TTO_February_2017_1-16_web

Travel Trade
OuTbOund
February 2017 - ISSUE #16
TRAVEL SHOWS:
rade
Scandinavia
und Pre-view Danish Travel Show
Post-report MATKA
How to design a booth
Singapore Airlines takes over Stockholm
Travel Trade
OuTbOund
Herning is the meeting place
for the Danish Travel Trade
Scandinavia
It is all about Networking B2B
Friday 24 February is Trade Day 60,000+ potential customers
3,000+ Travel professionals +30 National Tourist Offices
Get-2-gether for all exhibitors New: China, Iran, Nepal,
and professionals at 18.00
Philippines, Macedonia, Sri Lanka
FREE
admission for travel
professionals
contact
danishtravelshow@
mch.dk
Preferred Holiday Fair of the Danish Travel Professionals. Danish Travel Show is Scandinavia’s
largest consumer holiday fair and has been taking place every year since 1997.
Danish Travel Show occupies no less than 14 exhibition halls. In 2016 the fair had 61,885
visitors, over 1,100 exhibitors, 186 trade journalists, more than 50 represented contries and
over 3,000 trade-only visitors.
Messecenter Herning | Vardevej 1 | DK-7400 Herning | +45 9926 9926 | mch.dk

Herning means
business
This year Thailand is opening more camping
sites in the nation parks.
“Friday has become the most important travel trade day in Denmark, and together with 20.000 costumers we have an atmosphere
you don´t find at other fairs. It is the day where the agents and tour operators are able to meet with all the destinations and
get updated and improved there network. We have doubled up the numbers of trade professionals the last couple of years”.
Anders Ladefoged, CEO of the Danish Travel Show in Herning February 24-26, agree that there is a lack of travel trade shows
in Scandinavia. This form of interaction is now done mostly through small workshops with only one destination as a theme.
“But at the Danish Travel Show we present more than 100 destinations, 37 of them with their National Tourism Organization
represented. This is where an agent or tour
operation can update their knowledge or find
inspiration and new ideas for their clients.”
Among the new destinations this year is Iran
and Macedonian. Montenegro was new last year
and got a splendid result. This year there is a
chance to be updated on the possibilities in Iran
after the boycott has ended.
There is no partner country this year. Instead
Danish Travel Show has chosen “camping” as
partner.
Anders Ladefoged: “Remember, that even
though half of the exhibition is camping, these
clients also go on ordinary holidays and today
it is possible to go camping all over the world,
not only in Europe , but also long haul. This year
Thailand for instance is opening more camping
sites Travel in the country´s Trade national parks and everyone
knows about the wonderful experiences in a
OuTbOund
Mobil home in North America or Down Under.”
Scandinavia
Friday is the trade day to be updated and get inspiration on more than
100 destinations.
Travel Trade
OuTbOund
Published by: Traveltrademedia.com, Copenhagen, Denmark. CVR DK29314055
Managing editor:
Carsten Elsted
Travel editor:
Carsten A. Andersen
Contact:
editor@ttoscandinavia.com
Layout:
Agnese Klavina

IRAN WORKS ON TOURISM
Tourism is big business in Iran. Iran is a country
of vast diversity, great natural beauty and
numerous heritage sites from ancient times.
Sitting on the Silk Road, the ancient connection gateway between
west and east has resulted in the creation of a unique culture with a
combination of western and eastern values. Iran is home to a dozen
cultures, traditions, ethnicities, and languages with a high potential
in tourism attractions.
Seeing the significant rise of tourists booking Iran even before the
nuclear deal was signed, shows Iran’s popularity.
Ali Vaghefi, an expert of the Iran travel industry and Vice President
and cofounder of the Iranian Tour Operators Association, believes
the political decisions by President Hassan Rouhani which led into
lifting sanctions, brought the golden age of the tourism industry to
the Islamic Republic.
With new moderate policies, the world has changed its view about
Iran, and Iranian people have more support for their government.
“Our friendly connection with the world will ease the ground for
those that want to travel to Iran. Iran is one of the world’s biggest
untapped tourist destinations having 19 UNESCO world heritage sites
and fascinating natural attractions.
Since the country has been out of the international investment list
its market has a great potential for investors in many different fields
including hospitality and aviation.
Proper training is important to attract new technologies and
educational methods to the country.
All business investors and companies can obtain the most up to dated
information about Iran’s economic situation and its future outlook
from Iranian tour operator companies.” said Mr. Vaghefi.
“Spring and fall season are the times that we have a rush in tourist
arrivals. In order to handle this upsurge Iran needs to upgrade its
infrastructures as fast as possible.
We need to triple the number of our four and five stars hotels. Leading
tour operators like us decided to create new products that will bring in
use all the aspects of Iran’s unique attractions during the winter and
also in summertime.”
Iran has a large area representing a great variation of climate and
biodiversity. In winter our travelers can drive to the north of Tehran
for skiing in Shemshak or take a flight to the southern islands at the
Persian Gulf. There they can enjoy jet skis and many other water
activities.
Also tourists have the option of safari tours in the desert and can njoy
camel riding, off-roading, sand boarding, trekking in the desert, and
star gazing at night.
“Despite the warnings on travelling to Iran, all those who chose to
experience this country have so many stories to tell about the warm
and special welcomes they received by the Iranian people. This is a
world away of what the media says about Iran.
We are privileged by having a powerful national protection that
has made Iran the safest country in the region and our tourists feel
absolutely secure during their stay. After the nuclear deal I have seen
news agencies or magazines that had never talked about Iran before
and are promoting Iran as one of the top destinations.
Iran became the number one destination for National Geographic
Traveler’s cool list of 2016, best places to travel in 2016 by Travel +
Leisure, one of the top 16 destinations on CNN list, and many more.”
Travel Trade OUTBOUND - Scandinavia

