XtraBlatt issue 01-2016
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1<br />
2<strong>01</strong>6<br />
<strong>XtraBlatt</strong><br />
IN OUR OWN HANDS<br />
Launch of the sales company<br />
Krone France SAS<br />
NAVIGATING THE FUTURE<br />
Interview with Philip von dem<br />
Bussche, Chairman of the Krone<br />
Advisory Board<br />
KRONE<br />
INTERNATIONAL<br />
Farming reports from Italy, France and Germany
MUSEUM<br />
Krone museum<br />
A new use was quickly found for<br />
the empty LVD (farm machinery<br />
sales and service) offices and<br />
workshop in Spelle town centre:<br />
The Krone Group now uses the<br />
buildings as Krone Museum, officially<br />
inaugurated in March 2<strong>01</strong>6.<br />
Here, for instance, visitors can now<br />
view historical Krone machinery.<br />
2
Editorial<br />
DEAR READER,<br />
Once again, the summer <strong>issue</strong> of our “<strong>XtraBlatt</strong>” lies<br />
before you, hot from the press. One focus of this <strong>issue</strong><br />
is presentation of a number of foreign projects initiated<br />
by Krone recently, including the establishment of<br />
our new daughter company, Krone France. We are very<br />
happy, and also a little proud that from now on we can<br />
directly provide our services for the largest agricultural<br />
market in Europe after Germany. Hereby, however,<br />
we do not want to miss sincerely thanking Amazone<br />
for successfully including our products with their own<br />
machinery range in their sales program over the past<br />
20 years. You may perhaps ask: “Why, then, this new<br />
solution?” The answer is simple. Over the years, the<br />
product portfolios of both manufacturers have become<br />
so complex that it is now impossible for the teams on<br />
the spot to know and support all the details of both<br />
programs with the intensity needed to guarantee one<br />
hundred percent optimum customer advice. And this<br />
exactly is what differentiates family run specialists like<br />
ours from the so-called global full-liners that think,<br />
because they offer three mowers and two forage<br />
wagons, that their forage machinery crop line is complete.<br />
One example on this theme: Our product range<br />
includes just under 50 different mower models, as<br />
well as 30 different forage wagons and 25 round baler<br />
models. This is a lot and requires highest flexibility<br />
in our assembly. However, it allows us to meet your<br />
own very special requirements, just as those of your<br />
professional colleagues in France, America or anywhere<br />
else in the world. That, dear reader, is our understanding<br />
of full-line production. In other words, being<br />
in the position to offer you custom-made engineering<br />
solutions to tackle your individual challenges. Hereby,<br />
the 2-metre mower has the same standing for us as the<br />
1000 HP forage harvester. Why do we take this complicated<br />
approach? Very simple. We are convinced that<br />
the right product, linked with committed service for<br />
you as farmer or agricultural contractor, is what determines<br />
our success – and nothing else!<br />
Despite the adverse economic conditions, let me offer<br />
my best wishes to you for the second half of this year.<br />
Please stay in good health and continue down your individual<br />
road in the successful management of your<br />
business. We are happy to support you in this aim with<br />
our machinery.<br />
With best wishes from Emsland,<br />
Your Bernard Krone<br />
3
CONTENTS<br />
CONTENTS<br />
Austria: Fritz Egger<br />
produces quality beef<br />
and markets direct.<br />
France: With premium cheese,<br />
farmers in the Franche-Comté<br />
region achieve good milk prices.<br />
1,900 cows, 40,000 t forage feed<br />
and 20 m l milk – that’s the Milchhof<br />
Rodenwalde.<br />
POSTER<br />
Interview with Philip Freiherr<br />
von dem Bussche.<br />
EDITORIAL<br />
France: Krone launches<br />
its own sales company<br />
from July, 2<strong>01</strong>6.<br />
On the road with the spare parts<br />
night courier.<br />
Innovations<br />
PAGES 6 – 9 PAGES 14 – 17 PAGE 25<br />
PAGE 3 PAGES 10 – 13 PAGES 18 – 21 PAGES 22 – 24<br />
PAGES 26 – 27<br />
PAGES 28 – 31<br />
4
In winter, it’s high season in<br />
the Maschinenfabrik Krone<br />
assembly.<br />
German Federal President<br />
