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1<br />

The Apprenticeship<br />

Levy Study:<br />

<strong>Public</strong> <strong>Sector</strong><br />

February 2017<br />

Research conducted by trendence UK


2 3<br />

Contents<br />

Introduction<br />

Introduction 3<br />

Report context and overview 4<br />

Employer profile 6<br />

How will the public sector use the levy? 8<br />

Will graduate recruitment decrease? 10<br />

Is there any sign of a shift to high-level apprenticeships? 12<br />

Who will have responsibility for apprenticeships? 14<br />

On what terms will apprentices be employed? 18<br />

How is the sector dealing with the apprenticeship brand? 20<br />

When it comes to the Apprenticeship Levy,<br />

public sector employers operate under unique<br />

constraints. It is after all a government initiative<br />

and the organisations they work for are funded<br />

directly by government, and the government has<br />

determined that 2.3% of its workforce at local<br />

and national level should start an apprenticeship<br />

programme each year. Moreover, this government<br />

and its predecessor put severe limitations on<br />

public sector recruitment.<br />

These at times conflicting constraints have<br />

consequences for the sector’s apprenticeship<br />

programmes. On the one hand there is the urgency<br />

of fulfilling the government’s 2.3% target, which<br />

equates to 200,000 employees by 2020, as well<br />

as unprecedented access to funds for training<br />

that may not have been available in the past. On<br />

the other hand, there is the imperative to limit<br />

and even reduce headcount, which means public<br />

sector employers have fewer options when it<br />

comes to spending the levy than employers in<br />

other sectors.<br />

Inevitably, this means that the vast majority of<br />

employers will have to look to existing staff to fulfil<br />

the government’s quota, and correspondingly fewer<br />

will be in a position to launch large-scale initiatives<br />

aimed at new recruits. The terms on which<br />

apprentices will be employed, too, will necessarily<br />

reflect the demands and priorities of government.<br />

There are other factors to take into<br />

consideration: many employees in the public<br />

sector are in older demographics, so it’s not<br />

surprising that our survey finds many employers<br />

are interested in apprenticeship programmes<br />

for this age group. Part-time working is not<br />

uncommon, which will have consequences for<br />

the time available for training.<br />

Nevertheless, it’s also clear from our survey that<br />

public sector employers are enthusiastic for<br />

the Apprenticeship Levy and the opportunities<br />

it offers. The levy will allow them to configure<br />

training strategically and on a far bigger scale<br />

than they could previously. They can plan for the<br />

long-term and offer high level apprenticeships in<br />

particular in ways they could not before.<br />

The diverse nature of the public sector workforce<br />

presents some unique challenges – and not all<br />

training providers will be able manage them. BPP<br />

has been working with employers for 40 years.<br />

We have in-depth knowledge of apprenticeships at<br />

all levels – from Foundation to Degree and Masters<br />

– and across all disciplines – HR, IT, finance,<br />

administration, legal and many more. Moreover,<br />

we are experienced in designing bespoke<br />

programmes that are flexible and meet the<br />

learning requirements of the apprentice, regardless<br />

of age. Whatever the needs of the public sector<br />

