracking device is deployed by<br />

one of our customers in a robbery,<br />

we receive an email update telling<br />

us about the crime, the pursuit, the<br />

capture, and the recovery. It is so<br />

rewarding coming to work every<br />

day knowing that we are helping<br />

to make the world a safer place by<br />

catching criminals.”<br />

3SI, founded 45 years ago in<br />

Pennsylvania, started out by<br />

supplying its trademarked<br />

SecurityPac dye pack products<br />

to financial institutions. From<br />

there, the company expanded to<br />

include GPS tracking and now<br />

serves retail markets and law<br />

enforcement agencies in addition<br />

to banks and credit unions.<br />

With the rise of legal cannabis-based<br />

businesses in<br />

the US and around the world,<br />

especially for retailers and<br />

commercial growers, 3SI’s<br />

products are the perfect fit to<br />

help protect what is still a<br />

largely cash-based industry.<br />

“We are spending a lot of time talking<br />

to people in the industry to better<br />

understand their security challenges<br />

and to understand the business processes<br />

they follow,” says Moughan. “It has<br />

been interesting to learn that they have<br />

many of the same concerns that our other<br />

retail customers have. One differentiator,<br />

though, is that this is a cash-based<br />

business. While the model for a lot of retailers<br />

is to use less cash and more card<br />

transactions, the cannabis industry is<br />

still limited in those capabilities, so they<br />

still use a lot of cash. Storing and moving<br />

large amounts of cash makes them an<br />

attractive target for criminals.”<br />

Moughan adds that 3SI continues to<br />

keep a dialogue open with retailers<br />

and growers to learn how to best<br />

prevent robberies.<br />

“We’ve learned that there are a lot of<br />

times when the product is vulnerable to<br />

robbery and we’ve been excited to learn<br />

that we have existing products that<br />

are perfect to protect product in these<br />

circumstances,” she says.<br />

With direct distribution throughout<br />

North America and Europe, and<br />

indirectly in 40 other countries, 3SI is<br />

considered the global leader in providing<br />

innovative solutions, professional<br />

service, and customer satisfaction.<br />

With a long list of employees who<br />

have chosen to stay for 20-plus years,<br />

the company has an internal saying<br />

of ‘3SI – ONE team,’ one that Moughan<br />

says the team takes to heart.<br />

“We take pride in knowing that our<br />

devices helped capture a criminal,<br />

especially ones that have been implicated<br />

in numerous other crimes,” says Moughan.<br />

“Taking serial and sometimes violent<br />

offenders off the street makes all of<br />

the hard work very worthwhile and we<br />

are looking forward to partnering with<br />

cannabis customers to find solutions to<br />

help them with security concerns.”<br />

82 grow. heal. live. enjoy.<br />

myhydrolife.com

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