Gauck visits Krone in Spelle.<br />
Austria: Cooperation from dealership<br />
and specialist workshops.<br />
NEWS-TICKER<br />
Italy: Lifestyle and special hay with<br />
the family Dentis in Piedmont.<br />
Farm contractor Mensching is<br />
straw harvesting specialist in<br />
Schaumburger Land.<br />
IMPRINT<br />
“Optimat” developer<br />
Franz Hohberger<br />
Krone silage harvesters<br />
enable chop lengths between<br />
2.5 and 42 mm.<br />
celebrates his 100th<br />
birthday.<br />
PAGES 34 – 35<br />
PAGES 32 – 33<br />
PAGE 45<br />
PAGES 40 – 41<br />
PAGES 36 – 39 PAGES 42 – 44 PAGES 46 – 49<br />
PAGES 50 – 51<br />
5
MENSCHEN TITLE THEME<br />
Milk production in France<br />
CHEESE<br />
GALORE<br />
6
Farmers almost everywhere<br />
have difficulties<br />
because of low milk prices.<br />
French farmers know this<br />
type of problem too – but<br />
not the milk producers<br />
of Franche-Comté in the<br />
northeast of the country.<br />
There, a very special<br />
cheese is produced, and<br />
the unique regulations<br />
applying to this premium<br />
product influence the<br />
entire region.<br />
The building in the center of the village Flagey<br />
is hardly noticeable. Only a small sign indicates<br />
that, there, the cheese Comté is produced and sold by<br />
Yves Cuinet. In the dairy, he processes milk delivered<br />
by a total nine dairy farmers from the surrounding<br />
villages, including that from his own cows. Parked<br />
behind the building is a small milk tanker that collects<br />
the milk from the farmers each evening. Differently from<br />
other parts of France, here a small cheese processing<br />
plant still exists in just about every village. These produce<br />
AOP Comté. AOP stands for appellation d’origine<br />
protégée (protected designation of origin): a seal of<br />
quality awarded by the European Union and guaranteed<br />
by strict production regulations.<br />
Inside the cheese plant stand two large gleaming red<br />
copper kettles. The capacity of one kettle is enough to<br />
produce six cheese rounds. The milk from the previous<br />
day has been already processed in the morning. The<br />
result is piled at one side of the small room: 20 forms<br />
filled with still-fresh cheese. Surplus whey still drips out<br />
of the forms. It’s warm in the room. Not until the evening<br />
will one of Yves Cuinet’s cheesemaking colleagues loosen<br />
the cheeses from their forms, rub the rounds with brine<br />
and take them down to the small vaulted cellar. A tiny<br />
stairway leads from the production room down behind<br />
into the cool of the cellar where a spicy aroma envelopes<br />
those descending, the smell of cheese after cheese, all<br />
ripening on shelves soaring right up to the ceiling. Yves<br />
Cuinet explains: “The Comté is a fruity, hard cheese<br />
with taste ranging from mild to piquant, depending on<br />
production time and length of maturation. Our cheese<br />
belongs to the best types of cheese in France.” A cheese<br />
round weighs 40 kg and must be rubbed on both sides<br />
with sea salt daily. In Flagey, a master cheesemaker and a<br />
deputy cheesemaker take care of cheese production. The<br />
eventual quality of the cheese depends on their skill and<br />
sensitivity – and on the milk. When the cheese plant’s<br />
small storage cellar is full, rounds are brought into the<br />
vaults of an old castle. There, they mature for between<br />
4.5 and 40 months. In the small village shop, a kilogram of<br />
this cheese can be bought for around euro 10. But in other<br />
regions of France, and on foreign markets, retail prices<br />
can quickly reach euro 30.<br />
7
MENSCHEN TITLE THEME<br />
HAY INSTEAD OF SILAGE<br />
The local farmers profit directly from this high added<br />
value that can bring them, according to product quality,<br />
up to 0.50 euro/l for their milk, a price that farmers<br />
in other parts of Europe can only dream about currently.<br />
However, this reward demands its tribute in terms of<br />
input. Jeremy Guyat is one of five farmers that together<br />
manage a herd of around 450 cows. In France this kind<br />
of agricultural organization is called a “gaec”. In summer,<br />
the cows graze the fields around the farms in the village<br />
of Deservillers. In total, Jeremy Guyat and his colleagues<br />