employer, I am confident we can meet them.<br />

Ben Lambert<br />

Strategic Talent and Development Consultant<br />

BPP Professional Education


4 5<br />

Report context<br />

and overview<br />

Earlier this month we published a survey of 100<br />

top employers and asked them how they aimed<br />

to deal with the Apprenticeship Levy. Were they<br />

going to use the levy or lose it, for instance, how<br />

did they think it would affect their talent pipeline,<br />

what were their recruitment strategies? Their<br />

responses were illuminating.<br />

Since then, we have been asked by recruiters<br />

to provide a breakdown of responses by sector.<br />

This survey is an analysis of the public sector’s<br />

approach to the levy. It does not claim to be a<br />

weighted survey of the entire sector. But it is a<br />

snapshot of how some of the biggest employers<br />

are tackling the opportunities and challenges<br />

prompted by its introduction.<br />

The findings highlight how public sector<br />

employers, at central and local government<br />

level, plan to handle the levy and implement<br />

apprenticeships. It also contrasts how the sector’s<br />

response varies in some respects from employers<br />

elsewhere. For instance:<br />

• All public sector employers plan to use the<br />

Apprenticeship Levy to train existing staff, the<br />

highest proportion in any sector<br />

• A quarter are facing an annual levy in excess of<br />

£8 million<br />

• Seven in ten will use the levy to train the 50+<br />

age group, the highest number of any employer<br />

• Diversity and social mobility are important<br />

objectives for many employers<br />

• The levy will allow many public sector employers<br />

to expand their programmes significantly to<br />

include high level apprenticeships<br />

• Most employers are enthusiastic about the<br />

apprenticeship brand and eager to promote it<br />

<strong>Public</strong> sector employers operate under<br />

different constraints to those in the private<br />

sector. They have to meet the government’s<br />

target of converting 2.3% of the workforce to<br />

apprenticeships and their headcount has been<br />

curtailed. These twin constraints inevitably colour<br />

their approach to apprenticeships, which in any<br />

case is bound to change once the levy matures<br />

and the full implications for their organisations<br />

become clearer.<br />

However, we hope that the findings in this<br />

survey will provide an insight into what<br />

the sector is thinking now, how it hopes to<br />

overcome any challenges and how it plans to<br />

maximise any opportunities.<br />

Methodology<br />

Levy Key Facts<br />

Research: conducted by trendence UK<br />

• The levy starts on 6 April 2017<br />

Sample: 100 top employers<br />

• Employers will pay 0.5% of their wage bill (above £3 million)<br />

(from the Guardian UK 300)<br />

towards the levy<br />

<strong>Sector</strong>s: 12<br />

• <strong>Public</strong> sector employers must enrol a minimum of 2.3% of<br />

Method: online questionnaire<br />

their staff on apprenticeships<br />

Period: December 2016 to January 2017<br />

Authors: David Palmer and Andreea Galin<br />

(trendence UK) and Emma O’Dell (BPP)<br />

• They have 24 months in which to reclaim it on<br />

approved apprenticeships<br />

• Apprenticeships must last for at least 12 months<br />

• All apprentices must receive 20% off the job training<br />

• The training must be new and relevant to the job


6 7<br />

Not all employers paying the levy plan to reclaim the tax through the<br />

deployment of apprenticeships. Will you use at least some of it or lose it?<br />

