Newsletter_janv2

MAGAZINE
DEC | JAN
Three quesTions To…
João Oliveira
“WhaT sep doesn’T
know about you?
MARKETING ACTIVITIES
CHRISTMAS CAMPAIGN
LISBON GAMES WEEK
CORAL BLUE
E-LIGA
SIC ESPERANÇA
TV SHOW “AGARRA A MÚSICA”
NOTE 7 CONCLUSION
PEople
Q4 General Meeting
Christmas Party
New Year Wishes
Internal Photo Recruitment
challenge
Business overview
SEP in the NEWS
“We have ambitious goals, the
best and innovative products of
the market, talented people and a
common passion to make it
happen in Portugal.“
Frederico Paiva

JS New Year Message
First of all … Happy New Year!
I would like to let you know that
last year we achieved the
highest profit ever in our
history...let's see the evolution
from 2013 to 2016 below …
WHAT CHANGED?
- Revenue: 21%↑
- C/Profit: 95%↑
- ASP : 60%↑
HOW WE DID THIS?
We focused more in premium models than ever before and
ASP improved dramatically.
This year will be very challengeable for us and we can easily
find the symptoms of the 4th industrial revolution which is
bringing digital, physical, biological system like AI.
In Portugal, we suffered from Note7 issue painfully but we
learned a lot of things and we're sure to overcome
this....HOW?
Let's focus on our Premium Products, generating B2B with
good partners (app. providers) and On-line Business.
Those will show the best way to cope with the uncertainties
of the future.
Jong Soo Kim

BUSINESS OVERVIEW
2016 was a bitter sweet year in which in
one side we have achieved remarkable
results and milestones – making us
achieve the Management Plan - namely, in
DA we have made a record year in both
Sales & Profit with the excellent launch
campaign of AddWash. In TV we have turn
back to growing momentum and set the
base for a promising 2017, in IT & B2B we
have implemented some breakthrough
projects like Smart Stadium in FC Porto
and PT 2020 Project.
This are just the Top of the Iceberg we
must keep preparing ourselves for the
future in order to turn B2B a new revenue stream for the long run.
Our mission is very clear and we are taking the right preparation to
reach it already in 2017.
The sourer part of 2016 came more from the IM area where we had to
face strategically changes in portfolio and Note 7 incident, to both we
have responded firmly and securing our future position but we failed
to avoid its impact in total business results having achieved 83% of
Management Plan. With all this taken in consideration our total
result was 89% of MP.
As we have seen in December General Meeting over the past 3 years
SEP has been leading Sales Growth within Europe and it is now time
to continue our journey.
We have ambitious goals, the best and innovative products of the
market, talented people and a common passion to make it happen in
Portugal.
The product and brand strategy is aligned between all teams and I
would just like to highlight three main initiatives for growth (1)
Digital, (2) B2B and (3) Premium Market Expansion.
So now it’s time to put all our energy in this new year as I count with
all of you …Let’s Go!
FREDERICO PAIVA

BRAND ACTIVITIES
CHRISTMAS CAMPAIGN
LISBON GAMES WEEK
CORAL BLUE
E-LIGA
SIC ESPERANÇA
TV shoW “aGarra a MÚsiCa”
NOTE 7 CONCLUSION

BRAND ACTIVITIES
XMAS
Everyone have a moment where they enter into the christmas mode. It is
when they see the 1st Xmas decorations or when they assembly the Xmas
tree.
SEP wanted to celebrate Christmas with local consumers with a
Corporate campaign. So, this year, everyone was invited to enter into the
Christmas ModeOn with Samsung.
Holist campaign on TV, Online, OOH and strong
presence on retail shops.
RESULTS
479.851 views on the
corporate Christmas movie
627 participations on the
consumer Christmas social
contest
Media Plan with more than 43
million impressions on the
online media

BRAND ACTIVITIES
CORPORATE AND PROMOTIONAL CAMPAIGN
PROMOTIONAL CAMPAIGNS
86% Redemption Rate for IM
56% Redemption Rate for DA

BRAND ACTIVITIES
COMMUNICATION
ONLINE
OOH
RETAIL

BRAND ACTIVITIES
LISBON GAMES WEEK
Samsung was present at Lisbon Games week with our new
curved gaming monitor.
During 4 days, Samsung gave everyone the opportunity to try
FIFA 17, Battlefield and Need For Speed with our new
monitors.

BRAND ACTIVITIES
GALAXY S7 EDGE BLUE CORAL
Galaxy S7 edge has a new color: Blue Coral!
We use this color as a “lucky charm” along with Gear Fit 2 for
the new year resolutions .