farm 395 ha of which 290 ha is pasture and 105 ha arable.<br />
When the animals can’t get out to pasture because<br />
of the weather, the AOP regulations mean they can only<br />
be offered hay as forage. Silage is not allowed as feed and<br />
the concentrate ration is also strictly limited. Under such<br />
conditions, an especially high quality of forage is crucial.<br />
Two cuts of grass are possible on the shallow stony soils<br />
around the Jura massif. Grass dominates the rotation in<br />
this hilly landscape, with grain grown on only very few<br />
areas where the main cereals are wheat giving an average<br />
8t/ha and barley (4t/ha). The straw is used as litter<br />
directly in the region.<br />
1<br />
SPECIAL BREEDS<br />
Jeremy Guyat and his colleagues cut their grass with<br />
a Krone EasyCut mower. The grass is then turned once<br />
and windrowed twice. He bales around 190 ha with his<br />
own Comprima roundbaler and the hay on the remainder<br />
of the grassland is collected with a forage wagon. Such<br />
forage can still have a very high moisture content so, for<br />
improving the hay quality and thus the chance of saving<br />
on concentrate requirements, the gaec decided to invest<br />
in the building of a drying barn in 2<strong>01</strong>3. In the enclosed<br />
upper floor directly under the 3000 m 2 roof, the sunshine<br />
heats the air. Fans then transport the heated air under<br />
the lower floor where it is blown through slits in the<br />
around 1000 m 2 flooring up into the hay. “The ratio of 3:1,<br />
i.e. three parts roof area to one part drying floor, is ideal<br />
for drying the hay”, states Jeremy Guyat. “It takes only<br />
around a week to dry lucerne from a moisture content of<br />
50 % down to 10 % in this way.”<br />
He finds that the drying barn has definitely improved<br />
the quality of the harvested hay. The energy content in<br />
the forage has increased so much that he’s been able to<br />
save around 3.8 kg concentrate feed per cow. The ration<br />
is always a mix of first and second cut hay plus around 4<br />
kg concentrate feed. The breeds milked are Montbéliard<br />
and Simmental. Farmers wanting to be considered as<br />
deliverers of milk for Comté cheese are restricted to just<br />
two breeds in their respective herds. In the past, this<br />
gaec has won numerous awards for the breeding of its<br />
Montbéliard cows. The breed is based on a cross of Comtois<br />
and Simmental Fleckvieh. Its milk is rich in protein<br />
8
2 3<br />
and relatively low in fat. This gaec retains a proportion<br />
of heifer calves as herd replacements. Others are reared<br />
and sold in-calf because Montbéliard is the most important<br />
French export breed. Weight limit for slaughter animals<br />
is 410 kg with the meat marketed, just like the milk,<br />
in small shops throughout the region.<br />
GOOD COMMUNITY<br />
The animals lie in deep straw in a large open barn. This<br />
litter is partly produced by gaec members, although<br />
some is also bought-in. Jeremy Guyat milks his herd<br />
twice daily, catching up with the rest of the farm<br />
work in-between. The gaec owns the required forage<br />
harvesting machinery, although for all other work, such<br />
as bringing out the dung, or seed drilling, members use<br />
equipment from the CUMA organization. CUMA is an<br />
acronym from the French term for agricultural materials<br />
handling cooperative, equivalent to machinery rings<br />
in other parts of Europe. President of the local CUMA is<br />
Gilles Marechal. Another six people are employed, including<br />
an office worker and three machinery driver/<br />
operators. Certain machinery, such as the large square<br />
baler, may only be operated by a CUMA driver. The society<br />
CUMA de la Montagne includes 62 farmers from<br />
the region and president Gilles Marechal is proud how<br />
smoothly the organization nowadays works. Every<br />
Monday, farmers meet in the large CUMA conference<br />
room and plan machinery application for the coming<br />
week. In the fleet are several tractors from Fendt and<br />
1 Jeremy Guyat puts great value on good forage quality.<br />
Towards this, he built a hay drying barn in 2<strong>01</strong>3.<br />
2 Gilles Marechal (l) is president and Daniel Ronot (r)<br />
deputy of the local machinery sharing society. For<br />
the purchase of new machinery they work closely<br />
