SEP MAGAZINE Numb.2
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<strong>MAGAZINE</strong><br />
JULY’16<br />
MARKETING<br />
ACTIVITIES<br />
SIS OPEN<br />
FUTEBOL PARK<br />
New hires<br />
HR Events<br />
<strong>SEP</strong> in the NEWS<br />
Three quesTions To…<br />
Sunglim Choi<br />
“What sep doesn’T<br />
know about you?<br />
“Fernando Santos (…)<br />
only admitted to return<br />
when the tournament<br />
was over means he had<br />
a strong believe that<br />
we would win it (…) and<br />
we are heading to the<br />
same goal.“<br />
Frederico Paiva
BUSINESS OVERVIEW<br />
As we predicted, in June we have<br />
reached our MP in Sales (100.4%)<br />
continuing to perform very positively<br />
in terms of profit (19.5%).<br />
This is a remarkable result in a<br />
month that we, as a country, also<br />
reached an outstanding conquest –<br />
EURO Champions.<br />
Coming back to Fernando Santos<br />
words he only admitted to return<br />
when the tournament was over<br />
means he had a strong believe that<br />
we would win it.<br />
We are heading to the same goal and we need to have the same<br />
strong believe to reach our vision. In this sense June was a very<br />
important milestone. Our major categories are reaching the MP<br />
and our new growth engine B2B is delivering its first PT2020<br />
Project.<br />
I would like also to congratulate the Marketing Teams for having<br />
been recognized by London Office for Global Mobile Best<br />
Practices. This teams recognition is everybody success.<br />
FREDERICO PAIVA
BRAND ACTIVITIES<br />
Samsung Bring Portuguese and Korean students<br />
together!<br />
Imagine two elementary schools separated by more than 10.000<br />
quilometers and eight time zones. One in Vidigueira, Portugal, and the<br />
other in Daeyanam, Gunsan, Korea.<br />
Last 16 th of June, <strong>SEP</strong> used Samsung technology to transform a big<br />
distance into a small detail.<br />
HQ Corporate Citizenship Team provided all details from Korea side,<br />
just before the sunset. <strong>SEP</strong> did the same in Portugal, just after sunrise.<br />
Portuguese and Korean students only had their Samsung Smart<br />
Classroom solution in common. Now they have much more.<br />
This exchange class between Portugal and Korea was the perfect<br />
opportunity to celebrate the 100% success rate achievement by all 140<br />
students within the Educational Project that brought together<br />
Samsung Portugal, Gulbenkian Foundation and the University of Évora.
BRAND ACTIVITIES<br />
Samsung Bring Portuguese and Korean students<br />
together!<br />
The objective is to change the way students learn, improving their<br />
academic outcomes using Samsung technology and a different<br />
approach to learning.<br />
This result proves we need a new school now, not just somewhere in<br />
the future. The school as we know it has been too old for too long. It<br />
needs to be changed.<br />
And the change already started for Portuguese students from the<br />
schools of Ponte de Sor, Vendas Novas and Vidigueira, with a<br />
significant contribution from Samsung. See activation video here.
BRAND ACTIVITIES<br />
We are the CHAMPIONS, my friends!!<br />
Futebol Park Alameda allowed thousands of people to enjoy the<br />
thrills and emotions of 2016 UEFA Euro Cup!<br />
Up to 20.000 fans filled up this space and saw together Cristiano<br />
Ronaldo rising to a brutal header giving Portugal the lead in the<br />
semifinals against Wales.<br />
The last highlight was Eder amazing goal that sealed the victory,<br />
silenced the host country and made Futebol Park explode with a<br />
feeling that Portugal was seeking for so long.<br />
Finally we are the champions!
BRAND ACTIVITIES<br />
We are the CHAMPIONS, my friends!!<br />
Before Portugal games Samsung promoted an activation that asked fans to<br />
guess the final score in a SUHD TV frame. The most creative pictures using<br />
#SUHDTV won an official jersey of our national team.<br />
In the VIP area the star was the SUHD TV that broadcasted the games in a<br />
more exclusive environment. This activation reinforced Samsung presence<br />
as a Football strategic partner and strengthened SUHD TV campaign.
