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1<br />
The Apprenticeship<br />
Levy Study:<br />
<strong>Public</strong> <strong>Sector</strong><br />
February 2017<br />
Research conducted by trendence UK
2 3<br />
Contents<br />
Introduction<br />
Introduction 3<br />
Report context and overview 4<br />
Employer profile 6<br />
How will the public sector use the levy? 8<br />
Will graduate recruitment decrease? 10<br />
Is there any sign of a shift to high-level apprenticeships? 12<br />
Who will have responsibility for apprenticeships? 14<br />
On what terms will apprentices be employed? 18<br />
How is the sector dealing with the apprenticeship brand? 20<br />
When it comes to the Apprenticeship Levy,<br />
public sector employers operate under unique<br />
constraints. It is after all a government initiative<br />
and the organisations they work for are funded<br />
directly by government, and the government has<br />
determined that 2.3% of its workforce at local<br />
and national level should start an apprenticeship<br />
programme each year. Moreover, this government<br />
and its predecessor put severe limitations on<br />
public sector recruitment.<br />
These at times conflicting constraints have<br />
consequences for the sector’s apprenticeship<br />
programmes. On the one hand there is the urgency<br />
of fulfilling the government’s 2.3% target, which<br />
equates to 200,000 employees by 2020, as well<br />
as unprecedented access to funds for training<br />
that may not have been available in the past. On<br />
the other hand, there is the imperative to limit<br />
and even reduce headcount, which means public<br />
sector employers have fewer options when it<br />
comes to spending the levy than employers in<br />
other sectors.<br />
Inevitably, this means that the vast majority of<br />
employers will have to look to existing staff to fulfil<br />
the government’s quota, and correspondingly fewer<br />
will be in a position to launch large-scale initiatives<br />
aimed at new recruits. The terms on which<br />
apprentices will be employed, too, will necessarily<br />
reflect the demands and priorities of government.<br />
There are other factors to take into<br />
consideration: many employees in the public<br />
sector are in older demographics, so it’s not<br />
surprising that our survey finds many employers<br />
are interested in apprenticeship programmes<br />
for this age group. Part-time working is not<br />
uncommon, which will have consequences for<br />
the time available for training.<br />
Nevertheless, it’s also clear from our survey that<br />
public sector employers are enthusiastic for<br />
the Apprenticeship Levy and the opportunities<br />
it offers. The levy will allow them to configure<br />
training strategically and on a far bigger scale<br />
than they could previously. They can plan for the<br />
long-term and offer high level apprenticeships in<br />
particular in ways they could not before.<br />
The diverse nature of the public sector workforce<br />
presents some unique challenges – and not all<br />
training providers will be able manage them. BPP<br />
has been working with employers for 40 years.<br />
We have in-depth knowledge of apprenticeships at<br />
all levels – from Foundation to Degree and Masters<br />
– and across all disciplines – HR, IT, finance,<br />
administration, legal and many more. Moreover,<br />
we are experienced in designing bespoke<br />
programmes that are flexible and meet the<br />
learning requirements of the apprentice, regardless<br />
of age. Whatever the needs of the public sector<br />
employer, I am confident we can meet them.<br />
Ben Lambert<br />
Strategic Talent and Development Consultant<br />
BPP Professional Education
4 5<br />
Report context<br />
and overview<br />
Earlier this month we published a survey of 100<br />
top employers and asked them how they aimed<br />
to deal with the Apprenticeship Levy. Were they<br />
going to use the levy or lose it, for instance, how<br />
did they think it would affect their talent pipeline,<br />
what were their recruitment strategies? Their<br />
responses were illuminating.<br />
Since then, we have been asked by recruiters<br />
