Kingdom of Bahrain

NEWS
Etisalat Group active to promote
telecommunications services in the UAE
The Etisalat Group is actively
working to strengthen the
Etisalat Enterprise division,
which aims to reaffirm its
position as a pre-eminent
telecommunications service provider in the
UAE and beyond.
The business-to-business (B2B) wing
handles smaller entities, SMEs, large
business accounts and government
departments, with innovation at the
core of its operations. Armed with teams
for products and services, in addition to
dedicated sales teams, the Enterprise
Division is currently working on several new
experiences that expand into cloud services,
security, Internet of Things (IoT), as well
as machine-to-machine (M2M) options,
among other booming sectors.
To date, Etisalat stands as a complete
Information and Communication
Technology (ICT) solutions provider
and trusted outsourced partner. This is
complemented by the Enterprise Division,
which has helped the company emerge
as a major player in the ICT space, and is
expected to make significant contributions
in terms of revenues in the near future.
Etisalat is keen to provide solutions to
customers in a profitable and competitive
manner; a strategy geared to transform
its product portfolio through project
management and professional services.
Its position at the forefront of telecom
technology in the region gives Etisalat
a unique advantage to meet customers’
present and future needs. Aside from core
services such as fixed line mobility, it also
offers a slew of services and products that
comprise the digital division. The company
invests considerable energy to offer an agile
platform that customers can use for cloud
and other systems.
The telecom giant devises solutions to
create secure environments, an interactive
platform that allows easy access to
digital channels (to send texts and enable
payments, for instance), encourage the use
of smart devices, and analyse relevant data.
The endeavour is to create matchless M2M
and IoT experiences for its clientele.
As a first in the region, Etisalat recently
conducted 5G live demos with super
speeds of 5Gbps. With international
standardisation of this technology nearing
completion by 2017, commercial networks
will be implemented in the year 2020.
Similarly, Etisalat’s M2M technology will
allow intelligent machines to communicate
with each other via IP-based networks
to automate the collection of essential
data faster and accurately without human
intervention. M2M SIMs would provide
connectivity to a wide variety of solutions
for businesses and communities alike.
Etisalat’s continued spotlight on IoT is
transforming the government’s vision of
Smart Dubai and other projects into reality.
The Roads and Transport Authority (RTA)
has already connected most traffic lights in
the emirate to a central command centre.
By using cameras and sensors, the timings
of these lights can be controlled to guide
the flow of traffic in real time, thereby
easing congestion to a great degree. By
2020, smart meters will replace energy
meters.
As robotics, augmented reality and
automated retail gain wider traction in
the UAE, Etisalat is taking the lead in
implementing these technologies. Last
year, the company launched the country’s
first ‘Smart Mall’, an integrated technology
eCommerce service that provides shoppers
with an engaging shopping experience.
The first Smart Mall was unveiled at Mall
of the Emirates metro station that gives
customers a chance to browse through
products ad make purchases through a
3D-enabled format. Aside from instant
purchases with Etisalat’s novel payment
solution, the Mobile Cashier, customers can
also choose to have items delivered to their
doorsteps.
14 January 2017