with dealer Lucien Bruner (middle).<br />
3 Yves Cuinet: a farmer producing French Comté<br />
cheese in a small plant in Flagey.<br />
John Deere as well as Krone square and round balers. Says<br />
Gilles Marechal: “The large square baler is especially in<br />
demand because the integrated weighing unit enables immediate<br />
recording of the hay harvest.” Within CUMA, Gilles<br />
Guyat is responsible for purchasing balers and declares:<br />
”More important than the purchase price for our decisions is<br />
the subsequent forage quality.”<br />
If a farmer wants to use a square baler, the request is<br />
made at the Monday meeting. Functioning of this system<br />
requires discipline and respect from all members, especially<br />
during the busy harvest time. “However, over the years a<br />
well-functioning organization has developed amongst our<br />
members. The machinery links all of us in our daily tasks.”<br />
9
TITLE THEME<br />
Krone France<br />
IN OUR OWN HAN<br />
From July 2<strong>01</strong>6, Krone launched<br />
its own sales company in<br />
France under the management<br />
of Joël Foucher. <strong>XtraBlatt</strong><br />
editorial spoke with him over<br />
the present position, future<br />
plans and the situation of<br />
farming in France.<br />
10
DS<br />
France is recognized as the largest agricultural<br />
machinery market in Europe. Contrary to the<br />
German sales peak in the years 2<strong>01</strong>1 to 2<strong>01</strong>5, the French<br />
experienced sometimes-violent ups and downs – no<br />
easy environment for the launch of Krone France SAS.<br />
<strong>XtraBlatt</strong>: Monsieur Foucher, how is the French farm<br />
equipment market developing currently? Is there a<br />
recognizable trend towards improvement?<br />
Joël Foucher: I would describe the situation more as an<br />
emotional roller-coaster. 2009 to 2<strong>01</strong>1 were characterized<br />
by strong falls in sales in nearly all segments of agricultural<br />
machinery. In 2<strong>01</strong>2/13 there followed an upswing so<br />
vigorous that it was almost a hype. Subsequently came<br />
a downturn again. And currently we’re seeing no ground<br />
for particular optimism. After all, the French farmer also<br />
suffers extremely under the fall in prices, particularly for<br />
milk, but also for meat. The removal of the milk quota had<br />
serious consequences.<br />
<strong>XtraBlatt</strong>: Could you explain this further?<br />
Foucher: In the first place, there’s naturally the immediate<br />
consequence of many farmers sliding into financial difficulties<br />
and thus accelerating the structural change. For<br />
instance, at the beginning of 2<strong>01</strong>6 we had a good 90,000<br />
dairy farmers in France with the particularly important<br />
dairy regions definitely Brittany and Normandy. In the<br />
meantime, we have official sources in administration<br />
and politics openly admitting that they reckon with a reduction<br />
in dairy farms of up to 20 % by the end of 2020. This<br />
is a drama for France and literally a real political concern.<br />
<strong>XtraBlatt</strong>: Why haven’t we seen more strikes and blockades?<br />
After all, the French farmers were always known<br />
for their aggressive reactions …<br />
Foucher: That’s correct and, beneath the surface, things<br />
are certainly boiling-up in agriculture. However, the food<br />
11
MENSCHEN TITLE THEME<br />
price crisis is an international problem, not a purely French<br />
one. The dismantling of quotas, globalization, influences of<br />
highly fluctuating export markets, the Russia embargo, the<br />
visible correlation between prices for raw materials and agricultural<br />
products, a certain speculative influence through<br />
big investors for land and foodstuffs – especially now, a<br />
lot of unsuitable influences come together. And naturally,<br />
don’t let’s forget the peculiarity, especially in France, that<br />
the traditional great importance put in food and farming<br />
within the population is substantially crumbling.<br />
<strong>XtraBlatt</strong>: : Thereby the French, with over 15 %, still give<br />
nearly double as much out for food compared with, for<br />
example, the Germans …<br />
Foucher: Yes, this is a fact. And many farmers have<br />
specialized in niches such as cheese production, as well as<br />