to provide a breakdown of responses by sector.<br />
This survey is an analysis of the public sector’s<br />
approach to the levy. It does not claim to be a<br />
weighted survey of the entire sector. But it is a<br />
snapshot of how some of the biggest employers<br />
are tackling the opportunities and challenges<br />
prompted by its introduction.<br />
The findings highlight how public sector<br />
employers, at central and local government<br />
level, plan to handle the levy and implement<br />
apprenticeships. It also contrasts how the sector’s<br />
response varies in some respects from employers<br />
elsewhere. For instance:<br />
• All public sector employers plan to use the<br />
Apprenticeship Levy to train existing staff, the<br />
highest proportion in any sector<br />
• A quarter are facing an annual levy in excess of<br />
£8 million<br />
• Seven in ten will use the levy to train the 50+<br />
age group, the highest number of any employer<br />
• Diversity and social mobility are important<br />
objectives for many employers<br />
• The levy will allow many public sector employers<br />
to expand their programmes significantly to<br />
include high level apprenticeships<br />
• Most employers are enthusiastic about the<br />
apprenticeship brand and eager to promote it<br />
<strong>Public</strong> sector employers operate under<br />
different constraints to those in the private<br />
sector. They have to meet the government’s<br />
target of converting 2.3% of the workforce to<br />
apprenticeships and their headcount has been<br />
curtailed. These twin constraints inevitably colour<br />
their approach to apprenticeships, which in any<br />
case is bound to change once the levy matures<br />
and the full implications for their organisations<br />
become clearer.<br />
However, we hope that the findings in this<br />
survey will provide an insight into what<br />
the sector is thinking now, how it hopes to<br />
overcome any challenges and how it plans to<br />
maximise any opportunities.<br />
Methodology<br />
Levy Key Facts<br />
Research: conducted by trendence UK<br />
• The levy starts on 6 April 2017<br />
Sample: 100 top employers<br />
• Employers will pay 0.5% of their wage bill (above £3 million)<br />
(from the Guardian UK 300)<br />
towards the levy<br />
<strong>Sector</strong>s: 12<br />
• <strong>Public</strong> sector employers must enrol a minimum of 2.3% of<br />
Method: online questionnaire<br />
their staff on apprenticeships<br />
Period: December 2016 to January 2017<br />
Authors: David Palmer and Andreea Galin<br />
(trendence UK) and Emma O’Dell (BPP)<br />
• They have 24 months in which to reclaim it on<br />
approved apprenticeships<br />
• Apprenticeships must last for at least 12 months<br />
• All apprentices must receive 20% off the job training<br />
• The training must be new and relevant to the job
6 7<br />
Not all employers paying the levy plan to reclaim the tax through the<br />
deployment of apprenticeships. Will you use at least some of it or lose it?<br />
Employer profile<br />
Lose it<br />
13%<br />
• The majority of public sector employers (88%)<br />
are planning to use the levy but the proportion<br />
saying they won’t use it is the largest in all<br />
sectors bar retail.<br />
• All employers who won’t use the levy say it is<br />
because they have no appropriate positions<br />
for apprentices.<br />
• Well over three-fifths of public sector employers<br />
(63%) will pay an annual levy of over £1million,<br />
which is close to the all-sector average (64%).<br />
• A quarter of employers (25%) are facing a levy of<br />
more than £8 million, with the same proportion<br />
paying between £500,000 and £1 million.<br />
• When asked personally if they were in favour<br />
of the levy more than three-fifths of recruiters<br />
(63%) professed no opinion, the highest<br />
percentage in any sector. A quarter said they<br />
were (25%) and a few were not (13%). In our<br />
general survey, 43% of recruiters were in favour,<br />
29% were against and 28% had on opinion.<br />
Analysis: <strong>Public</strong> sector employers find themselves<br />
in a slightly different environment to their private<br />