Every third Finnish traveler chooses their
travel destination based on the cuisine.
Food is an especially important aspect
for younger travelers, students, business
travelers, decision makers and people living
in the Helsinki metropolitan area. 27 % of Finns also choose domestic travel
destinations according to the food offered. The MATKA Nordic Travel Fair is
held 20-22 January and in addition to presenting travel destinations from
around the world, it showcases food travel especially on its Tasty Travel area.
SPOT ON FOOD TRAVEL
Finnish travelers recommend the cuisine
of destinations abroad rather than the
cuisine of domestic destinations.
35 % of Finnish travelers have at
least once or more recommended a
destination abroad to others based on
the destination’s cuisine. Some of the
good food travel destinations mentioned
in the survey were Barcelona, Berlin,
Prague, Budapest, London, Tallinn and
Beijing.
35 % of Finnish travelers have at
least once or more recommended a
destination abroad to others based on the
destination’s cuisine. Some of the good
food travel destinations mentioned in the
survey were Barcelona, Berlin, Prague,
Budapest, London, Tallinn and Beijing.
Nearly all respondents had travelled
in 2016. 87 % had travelled in Finland
and 68 % abroad. Even though one third
thinks food is an important factor when
choosing a destination, one third does
not think about food when booking a
trip, and one third doesn’t recommend
travel destinations based on their
cuisine.
New branding of Phuket
Phuket Hotels Association unveiled the new brand identity of Phuket as
Thailand’s leading island destination. It was created by Bangkok-based
global branding agency QUO. The new ID focuses on the island’s breadth
of experiences, its majestic natural beauty and its culturally diverse
communities.
“Phuket is one of Asia’s, if not the world’s, greatest tropical destinations
and it offers a remarkable panoply of attractions,” said David Keen, CEO
of QUO. “It is critical that the island’s amazing attractions are harnessed
under one umbrella. We have formed a memorable identity that will bring
distinction, a better cultural understanding and, we hope, stronger desire for
the destination.”
The Phuket Hotels Association, a grouping of more than 61 hotel members at
its launch, representing more than 9,000 rooms, is an initiative by a pioneering
collection of Thai and expatriate hoteliers on the island. It is advised by Khun
Wichit Na Ranong, former President of the Thailand Tourism Council and
owner of The Slate Phuket resort.
Despite Phuket’s prominent position in Thai tourism, this is the first concerted
effort to clearly define and express the island’s identity as a tourist destination.
When the Phuket Hotels Association approached tourism branding agency
QUO to assess Phuket’s unique assets, the brief was to understand its target
visitors, then develop a concise and consistent identity that will serve as the
focus for ongoing promotional activities.
Based on this core identity, a new logo has been crafted, featuring ‘Phuket’
in letterform with a decorative motif within the ‘U’ which is inspired by
elements in Thai handicrafts. These decorative swirls also evoke the curl of
the surf, calling to mind Phuket’s sparkling waters. The combination of blues
in the logo reflects the azure waters and brilliant skies of the Andaman Sea.
The new director of Thai Airways for Sweden and
Finland Sripornsri Chotiwt got new idears from
director of Thailand Tourism in the Nordic and Baltic
area Pakkanan Winijchai.
4
>> Travel Trade OUTBOUND - Scandinavia

Lithuania: Vilnius a weekend trip
Olga Concarova, marketing manager Lithuania Tourism
together with Agne Andriekute and Monika Pocikouskyte
were together to sell the capital of Lithuania at Matka.
Vilnius Tourism has planned a weekend trip for the other Nordic
countries, now that there are easy flight connections with SAS, Finnair
and Norwegian.
The tourist are advised to pick up a Vilnius City Card at the airport
for 3 days as this will give them free entrance to the museums and free
transport.
Then it is just to follow the plan, given them by the Tourist Information
center with a timetable for the museum visits plus even suggestions to
local restaurants for lunch and dinner with local food.
The local places, that the tourists are directed to, are sure NOT to be
tourist-traps.
The plan will take the tourists to see the Cathedral Square, The Palace
of the Great Dukes, The museum of Genocide Victims (KGB Museum),
a trip to Trakai.
Besides the plan it is also possible to get a great cultural experience,
visit the Opera and Ballet House or the National Philharmonic in the
evening.
Finland begins courtship of China
Already a hit with Chinese holiday makers, Finland will now
court the Chinese business events segment, which has so far
shown no interest due to the little awareness of the destination,
according to Leena Sipila, convention director at Finland
Convention Bureau,
Chinese arrivals to Finland grow with 42 per cent last year.
Lapland`s glass roof igloos, where guests sleep underneath
starry skies and Northern Lights are examples of the exclusive
offerings, that will promise unique experiences for the MICE
travelers.
To find the buyers in this segment, Finland will participate
in more MICE-related tradeshows in China and run MICE
workshops in Beijing and Shanghai.
Finland Convention Bureau also knows that being a pricy
destination; the country would be better suited for small-sized,
high-end corporate groups of up to 300 pax, instead of massive
conferences with thousands of delegates.
The China delegation and booth at MATKA.
Namibia –
land of contrasts
In Namibia it is possible to come face to face with Cheetah.
To experience Africa`s largest canyon Fish River Canyon.
Etosha National Park with unparalleled game viewing.
Namib Naukluft Park the world´s oldest desert with the highest dunes.
In the national parks it is possible to see rare and endangered species such as
the black rhino, cheetah and black-faced impala.
It is a country of extremes, hot days and freezing nights, cold seas and hot
deserts, harsh landscapes, wild animals and gentle people, thriving life in a
barren rock and sand, and landscapes of infinite vastness.
Ipaha Travels, largest Namibia incoming with director Katrina Luand and Justino Zimba from the Namibia embassy.
Travel Trade OUTBOUND - Scandinavia

