TTO_February_2017_1-16_web

SIA takes on Sweden
Singapore Airlines is looking
forward to get more of the
Swedish business and corporate
travel and also the Swedish
leisure travel as the airline
group flies to five destinations in
Thailand, when the airline starts
the route Stockholm-Moscow-
Singapore in May. There will be a
short stop in Moscow.
It will be a joint venture with SAS
like the present Copenhagen-
Singapore non-stop.
Erwin Widjaja, general manager Nordics for SIA:
“Flights to Stockholm will be launched on 30 May and will be
operated with Airbus A350-900 aircraft – the latest addition
to the SIA fleet. The new flights will complement SIA’s existing
flights to Copenhagen in Denmark, boosting connectivity
between Southeast Asia and Northern Europe. Frequency will
be five per week.
Customers will be able to enjoy SIA’s latest-generation cabin
products on the new A350-900 aircraft. This includes all-new
Business, Premium Economy and Economy class seats of our
newest plane.”
B2C
Singapore Airline’s digital strategy, is based on the fact that
SIA are flying to a huge number of destinations in SEA as well
as SWP saying, that the consumer will find SIA, when looking
for travels to the airline´s destinations.
“We have also started working with a new platform
“yourtraveldestination.com “ A lot of our clients are often
going to the same destinations, because they have none or
little knowledge to alternatives. On the new platform, you can
ask for holiday format, when, what to emphasize etc. and then
you are giving the possibilities of where to go and when it is
best and cheapest.”
SIA normally has 4-5 media FAM trips a year. It is to one of the
airline´s destinations, combined with an angle on Singapore.
It could be Singapore as a cruise-hub, Singapore as a gourmet-
Erwin Widjaja, new General Manager of Singapore Airlines in
the Nordics (right) together with sales and marketing manager
Nordics Alan Hoffery.
destination, the new route to Wellington and Christchurch
and the delivery of the new AB-350 planes.
B2B
Erwin Widjaja: “When we work together with a NTO –
National Tourism Organization – we will help them find the
right agents and tour operators to develop a country or part of
a country as a destination and together with the NTO, we will
share the marketing funds.
We also go have a lot of personal meetings with the agent and
tour operator to assist them with finding the right focus group
and in the other end helping them finds the best DMC´s to
work with to push the destination.”
SIA is also making fam-trips for agents and tour operators. If
an agent wants to market a new destination, the agent can do it
by himself and SIA will help him with some special prices. Or
SIA has an idea – has been done with cruise and Queensland
– and organize a group of agents from the Nordic countries,
which will go and investigate the destination.
SIA will not change the strategy for travel marts and
workshops. In Norway the airline participate in travel shows,
but in Denmark and Sweden, they assist agents, who want to
participate.
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