TTO_February_2017_1-16_web

Every third Finnish traveler chooses their
travel destination based on the cuisine.
Food is an especially important aspect
for younger travelers, students, business
travelers, decision makers and people living
in the Helsinki metropolitan area. 27 % of Finns also choose domestic travel
destinations according to the food offered. The MATKA Nordic Travel Fair is
held 20-22 January and in addition to presenting travel destinations from
around the world, it showcases food travel especially on its Tasty Travel area.
SPOT ON FOOD TRAVEL
Finnish travelers recommend the cuisine
of destinations abroad rather than the
cuisine of domestic destinations.
35 % of Finnish travelers have at
least once or more recommended a
destination abroad to others based on
the destination’s cuisine. Some of the
good food travel destinations mentioned
in the survey were Barcelona, Berlin,
Prague, Budapest, London, Tallinn and
Beijing.
35 % of Finnish travelers have at
least once or more recommended a
destination abroad to others based on the
destination’s cuisine. Some of the good
food travel destinations mentioned in the
survey were Barcelona, Berlin, Prague,
Budapest, London, Tallinn and Beijing.
Nearly all respondents had travelled
in 2016. 87 % had travelled in Finland
and 68 % abroad. Even though one third
thinks food is an important factor when
choosing a destination, one third does
not think about food when booking a
trip, and one third doesn’t recommend
travel destinations based on their
cuisine.
New branding of Phuket
Phuket Hotels Association unveiled the new brand identity of Phuket as
Thailand’s leading island destination. It was created by Bangkok-based
global branding agency QUO. The new ID focuses on the island’s breadth
of experiences, its majestic natural beauty and its culturally diverse
communities.
“Phuket is one of Asia’s, if not the world’s, greatest tropical destinations
and it offers a remarkable panoply of attractions,” said David Keen, CEO
of QUO. “It is critical that the island’s amazing attractions are harnessed
under one umbrella. We have formed a memorable identity that will bring
distinction, a better cultural understanding and, we hope, stronger desire for
the destination.”
The Phuket Hotels Association, a grouping of more than 61 hotel members at
its launch, representing more than 9,000 rooms, is an initiative by a pioneering
collection of Thai and expatriate hoteliers on the island. It is advised by Khun
Wichit Na Ranong, former President of the Thailand Tourism Council and
owner of The Slate Phuket resort.
Despite Phuket’s prominent position in Thai tourism, this is the first concerted
effort to clearly define and express the island’s identity as a tourist destination.
When the Phuket Hotels Association approached tourism branding agency
QUO to assess Phuket’s unique assets, the brief was to understand its target
visitors, then develop a concise and consistent identity that will serve as the
focus for ongoing promotional activities.
Based on this core identity, a new logo has been crafted, featuring ‘Phuket’
in letterform with a decorative motif within the ‘U’ which is inspired by
elements in Thai handicrafts. These decorative swirls also evoke the curl of
the surf, calling to mind Phuket’s sparkling waters. The combination of blues
in the logo reflects the azure waters and brilliant skies of the Andaman Sea.
The new director of Thai Airways for Sweden and
Finland Sripornsri Chotiwt got new idears from
director of Thailand Tourism in the Nordic and Baltic
area Pakkanan Winijchai.
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