direct marketing. In such cases, they achieve substantially<br />
better profitability for their milk, as shown by the example<br />
in this <strong>XtraBlatt</strong> <strong>issue</strong>. However, this is not a solution<br />
for everyone in agriculture. In France too, the discounters<br />
are on the advance. This change in values is already serious<br />
and an additional emotional element in the discussion.<br />
Differently from Germany, I reckon here in France<br />
we have fewer farmers with jobs or incomes from outside<br />
agriculture. Therefore, here the price crisis represents a<br />
greater threat to livelihood for farmers.<br />
<strong>XtraBlatt</strong>: In other words, no good perspectives for farm<br />
machinery sales?<br />
Foucher: No, I wouldn’t formulate the situation as baldly<br />
as that. Certainly, the structural change is massive. However,<br />
the farmland is still with us, and it continues to be<br />
farmed. This is why Germany and France are, and will<br />
remain, the strongest farm agricultural machinery<br />
The headquarters of<br />
Krone France SAS in St. Arnoult-en-Yvelines.<br />
markets in Europe. However, in France too, the customers<br />
change and so do their farms and thus their requirements<br />
for machinery and advice. Over and above this, agricultural<br />
contractor businesses, of which there already are<br />
some 2,500, increase still further in importance in forage<br />
harvesting. It is crucial that these businesses are serviced<br />
by agricultural machinery dealerships, as well as by the<br />
sales organizations of the manufacturers! For this reason,<br />
the trend towards bigger, higher performance and more<br />
complex machinery also offers opportunities in the market.<br />
Especially during periods when business is weak, as<br />
now, it’s important to plan correctly for future progress.<br />
<strong>XtraBlatt</strong>: Is this why Krone has decided to end its<br />
cooperation with Amazone France and to establish its<br />
own sales company in France?<br />
Foucher: The work done together with Amazone France<br />
functioned very well over decades, and very successfully<br />
too! However, because in general customer requirements,<br />
and technical complexity, have increased so much and<br />
continue to increase, it’s no longer possible to position<br />
and support the products of both brands with the necessary<br />
intensity through a single organization. With Krone<br />
France SAS, launched officially on July 1 2<strong>01</strong>6, we are now<br />
going absolutely our own way.<br />
<strong>XtraBlatt</strong>: What does this mean in concrete terms?<br />
Foucher: Firstly, it means the development of our own<br />
subsidiary company complete with sales and service team.<br />
12
A proportion of French farms remain small in area. A reduction of up to 20 % in dairy<br />
farm numbers is expected by 2020.<br />
The new location is in St. Arnoult-en-Yvelines, around<br />
50 km southwest of Paris. The buildings that we’ve taken<br />
over are partly rebuilt, so that we have the best possibilities<br />
for sales and service. Alone for the spare parts store<br />
and logistics there’s 3000 m 2 available, and a further<br />
2000 m 2 for service and training activities. And of course<br />
let’s not forget the machinery show areas and administration.<br />
Our team has been able to achieve<br />
much in the last months. Altogether, we’re<br />
training 35 colleagues currently, as the<br />
basis for our work. The target envisaged<br />
for the end of November 2<strong>01</strong>6 is a total 45<br />
people and I think that we will achieve this.<br />
<strong>XtraBlatt</strong>: Keyword service: What plans<br />
exist for spare parts supply? This is certainly a central<br />
success factor, especially during the forage harvesting<br />
season …<br />
» For Krone, France<br />
is one of the three<br />
most important<br />
markets. «<br />
Joël Foucher<br />
Foucher: No, definitely not! With Amazone and Krone<br />
working together in the past we managed to achieve a<br />
very good job. This means we have a good dealership<br />
network as well as good market share for our machinery.<br />
Naturally, there will be changes in the sales and service<br />
partnership structure in some regions. Hereby, the primary<br />
aim is to close holes in our coverage, above all building<br />