V.S. Mishra (third from left) is the new director from the India Tourism in Amsterdam, covering the
Nordic area and Benelux, from left Philip Pereira, information officer from the office in Amsterdam,
director of Truly India Saransh Gupta, the new director and a local helper Anna Heltula.
Unapologetically India
India has become a major destination for corporates & vent organizers.
Director of Truly India Saransh Gupta: “What makes India different
from any other destination is the myriad of experiences that it offers.
Visitors are fascinated by its unique lifestyle, varied history, cultures and
aura. From the hustle bustle of a
cosmopolitan city to the serenity
of the countryside, a hill station
to the pristine beach. India has
destinations, which offer unrivaled
beauty for a business even.”
And now from May Air India
will fly nonstop from Delhi to
Copenhagen.
The same time, it is now possible to
get an e-visa for the citizens of the
Nordic countries before you leave
home.
Truly India MICE is a specialized
company that brings Indian
experience to the global business
industry.
Truly India had together with
India Tourism a booth at MATKA
at which the organization also
Rainforest run in Langkawi
One of the new activities for Langkawi Island in
Malaysia is a rainforest run of 30 km.
The Tuba Trail Run will be held on 8th April.
The 30 km run on new pre-set trail goes through
the pristine tropical wilderness of the islands of
Pulau Tuba and neighbouring Pulau Dayang
Bunting within the UNESCO Dayang Bunting
Marble Geoforest Park, passing through some
of Langkawi’s spectacular natural wonders and
amazing landscapes gets you a close up experience
of the nature and wildlife of the Langkawi
Geopark.
The organizer of the event Langkawi Tourism
has limited the run to 450 participants only – to
preserve the integrity of the natural environment.
More information on Email:
iskandar@eplusglobal.com
There is a new CEO of the Langkawi Tourism as
the former deputy of the Malaysian Tourism after
his retirement has taken over Langkawi Tourism
to continue the progress done already.
Langkawi Tourism is in negotiations with Finnair
to finalize a bulk charter agreement for the coming
period.
presented the new director of
Tourism India, covering the
Benelux and the Nordic area.
The new director of Langkawi Tourism Dato Azazin Noordin together with senior
tourism officer Azman Yussuf promoting Langkawi to Agnese Nicmane, who invited
Langkawi to join the roadshow in May through the Baltic States.
6
>> Travel Trade OUTBOUND - Scandinavia

Korea to host
the Olympics
Korea will host the next Olympic and
Paralympic Winter Games, which will take
place February 9-25 2018 and March 9-18 2018.
The venue is PyeongChang, where more
than 26,000 participants from more than
100 countries will compete in 7 sports
and 15 disciplines among which are crosscountry
skiing, ski-jumping, alpine skiing,
biathlon, bobsleigh, skeleton, short track,
curling, snowboarding, speed skating, Nordic
combined, figure skating, luge, ice hockey and
freestyle skiing.
It is possible to stay in the country`s capital
Seoul, and still go to watch the games as the
capital is less than an hour by train.
At the Paralympic games 1500 people from
more than 50 countries will participate in
alpine skiing, snowboard, biathlon, crosscountry
skiing, wheelchair curling, and ice
sledge hockey.
Marcus Serunghyun Hwang is director of the Korea
Tourism office in London, covering also the Nordic market
and had the help of Taeyoung Kee in a wonderful classic
Korean dress.
Hotel with
stable
The Alexandrinum Palace hotel is situated 13
km from Warsaw, which allows the clients to
enjoy some peace and quiet, while taking in
this picturesque landscape around the former
palace.
The former palace burned down in August
1944 during the greatest armored battle on
Polish land, but is now rebuild.
It is surrounded by a 12 ha historic landscape
park and there are only 30 rooms, so it will
work great for a corporate meeting or board
meeting.
A horse riding center is situated in the park.
Far away from the noise of the big cities
and the hassle of daily life, both adults and
children can spend their time.
The area is perfect for horse riding – a large
park, woodlands and lots of trails, which will
help the clients to boost energy and perfect the
horse-riding skills.
Finland is one of the larger polish markets for holiday-takers. Nordic director
Malgorzata Hudyma was on the spot with Danuta Bednarczyk from Polish incoming
Holiday Travel.
Travel Trade OUTBOUND - Scandinavia