sector peers. The push to expand apprenticeships is<br />
a government policy, which they are responsible for<br />
implementing, and ministers have set them a target<br />
of ensuring that at least 2.3% of their workforce must<br />
be on apprenticeships, which corresponds to a figure<br />
of 200,000 apprentices by 2020. It isn’t yet clear,<br />
however, what penalties employers would face if they<br />
do not reach the target.<br />
Use it 87%<br />
Approximately how much will the Apprenticeship Levy cost your company?<br />
£8million+<br />
£5-8million 0%<br />
£3-5million 0%<br />
£1-3million<br />
25%<br />
38%<br />
£500k-£1 million<br />
25%<br />
£250k-£500k<br />
0%<br />
Less than £250k<br />
13%<br />
Are you personally in favour of the levy?<br />
Yes 25%<br />
No opinion<br />
63%<br />
No 12%
8 9<br />
How will employers<br />
use the levy?<br />
Year-on-year predicted levy usage 75%-100%<br />
50%<br />
• All recruiters in the public sector (100%) see the<br />
levy as an opportunity to earmark funds to train<br />
existing staff and only half (50%) cited bringing<br />
in new talent. The percentages in the general<br />
survey were 75% and 74% respectively.<br />
• All public sector employers (100%) cited<br />
maximising L&D spend and supporting<br />
workforce planning as important reasons for<br />
capitalising on the levy – the highest across<br />
all-sectors. However, social mobility and CSR<br />
objectives were mentioned as key objectives for<br />
a third (33%).<br />
• Well over half of public sector employers are<br />
targeting 16-18 and 19-25 year olds (57%<br />
for each group), slightly above the all-sector<br />
averages (47% and 55% respectively). But an<br />
even larger proportion (71%) are aiming for<br />
apprentices in the 50+ age group, almost double<br />
the all-sector average of 37%.<br />
• Only half of employers in the public sector (50%)<br />
are planning to recoup most of the levy within<br />
four years compared to three-fifths (60%) of all<br />
employers. A third (33%) think they will manage<br />
to use most of it in the allotted 24 months, which<br />
is near the all-sector average (32%).<br />
Analysis: Employers in the public sector are operating<br />
under two conflicting constraints: on the one hand<br />
they have a government target to convert 2.3% of<br />
their workforce to apprenticeships, on the other they<br />
are in most cases unable to increase headcount,<br />
indeed many have had to cut the number of staff.<br />
That inevitably means they will look to enlist a lot<br />
of existing staff on apprenticeships, and as many of<br />
them are older, it’s not surprising that seven in ten are<br />
looking at programmes for the 50s.<br />
0%<br />
Year 1<br />
Diversity initiative<br />
CSR initiative - support local communities/supply<br />
chain partners to develop talent<br />
33% 33%<br />
Year 2 Year 3 Year 4<br />
Reasons to capitalise on the levy?<br />
17%<br />
33%<br />
Professionalising and training existing workforce<br />
Maximising L&D spend<br />
Support workforce planning<br />
100%<br />
100%<br />
100%<br />
Talent development initiative<br />
50%<br />
Lateral recruitment initiative<br />
17%<br />
Social mobility initiative<br />
33%<br />
Government youth unemployment initiative<br />
17%
10 11<br />
Will graduate<br />
recruitment<br />
decrease?<br />
• Half of public sector employers (50%) say they<br />
are planning to cut the number of graduates<br />
as a result of apprenticeships but they are only<br />
planning slight reductions.<br />
• Although no employer is planning drastic cuts,<br />
none is ruling out any change either. Half (50%)<br />
have yet to decide on a strategy.<br />
• Two-fifths of employers (40%) say they<br />
will convert graduate into apprenticeship<br />
programmes. Three-fifths (60%) say they will<br />
do the same for sponsored degrees, the highest<br />
proportion in any sector.<br />
Analysis: To meet the government’s target, public<br />
sector employers will have to be flexible, which means<br />
they will have to evaluate all existing programmes,<br />
including graduate-level ones, to see if they can<br />
convert them into apprenticeships. One possible<br />
