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IRAN WORKS ON TOURISM<br />
Tourism is big business in Iran. Iran is a country<br />
of vast diversity, great natural beauty and<br />
numerous heritage sites from ancient times.<br />
Sitting on the Silk Road, the ancient connection gateway between<br />
west and east has resulted in the creation of a unique culture with a<br />
combination of western and eastern values. Iran is home to a dozen<br />
cultures, traditions, ethnicities, and languages with a high potential<br />
in tourism attractions.<br />
Seeing the significant rise of tourists booking Iran even before the<br />
nuclear deal was signed, shows Iran’s popularity.<br />
Ali Vaghefi, an expert of the Iran travel industry and Vice President<br />
and cofounder of the Iranian Tour Operators Association, believes<br />
the political decisions by President Hassan Rouhani which led into<br />
lifting sanctions, brought the golden age of the tourism industry to<br />
the Islamic Republic.<br />
With new moderate policies, the world has changed its view about<br />
Iran, and Iranian people have more support for their government.<br />
“Our friendly connection with the world will ease the ground for<br />
those that want to travel to Iran. Iran is one of the world’s biggest<br />
untapped tourist destinations having 19 UNESCO world heritage sites<br />
and fascinating natural attractions.<br />
Since the country has been out of the international investment list<br />
its market has a great potential for investors in many different fields<br />
including hospitality and aviation.<br />
Proper training is important to attract new technologies and<br />
educational methods to the country.<br />
All business investors and companies can obtain the most up to dated<br />
information about Iran’s economic situation and its future outlook<br />
from Iranian tour operator companies.” said Mr. Vaghefi.<br />
“Spring and fall season are the times that we have a rush in tourist<br />
arrivals. In order to handle this upsurge Iran needs to upgrade its<br />
infrastructures as fast as possible.<br />
We need to triple the number of our four and five stars hotels. Leading<br />
tour operators like us decided to create new products that will bring in<br />
use all the aspects of Iran’s unique attractions during the winter and<br />
also in summertime.”<br />
Iran has a large area representing a great variation of climate and<br />
biodiversity. In winter our travelers can drive to the north of Tehran<br />
for skiing in Shemshak or take a flight to the southern islands at the<br />
Persian Gulf. There they can enjoy jet skis and many other water<br />
activities.<br />
Also tourists have the option of safari tours in the desert and can njoy<br />
camel riding, off-roading, sand boarding, trekking in the desert, and<br />
star gazing at night.<br />
“Despite the warnings on travelling to Iran, all those who chose to<br />
experience this country have so many stories to tell about the warm<br />
and special welcomes they received by the Iranian people. This is a<br />
world away of what the media says about Iran.<br />
We are privileged by having a powerful national protection that<br />
has made Iran the safest country in the region and our tourists feel<br />
absolutely secure during their stay. After the nuclear deal I have seen<br />
news agencies or magazines that had never talked about Iran before<br />
and are promoting Iran as one of the top destinations.<br />
Iran became the number one destination for National Geographic<br />
Traveler’s cool list of 20<strong>16</strong>, best places to travel in 20<strong>16</strong> by Travel +<br />
Leisure, one of the top <strong>16</strong> destinations on CNN list, and many more.”<br />
Travel Trade OUTBOUND - Scandinavia