BRAND ACTIVITIES<br />
Get in Gear!<br />
Samsung is changing the way it communicates and the Get in Gear event is<br />
a great example of what’s to come. Product presentations are mainly<br />
directed to Tech Media with product specifications as the focus.<br />
Get in Gear was completely different. This event was promoted by<br />
Samsung London and hosted by YH Lee, Executive Vice President for<br />
Wearables. It took place in Milan and Portugal hosted 4 key media<br />
publications: GQ, Men’s Health, ELLE and Activa.<br />
Divided in four different moments, the event introduced the new Gear Fit2<br />
and IconX and provided media with the opportunity to experiment and<br />
have fun with the Gear 360… A Gear Fit2 and an IconX were given to be<br />
used throughout the day.
BRAND ACTIVITIES<br />
Get in Gear!<br />
The first moment was called “Movement”. The speaker was Adrian Collins,<br />
Founder of Collins fitness, one of the most recognised fitness trainers in<br />
the industry. All media was challenged to wear gym outfits and to be<br />
ready to Get in Gear! Using three 5 minutes mini workouts, Adrian shown<br />
how it was possible to optimise our exercise performance using Gear Fit2<br />
and heart rate monitoring.<br />
To introduce Icon X journalists took part in a “Mind” session with Luke<br />
Bache, an internationally experienced yoga teacher and BBC consultant for<br />
the TV Show “The retreat with Nick Knowles”.<br />
Using Icon X, Luke demonstrated relaxation methods and meditation using<br />
sound. The right side hemisphere of our brain controls the left side of our<br />
body and Luke used Icon X to show how the body responds to music played<br />
in different sides of the body.
BRAND ACTIVITIES<br />
Get in Gear!<br />
The afternoon started with “Create” workshop. Oliver Kibblewithe from<br />
Rewind Agency was the host and made everyone experiment Gear 360.<br />
Rewind is a creative agency and a digital production studio, positioned as<br />
the leading global specialists in Virtual Reality.<br />
Working directly with the experts, all journalists went to the streets of<br />
Milan with a Galaxy S7 and a Gear 360. The goal was to challenge everyone<br />
to make 360º content and watch their own virtual reality movie using the<br />
Samsung Gear VR.<br />
In the end it was time to “Play”. All speakers were available for interviews<br />
and all products were available for experimentation. Journalists had the<br />
opportunity to engage with Samsung’s executives creating a good<br />
relationship with the brand. It was a new approach to product presentation<br />
that had great impact. Everyone left with a smile and ready for some more<br />
Samsung events!
BRAND ACTIVITIES<br />
SIS OPENING<br />
Samsung Portugal implemented 2 Shop in Shops:<br />
FNAC.PT<br />
WORTEN.PT<br />
This project idea is create and share premium content (brand<br />
consistency) on retailers websites and be a easy gateway for<br />
online sales . Samsung is planning more shop in shops in a near<br />
future.
PEOPLE<br />
New hires<br />
Filipa Ferreira<br />
SCM Intern<br />
New hires – Multipessoal Team<br />
Daniel Gaimota<br />
DAM
PEOPLE<br />
IM & CE Team are involved in a 360º evaluation and development<br />
program which started with two offsite Teambuildings held at<br />
Marriot Praia del Rey Hotel. This is an ongoing program that aims to<br />
find team purpose in order to increase companionship, affiliation and<br />
increase engagement and commitment with company culture and<br />
goals.<br />
It consisted in two different moments in the morning “Jogos Sem<br />
Fronteiras” and in the afternoon classroom activities enhancing High<br />
Performance Teams characteristics.<br />
IM TEAM EVENT
PEOPLE<br />
CE TEAM EVENT
PEOPLE<br />
<strong>SEP</strong> FOOTBALL GAME<br />
Under our partnership with “Estoril Praia” 40<br />
employees from all teams aligned with both<br />
Samsung & Portugal colors to play a friendly<br />
match.<br />
Red team scored more goals …but we have all won!