on the type and intensity of cooperation<br />
with the trade. Completing this<br />
development won’t be a short-term<br />
job, more a long-term process. Parallel<br />
to this, our own field staff is set to<br />
expand, to begin with, from the current<br />
eight colleagues to an expected<br />
twelve, later fourteen.<br />
<strong>XtraBlatt</strong>: And what is your turnover and units sales target<br />
for 2020?<br />
Foucher: Correct. The logistics for spare parts for 2<strong>01</strong>6<br />
remain with the Amazone sales company until November.<br />
This is to avoid the complications of a change in midseason.<br />
From then on, we in St. Arnoult-en-Yvelines will<br />
take over the baton and supply our dealerships directly.<br />
From the already mentioned buildings area no less than<br />
two-thirds is reserved for spare parts, beginning with<br />
a stock of around 15,000 part positions. This is almost<br />
double the number available in past years.<br />
<strong>XtraBlatt</strong>: Are you also starting from zero in the dealership<br />
network?<br />
Foucher (smiling): It would be presumptuous to give<br />
concrete figures at a time such as now when we can foresee<br />
the years ahead for neither the milk and meat prices<br />
nor the development of the agricultural machinery<br />
market. However, with the right intensity of marketing<br />
and a halfways favorable framework situation, I think a<br />
doubling of turnover within five years is certainly possible.<br />
For Krone, France is already, together with the USA and<br />
Germany, one of its three most important markets. But<br />
we’ve still got a long way to go …<br />
13
MENSCHEN ON-FARM<br />
Milchhof Rodenwalde<br />
OPTIMAIZED<br />
Each year on Rodenwalde<br />
dairy farm 40,000 t of forage<br />
feed is converted to<br />
almost 20 million l milk.<br />
Maize represents a large<br />
part of the ration and farm<br />
manager Hans-Peter Greve<br />
has had to find a structural<br />
solution towards increasing<br />
silage digestibility.<br />
14
Hans-Peter Greve and Kathrin Greve with their three sons.<br />
M<br />
Milchhof Rodenwalde KG lies at<br />
the end of an old avenue lined<br />
by linden and chestnut trees on the outskirts<br />
of Rodenwalde, a picturesque village<br />
around an hour east of Hamburg.<br />
Hans-Peter Greve is managing director<br />
of the farm. Born in Schleswig-Holstein,<br />
he came to Mecklenburg-Vorpommern in<br />
1991 and ten years ago took over management<br />
of Rodenwalde dairy farm. Nowadays,<br />
he’s sole managing director of the<br />
dairy with its almost 2,000 ha land and<br />
1,900 milking cows and followers. His<br />
wife Kathrin manages as a further enterprise<br />
on the farm, a facility with horse<br />
breeding, pension and riding school.<br />
TEN YEARS OF LONG CHOP<br />
The region around Rodenwalde in the and that the feed ration for our cows is<br />
west of the Ludwigslust-Parchim district very maize-dominated.” As Hans-Peter<br />
is predestinated for livestock, as this Greve reports, there have even been years<br />
dedicated dairy farmer says: “The soil is when no grass at all has been fed. “Grass<br />
not all that heavy, but tends to be too is an expensive feed under these conditions<br />
and maize is substantially cheaper.<br />
light, with its 38 points, for purely arable<br />
farming. We are therefore in a classic On the other hand, feeding maize on its<br />
forage production location, even though own gives a forage with too little crude<br />
it hasn’t specialized in dairying so far.” fiber and structure for the demanding<br />
There is, however, one disadvantage ruminant stomachs of our high productthat<br />
also leads to a limited proportion ion animals.” For this reason, the maize<br />
of permanent pasture: “In parts, there is is chopped longer, and has been for the<br />
not enough precipitation, with just 600 last ten years. “We’ve reduced the expensive<br />
grass silage to a minimum in the<br />
to 700 mm annually. Above all, the early<br />
summer drought is pronounced. This feed ration while achieving the required<br />
means that in most years yield is limited structure through a longer chop length of<br />
20 mm for our maize.“<br />
15
MENSCHEN ON-FARM<br />
TECHNICAL<br />
ADJUSTMENTS<br />
With these reasons in mind, the idea of<br />
