SEP MAGAZINE Numb.2
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BRAND ACTIVITIES<br />
Get in Gear!<br />
Samsung is changing the way it communicates and the Get in Gear event is<br />
a great example of what’s to come. Product presentations are mainly<br />
directed to Tech Media with product specifications as the focus.<br />
Get in Gear was completely different. This event was promoted by<br />
Samsung London and hosted by YH Lee, Executive Vice President for<br />
Wearables. It took place in Milan and Portugal hosted 4 key media<br />
publications: GQ, Men’s Health, ELLE and Activa.<br />
Divided in four different moments, the event introduced the new Gear Fit2<br />
and IconX and provided media with the opportunity to experiment and<br />
have fun with the Gear 360… A Gear Fit2 and an IconX were given to be<br />
used throughout the day.
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