Best location
Tony`s Villas and Resort seems to have one
of the best locations on the island of Bali.
It is only 30 minutes from the airport,
five minutes’ walk to the beach (if you are
not satisfied with all the pools ) and one
minute walk to the most popular bars and
restaurants, 10 minutes’ walk to the popular
shopping center and convenient distance
to the most popular tourist destinations as
Tanah Lot Temple.
Angga Adiguna , general manager:
“At the same time we can offer one bedroom
pool villas, which is hidden in a tropical
heaven, but we also have bungalows and
rooms of different sizes, so also excellent for
small meetings.”
Travel2Bali from Denmark every year sends many Nordic travelers on their special trip
to Bali. Here Angga Adiguna , general manager of Tony`s Villas & Resort gives the latest
information to Tim Laugesen and Bente Nielsen from Travel2Bali.
Exotic travel on Java
Managing director Lonnie Gulliksen gets the news from Sadara Health Resort by Sulistiva
Trihadianto and Incoming operator Daniels Nugraha from Exotic Trails in Indonesia.
Java is one of the more special Indonesian
islands – one of several thousands of
islands.
Exotic Trails in Indonesia makes
package trips of different length, where
it is possible to see all of Java. It is also
Java, which has the two most populated
cities of the country, the capital Jakarta
and the second biggest city Surabaya.
Exotic Trails make an 8 days tour to
Citetuh Geopark, directly upon arrival
at Jakarta Airport. It is also possible to
take a two days longer trip and include
one of Indonesia`s National parks.
Sadara Boutique Beach Resort is on Bali
in on Bali. Its family plan tells about
that children up to 13 years stay free of
charge. The check-out is at 12.00. The
swimming pool is next to the beach. The
resort also has both yoga and cooking
classes.
Surf point
The Kirana is just minutes away from Batu
Bolong Beach, which is a popular surf point
in a semi-rural setting with a laid back
summer vibe. It will appeal to travelers
seeking modern home comforts and holiday
experiences that continue to make Bali a
quality destination.
“It is a look that celebrates a new direction
in a tropical design, 29 contemporary guest
rooms and a club house. There is a glimpse of
Balinese artistry in direct contrast to an edgier
structure, surrounded by lush rice fields.
It was the Indonesian
ambassador
to Denmark
Muhammad Ibnu
Said, which had
taken the initiative
to introduce 12
resorts, hotels and
incoming operators
to the Danish travel
industry. Here Henrik
Kolte, sales Manager
CCMG get the latest
news from The Kirana
by Lynda Purnama
8
>> Travel Trade OUTBOUND - Scandinavia

SIA faces
challenges in 2017
Singapore Airlines (SIA) faces challenging
market conditions in 2017 as fierce
competition and overcapacity continue
to pressure yields. The parent airline’s
capacity, which is now below 2008 levels,
will again be relatively flat.
SIA has responded to structural changes
in the industry by growing its budget
airline subsidiaries while reinforcing the
premium position of its parent airline
through a series of investments. In
2017 these investments will continue as
premium economy is incorporated on
more aircraft and new long haul business
and first products are introduced.
SIA’s position in the long haul market has
been significantly impacted by ambitious
expansion and aggressive pricing from
Gulf and North Asian airlines. The
short-term outlook is relatively bleak,
with further yield declines impacting
profitability.
Yield
SIA’s yields, which have been on a
steady decline for several years, dropped
further in 2016. Passenger yields are now
approximately 10% below levels two year
ago, and have fallen approximately 15%
compared to four years ago.
The pressure on yields particularly
intensified in the second half of 2016. At
the same time load factors started to fall,
another indication of overcapacity in the
market place. SIA reported a 1.9ppt drop in
load factor in 3QCY2016, to 78.1%, and had
similar declines in Oct-2016 and Nov-2016.
Lower profits for the parent airline and
the group are likely for the remainder of
FY2017 as well as calendar 2017. In its most
recent outlook statement SIA warned of
excess capacity and aggressive pricing by
competitors continuing to pressure yields.
SIA added frequencies to several existing
destinations (mainly regional) in 2016 and
grew its network by two destinations.
Duesseldorf, Canberra and Wellington
were added, while São Paulo was
suspended. Duesseldorf, Canberra and
Wellington represented SIA’s first new
destinations outside Asia since 2011.
15 Europe destinations
SIA ended 2016 with a fleet of 109 aircraft
compared to 104 aircraft at the beginning
of the year. However, all the growth
occurred in 4Q2016 as Airbus caught up
with A350 deliveries.
SIA began 4Q2016 with 104 aircraft. In the
final quarter of the calendar year it added
five A350s. SIA took its first five A350s in
the first three quarters of 2016 but these
deliveries were offset by the phase out of
four A330-300s and one 777.
SIA plans to take three more A350s in
1QCY2017 – which is the fourth quarter of
its fiscal year – and end its fiscal year with
13 A350s. Two more A330 phase-outs are
also planned by the end of the fiscal year.
The addition of Duesseldorf and soon
Stockholm, which were only possible
with the A350, extends the SIA European
network to 15 destinations - more than any
other Southeast Asian airline.
Australia, a key strategic market, has
particularly been a focus for SIA. The parent
airline will operate 133 weekly passenger
flights from Singapore to Australia in the
last week of Aug-2017, compared to 118 for
the same period of 2016.
No growth
The general objective at SIA is not to grow
its long haul operation but to improve
profitability by changing the passenger mix
and using more efficient new generation
aircraft. With the passenger mix the idea is
to try to carry fewer lower-yielding economy
passengers while reinforcing its premium
position with premium economy and new
business class and first class products.
SIA is essentially responding to the
structural changes in the industry by trying
to reduce its exposure to aggressive airlines
in long haul markets. SIA cannot assume
there will be a recovery in economy fares or
yields as the changes that have taken place
in its markets are structural and permanent
in nature, rather than temporary. Given the
huge order books of some of its aggressive
competitors, the expectation is that yield
pressures will intensify rather than abate.
2017 will be a key year in SIA’s new long
haul strategy as the airline will complete the
introduction of premium economy across
its long haul network while unveiling a new
business and first class long haul product.
The new business and first class products
will debut on the first of the five new A380s
the airline is receiving to replace its five
oldest (leased) A380s.
SIA also plans to retrofit its 14 younger
(mostly owned) A380s with the new
premium product. The 777-300ER fleet could
also eventually be retrofitted with the new
premium product, but this is less pressing as
most of this fleet has the latest business and
first class product, which was introduced in
2013. The entire A380 fleet still currently has
the business and first class product that was
initially introduced at the end of 2006.
Travel Trade OUTBOUND - Scandinavia