Employer profile<br />

Lose it<br />

13%<br />

• The majority of public sector employers (88%)<br />

are planning to use the levy but the proportion<br />

saying they won’t use it is the largest in all<br />

sectors bar retail.<br />

• All employers who won’t use the levy say it is<br />

because they have no appropriate positions<br />

for apprentices.<br />

• Well over three-fifths of public sector employers<br />

(63%) will pay an annual levy of over £1million,<br />

which is close to the all-sector average (64%).<br />

• A quarter of employers (25%) are facing a levy of<br />

more than £8 million, with the same proportion<br />

paying between £500,000 and £1 million.<br />

• When asked personally if they were in favour<br />

of the levy more than three-fifths of recruiters<br />

(63%) professed no opinion, the highest<br />

percentage in any sector. A quarter said they<br />

were (25%) and a few were not (13%). In our<br />

general survey, 43% of recruiters were in favour,<br />

29% were against and 28% had on opinion.<br />

Analysis: <strong>Public</strong> sector employers find themselves<br />

in a slightly different environment to their private<br />

sector peers. The push to expand apprenticeships is<br />

a government policy, which they are responsible for<br />

implementing, and ministers have set them a target<br />

of ensuring that at least 2.3% of their workforce must<br />

be on apprenticeships, which corresponds to a figure<br />

of 200,000 apprentices by 2020. It isn’t yet clear,<br />

however, what penalties employers would face if they<br />

do not reach the target.<br />

Use it 87%<br />

Approximately how much will the Apprenticeship Levy cost your company?<br />

£8million+<br />

£5-8million 0%<br />

£3-5million 0%<br />

£1-3million<br />

25%<br />

38%<br />

£500k-£1 million<br />

25%<br />

£250k-£500k<br />

0%<br />

Less than £250k<br />

13%<br />

Are you personally in favour of the levy?<br />

Yes 25%<br />

No opinion<br />

63%<br />

No 12%


8 9<br />

How will employers<br />

use the levy?<br />

Year-on-year predicted levy usage 75%-100%<br />

50%<br />

• All recruiters in the public sector (100%) see the<br />

levy as an opportunity to earmark funds to train<br />

existing staff and only half (50%) cited bringing<br />

in new talent. The percentages in the general<br />

survey were 75% and 74% respectively.<br />

• All public sector employers (100%) cited<br />

maximising L&D spend and supporting<br />

workforce planning as important reasons for<br />

capitalising on the levy – the highest across<br />

all-sectors. However, social mobility and CSR<br />

objectives were mentioned as key objectives for<br />

a third (33%).<br />

• Well over half of public sector employers are<br />

targeting 16-18 and 19-25 year olds (57%<br />

for each group), slightly above the all-sector<br />

averages (47% and 55% respectively). But an<br />

even larger proportion (71%) are aiming for<br />

apprentices in the 50+ age group, almost double<br />

the all-sector average of 37%.<br />

• Only half of employers in the public sector (50%)<br />

are planning to recoup most of the levy within<br />

four years compared to three-fifths (60%) of all<br />

employers. A third (33%) think they will manage<br />

to use most of it in the allotted 24 months, which<br />

is near the all-sector average (32%).<br />

Analysis: Employers in the public sector are operating<br />

under two conflicting constraints: on the one hand<br />

they have a government target to convert 2.3% of<br />

their workforce to apprenticeships, on the other they<br />

are in most cases unable to increase headcount,<br />

indeed many have had to cut the number of staff.<br />

That inevitably means they will look to enlist a lot<br />

of existing staff on apprenticeships, and as many of<br />

them are older, it’s not surprising that seven in ten are<br />

looking at programmes for the 50s.<br />

0%<br />

Year 1<br />

Diversity initiative<br />

CSR initiative - support local communities/supply<br />

chain partners to develop talent<br />

33% 33%<br />

Year 2 Year 3 Year 4<br />

Reasons to capitalise on the levy?<br />

17%<br />

33%<br />

Professionalising and training existing workforce<br />

Maximising L&D spend<br />

Support workforce planning<br />

100%<br />

100%<br />

100%<br />

Talent development initiative<br />

50%<br />

Lateral recruitment initiative<br />

17%<br />

Social mobility initiative<br />

33%<br />

Government youth unemployment initiative<br />

17%


10 11<br />

Will graduate<br />

recruitment<br />