obstacle could be the number of part-time roles, which<br />
are common in the public sector but which could put<br />
time constraints on programmes.<br />
Are you planning to reduce the number of<br />
graduates you recruit?<br />
Will you convert any of your current talent programme to apprenticeships?<br />
Work experience programme<br />
0%<br />
School leaver programme<br />
0%<br />
Not sure<br />
50%<br />
Sponsored degree programme<br />
60%<br />
Yes, drastically<br />
0%<br />
Yes,<br />
slightly 50%<br />
No 0%<br />
Graduate programme<br />
Management and Leadership programme<br />
40%<br />
40%<br />
No<br />
20%
12 13<br />
Disciplines<br />
Is there any sign of<br />
a shift to high-level<br />
apprenticeships?<br />
Actuarial 0%<br />
Accounting and Tax 71%<br />
Financial Services 29%<br />
Management and Business 86%<br />
Digital and Technology<br />
HR<br />
71%<br />
71%<br />
Legal<br />
14%<br />
Engineering 0%<br />
• <strong>Public</strong> sector employers are planning to offer a<br />
wide range of apprenticeships. A large majority<br />
(86%) is planning to offer high level 5, 6 and<br />
7 apprenticeships that do not involve a degree<br />
and many will offer Degree Apprenticeships,<br />
too (71%).<br />
• Most, however, are also planning to offer<br />
Foundation Level 2 apprenticeships (86%)<br />
and a significant proportion will provide<br />
Traineeships (29%).<br />
• <strong>Public</strong> sector employers are planning to offer<br />
most apprenticeships in management and<br />
business (86%), technology (71%), accounting<br />
(71%), HR (71%), financial services (29%), and<br />
legal (14%).<br />
• Over a quarter of public sector employers (28%)<br />
will cap the number of programmes they offer<br />
between 1 and 6. But over two-fifths (43%) will<br />
offer seven or more, which is almost double the<br />
all-sector average (44%, 22%).<br />
Analysis: Traditionally, many public sector<br />
employers only used foundation-level apprenticeship<br />
programmes and, understandably, price was a big<br />
determining factor. Now they have levy to spend<br />
and a target to reach. So inevitably they are eager<br />
to expand programmes at all levels, and high level<br />
apprenticeships could be a big beneficiary.<br />
Do you intend to cap the number of programmes you offer?<br />
Not sure 29%<br />
10+ programmes<br />
29%<br />
7-9 programmes<br />
14%<br />
4-6 programmes<br />
14%<br />
1-3 programmes<br />
14%<br />
Apprenticeship type<br />
Degree apprenticeships 71%<br />
Higher (level 5/6/7 non degree apprenticeships)<br />
86%<br />
Advanced (level 4 apprenticeships)<br />
86%<br />
Intermediate (level 3 apprenticeships)<br />
71%<br />
Foundation (level 2 apprenticeships)<br />
86%<br />
Traineeships<br />
29%
14 15<br />
Who will be responsible for training your new apprentices?<br />
Who will have<br />
responsibility for<br />
apprenticeships?<br />
A training provider who can deliver all of<br />
your apprenticeship needs<br />
29%<br />
Multiple specialist training providers 43%<br />
Appoint a lead provider with the ability<br />
to manage subcontractors<br />
Enlist the support of your organisational<br />
wide Managed Service Provider<br />
0%<br />
0%<br />
Become an employer training<br />
provider yourself 14%<br />
• Over two-fifths (43%) will opt for multiple<br />
external training providers, and 29% are looking<br />
for a single provider, both figures are close to the<br />
all-sector averages (44% and 34% respectively).<br />
A few public sector employers (14%) are<br />
planning to train apprentices internally.<br />
• Most public sector employers (71%) say<br />
an apprenticeship team will manage their<br />
programmes, one of the highest in any sector;<br />
the all-sector average is 33%. Well over half<br />
nominate L&D (57%), with 14% saying HR and<br />
the same amount the business as a whole.<br />
Responsibility for managing apprentices<br />
Graduate /Early Career 0%<br />
HR 14%<br />
• Of those who will opt for external training providers,<br />
the most important considerations are the ability<br />
to furnish a broad range of apprenticeships and<br />