Air Iceland carrying the torch
Guðmundur Óskarsson, director marketing & sales,
will work to help tourism travel further
our in the region.
Air Iceland will carry the torch to make tourism bigger outside the capital
region.
Guðmundur Óskarsson, director marketing & sales:
“We are the experts in air travel for the region in and around Iceland.
Connecting north, east and west Iceland and too five gateways in Greenland
from our hubs in Iceland. Our aim is to inspire our passengers to travel further
in the region and see news and exciting things.”
Air Iceland starts later in February the first domestic flight from Keflavik
International Airport (not Reykjavik) and Akureyri (AEY), so that international
visitors, brought in by Icelandair from Europe and North America, can transfer
directly to the flight and do not have to change airports in Iceland.
Flights will be operating all year round, up to six times a week during the
winter season and three times a week during the summer. To begin with these
flights are only intended for those tourists, who are either coming off or going
on at international flight through Keflavik.
RECORD IN
TOURISM
In 2016 nearly 1.8 million
tourists visited Iceland, a
country which only has
330,000 inhabitants. This
is an increase of 40%
compared to 2015, when
1.26 million visited the
country, according to new
figures from the Icelandic
Tourist Board.
The increase applies to
all months of the year, but
especially December, the
tourist boom by 76% more
tourists in 2016 than the
year before.
“We are doing six flights a week, because the demand for the product is higher
in the winter. Tourists stay for a shorter time, which means they have less time
to travel around Iceland. Transportation is much easier with flight rather than
other options. There is also more availability of accommodation in the north
during winter than summer.”
Air Iceland will have a new route from June1st.
This will go to Belfast and is the second one, which falls into the Icelandair
Route Network. The first is Aberdeen that started last year.
10
>> Travel Trade OUTBOUND - Scandinavia

IMAGINE WHAT ICELAND COULD
DO FOR YOUR COMPANY
The Nordic countries’ most exotic destination is ideal for teambuilding
in a unique environment. Iceland is a fantastic playground for meetings and events,
with an amazing combination of stunning nature and a modern city atmosphere.
+ More info on how to get there on
www.icelandair.com

History of beer in
Iceland
Beer has been in the storybooks of
Iceland since the settlement in 874. But
in 1915 alcohol was banned in Iceland. In
1921 it was legalised to import rosé and
red wine from Spain and Portugal due
to business trading and other products
followed later. Eventually in 1935 all
alcohol except beer was legalised.
During the prohibition years, there were
two breweries in Iceland and they were
only allowed to brew 2,25% beer which
we normally call Pilsner.
As beer was still prohibited, a pseudo-beer
was invented, called „Bjórlíki” which in its
essence was Vodka mixed with pilsner (2,
25%). It supposedly tasted similar to beer
and was about 5% alcohol level.
Finally, 74 years after the prohibition,
in March 1989 the final ban was lifted
and beer was finally allowed again.
Ever since then the evolution of beer in
Iceland has been rapidly changing and
small breweries opening up around the
country. Every year on March 1st we
celebrate the national beer day to honour
the history and to be thankful that we
can enjoy a cold beer, legally.
Beer in Iceland -
for internal and
external use!
If you are a beer enthusiast or simply
like to get to know local Icelanders and
fellow beer fans you can participate in a
special beer walk around Reykjavík. In
the tour you get the essence of the beer
history along with a taste of some of
our best micro crafted beers. You‘ll also
get the chance to taste Iceland‘s famous
Brennivín (Black death), a schnapps that
is becoming famous around the world.
And if that’s not enough beer? How about
bathing in it?
A Beer Spa Resort will
be opening in 2017 in the
North of Iceland. It will
give people the chance
to soak in a 38°C (100°F)
bath filled with a special
blend of beer containing
yeast and hops which are
said to be beneficial to
the hair and skin. There
will also be available an
outdoor hot tub for larger
groups. While soaking
in the beer you can enjoy
a cold refreshing glass of the Icelandic
Kaldi beer from a tab next to the bath.
Just be careful not to drink the bath
„water”.
Microbreweries
around Iceland
Regarding the beer history of Iceland
it is quite unique and
interesting and of course
we want you to get to
know it better. There are
couple of breweries and
microbars we recommend
for every beer lover
visiting Iceland.
Bryggjan Brewery is the
1st microbrewery and
bistro in Iceland, serving
a wide variety of highquality
beers. What
makes Bryggjan Brewery
especially appealing is their own beer
which they brew on site. Their brew
master, Bergur Gunnarsson, keeps the
diversity in the beer selection by brewing
various styles of beer. Bryggjan Brewery
offers a beer tour where individuals and/
or groups get the opportunity to get a
tutoring on all things related to beer,
the brewing process and Iceland’s beer
culture and history.
Looking for a relaxed atmosphere and cosy
surroundings, Skúli Craft bar is the right
bar to visit. At Skúli Craft bar you will
find up to 14 different beers on tap that are
constantly rotating and you can always
choose between some of the best beers
available in Iceland. The great variety of
beers served at Skúli are more often than
not from local microbreweries like the
high-quality beer from Borg Brewery.
Microbar is one of the oldest craft beer
bars in Iceland, opened in the summer
of 2012. Like Skúli Craft bar, Microbar
So, let‘s raise a glass (of beer) and say SKÁL –
pronunciation: /skau:l/
serves a great variety of high class beers.
You can choose between up to 10 different
beers on tap as well as among an excellent
variety of bottled craft beers from all over
the world. Most of the Icelandic beer
served at Microbar is from the brewery
Gæðingur, located in north of Iceland,
that offers new and exciting tastes into
the growing beer culture in Iceland.
One of the largest breweries in Iceland,
Viking, offers fun and interactive
seminars and games on the beer history
in one of their breweries in Reykjavík,
Ægisgarður. The guests can try the
famous „bjórlíki” and taste several
different types of brewing. Ægisgarður
welcomes you to the multi-purpose
house of the Icelandic brewing heritage
and beer history where you can learn
about the brewing methods, Icelandic
beer culture, enjoy some beer tasting
and participate in all kinds of merry
Viking games perfect for every true beer
enthusiast.
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>> Travel Trade OUTBOUND - Scandinavia

