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The App is Dead. And IoT Killed It What’s the last app you downloaded? Did you download it “willingly,” or were you “forced” to download it to be able to operate a new device? Shiny Like millions of people around the world, you may have received a shiny new device as a holiday gift at the end of last year. But it wasn’t just any device. It was a smart device, connected to the internet and controlled and managed through an app. Wait? What?! I have to stop everything just to download (and then keep updated) another app on my smart phone just to use, just to “talk” to my device? Why? Faster Over the past 12 months, I have seen the world change — yes, for the better. Full disclosure: My company created technology which enables people to talk to their things as easily as they talk to each other (and depending on your family, maybe even easier). Easier The world has changed for the better because WE NO LONGER NEED A SEPARATE APP to use our things, the “things” in the Internet of Things (IoT). We simply communicate with our devices — including appliances, machines, equipment, software, and databases — with the communications platforms we already like to use. It’s an easy guess that the apps you use most on your smart phone are communications apps. It’s how you communicate with the people in your life. You text people. You email people. You tweet, snap, and Facebook people. And, depending on the country in which you live (and also your age!), you may also WhatsApp, Viber, and WeChat people. Cheaper How exactly did IoT kill the app? You can now text your air conditioner. You can email your city garage’s parking camera. You can have your fitness tracker tweet, snap and Facebook your run or swim. And you can even WhatsApp, Viber, and WeChat your robot floor cleaner to finish vacuuming before you get home from work. But what about voice? Text is still superior to voice, as anyone who has used Google Home or Amazon Echo (yes, I have one, and I love it) and/or tried to use voice while waiting in an airport security line without having other people overhear: 1) your proprietary business information, 2) your squeeze’s silly nickname, or 3) your holiday weight gain. can tell you. So what’s next? At the recent Consumer Electronics Show here in Las Vegas, arguably the Super Bowl (or World Cup if you’re from outside of the US) of technology, the trend line is clear. IoT, Artificial Intelligence (AI), Natural Language Processing (NLP), and Virtual/ Augmented/Mixed Reality (VR, AR, and MR respectively) are rapidly, and permanently, changing the capabilities of the products we use at home, at work, and on the go. Manufacturers who “zap the app” reduce their costs (how much did your company spend on its apps in 2016?), increase product usability (no apps to learn, even grandmothers can message, especially when they get to choose their own channel), and focus on what they do best (i.e., I have yet to meet a product engineer who loves managing dozens of communications platforms’ constantly changing Application Processing Interfaces (APIs)). January 2017 49
GLOBAL ICT, TELECOM & SATCOM EVENTS PTC January & February 2017 15 - 18 January Honolulu, Hawaii, US SCWS MENA 16 January Dubai, UAE Customer Experience Management 23 - 26 January London, UK Global Space Congress 31 Jan - 01 Feb Abu Dhabi, UAE MEET ICT Bahrain & BITEX 2017 07 - 09 February Manama, Bahrain Convergence India 08 - 10 February New Delhi, India GTX-i 15 - 20 February Baghdad, Iraq Milsatcom 21 - 22 February Abu Dhabi, UAE GTI Summit 23 February Barcelona, Spain GSMA Mobile World Congress 27 Feb - 02 March Barcelona, Spain March & April 2017 Satellite 2017 06 - 09 March Washington Dc, USA Capacity Middle East 07 - 09 March Dubai, UAE Beyond Connectivity 16 March Oman, Muscat Telecom World Asia 21 - 22 March Bangkok, Thailand CeBIT Germany 20 - 24 March Hannover, Germany CABSAT 21 - 23 March Dubai, UAE NFV & SDN MENA Forum 27 - 28 March Dubai, UAE Australian OTT Summit 27 - 28 March Abu Dhabi, UAE MEFTECH 28 - 29 March Abu Dhabi, UAE TV Connect 28 - 30 March London, UK Convergence Africa World 05 - 07 April Nairobi, Kenya Broadband TV Connect Asia 11 - 12 April Hong Kong ITC FEST 11 - 12 April Dubai, UAE SCWA Asia 11 April Singapore Financial Inclusion Summit Asia 18 - 19 April Singapore NAB Show 22 - 27 April Las Vegas, US MVNOs World Congress 24 - 27 April Acropolis Nice, France 50 January 2017
Page 1 and 2: Issue 133 MEET ICT & BITEX Special
Page 3 and 4: 12 01 January 2017 12 th year of pu
Page 5 and 6: 23 33 2016 has been a year of great
Page 7 and 8: ARTICLE The evolution of communicat
Page 9 and 10: the world as a whole moving away fr
Page 11 and 12: JT: Brand-building takes time, espe
Page 13 and 14: NEWS Etisalat Group active to promo
Page 15 and 16: NEWS US to continue to assist India
Page 17 and 18: excellent infrastructure, has encou
Page 19 and 20: INTERVIEW This year we expect to se
Page 21 and 22: NEWS STC announced 4th quarter fina
Page 23 and 24: If the telco market doesn’t get e
Page 25 and 26: EVENT Huawei secures top spot at Et
Page 27 and 28: NEWS HUAWEI Consumer Business Group
Page 29 and 30: INTERVIEW Qualcomm has always been
Page 31 and 32: ARTICLE Moving closer to delivering
Page 33 and 34: vertical. This vertical faces some
Page 35 and 36: EVENT “Space as a Driver for Soci
Page 37 and 38: H.E. Dr. Khalifa Mohammed Al Romait
Page 39 and 40: NEWS Selevision chooses Voddler Gro
Page 41 and 42: NEWS EUTELSAT 117 West B now in com
Page 44 and 45: NEWS Veeam launches ‘Veeam partne
Page 46 and 47: ARTICLE Cyber Security in 2017 Hari
Page 50 and 51: March & April 2017 5G Latin America

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