bespoke offerings (83% each), end-to-end<br />
consultation (67%), industry experience (67%),<br />
and a strong client portfolio (33%).<br />
• A third (33%) say their apprenticeship<br />
programme is driven at top executive level. Most<br />
cite L&D (67%) and a levy project team with<br />
representatives from around the business (50%).<br />
• Two-fifths of employers (43%) say that finance<br />
will manage the Digital Apprenticeship Service<br />
(DAS) with 29% saying it will be HR.<br />
Analysis: The diverse nature of public sector<br />
employment and the broad range of roles inevitably<br />
means responsibility for apprentices is equally diverse.<br />
However, the unique obstacles public sector employers<br />
face present a challenge to external providers, and not<br />
all will be equipped to deal flexibly and sensitively with<br />
such a diverse workforce.<br />
Talent<br />
Apprenticeship specific team<br />
The business<br />
0%<br />
L&D 57%<br />
14%<br />
71%<br />
• A majority of public sector employers (71%)<br />
will manage apprentice recruitment in house.<br />
A significant minority (29%) plans to rely on a<br />
mixture of outsourcing and in-house strategies.<br />
Who internally will be responsible for managing your online Digital<br />
Apprenticeship Service (DAS) account and resulting levy cash flow?<br />
Other<br />
29%<br />
Business 0%<br />
HR function<br />
28%<br />
Finance function 43%
16 17<br />
Services provided by a training providers<br />
How will you attract and recruit apprentices year on year?<br />
End to end consultation 67%<br />
Broad range of Apprenticeship Standards 83%<br />
Manage attraction and recruitment in house<br />
Complementary offerings (e.g.<br />
PQ/degrees)<br />
17%<br />
29%<br />
Use an outsourced recruitment provider<br />
Source a training provider who has a<br />
recruitment offering<br />
Ability to bespoke 83%<br />
71%<br />
Mix<br />
National coverage (including devolved nations)<br />
17%<br />
Variety of delivery modes 0%<br />
Industry experience 67%<br />
Strong client portfolio 33%
18 19<br />
What type of contract will your apprentices be offered?<br />
On what terms<br />
will apprentices<br />
be employed?<br />
Bespoke apprenticeship contract 0%<br />
Contract for the role 0%<br />
Permanent contract 14%<br />
Fixed term for the duration of<br />
the programme<br />
86%<br />
Retain existing contract (where<br />
existing staff become apprentices) 100%<br />
How are you planning to compensate apprentices?<br />
• Well over two-fifths of public sector employers<br />
(43%) will pay apprentices the higher living<br />
wage and none plans to pay them the minimum<br />
wage. Most (71%) will pay apprentices a salary<br />
that reflects the programme they are in, with a<br />
significant minority (29%) paying them a wage<br />
that reflects the business line they join.<br />
• The overwhelming majority of employers (86%)<br />
will put apprentices on fixed-term contracts for<br />
the duration of the programme, double the allsector<br />
average (43%), with only a few offering<br />
permanent contracts (14%) which is half the allsector<br />
average (28%). All employers in the public<br />
sector (100%) plan to retain existing staff on their<br />
existing contracts if they become apprentices.<br />
• Half of employers (50%) will place apprentices<br />
into direct vacancies and for over two-thirds<br />
(67%) it will be a mix of new or existing FTE.<br />
• Most public sector employers (71%) will recruit<br />
apprentices through a bespoke process, well<br />
above the all-sector average (54%). Over twofifths<br />
will use lateral hires (43%) and none plans<br />
to use graduate or school-leaver assessments,<br />
which is the joint lowest along with retail.<br />
Analysis: Apprenticeship compensation and contracts<br />
in the public sector are a reflection of the headcount<br />
constraints that both local and central government<br />
have been operating under for some years. Those<br />
limitations will usually be the biggest determinants<br />
of the apprenticeship offering rather than other<br />
strategic considerations.<br />
Bonus at the end of the programme only<br />
National minimum wage<br />
