Inside Laser - The Laser Group

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Group Activity: Expanding Laser Part t 108 Proactive certification The Civil Aviation Authority is about to amend the current Civil Aviation Regulations with Part 108. Air cargo security requirements for carriage by air have become more stringent and enforceable, with the view to combat modern day terrorism that threatens air safety. Eddie Vosloo, National Operations Executive at Dawn Wing (pictured right), says, “Part 108 is a preventative programme which sets the security measures and procedures to safeguard against acts of unlawful interference with air cargo. Currently, not all air cargo is subjected to security controls, the freight industry is fragmented and most industry employees are not trained in air cargo security”. Proactive measures already taken The accreditation process will be completed by January 2009 and Dawn Wing has already applied to become a regulated agent. Vosloo says,”Dawn Wing has been proactive and quite a few measures have already been put in place such as security control, new work flow designs and upgraded equipment”. Since March 2007, security and background checks on all staff were completed and verified by Lexus Nexus. A registered security officer was appointed. Workplace skills training courses are already underway with Approved Dangerous Goods training for all staff involved in the process. Benefits Accredited companies are said to enjoy preferential treatment with airlines, there is also the potential reduction in liability insurance premiums, improved security systems and therefore improved operating efficiencies. In addition, the implementation of Part 108 will create jobs since additional staff are required to help process and screen cargo i.e. they are to open, inspect and seal cargo. Companies that do not comply will not be able to lodge on specific dedicated flights; cargo will be staged and might take 12-24 hours to be processed at the airlines.CAA inspections are due from August to November 2008 and all branches will be audited. 08 In this segment, we introduce the Group and keep you updated on recent developments experienced at Laser. Awarded to Dawn Wing Internal Campaign The internal communications campaign which include posters illustrating the Dawn Wing values, were designed as an internal call to action for Dawn Wing employees. The main objective of the campaign is to inspire and motivate front-line employees representing the brand. Another objective is to foster a positive internal culture and an improved work environment, which will instill pride in people to reflect a more professional image to the client. Each department will receive 3 sets of posters consisting of the QUICK, SMART, RELIABLE call to action. Dawn Wing’s commitment to service excellence and good corporate practice hopes to ensure that its clients needs are met in the most efficient and effective manner possible. Dawn Wing recently applied and received the International Organisation for Standardisation (ISO) 9001:2000 Quality Management Standards (QMS) qualification. This is a QMS that ensures that global quality requirements are met and that customers are provided with great service. Dawn Wing’s commitment to service excellence and good corporate practice hopes to ensure that its clients needs are met in the most efficient and effective manner possible. Dawn Wing recently applied and received the International Organisation for Standardisation (ISO) 9001:2000 Quality Management Standards (QMS) qualification. This is a QMS that ensures that global quality requirements are met and that customers are provided with great service. Dawn Wing proudly received its certification during May this year. The company will conduct annual external audits to ensure that the ISO standards are maintained.
Laser Logistics executives participated in a facilitated strategy workshop in June. The workshop provided a forum to reass and gain consensus amongst executives as to the key development areas that required emphasis and ongoing implementation. Group Activity: Expanding Laser In this segment, we introduce the Group and keep you updated on recent developments experienced at Laser. Strategy Workshop SUMMARY OF KEY FOCUS AREAS 1) Providing a significantly up-scaled niche fulfillment capability; 2) A supply chain solution capability, providing a one-stop logistics solution for customers; 3) Develop a Group key account management capability within Laser Logistics; 4) Manage a centralised Group procurement capability; and 5) Promote the Laser Logistics brand and a single brand promise. Above: Richard Sterne in new apparel reflecting GAC, South African Airways and Laser logos. Laser has entered into a 2 year joint apparel sponsorship with GAC. Since his Johannesburg Open win in January, Richard has competed largely in the US with some represntation in Europe and the Middle East. His best performances include 33T in the Dubai Desert Classic and 25T in the US Masters. build the brand In this segment, we share snippets of media coverage and events that took place across the Group. Above: Dawn Wing was the official ‘logistics’ provider for the Cape Epic mountain bike race from Knysna to Stellenbosch. BRAND INTEGRATION One way in which to build and strengthen a brand is to make it as visually accessible as possible. The branding on Laser Logistics’ vehicles, signage and corporate material promote the brand very successfully. The layout of the logos below highlights the brand Laser Logistics, whilst simultaneously distinguishing it from the service offering, i.e. Warehousing & Distribution, Cold Chain Distribution, Haulage & Cross Border and Truck Rental. The dominant branding is therefore Laser Logistics, and this corporate identity will be rolled-out in phases through the brand integration strategy, one of the areas highlighted at the workshop. Above: JP van Der Linde promoting Time Freight at the ‘Iron Man’ race in Port Elizabeth. Events & Media Above: Lutcin Van Kraayenburg of Time Freight won the trophy at the ISKA US Open Championship held in Orlando,Florida. Above: As official logistics supplier to Manchester United Soccer Schools, GAC Logistics supplied training kits and equipment to thousands of young players worldwide. 09
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Inside Laser - The Laser Group

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