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<strong>G20</strong> <strong>Germany</strong>:<br />
The Hamburg Summit<br />
July 2017<br />
MEDIA KIT
UK £35<br />
EU €40<br />
US $45<br />
9 781527 200418<br />
9 781527 200418<br />
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
<strong>G20</strong> <strong>Germany</strong>:<br />
The Hamburg Summit<br />
<strong>G20</strong> members account for 85% of global GDP. Through<br />
the year, the ministers of finance, agriculture, energy,<br />
tourism and labour, as well as the central bank governors,<br />
meet to discuss issues of international significance.<br />
The year of negotiations culminates in the <strong>G20</strong> leaders’<br />
meeting. With <strong>Germany</strong> now holding the <strong>G20</strong> presidency,<br />
2017 is expected to produce a significant summit.<br />
September 2016<br />
China<br />
The Hangzhou Summit<br />
<strong>G20</strong> Research Group<br />
G7<strong>G20</strong>.com | @G7_<strong>G20</strong><br />
<strong>G20</strong> <strong>Germany</strong>: The Hamburg Summit, published in both<br />
print and digital formats, and partner website G7<strong>G20</strong>.<br />
com, provide year-round access to this audience of global<br />
policymakers. The publication and website extend debate<br />
on the summit agenda through exclusive articles written<br />
by the <strong>G20</strong> leaders and senior figures from government,<br />
NGOs and the private sector.<br />
Leaders’ views<br />
Original content from world leaders<br />
focusing on the agenda of the <strong>G20</strong> summit<br />
Working towards the 2030 Agenda Spotlight on China<br />
Helen Clark writes an exclusive feature on We hear from Chinese government<br />
the 2030 Sustainable Development Goals officials about progress and developments<br />
OUR PRINT AND<br />
DIGITAL CHANNELS<br />
REACHED OVER<br />
160K<br />
Stakeholders in 2016
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Credentials<br />
Since the <strong>G20</strong> was elevated to the leaders’ level in 2008, Newsdesk Media<br />
has produced the authoritative summit publication in partnership with<br />
the <strong>G20</strong> Research Group at the Munk School of Global Affairs, University<br />
of Toronto. The publication’s reputation is attested to by the list of past<br />
contributors, which includes:<br />
WHAT IS THE<br />
<strong>G20</strong> RESEARCH<br />
GROUP?<br />
An important part<br />
of the <strong>G20</strong><br />
community, the<br />
Research Group has<br />
been studying the<br />
group and attending<br />
its meetings from<br />
the very beginning.<br />
It produces research<br />
that is respected at<br />
the highest levels<br />
Turkish President<br />
Recep Tayyip Erdogan<br />
Mexican President<br />
Enrique Peña Nieto<br />
Chinese President<br />
Xi Jingping<br />
South African President<br />
Jacob Zuma<br />
Spanish Prime Minister<br />
Mariano Rajoy<br />
Senegalese President<br />
Macky Sall<br />
Newsdesk Media and the <strong>G20</strong> Research Group attend the<br />
summits, reporting on events and engaging key individuals.<br />
In regard to<br />
the objectives<br />
there is - as per<br />
the University<br />
of Toronto’s<br />
monitoring - a<br />
present compliance<br />
rate of about 80<br />
per cent<br />
Angela Merkel<br />
Chancellor, <strong>Germany</strong><br />
Canadian Prime Minister Justin Trudeau<br />
with members of the <strong>G20</strong> Research Group<br />
G7<strong>G20</strong>.com was launched in 2015 to provide year-round news and insight<br />
on key topics on the global agenda. The website has quickly established<br />
itself as the go-to source for <strong>G20</strong> analysis and policymaker opinion. It now<br />
publishes the Agenda Intelligence series providing briefings for policymakers<br />
ahead of crucial conferences, and a live blog: www.G7<strong>G20</strong>.com/live.