Greenland
to be
World
Heritage
Site
Denmark has taken the final step in applying for World Heritage Site status for a
4,000sqkm swathe of land just north of the Arctic Circle, from Greenland’s icecap
to Baffin Bay.
The area, known as Aasivissuit-Nipisat, was first used by Paleo-Eskimos in around
2150 BC, only going out of use in the 1950s due modernisation bringing an end to
seasonal migration.
Apart from its natural beauty, the region should be recognised as it includes remains
that “testify to the annual cycle and the conditions which were so special for the
Greenland hunter culture”, the applicants say.
The remains show that hunters spent winters along the coast, where they hunted
marine mammals such as whale, walrus and seal, before moving in spring to inland
fjords and streams for trout fishing.
They moved further inland in late summer for reindeer hunts, using inussuk, or
cairns, as a kind of scarecrow to steer reindeer into traps.
Only 16 of the 1,052 World Heritage Sites are in the greater Arctic, which conservation
groups argue is too few. But now it is up to the UN cultural agency UNESCO to
evaluate whether Aasivissuit-Nipisat is significant enough to become one. A team
of inspectors will visit the area this summer and their decision is expected in 2018.
A decision on another site, the Kujataa Viking farming settlement in southern
Greenland, is expected this summer.
Remote
Iceland
There are few places on this planet
left to explore. Iceland’s remote
Eastfjords is where discerning
travellers come to get away
from the crowds and experience
the real Iceland.
Since 2011, at Travel East Iceland,
has an expertise in off-the-beatenpath
discovery and a passion for
sharing our discoveries with likeminded
travelers.
The expeditions throughout East
Iceland and beyond will lead the
clients along seldom-traveled
trails surrounded by glaciers,
past roving herds of wooly sheep,
around impossibly green moss,
and through graceful waterfalls.
The journeys include fascinating
geological sites, thoughtprovoking
renewable energy
areas, colorful villages and
bustling harbors showcasing
the flavors of Iceland and the
handicrafts of our skilled
artisans. Most importantly,
the clients will travel to hidden
corners of untouched nature and
experience up-close encounters
with local Icelanders.
Travel Trade OUTBOUND - Scandinavia