BRAND ACTIVITIES
E-LIGA
Samsung and Liga Portuguesa de Futebol initiated the 2 nd phase of e-
Liga Project. In the first phase Samsung was able to equip the referees
with tablets with the e-league app but from now on all referee teams
will have access to Gear S3 watches with the e-league application.

BRAND ACTIVITIES
SIC ESPERANÇA | CASA DE SÃO BENTO
SIC Esperança in partnership with Samsung contributed to a social
cause by bringing children from Casa de São Bento to SIC Back stages.
Along with this SIC offered a 360 video course and Samsung offered
S7 Ecosystem for them to practice and create their own contents.

BRAND ACTIVITIES
TV SHOW – AGARRA A MÚSICA
Samsung is present in a Prime Time TV Show of SIC every Sunday
On the 1 st Episode we had with our Level On:
-DJ Bruno – All Episode
-Nelson Freitas (singer) – 1 Game
-Kika Cardoso (Singer) – 1 Game

BRAND ACTIVITIES
NOTE 7 PRESS CONFERENCE
To make an official conclusion of Note 7 issue, Samsung
made a Press Conference in livestream explaining what
happened.

people
3 quesTions To… Joao oliVeira
Q4 General Meeting
Christmas Party
New Year Wishes
Internal Recruitment

Three quesTions To …
Name: João Oliveira
Role: Sell Out Specialist
What are your main responsibilities?
Right now I'm working in the sellout operation for IM, analyzing
our sellout performance and comparing it with the Portuguese
market. I also work and develop tools to predict our future sales
and help the sales team and PM to be more accurate in our
forecast.
What was your most positive moment in SEP?
Maybe my move to IM team, because it was a
big change in my responsibilities with a new
role in the team, and of course, always very
challenging.
Another positive moment was the possibility
of going to Korea, where I met colleagues
from all around the world, and also have the
chance to discover a new and very different
country and culture.

Three quesTions To …
What SEP doesn’t know about you?
Well, this one is not easy...maybe for those who did not know, I love playing
football and I play in a weekly basis in an amateur team.

2016 Dec. General Meeting
Last General Meeting of the year took place in December 7 th
before our Christmas Celebration event and it was held in
Lagoas Park Hotel.
Ended up with a special request of our President…
“ We will be the B2B revolution company! “

2016 Christmas Celebration
For Christmas Celebration a dinner party was held at Lust in
Rio in December 7 th.
Video available: K:\Christmas Event Dinner 2016
Our hosts - NMC Committee - Carolina Penedo and Helena
Chinelo presented one last time with many surprises as
Cricque do Soleil, Pousadas de Portugal among other gift.
With the company of Daddy Jack Band the whole company
greeted our Years of Service Awardees:
5 Years Of Service
Eunseon Kim, Ines Lucas, Pedro Ferreira, Filipe Camacho, Frederico Tome,
Nuno Almeida, Carla Sofia, André Cardoso

2016 Christmas Celebration
10 Years Of Service
Luis Pereira, Helena Chinelo, Andre Sousa
15 Years Of Service
Vitor Sergio, Filipe Nascimento, Bhupendar Singh

2016 Christmas Celebration
20 Years Of Service
Ana Pinto

2016 New Year Wishes
In order to celebrate dinner SEP promoted a Video recording
with the participation of all employees sharing their New
Year Wishes… you can recall it at:
K:\Christmas Event Dinner 2016

People
Kizomba Classes
In the first week of February we will start our Kizomba Classes.
When: Every Monday
Where: Américo Estevens Room
Schedule: 12h30 to 13h30
Trainer: Ivo Xavier

SEP IN THE NEWS
TVI – NOTE 7
CARAS – CASA DE SÃO BENTO
SIC – CES QLED
E-LIGA

SEP IN THE NEWS
TVI – NOTE 7 (click to view)
Samsung announced the findings for Note 7 issue: the company found
out that were the batteries the cause of the incidents . Also the
company show how and why this will not happen again.
CARAS – Casa de São Bento (click to view)
During one day, they visited SIC and its studios, where they had the
opportunity to meet several channel professionals, and received a "kit"
offered by Samsung, so they can shoot 360 videos.
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SEP IN THE NEWS
SIC – CES QLED (click to see video)
Samsung presented QLED, a TV with a extraordinary quality and
with a very important detail: a way to hide the wires
E-LIGA (click to see video)
All the game potentials will be registered through an intuitive menu of
e-league application in the Samsung Gear S3
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Many Thanks to Numb. 4 Participants
Frederico Paiva
João Oliveira
SEP Magazine Team Ana Rita Silva, Inês Castro, Inês Lourenço, Salvador Sampaio