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Planned print distribution<br />
In 2017, Newsdesk Media plans to distribute a total of 15,000<br />
print copies of <strong>G20</strong> <strong>Germany</strong>: The Hamburg Summit.<br />
PRINT EDITION<br />
15,000<br />
COPIES<br />
5,000<br />
DELEGATES AND<br />
SUMMIT VENUE<br />
Hand delivered to delegates, as well as<br />
placed in prominent positions in and<br />
around the Summit venue, including:<br />
• The <strong>media</strong> centre<br />
• Delegate transport<br />
• Concierge services<br />
• Leading hotels in Hamburg<br />
• Airport lounges<br />
10,000<br />
BUSINESS, FINANCE,<br />
GOVERNMENT, NGOS<br />
Sent to an influential global audience of<br />
business and financial leaders, as well as<br />
government ministries, including:<br />
• B20 companies<br />
• Ministries of finance, energy,<br />
agriculture, development and trade<br />
• UN institutions<br />
• Governors of central banks worldwide<br />
• Sovereign wealth funds<br />
Global development agencies<br />
• Leading banks and financial institutions
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Digital distribution<br />
In 2017, planned digital distribution of <strong>G20</strong> <strong>Germany</strong>:<br />
The Hamburg Summit will be as follows:<br />
DIGITAL EDITION EMAILED<br />
TO A DATABASE OF<br />
9,000+<br />
email subscribers<br />
Homepage promotion and<br />
dedicated page on G7<strong>G20</strong>.com<br />
Extensive marketing<br />
campaign on social <strong>media</strong><br />
Shared by exclusive partners<br />
with their social <strong>media</strong> followers<br />
2016 SUCCESSES<br />
G7<strong>G20</strong>.com<br />
received:<br />
322,115<br />
page visits<br />
33.69%<br />
increase in traffic<br />
1,411,700+<br />
social <strong>media</strong> impressions
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Influential readership<br />
<strong>G20</strong> China: The Hangzhou Summit 2016 was highly visible throughout the leaders’ summit<br />
and beyond. The publication was hand-delivered by the <strong>G20</strong> Research Group to <strong>G20</strong><br />
leaders, Sherpas and heads of international organisations, including:<br />
South African President Jacob Zuma reading his copy<br />
United Nations Secretary General Ban Kimoon<br />
receiving his copy of <strong>G20</strong> China: The<br />
Hangzhou Summit<br />
<strong>G20</strong> China<br />
Editor John<br />
Kirton handing<br />
Roberto<br />
Azevêdo,<br />
Director-<br />
General of the<br />
World Trade<br />
Organization,<br />
a copy of the<br />
book<br />
John Kirton presenting a copy<br />
to Director of the Center for Tax<br />
Policy and Administration at the<br />
OECD Pascal Saint-Amans<br />
Bank of England Governer Mark Carney with<br />
Denisse Rudich (right)<br />
Turkish President Recep Erdoğan<br />
with Caitlin Byrne
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Marketing opportunity<br />
<strong>G20</strong> <strong>Germany</strong>: The Hamburg Summit, which will be published in July<br />
2017, provides a platform for advocacy and marketing messages aimed<br />
at policymakers. Sitting among influential voices from the government<br />
and international community, your message will be well positioned to<br />
reach those shaping policy.<br />
Advocacy pieces are published in both print and digital editions,<br />
ensuring maximum audience reach. Web page links are activated<br />
within the digital edition, enabling readers to respond directly to<br />
advertisers’ content.<br />
PUBLICATION<br />
SPECIFICATION<br />
200x265<br />
Full colour<br />
Uncoated stock<br />
ADVOCACY<br />
RATES<br />
Full page<br />
£11,950<br />
DPS<br />
£18,950<br />
Special Positions<br />
Full Page facing<br />
contents<br />
£13,950<br />
Outside Back Cover<br />
£19,950<br />
DPS between the<br />
forewords<br />
£19,950<br />
Full-page display advertisement<br />
Inside Front Cover<br />
DPS<br />
£22,950<br />
Double-page-spread advocacy
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
G7<strong>G20</strong>.com<br />
The G7<strong>G20</strong>.com newsletter goes out monthly and subscribers increased by<br />
over 10 per cent in the month leading up to and over the <strong>G20</strong> China summit.<br />
G7<strong>G20</strong>.COM<br />
VISITS<br />
TOP 5 COUNTRIES<br />
2015-2016<br />
UNITED STATES<br />
169,167<br />
10.8%<br />
Increase in subscriptions<br />
over the <strong>G20</strong> Summit<br />
CHINA<br />
60,655<br />
FRANCE<br />
37,945<br />
With every summit, our database growns, meansing that our content, and<br />
yours, is reaching more and more people. From when we started promoting<br />
<strong>G20</strong> China content until the weeks after the summit ended, newsletter<br />
subscriptions were up from 7,520 to 8,433 – an increase of 10.8%.<br />
G7<strong>G20</strong>.com is already discussing the <strong>Germany</strong> <strong>G20</strong> presidency and will<br />
follow ministerial meetings and related events closely throughout the year,<br />
providing excellent opportunities for targeted campaigns.<br />
UNITED KINGDOM<br />
24,154<br />
GERMANY<br />
20,868<br />
438,623<br />
page visits<br />
554,783<br />
page views
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Social <strong>media</strong><br />