Annual performance based bonus<br />
Salary increase at end of programme only<br />
Annual salary increase whilst on programme<br />
Salary reflective of business line they are...<br />
Salary reflective of level of programme<br />
Location specific salary<br />
National salary<br />
0%<br />
0%<br />
0%<br />
0%<br />
14%<br />
14%<br />
14%<br />
29%<br />
71%<br />
Going rate for the role they are carrying out<br />
14%<br />
Living wage<br />
43%<br />
How will you recruit/select apprentices?<br />
Bespoke apprenticeships assessment process 71%<br />
Early Career (Graduate or School Leaver<br />
assessment process)<br />
0%<br />
Lateral hire assessment process 43%
20 21<br />
Is the<br />
apprenticeship<br />
brand a problem?<br />
Do you think that the ‘apprenticeship brand’ will affect your employee<br />
value proposition when using it for graduates and internal staff?<br />
Yes<br />
57%<br />
No<br />
43%<br />
• More than half of public sector employers<br />
(57%) say the brand will affect their employee<br />
proposition with over two-fifths (43%) saying<br />
it won’t. The all-sector averages are 65% and<br />
35% respectively.<br />
• Despite that, three-quarters (75%) aim to<br />
openly use the apprenticeship brand, the highest<br />
proportion in any sector and more than twice the<br />
all-sector proportion (36%). No public sector<br />
employer plans to avoid using the term, though a<br />
quarter will rename the programme internally.<br />
• All of employers (100%) say the prospect of<br />
improved retention and reduced attrition would<br />
be a significant ROI.<br />
Analysis: Although the public sector recognises that<br />
historically there were some negative perceptions of<br />
the apprenticeship brand, the majority of employers<br />
are very positive about the programme and eager<br />
to get behind it. The fact that apprenticeships enjoy<br />
broad political support at local and central levels of<br />
government can only help.<br />
Do you see this as a challenge at your organisation?<br />
• Over two-fifths of respondents in the public<br />
sector (43%) say the requirement to provide<br />
apprentices with 20% off-the-job training is a<br />
challenge, though most are unsure (57%).<br />
• All employers in the public sector (100%) say<br />
staggering study time so all apprentices are not<br />
off the job at the same time would mitigate any<br />
challenge. Over two-thirds (67%) cite gaining<br />
management buy-in and the same proportion<br />
building in relevant, standardised internal training<br />
as mitigating factors.<br />
Not sure<br />
57%<br />
Yes<br />
43%<br />
No 0%
BPP Professional Education is one of Europe’s leading specialist<br />
providers of professional education and delivers a range of<br />
industry-leading professional qualifications, professional<br />
apprenticeships, professional development programmes and<br />
learning media.<br />
We enjoy a trusted advisor status for many of our clients and<br />
institutes and offer professionals opportunities to progress<br />
through a variety of qualifications in actuarial, accountancy<br />
and tax, banking and finance, business, law, management and<br />
leadership, HR and technology.<br />
If you have been tasked with considering your businesses’<br />
strategy for apprenticeships, or advice is needed on the<br />
operationalisation of your programmes across the full<br />
apprenticeship lifecycle, then we can help. We can support you<br />
by reviewing your whole business talent strategy (graduates,<br />
apprentices and internal talent/development schemes) with a<br />
view to designing new, interconnected propositions.<br />
Contact us on:<br />
03300 291 737<br />
corporate@bpp.com<br />
employers.bpp.com<br />
For more information about apprenticeships, follow us on<br />
Twitter @BPPProfApps or like us on Facebook:<br />
www.facebook.com/BPPProfApps<br />
For more information about trendence UK Research, contact:<br />
David Palmer, UK Research Manager trendence UK<br />
Email: David.Palmer@trendence.com<br />
Call: +44 (0)20 7061 1911<br />
Web: www.trendence.com/en<br />
©BPP University Limited 2017<br />
©BPP Professional Education Limited 2017 03651