PEOPLE<br />
Randstad award<br />
Randstad Award is the biggest employer branding study in the<br />
world. It is an independent study with over 200.000<br />
respondents analyzing the perception of the atractiveness.<br />
ATRACTIVENESS<br />
Randstad Award concluded that<br />
Samsung is the most attractive IT<br />
company to work in Portugal and<br />
with the highest awareness level.
PEOPLE<br />
Randstad award<br />
Samsung position vs. other IT<br />
companies<br />
Samsung position vs. biggest<br />
employers<br />
SAMSUNG<br />
High attractiveness<br />
Medium attractiveness<br />
Low attractiveness<br />
Samsung is perceived as the most attractive company to work<br />
over 157 biggest employers in Portugal.
Three quesTions To …<br />
Name: Sunglim Choi<br />
Role: Sales Support Director<br />
Joined <strong>SEP</strong>: 17/08/1998<br />
What are your main responsibilities?<br />
My main responsibility can be resumed in one sentence: provide<br />
the best operation support to Samsung customers on all matters<br />
related with financial aspects.<br />
Most of Portuguese companies lack strong capital structure and<br />
for this reason is my responsibility to provide the best possible<br />
credit conditions and provide an efficient support on all cashflow<br />
related matters, such as prompt payment of<br />
marketing/promotion incentives to our customers, to make<br />
possible the achievement of continuous sustainable growth of<br />
sales.<br />
What was your most positive moment in <strong>SEP</strong>?<br />
After 18 years in Samsung it is very difficult to point out the<br />
most positive moment.<br />
Working in Samsung is like riding a roller coast: we can see the<br />
up&downs and the crazy loops, maybe have expectations for the<br />
trip, but the joy of the ride and knowing that tomorrow there<br />
will be a different course to ride, are all special ingredients to<br />
have a lot of positive moments!
Three quesTions To …<br />
What <strong>SEP</strong> doesn’t know about you?<br />
(answers by Ana Carolina Penedo & Célia Esteves)<br />
What <strong>SEP</strong> doesn't know about Choi is that he is extremely fun and<br />
he is passionate about golf.<br />
As a boss he is highly supportive, and he always believes in our<br />
capabilities to achieve our goals.<br />
He can be highly demanding, but besides what most people think,<br />
he has a huge sense of humor and he is always available to get<br />
together with his colleagues outside the office.
<strong>SEP</strong> IN THE NEWS<br />
Expresso and TVI – Vidigueira Success (click to read and watch)<br />
The success of Samsung Smart School solution in “Mudanças na<br />
Aprendizagem” project was celebrated in a special day in Vidigueira<br />
School.<br />
Be relevant to the sport! (click to read full interview)<br />
Rodrigo T. Sousa interview regarding Samsung activations and brand<br />
positioning in the fields of music, sports (football and surf), fashion<br />
and cooking. The interview was held in Rock in Rio and Football was<br />
the major topic in the conversation.
<strong>SEP</strong> IN THE NEWS<br />
Tiago Flores Interview - Dinheiro Vivo (Click to read full interview)<br />
Tiago Flores interview positioning Samsung and Galaxy S7<br />
ecosystem has pioneers in 360 content creation. Aftermath of<br />
Galaxy S7 launch and pre sales campaign results.<br />
SUHD TV Review (click to see SUHD review)<br />
Exame Informática July edition had 3 Samsung products in the cover.<br />
Samsung SUHD TV got the “Recommended” award with a total of 4,5<br />
out of 5 in it’s score. “The viewing experience is extremely rich. It’s<br />
impossible not to like the way this TV improves SD images. We proved<br />
this using our newsroom TV Signal and got the best image quality<br />
ever.”
Many Thanks to Numb. 2 Participants<br />
Frederico Paiva<br />
Jorge Fiens<br />
Sunglim Choi<br />
<strong>SEP</strong> Magazine Team Ana Rita Silva Inês Lourenço Salvador Sampaio