SEP MAGAZINE Numb.2
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BRAND ACTIVITIES<br />
Get in Gear!<br />
The first moment was called “Movement”. The speaker was Adrian Collins,<br />
Founder of Collins fitness, one of the most recognised fitness trainers in<br />
the industry. All media was challenged to wear gym outfits and to be<br />
ready to Get in Gear! Using three 5 minutes mini workouts, Adrian shown<br />
how it was possible to optimise our exercise performance using Gear Fit2<br />
and heart rate monitoring.<br />
To introduce Icon X journalists took part in a “Mind” session with Luke<br />
Bache, an internationally experienced yoga teacher and BBC consultant for<br />
the TV Show “The retreat with Nick Knowles”.<br />
Using Icon X, Luke demonstrated relaxation methods and meditation using<br />
sound. The right side hemisphere of our brain controls the left side of our<br />
body and Luke used Icon X to show how the body responds to music played<br />
in different sides of the body.
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