decrease?<br />

• Half of public sector employers (50%) say they<br />

are planning to cut the number of graduates<br />

as a result of apprenticeships but they are only<br />

planning slight reductions.<br />

• Although no employer is planning drastic cuts,<br />

none is ruling out any change either. Half (50%)<br />

have yet to decide on a strategy.<br />

• Two-fifths of employers (40%) say they<br />

will convert graduate into apprenticeship<br />

programmes. Three-fifths (60%) say they will<br />

do the same for sponsored degrees, the highest<br />

proportion in any sector.<br />

Analysis: To meet the government’s target, public<br />

sector employers will have to be flexible, which means<br />

they will have to evaluate all existing programmes,<br />

including graduate-level ones, to see if they can<br />

convert them into apprenticeships. One possible<br />

obstacle could be the number of part-time roles, which<br />

are common in the public sector but which could put<br />

time constraints on programmes.<br />

Are you planning to reduce the number of<br />

graduates you recruit?<br />

Will you convert any of your current talent programme to apprenticeships?<br />

Work experience programme<br />

0%<br />

School leaver programme<br />

0%<br />

Not sure<br />

50%<br />

Sponsored degree programme<br />

60%<br />

Yes, drastically<br />

0%<br />

Yes,<br />

slightly 50%<br />

No 0%<br />

Graduate programme<br />

Management and Leadership programme<br />

40%<br />

40%<br />

No<br />

20%


12 13<br />

Disciplines<br />

Is there any sign of<br />

a shift to high-level<br />

apprenticeships?<br />

Actuarial 0%<br />

Accounting and Tax 71%<br />

Financial Services 29%<br />

Management and Business 86%<br />

Digital and Technology<br />

HR<br />

71%<br />

71%<br />

Legal<br />

14%<br />

Engineering 0%<br />

• <strong>Public</strong> sector employers are planning to offer a<br />

wide range of apprenticeships. A large majority<br />

(86%) is planning to offer high level 5, 6 and<br />

7 apprenticeships that do not involve a degree<br />

and many will offer Degree Apprenticeships,<br />

too (71%).<br />

• Most, however, are also planning to offer<br />

Foundation Level 2 apprenticeships (86%)<br />

and a significant proportion will provide<br />

Traineeships (29%).<br />

• <strong>Public</strong> sector employers are planning to offer<br />

most apprenticeships in management and<br />

business (86%), technology (71%), accounting<br />

(71%), HR (71%), financial services (29%), and<br />

legal (14%).<br />

• Over a quarter of public sector employers (28%)<br />

will cap the number of programmes they offer<br />

between 1 and 6. But over two-fifths (43%) will<br />

offer seven or more, which is almost double the<br />

all-sector average (44%, 22%).<br />

Analysis: Traditionally, many public sector<br />

employers only used foundation-level apprenticeship<br />

programmes and, understandably, price was a big<br />

determining factor. Now they have levy to spend<br />

and a target to reach. So inevitably they are eager<br />

to expand programmes at all levels, and high level<br />

apprenticeships could be a big beneficiary.<br />

Do you intend to cap the number of programmes you offer?<br />

Not sure 29%<br />

10+ programmes<br />

29%<br />

7-9 programmes<br />

14%<br />

4-6 programmes<br />

14%<br />

1-3 programmes<br />

14%<br />

Apprenticeship type<br />

Degree apprenticeships 71%<br />

Higher (level 5/6/7 non degree apprenticeships)<br />

86%<br />

Advanced (level 4 apprenticeships)<br />

86%<br />

Intermediate (level 3 apprenticeships)<br />

71%<br />

Foundation (level 2 apprenticeships)<br />

86%<br />

Traineeships<br />

29%


14 15<br />

Who will be responsible for training your new apprentices?<br />

Who will have<br />

responsibility for<br />

apprenticeships?<br />

A training provider who can deliver all of<br />

your apprenticeship needs<br />

29%<br />

Multiple specialist training providers 43%<br />

Appoint a lead provider with the ability<br />

to manage subcontractors<br />

Enlist the support of your organisational<br />

wide Managed Service Provider<br />

0%<br />

0%<br />

Become an employer training<br />

provider yourself 14%<br />

• Over two-fifths (43%) will opt for multiple<br />

external training providers, and 29% are looking<br />

for a single provider, both figures are close to the<br />

all-sector averages (44% and 34% respectively).<br />

A few public sector employers (14%) are<br />

planning to train apprentices internally.<br />

