SEP MAGAZINE Numb.2

MAGAZINE
JULY’16
MARKETING
ACTIVITIES
SIS OPEN
FUTEBOL PARK
New hires
HR Events
SEP in the NEWS
Three quesTions To…
Sunglim Choi
“What sep doesn’T
know about you?
“Fernando Santos (…)
only admitted to return
when the tournament
was over means he had
a strong believe that
we would win it (…) and
we are heading to the
same goal.“
Frederico Paiva

BUSINESS OVERVIEW
As we predicted, in June we have
reached our MP in Sales (100.4%)
continuing to perform very positively
in terms of profit (19.5%).
This is a remarkable result in a
month that we, as a country, also
reached an outstanding conquest –
EURO Champions.
Coming back to Fernando Santos
words he only admitted to return
when the tournament was over
means he had a strong believe that
we would win it.
We are heading to the same goal and we need to have the same
strong believe to reach our vision. In this sense June was a very
important milestone. Our major categories are reaching the MP
and our new growth engine B2B is delivering its first PT2020
Project.
I would like also to congratulate the Marketing Teams for having
been recognized by London Office for Global Mobile Best
Practices. This teams recognition is everybody success.
FREDERICO PAIVA

BRAND ACTIVITIES
Samsung Bring Portuguese and Korean students
together!
Imagine two elementary schools separated by more than 10.000
quilometers and eight time zones. One in Vidigueira, Portugal, and the
other in Daeyanam, Gunsan, Korea.
Last 16 th of June, SEP used Samsung technology to transform a big
distance into a small detail.
HQ Corporate Citizenship Team provided all details from Korea side,
just before the sunset. SEP did the same in Portugal, just after sunrise.
Portuguese and Korean students only had their Samsung Smart
Classroom solution in common. Now they have much more.
This exchange class between Portugal and Korea was the perfect
opportunity to celebrate the 100% success rate achievement by all 140
students within the Educational Project that brought together
Samsung Portugal, Gulbenkian Foundation and the University of Évora.

BRAND ACTIVITIES
Samsung Bring Portuguese and Korean students
together!
The objective is to change the way students learn, improving their
academic outcomes using Samsung technology and a different
approach to learning.
This result proves we need a new school now, not just somewhere in
the future. The school as we know it has been too old for too long. It
needs to be changed.
And the change already started for Portuguese students from the
schools of Ponte de Sor, Vendas Novas and Vidigueira, with a
significant contribution from Samsung. See activation video here.

BRAND ACTIVITIES
We are the CHAMPIONS, my friends!!
Futebol Park Alameda allowed thousands of people to enjoy the
thrills and emotions of 2016 UEFA Euro Cup!
Up to 20.000 fans filled up this space and saw together Cristiano
Ronaldo rising to a brutal header giving Portugal the lead in the
semifinals against Wales.
The last highlight was Eder amazing goal that sealed the victory,
silenced the host country and made Futebol Park explode with a
feeling that Portugal was seeking for so long.
Finally we are the champions!

BRAND ACTIVITIES
We are the CHAMPIONS, my friends!!
Before Portugal games Samsung promoted an activation that asked fans to
guess the final score in a SUHD TV frame. The most creative pictures using
#SUHDTV won an official jersey of our national team.
In the VIP area the star was the SUHD TV that broadcasted the games in a
more exclusive environment. This activation reinforced Samsung presence
as a Football strategic partner and strengthened SUHD TV campaign.

BRAND ACTIVITIES
Get in Gear!
Samsung is changing the way it communicates and the Get in Gear event is
a great example of what’s to come. Product presentations are mainly
directed to Tech Media with product specifications as the focus.
Get in Gear was completely different. This event was promoted by
Samsung London and hosted by YH Lee, Executive Vice President for
Wearables. It took place in Milan and Portugal hosted 4 key media
publications: GQ, Men’s Health, ELLE and Activa.
Divided in four different moments, the event introduced the new Gear Fit2
and IconX and provided media with the opportunity to experiment and
have fun with the Gear 360… A Gear Fit2 and an IconX were given to be
used throughout the day.

BRAND ACTIVITIES
Get in Gear!
The first moment was called “Movement”. The speaker was Adrian Collins,
Founder of Collins fitness, one of the most recognised fitness trainers in
the industry. All media was challenged to wear gym outfits and to be
ready to Get in Gear! Using three 5 minutes mini workouts, Adrian shown
how it was possible to optimise our exercise performance using Gear Fit2
and heart rate monitoring.
To introduce Icon X journalists took part in a “Mind” session with Luke
Bache, an internationally experienced yoga teacher and BBC consultant for
the TV Show “The retreat with Nick Knowles”.
Using Icon X, Luke demonstrated relaxation methods and meditation using
sound. The right side hemisphere of our brain controls the left side of our
body and Luke used Icon X to show how the body responds to music played
in different sides of the body.