High-profile organisations and individuals tweeted links to <strong>G20</strong> China:<br />
The Hangzhou Summit and regularly interact with @g7_g20:<br />
2,725<br />
followers<br />
One Young World 134k followers<br />
146,000<br />
impressions per month<br />
Tim Campbell, The Apprentice Winner 40.5k followers<br />
CIGI 14.8k followers<br />
Links to the <strong>G20</strong> China<br />
publication and our live<br />
coverage of the leaders’<br />
summit were sent<br />
to more than<br />
Social <strong>media</strong> users1,000,000
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Website opportunities<br />
G7<strong>G20</strong>.com is a first-class content resource, used by a global<br />
audience that is invested in the issues being addressed. Advertising<br />
opportunities are limited, ensuring that individual advertisers have<br />
maximum impact.<br />
ADVERTISING<br />
RATES (PER MONTH)<br />
G7 and <strong>G20</strong><br />
summit months<br />
£5,000<br />
THE DEAL<br />
• An MPU advert is delivered in random rotation on the<br />
G7<strong>G20</strong>.com homepage, with your banner advert rotating<br />
across all other pages. There are a maximum of five at any<br />
time, so each sponsor receives a minimum 20% of total<br />
page views across the website.<br />
• High-profile positioning across the site<br />
• Traffic peaks in the months preceding and during the G7<br />
and <strong>G20</strong> summits – 10,000+ visitors per week during<br />
summit weeks<br />
320px<br />
X 250px<br />
965px X 90px<br />
Homepage<br />
Article page
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Online advocacy<br />
Articles and features on G7<strong>G20</strong>.com enjoy interest from<br />
governmental organisations, heads of state, and captains of<br />
industry. The placement of your advocacy piece within the<br />
appropriate sections will ensure that a accrues attention from<br />
your target demographic.<br />
ADVOCACY<br />
RATES (PER MONTH)<br />
G7 and <strong>G20</strong><br />
summit months<br />
£9,950<br />
THE DEAL<br />
• The advocacy piece, up to 1,000 words, will be uploaded<br />
onto the G7<strong>G20</strong> homepage and remain in the top position<br />
of top left for the month. After that it will gradually move<br />
down as new content is added, but will be available in the<br />
relevant section for no less than six months<br />
• In addition to your advocacy feature article, it is possible to<br />
include a video, up to two minutes embedded, within the<br />
The video will be featured on the homepage<br />
• It includes links to your website and social <strong>media</strong> that will<br />
drive traffic directly to your platform from G7<strong>G20</strong>.com<br />
Premium position on homepage<br />
Advocacy page including video
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
eNewsletter<br />
sponsorship<br />
G7<strong>G20</strong> Insights is a monthly digest of the latest thought-leadership, news<br />
and exclusive content surrounding the G7 and <strong>G20</strong> agendas. Launched in<br />
April 2015, the newsletter now reaches more than 9,000 readers.<br />
ADVERTISING<br />
RATES<br />
(PER NEWSLETTER)<br />
Add-on product only<br />
£2,750<br />
600px X 90px<br />
SPONSORSHIP<br />
PACKAGE<br />
• Horizontal header banner<br />
advertisement (gif or jpg)<br />
measuring 600x90px<br />
(positioned at the top of<br />
the newsletter)<br />
• Article of up to 1,000<br />
words<br />
• Short biography of the<br />
article author<br />
• Accompanying photo and<br />
link to sponsor’s Twitter<br />
and website<br />
▪▪<br />
Upgrade option:<br />
ghostwriting service
<strong>Germany</strong>:<br />
The Hamburg Summit July 2017<br />
Report sponsorship<br />
Agenda Intelligence digital reports focus on specific topics of<br />
particular importance. They provide expert briefings prior to highprofile<br />
meetings. Top-tier contributors, such as government ministers,<br />
provide opinion for the reports, which are published in partnership<br />
with the Munk School of Global Affairs at the University of Toronto.<br />
DIGITAL REPORT<br />
SPONSORSHIP<br />
RATE<br />
Two pages<br />
£19,950<br />
Three pages<br />
£24,950<br />
SPONSORSHIP PACKAGE<br />
• Exclusive, single-sponsor model<br />
• Outside-back-cover advertisement<br />
• Organisation logo:<br />
• on the eBook cover<br />
• on the eBook webpage<br />
• in email marketing<br />
• Your perspective in a two-page<br />
branded feature<br />
• Complimentary design and layout of branded<br />
content<br />
• PDF of the eBook to share with your own<br />
customers, prospects and contacts<br />
• eBook emailed to an exclusive opted-in<br />
database of more than 8,000 readers<br />
• Targeted marketing campaign on social <strong>media</strong><br />
and through relevant partner organisations,<br />
ensuring a global audience<br />
Editor John Kirton presents<br />
Turkish Energy Minister Ali<br />
Rıza Alaboyun with Agenda<br />
Intelligence: Delivering<br />
sustainable energy access on<br />
the sidelines of the <strong>G20</strong> Energy<br />
Ministers’ Meeting in 2015
Partner with us<br />
to influence the<br />
G7<strong>G20</strong> community<br />
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