• Most public sector employers (71%) say<br />

an apprenticeship team will manage their<br />

programmes, one of the highest in any sector;<br />

the all-sector average is 33%. Well over half<br />

nominate L&D (57%), with 14% saying HR and<br />

the same amount the business as a whole.<br />

Responsibility for managing apprentices<br />

Graduate /Early Career 0%<br />

HR 14%<br />

• Of those who will opt for external training providers,<br />

the most important considerations are the ability<br />

to furnish a broad range of apprenticeships and<br />

bespoke offerings (83% each), end-to-end<br />

consultation (67%), industry experience (67%),<br />

and a strong client portfolio (33%).<br />

• A third (33%) say their apprenticeship<br />

programme is driven at top executive level. Most<br />

cite L&D (67%) and a levy project team with<br />

representatives from around the business (50%).<br />

• Two-fifths of employers (43%) say that finance<br />

will manage the Digital Apprenticeship Service<br />

(DAS) with 29% saying it will be HR.<br />

Analysis: The diverse nature of public sector<br />

employment and the broad range of roles inevitably<br />

means responsibility for apprentices is equally diverse.<br />

However, the unique obstacles public sector employers<br />

face present a challenge to external providers, and not<br />

all will be equipped to deal flexibly and sensitively with<br />

such a diverse workforce.<br />

Talent<br />

Apprenticeship specific team<br />

The business<br />

0%<br />

L&D 57%<br />

14%<br />

71%<br />

• A majority of public sector employers (71%)<br />

will manage apprentice recruitment in house.<br />

A significant minority (29%) plans to rely on a<br />

mixture of outsourcing and in-house strategies.<br />

Who internally will be responsible for managing your online Digital<br />

Apprenticeship Service (DAS) account and resulting levy cash flow?<br />

Other<br />

29%<br />

Business 0%<br />

HR function<br />

28%<br />

Finance function 43%


16 17<br />

Services provided by a training providers<br />

How will you attract and recruit apprentices year on year?<br />

End to end consultation 67%<br />

Broad range of Apprenticeship Standards 83%<br />

Manage attraction and recruitment in house<br />

Complementary offerings (e.g.<br />

PQ/degrees)<br />

17%<br />

29%<br />

Use an outsourced recruitment provider<br />

Source a training provider who has a<br />

recruitment offering<br />

Ability to bespoke 83%<br />

71%<br />

Mix<br />

National coverage (including devolved nations)<br />

17%<br />

Variety of delivery modes 0%<br />

Industry experience 67%<br />

Strong client portfolio 33%


18 19<br />

What type of contract will your apprentices be offered?<br />

On what terms<br />

will apprentices<br />

be employed?<br />

Bespoke apprenticeship contract 0%<br />

Contract for the role 0%<br />

Permanent contract 14%<br />

Fixed term for the duration of<br />

the programme<br />

86%<br />

Retain existing contract (where<br />

existing staff become apprentices) 100%<br />

How are you planning to compensate apprentices?<br />

• Well over two-fifths of public sector employers<br />

(43%) will pay apprentices the higher living<br />

wage and none plans to pay them the minimum<br />

wage. Most (71%) will pay apprentices a salary<br />

that reflects the programme they are in, with a<br />

significant minority (29%) paying them a wage<br />

that reflects the business line they join.<br />

• The overwhelming majority of employers (86%)<br />

will put apprentices on fixed-term contracts for<br />

the duration of the programme, double the allsector<br />

average (43%), with only a few offering<br />

permanent contracts (14%) which is half the allsector<br />

average (28%). All employers in the public<br />

sector (100%) plan to retain existing staff on their<br />

existing contracts if they become apprentices.<br />

• Half of employers (50%) will place apprentices<br />

into direct vacancies and for over two-thirds<br />

(67%) it will be a mix of new or existing FTE.<br />

• Most public sector employers (71%) will recruit<br />

apprentices through a bespoke process, well<br />

above the all-sector average (54%). Over twofifths<br />

will use lateral hires (43%) and none plans<br />

to use graduate or school-leaver assessments,<br />

which is the joint lowest along with retail.<br />

Analysis: Apprenticeship compensation and contracts<br />

in the public sector are a reflection of the headcount<br />

constraints that both local and central government<br />