BRAND ACTIVITIES
Get in Gear!
The afternoon started with “Create” workshop. Oliver Kibblewithe from
Rewind Agency was the host and made everyone experiment Gear 360.
Rewind is a creative agency and a digital production studio, positioned as
the leading global specialists in Virtual Reality.
Working directly with the experts, all journalists went to the streets of
Milan with a Galaxy S7 and a Gear 360. The goal was to challenge everyone
to make 360º content and watch their own virtual reality movie using the
Samsung Gear VR.
In the end it was time to “Play”. All speakers were available for interviews
and all products were available for experimentation. Journalists had the
opportunity to engage with Samsung’s executives creating a good
relationship with the brand. It was a new approach to product presentation
that had great impact. Everyone left with a smile and ready for some more
Samsung events!

BRAND ACTIVITIES
SIS OPENING
Samsung Portugal implemented 2 Shop in Shops:
FNAC.PT
WORTEN.PT
This project idea is create and share premium content (brand
consistency) on retailers websites and be a easy gateway for
online sales . Samsung is planning more shop in shops in a near
future.

PEOPLE
New hires
Filipa Ferreira
SCM Intern
New hires – Multipessoal Team
Daniel Gaimota
DAM

PEOPLE
IM & CE Team are involved in a 360º evaluation and development
program which started with two offsite Teambuildings held at
Marriot Praia del Rey Hotel. This is an ongoing program that aims to
find team purpose in order to increase companionship, affiliation and
increase engagement and commitment with company culture and
goals.
It consisted in two different moments in the morning “Jogos Sem
Fronteiras” and in the afternoon classroom activities enhancing High
Performance Teams characteristics.
IM TEAM EVENT

PEOPLE
CE TEAM EVENT

PEOPLE
SEP FOOTBALL GAME
Under our partnership with “Estoril Praia” 40
employees from all teams aligned with both
Samsung & Portugal colors to play a friendly
match.
Red team scored more goals …but we have all won!

PEOPLE
Randstad award
Randstad Award is the biggest employer branding study in the
world. It is an independent study with over 200.000
respondents analyzing the perception of the atractiveness.
ATRACTIVENESS
Randstad Award concluded that
Samsung is the most attractive IT
company to work in Portugal and
with the highest awareness level.

PEOPLE
Randstad award
Samsung position vs. other IT
companies
Samsung position vs. biggest
employers
SAMSUNG
High attractiveness
Medium attractiveness
Low attractiveness
Samsung is perceived as the most attractive company to work
over 157 biggest employers in Portugal.

Three quesTions To …
Name: Sunglim Choi
Role: Sales Support Director
Joined SEP: 17/08/1998
What are your main responsibilities?
My main responsibility can be resumed in one sentence: provide
the best operation support to Samsung customers on all matters
related with financial aspects.
Most of Portuguese companies lack strong capital structure and
for this reason is my responsibility to provide the best possible
credit conditions and provide an efficient support on all cashflow
related matters, such as prompt payment of
marketing/promotion incentives to our customers, to make
possible the achievement of continuous sustainable growth of
sales.
What was your most positive moment in SEP?
After 18 years in Samsung it is very difficult to point out the
most positive moment.
Working in Samsung is like riding a roller coast: we can see the
up&downs and the crazy loops, maybe have expectations for the
trip, but the joy of the ride and knowing that tomorrow there
will be a different course to ride, are all special ingredients to
have a lot of positive moments!

Three quesTions To …
What SEP doesn’t know about you?
(answers by Ana Carolina Penedo & Célia Esteves)
What SEP doesn't know about Choi is that he is extremely fun and
he is passionate about golf.
As a boss he is highly supportive, and he always believes in our
capabilities to achieve our goals.
He can be highly demanding, but besides what most people think,
he has a huge sense of humor and he is always available to get
together with his colleagues outside the office.

SEP IN THE NEWS
Expresso and TVI – Vidigueira Success (click to read and watch)
The success of Samsung Smart School solution in “Mudanças na
Aprendizagem” project was celebrated in a special day in Vidigueira
School.
Be relevant to the sport! (click to read full interview)
Rodrigo T. Sousa interview regarding Samsung activations and brand
positioning in the fields of music, sports (football and surf), fashion
and cooking. The interview was held in Rock in Rio and Football was
the major topic in the conversation.

SEP IN THE NEWS
Tiago Flores Interview - Dinheiro Vivo (Click to read full interview)
Tiago Flores interview positioning Samsung and Galaxy S7
ecosystem has pioneers in 360 content creation. Aftermath of
Galaxy S7 launch and pre sales campaign results.
SUHD TV Review (click to see SUHD review)
Exame Informática July edition had 3 Samsung products in the cover.
Samsung SUHD TV got the “Recommended” award with a total of 4,5
out of 5 in it’s score. “The viewing experience is extremely rich. It’s
impossible not to like the way this TV improves SD images. We proved
this using our newsroom TV Signal and got the best image quality
ever.”

Many Thanks to Numb. 2 Participants
Frederico Paiva
Jorge Fiens
Sunglim Choi
SEP Magazine Team Ana Rita Silva Inês Lourenço Salvador Sampaio