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Eight Design Tips for Your Next Tradeshow Display We all know a good tradeshow display when we see one. It’s usually the booth with a lot of visitors, generating leads left and right. Your company’s success at a tradeshow depends on more than just the quality of the booth design, of course, but rising industry competition and attendees’ steadily declining attention spans have made design more important than ever. If your business hopes to make a significant first impression, the design of your tradeshow booth must be cohesive, appealing, and exceptional. The companies that are truly pushing the boundaries of exhibit design are developing huge amounts of awareness, and therefore leads, during each event. It’s easy to get lost in a sea of exhibitors, so consider the following eight tips when designing your next tradeshow display. 1. MAKE IT INTERACTIVE Attendees spend most of their time at tradeshows observing and learning, so giving your visitors the chance to interact at your booth can be a great way to spark engagement. People love getting their hands on tradeshow technology, playing games, and winning prizes. Tradeshow booths that are interactive are more likely to generate leads and create buzz surrounding your brand. Creating a place for visitors to spend time in your booth gives your staff more time to approach them on a personal level. Try incorporating touchscreen technology, hosting giveaways, or featuring product demonstrations to increase participation at your booth. 2. USE COHESIVE BRANDING From banners and overhead signs to standing podiums and the shirts that members of your staff are wearing, every surface of your tradeshow booth should cohesively display your branding. Especially if you are presenting a new marketing campaign at the event, you’ll want to be easily recognized by others in the industry. Establishing an attractive color scheme with complementary graphics can help break up solid shades and give your booth more dimension. 3. THINK VERTICALLY Banners and hanging displays can be a great way to take your logo to new heights. A hanging display will help bring your booth design up a notch, allowing attendees to see your branding from across the floor. If your company has a larger booth space to work with, double-decker truss displays can also provide you with some high ground against the competition. Expanding your booth toward the ceiling is a great way to create an immersive space for your visitors. 4. WORK WITHIN YOUR BUDGET If you design too far outside your budget for your tradeshow booth, it may affect your perception of the value of the event for the growth of your business. It is easy for tradeshow budgets to get out of hand quickly; often, costs go unseen until crunch time. So, develop a specific, realistic budget months ahead of time. Also, working with an exhibit professional when designing your display can help you get the most out of your investment. 5. KEEP IN MIND TRANSPORTATION AND SHIPPING Even if you have spent months designing the perfect tradeshow display, figuring out how to transport and ship your booth may end up being a headache. Before you invest in a huge, impressive display, you should take into account size, durability, and drayage costs. Relying on a display expert can help you get a better understanding of what these extra services involve. Portable tradeshow displays, like those provided by my company, are a great design option for businesses looking to create impressive display booths without the hassle of heavy equipment.If you choose to rent a tradeshow display kit, be sure to ask what it does and doesn’t include—to be sure all your bases are covered on the day of the event. 6. PRINT HIGH-QUALITY GRAPHICS High-quality graphics have become an industry standard. Huge advancements have been made in photography and printing, so you need to keep up with your competitors at the next tradeshow. Working with a design professional to develop, format, and print your graphics properly will help you avoid disaster when the event date approaches. Create and use graphics and photos that will both complement your company branding and appeal to attendees passing by your display. Make sure the image resolution, banner size, and material of your printed graphics are all of high-enough quality—while you still have enough time to correct any potential errors. 7. DISPLAY JUST ENOUGH INFORMATION We all know that the main purpose of a tradeshow booth is to display information about your company, product, or service. Yet, overloading your display space with too much information may overwhelm visitors at initial glance and prevent them from visiting your booth. You need to use tradeshow booth space wisely. A great way of providing a balanced amount of information is to allow your visitors to control their own flow of knowledge using company literature, touchscreens, or TV displays. Properly training your booth staff to provide 14 >> Travel Trade OUTBOUND - Scandinavia