have been operating under for some years. Those<br />

limitations will usually be the biggest determinants<br />

of the apprenticeship offering rather than other<br />

strategic considerations.<br />

Bonus at the end of the programme only<br />

National minimum wage<br />

Annual performance based bonus<br />

Salary increase at end of programme only<br />

Annual salary increase whilst on programme<br />

Salary reflective of business line they are...<br />

Salary reflective of level of programme<br />

Location specific salary<br />

National salary<br />

0%<br />

0%<br />

0%<br />

0%<br />

14%<br />

14%<br />

14%<br />

29%<br />

71%<br />

Going rate for the role they are carrying out<br />

14%<br />

Living wage<br />

43%<br />

How will you recruit/select apprentices?<br />

Bespoke apprenticeships assessment process 71%<br />

Early Career (Graduate or School Leaver<br />

assessment process)<br />

0%<br />

Lateral hire assessment process 43%


20 21<br />

Is the<br />

apprenticeship<br />

brand a problem?<br />

Do you think that the ‘apprenticeship brand’ will affect your employee<br />

value proposition when using it for graduates and internal staff?<br />

Yes<br />

57%<br />

No<br />

43%<br />

• More than half of public sector employers<br />

(57%) say the brand will affect their employee<br />

proposition with over two-fifths (43%) saying<br />

it won’t. The all-sector averages are 65% and<br />

35% respectively.<br />

• Despite that, three-quarters (75%) aim to<br />

openly use the apprenticeship brand, the highest<br />

proportion in any sector and more than twice the<br />

all-sector proportion (36%). No public sector<br />

employer plans to avoid using the term, though a<br />

quarter will rename the programme internally.<br />

• All of employers (100%) say the prospect of<br />

improved retention and reduced attrition would<br />

be a significant ROI.<br />

Analysis: Although the public sector recognises that<br />

historically there were some negative perceptions of<br />

the apprenticeship brand, the majority of employers<br />

are very positive about the programme and eager<br />

to get behind it. The fact that apprenticeships enjoy<br />

broad political support at local and central levels of<br />

government can only help.<br />

Do you see this as a challenge at your organisation?<br />

• Over two-fifths of respondents in the public<br />

sector (43%) say the requirement to provide<br />

apprentices with 20% off-the-job training is a<br />

challenge, though most are unsure (57%).<br />

• All employers in the public sector (100%) say<br />

staggering study time so all apprentices are not<br />

off the job at the same time would mitigate any<br />

challenge. Over two-thirds (67%) cite gaining<br />

management buy-in and the same proportion<br />

building in relevant, standardised internal training<br />

as mitigating factors.<br />

Not sure<br />

57%<br />

Yes<br />

43%<br />

No 0%


BPP Professional Education is one of Europe’s leading specialist<br />

providers of professional education and delivers a range of<br />

industry-leading professional qualifications, professional<br />

apprenticeships, professional development programmes and<br />

learning media.<br />

We enjoy a trusted advisor status for many of our clients and<br />

institutes and offer professionals opportunities to progress<br />

through a variety of qualifications in actuarial, accountancy<br />

and tax, banking and finance, business, law, management and<br />

leadership, HR and technology.<br />

If you have been tasked with considering your businesses’<br />

strategy for apprenticeships, or advice is needed on the<br />

operationalisation of your programmes across the full<br />

apprenticeship lifecycle, then we can help. We can support you<br />

by reviewing your whole business talent strategy (graduates,<br />

apprentices and internal talent/development schemes) with a<br />

view to designing new, interconnected propositions.<br />

Contact us on:<br />

03300 291 737<br />

corporate@bpp.com<br />

employers.bpp.com<br />

For more information about apprenticeships, follow us on<br />

Twitter @BPPProfApps or like us on Facebook:<br />

www.facebook.com/BPPProfApps<br />

For more information about trendence UK Research, contact:<br />

David Palmer, UK Research Manager trendence UK<br />

Email: David.Palmer@trendence.com<br />

Call: +44 (0)20 7061 1911<br />

Web: www.trendence.com/en<br />

©BPP University Limited 2017<br />

©BPP Professional Education Limited 2017 03651

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