Newsletter SPRING 2017 webversion page flipping

GBA Newsletter - Spring 2017
GBA Brand
Marketing
Update
Full steam ahead
2017 is going to be a big one for Marketing. After
taking the time to put our strategic plans together
in Q4 of last year, we’re now ready to embark on a
full year of activity to strengthen our business in a
number of important areas.
First and foremost our goal in Marketing is about getting more sales
leads in, and then supporting the sales process to help the conversion
into additional business for GBA.
In order to do this, we have a number of objectives for the year
ahead:
• Increase our telemarketing activity and be much more
disciplined with our sales campaigning throughout the year
• Continue with our Depot Lead programme which proved
very worthwhile at the back end of 2016 – so if you know of
a potential business lead for GBA, then please speak with a
member of depot staff
• Attend more industry events and exhibitions
• Raise GBA brand awareness through more effective use of PR,
advertising and digital marketing
• Launch a new customer surveying programme
• Monitor uptrends and downtrends in customer activity – looking
for opportunities to up-sell and cross-sell
• Rejuvenate our marketing materials – including a complete a
refresh of our company website and;
• Ensure all activity is well timed and inter-connected
I’m pleased to say that we’ve made a strong start to
the year with a couple of major milestones. We’ve
appointed a new PR & Marketing Agency, Pilot
Marketing, who replace Torque Agency.
By making this change, we will be partnering with
a highly experienced agency within the freight
and logistics industry press and will get much
better value for money by receiving more hours of
support, yet reducing cost by 45%.
We’ve also committed to our first major event of
the year by sponsoring eyefortransport’s Hi-Tech
Supply Chain Summit. The event brings together
industry thought leaders from the world’s biggest
and most advanced technology manufacturers,
retailers and telecom infrastructure providers to
discuss the latest challenges and opportunities
facing the hi-tech supply chain. With over 150
senior level attendees and over 12 hours of one to
one networking, we’re confident that it will provide
a great opportunity to uncover new prospects from
one of our key target sectors in 2017.
Full. Steam. Ahead.
Will Jones
Marketing Manager
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