Eight Design Tips for Your Next Tradeshow Display
We all know a good tradeshow display when we see one. It’s usually the booth with a lot of visitors, generating leads
left and right. Your company’s success at a tradeshow depends on more than just the quality of the booth design, of
course, but rising industry competition and attendees’ steadily declining attention spans have made design more
important than ever. If your business hopes to make a significant first impression, the design of your tradeshow
booth must be cohesive, appealing, and exceptional. The companies that are truly pushing the boundaries of exhibit
design are developing huge amounts of awareness, and therefore leads, during each event. It’s easy to get lost in a
sea of exhibitors, so consider the following eight tips when designing your next tradeshow display.
1. MAKE IT INTERACTIVE
Attendees spend most of their time at
tradeshows observing and learning, so
giving your visitors the chance to interact
at your booth can be a great way to spark
engagement. People love getting their
hands on tradeshow technology, playing
games, and winning prizes.
Tradeshow booths that are interactive are
more likely to generate leads and create
buzz surrounding your brand. Creating
a place for visitors to spend time in your
booth gives your staff more time to
approach them on a personal level. Try
incorporating touchscreen technology,
hosting giveaways, or featuring product
demonstrations to increase participation
at your booth.
2. USE COHESIVE BRANDING
From banners and overhead signs to
standing podiums and the shirts that
members of your staff are wearing, every
surface of your tradeshow booth should
cohesively display your branding.
Especially if you are presenting a new
marketing campaign at the event, you’ll
want to be easily recognized by others in
the industry. Establishing an attractive
color scheme with complementary
graphics can help break up solid shades
and give your booth more dimension.
3. THINK VERTICALLY
Banners and hanging displays can be a great
way to take your logo to new heights. A
hanging display will help bring your booth
design up a notch, allowing attendees to see
your branding from across the floor.
If your company has a larger booth space to
work with, double-decker truss displays can
also provide you with some high ground
against the competition. Expanding your
booth toward the ceiling is a great way to
create an immersive space for your visitors.
4. WORK WITHIN YOUR BUDGET
If you design too far outside your budget
for your tradeshow booth, it may affect
your perception of the value of the event
for the growth of your business.
It is easy for tradeshow budgets to get out
of hand quickly; often, costs go unseen
until crunch time. So, develop a specific,
realistic budget months ahead of time.
Also, working with an exhibit professional
when designing your display can help you
get the most out of your investment.
5. KEEP IN MIND
TRANSPORTATION AND SHIPPING
Even if you have spent months designing
the perfect tradeshow display, figuring out
how to transport and ship your booth may
end up being a headache.
Before you invest in a huge, impressive
display, you should take into account size,
durability, and drayage costs. Relying
on a display expert can help you get a
better understanding of what these extra
services involve.
Portable tradeshow displays, like those
provided by my company, are a great
design option for businesses looking to
create impressive display booths without
the hassle of heavy equipment.If you
choose to rent a tradeshow display kit,
be sure to ask what it does and doesn’t
include—to be sure all your bases are
covered on the day of the event.
6. PRINT HIGH-QUALITY
GRAPHICS
High-quality graphics have become an
industry standard. Huge advancements
have been made in photography and
printing, so you need to keep up with your
competitors at the next tradeshow.
Working with a design professional to
develop, format, and print your graphics
properly will help you avoid disaster when
the event date approaches. Create and
use graphics and photos that will both
complement your company branding and
appeal to attendees passing by your display.
Make sure the image resolution, banner
size, and material of your printed graphics
are all of high-enough quality—while
you still have enough time to correct any
potential errors.
7. DISPLAY JUST ENOUGH
INFORMATION
We all know that the main purpose of a
tradeshow booth is to display information
about your company, product, or service.
Yet, overloading your display space with
too much information may overwhelm
visitors at initial glance and prevent them
from visiting your booth. You need to use
tradeshow booth space wisely.
A great way of providing a balanced
amount of information is to allow your
visitors to control their own flow of
knowledge using company literature,
touchscreens, or TV displays. Properly
training your booth staff to provide
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>> Travel Trade OUTBOUND - Scandinavia