essential information without being overbearing is also a valuable practice. 8. CREATE SPACE FOR YOUR STAFF TO INTERACT Just as you should create space for your visitors to interact with you brand, you should also create comfortable space for your booth staff. Your staff members will be acting as your brand ambassadors, so making sure they are at ease and on their A-game should be a top priority. Standing podiums are a great way to create counter space and give your booth staff a “home base” for supplies and business materials. If you have a larger booth, consider a truss display that includes a separate conference area for closing deals and developing business relationships. How members of your staff interact and move around your booth space is hugely important to your success at an event, so be sure they are properly trained in how to present themselves and interact with potential clients. Wide-ranging exhibition puts Oceania on the map Tour Pacific in Helsingborg, southern Sweden, has been a specialised tour operator to the destinations of Australia, New Zealand and the South Pacific since 1993. Now it plans to open its doors, temporarily, in Malmö. For the first time, the operator will organise a public show to attract mores Swedes to explore these destinations. On February 25, doors open to Visit Pacific 2017 at Malmö Live Congress Centre. “As Sweden’s leading tour operator to this region, we want to give a sense of what these fabulous travel destinations can offer to our visitors,” Lars Jönsson, Tour Pacific’s managing director, explains.” Together with our partners we will offer inspirational presentations and lectures, personal meetings with representatives from tourist organisations and suppliers. There will also be opportunity to meet our own travel experts and plan a trip to our destinations.” Visit Pacific 2017 has so far attracted more than 30 exhibitors from eight countries. There will be cultural entertainment showing rituals form Fiji, song and music performances from Australia and food tastings. Pre-bookings are being accepted to 30 lectures in Swedish and English. Among the exhibitors are tourist organisations from Fiji, the Cook Islands, various Australian territories, Qantas and cruise companies like Regent Cruises. Myanmar workshop in Copenhagen and Stockholm During Myanmar´s first ever travel trade road show to Scandinavia where more than 10 incoming agents will showcase their products, Kayah State will be launched as a new tourism destination in Myanmar. Tourism in Myanmar has so far been concentrated on traditional highlights: the bustling capital of Yangon, the colonial era charm of Mandalay, the temples of Bagan and tranquil beauty of Inle Lake. Recent political changes have stimulated tremendous interest from international visitors wishing to go beyond these highlights and discover new and authentic regions in Myanmar. Kayah State is a recently opened destination in the east of Myanmar for pioneers seeking inspiring travel and an encounter with local ethnic communities. Since 2014 ITC has worked with the government of Myanmar to develop suitable cultural and ecotourism products, preparing local communities for the arrival of international visitors. The new tours, community visits and cultural experiences will be presented during a road show event in Copenhagen and Stockholm. Travel media and trade participants are invited to join and meet with representatives from Myanmar and Kayah State. Myanmar is viewed by many industry observers as among the world’s most promising emerging travel destinations. As a consequence of political and economic changes it is experiencing rapid growth in tourism arrivals. In 2015 Myanmar attracted more than 5 million international visitors. Myanmar’s recent Responsible Tourism Policy has paved the way for the development of community tourism. One of the aims of the policy is to ensure an equitable distribution of the benefits from tourism into new regions, encourage local entrepreneurship and involve local communities in innovative product development. Closed for over half a century, recently opened to visitors, and finally accessible by air and road, Kayah is one of Southeast Asia´s last frontiers for inspiring, authentic travel. With pristine nature, ethnic diversity and a location close to famous Inle Lake and the Thai border, Kayah holds great potential for community based tourism in the small local villages and offers a privileged insight into traditional ways of life. Since 2014 the International Trade Centre (the joint agency of the World Trade Organization and the United Nations), in partnership with the Myanmar Ministry of Hotels and Tourism (MoHT) and Ministry of Commerce (MOC) has supported the development of new cultural and nature tourism products in Kayah State. Local government and communities in Kayah have been supported in their preparations for the arrival of international tourists and in doing so with respect to the local culture and environment. During their stay visitors have several alternatives for enjoying Kayah’s beautiful nature, participating in cultural exchange and experiencing village life. Guests can follow the “trail of the ancestors” with local villages as guides and sample local cuisine at a “jungle picnic”. The tours are targeted towards guests who wish to leave the “beaten path” and experience the true local culture that exists outside traditional tourist routes. The objective is to establish a new tourism destination in Kayah with minimal disruption to the local environment and existing way of life, opening the potential for sustainable, community driven economic development with benefits that are widely and equitably shared. Road show and Launch event in Copenhagen and Stockholm The Kayah destination will be launched during a Myanmar road show event: - March 14th, in Copenhagen and March 16th, in Stockholm. Travel Trade OUTBOUND - Scandinavia
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