essential information without being
overbearing is also a valuable practice.
8. CREATE SPACE FOR YOUR
STAFF TO INTERACT
Just as you should create space for your
visitors to interact with you brand, you
should also create comfortable space for
your booth staff. Your staff members will
be acting as your brand ambassadors, so
making sure they are at ease and on their
A-game should be a top priority.
Standing podiums are a great way to create
counter space and give your booth staff a
“home base” for supplies and business
materials. If you have a larger booth,
consider a truss display that includes a
separate conference area for closing deals
and developing business relationships.
How members of your staff interact and
move around your booth space is hugely
important to your success at an event, so
be sure they are properly trained in how
to present themselves and interact with
potential clients.
Wide-ranging exhibition puts
Oceania on the map
Tour Pacific in Helsingborg, southern Sweden, has been a specialised tour
operator to the destinations of Australia, New Zealand and the South Pacific
since 1993. Now it plans to open its doors, temporarily, in Malmö.
For the first time, the operator will organise a public show to attract mores
Swedes to explore these destinations. On February 25, doors open to Visit
Pacific 2017 at Malmö Live Congress Centre.
“As Sweden’s leading tour operator to this region, we want to give a sense of what
these fabulous travel destinations can offer to our visitors,” Lars Jönsson, Tour
Pacific’s managing director, explains.”
Together with our partners we will offer inspirational presentations and
lectures, personal meetings with representatives from tourist organisations and
suppliers. There will also be opportunity to meet our own travel experts and
plan a trip to our destinations.”
Visit Pacific 2017 has so far attracted more than 30 exhibitors from eight
countries. There will be cultural entertainment showing rituals form Fiji, song
and music performances from Australia and food tastings. Pre-bookings are
being accepted to 30 lectures in Swedish and English.
Among the exhibitors are tourist organisations from Fiji, the Cook Islands,
various Australian territories, Qantas and cruise companies like Regent Cruises.
Myanmar workshop in Copenhagen and Stockholm
During Myanmar´s first ever
travel trade road show to
Scandinavia where more than 10
incoming agents will showcase
their products, Kayah State will
be launched as a new tourism
destination in Myanmar.
Tourism in Myanmar has so far been
concentrated on traditional highlights: the
bustling capital of Yangon, the colonial era
charm of Mandalay, the temples of Bagan
and tranquil beauty of Inle Lake.
Recent political changes have stimulated
tremendous interest from international
visitors wishing to go beyond these
highlights and discover new and authentic
regions in Myanmar.
Kayah State is a recently opened
destination in the east of Myanmar for
pioneers seeking inspiring travel and an
encounter with local ethnic communities.
Since 2014 ITC has worked with the
government of Myanmar to develop
suitable cultural and ecotourism products,
preparing local communities for the
arrival of international visitors.
The new tours, community visits and
cultural experiences will be presented
during a road show event in Copenhagen
and Stockholm. Travel media and trade
participants are invited to join and meet
with representatives from Myanmar and
Kayah State.
Myanmar is viewed by many industry
observers as among the world’s most
promising emerging travel destinations.
As a consequence of political and
economic changes it is experiencing
rapid growth in tourism arrivals. In 2015
Myanmar attracted more than 5 million
international visitors.
Myanmar’s recent Responsible Tourism
Policy has paved the way for the
development of community tourism. One
of the aims of the policy is to ensure an
equitable distribution of the benefits from
tourism into new regions, encourage
local entrepreneurship and involve local
communities in innovative product
development.
Closed for over half a century, recently
opened to visitors, and finally accessible
by air and road, Kayah is one of Southeast
Asia´s last frontiers for inspiring, authentic
travel. With pristine nature, ethnic
diversity and a location close to famous
Inle Lake and the Thai border, Kayah
holds great potential for community based
tourism in the small local villages and
offers a privileged insight into traditional
ways of life.
Since 2014 the International Trade Centre
(the joint agency of the World Trade
Organization and the United Nations), in
partnership with the Myanmar Ministry of
Hotels and Tourism (MoHT) and Ministry
of Commerce (MOC) has supported the
development of new cultural and nature
tourism products in Kayah State. Local
government and communities in Kayah
have been supported in their preparations
for the arrival of international tourists
and in doing so with respect to the local
culture and environment.
During their stay visitors have several
alternatives for enjoying Kayah’s beautiful
nature, participating in cultural exchange
and experiencing village life. Guests can
follow the “trail of the ancestors” with
local villages as guides and sample local
cuisine at a “jungle picnic”.
The tours are targeted towards guests
who wish to leave the “beaten path” and
experience the true local culture that
exists outside traditional tourist routes.
The objective is to establish a new tourism
destination in Kayah with minimal
disruption to the local environment and
existing way of life, opening the potential
for sustainable, community driven
economic development with benefits that
are widely and equitably shared.
Road show and Launch event in
Copenhagen and Stockholm The Kayah
destination will be launched during a
Myanmar road show event: - March
14th, in Copenhagen and March 16th, in
Stockholm.
Travel Trade OUTBOUND - Scandinavia

SIA takes on Sweden
Singapore Airlines is looking
forward to get more of the
Swedish business and corporate
travel and also the Swedish
leisure travel as the airline
group flies to five destinations in
Thailand, when the airline starts
the route Stockholm-Moscow-
Singapore in May. There will be a
short stop in Moscow.
It will be a joint venture with SAS
like the present Copenhagen-
Singapore non-stop.
Erwin Widjaja, general manager Nordics for SIA:
“Flights to Stockholm will be launched on 30 May and will be
operated with Airbus A350-900 aircraft – the latest addition
to the SIA fleet. The new flights will complement SIA’s existing
flights to Copenhagen in Denmark, boosting connectivity
between Southeast Asia and Northern Europe. Frequency will
be five per week.
Customers will be able to enjoy SIA’s latest-generation cabin
products on the new A350-900 aircraft. This includes all-new
Business, Premium Economy and Economy class seats of our
newest plane.”
B2C
Singapore Airline’s digital strategy, is based on the fact that
SIA are flying to a huge number of destinations in SEA as well
as SWP saying, that the consumer will find SIA, when looking
for travels to the airline´s destinations.
“We have also started working with a new platform
“yourtraveldestination.com “ A lot of our clients are often
going to the same destinations, because they have none or
little knowledge to alternatives. On the new platform, you can
ask for holiday format, when, what to emphasize etc. and then
you are giving the possibilities of where to go and when it is
best and cheapest.”
SIA normally has 4-5 media FAM trips a year. It is to one of the
airline´s destinations, combined with an angle on Singapore.
It could be Singapore as a cruise-hub, Singapore as a gourmet-
Erwin Widjaja, new General Manager of Singapore Airlines in
the Nordics (right) together with sales and marketing manager
Nordics Alan Hoffery.
destination, the new route to Wellington and Christchurch
and the delivery of the new AB-350 planes.
B2B
Erwin Widjaja: “When we work together with a NTO –
National Tourism Organization – we will help them find the
right agents and tour operators to develop a country or part of
a country as a destination and together with the NTO, we will
share the marketing funds.
We also go have a lot of personal meetings with the agent and
tour operator to assist them with finding the right focus group
and in the other end helping them finds the best DMC´s to
work with to push the destination.”
SIA is also making fam-trips for agents and tour operators. If
an agent wants to market a new destination, the agent can do it
by himself and SIA will help him with some special prices. Or
SIA has an idea – has been done with cruise and Queensland
– and organize a group of agents from the Nordic countries,
which will go and investigate the destination.
SIA will not change the strategy for travel marts and
workshops. In Norway the airline participate in travel shows,
but in Denmark and Sweden, they assist agents, who want to
participate.
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>> Travel Trade OUTBOUND - Scandinavia