long chop maize was developed a decade<br />
ago together with the then feed adviser:<br />
“It made sense to chop longer and thus<br />
try to generate more structure out of the<br />
available maize when there was limited<br />
grass in the ration. We started at that<br />
time with a chop length of 16 mm and<br />
meantime have reached around 20 mm.<br />
We’ve tried out quite a lot and invested<br />
much time looking into different solutions.<br />
At first the machinery, especially<br />
the cracker, had to be adjusted because in<br />
order to chop long, the cracker has to be<br />
set very precisely.”<br />
Farm contractor Hamester from Mühlen-<br />
Eichsen does the entire maize harvest using<br />
only a disc cracker. “We achieve very<br />
good results in chop quality and kernel<br />
shredding. We’ve been working right<br />
from the start with Hamester and so<br />
were able to get our way concerning the<br />
longer chop. However, I can understand<br />
that the contractor was initially cautious<br />
when following special customer wishes<br />
and making the necessary changes to<br />
the machinery. Ideas suggested by farmers<br />
don’t always work out. In the case of<br />
long chop, however, we can report a positive<br />
balance after ten years”, concludes<br />
Hans-Peter Greve.<br />
REHEATING NO PROBLEM<br />
Bright and light-flooded: the new buildings at Milchhof Rodenwalde KG.<br />
Often identified as a problem with long forage maize harvest at Rodenwalde is<br />
chop maize silage is a tendency to reheat usually done with a single harvester and<br />
in the silo bunker. This hasn’t been the only occassionally another one brought<br />
case with Hans-Peter Greve. “We’ve got in. Contractor Hamester runs a BiG X 700<br />
no problem with this because our feed removal<br />
rate is so big, with 50 t daily. We’ve the same time, it would be hectic at the<br />
and BiG X 850. If both were working at<br />
carried out compaction probes with clamp where, with a daily 80 ha harvested,<br />
more compacting vehicles would be<br />
Schaumann and these have indicated that<br />
the compaction with the long chop silage needed, says Hans-Peter Greve. “If we<br />
was not optimum in the upper layer because<br />
it hadn’t been rolled enough. For chop, two roller tractors or one large trac-<br />
follow our usual routine, even with long<br />
this reason, we seal the upper layer of the tor and a telescopic loader are sufficient<br />
silo bunker with a layer of shorter chop for compacting. However, for smaller<br />
silage. It’s just a case of doing our homework<br />
and rolling a bit more intensively on required feed removal rate. There, the silo<br />
farms it is more difficult to maintain the<br />
top. With this in mind, longer chop is no bunkers should be narrower to achieve a<br />
problem, although it certainly has to be more complete removal at the face.” The<br />
planned for in the silo filling routine.” The forage is cut out of the 20 m broad bun-<br />
16
Everything in sight: The manager Hans-Peter Greve has all controls to hand.<br />
A part of the process is thorough control of feed quality.<br />
ker in the morning with the cutter grab:<br />
around 50 t maize and 20 t grass silage is<br />
prepared in the mixer-feeder trailer with<br />
the concentrate share and, depending on<br />
the ration, from 600 to 800 g straw per<br />
cow: “The straw content allows acceleration<br />
or slowing down of retention period.<br />
In total, our ration has 42 % dry matter.<br />
The feeding takes place with 13 tours, the<br />
first starting at 5.30 am with all 2,800<br />
cattle fed by 9.30 am. “<br />
LOOKING AHEAD<br />
The facilities at Rodenwalde were completely<br />
renewed in 2008. With an investment<br />
of around 6 million euros, the latest<br />
developments in this scale of dairy cattle<br />
housing were incorporated to improve<br />
animal comfort and labor productivity,<br />
says Hans-Peter Greve. “For us, the new<br />
buildings mean that labor productivity<br />
has been doubled compared with the old<br />
buildings.” Only a proportion of followers<br />
remain in the older buildings. Despite the<br />
current milk price, this will be changed<br />
before this year is out. “Currently we are<br />
building a new barn for 800 young cattle<br />
with completion planned this autumn.”<br />
INFO<br />
Incidentally, you can<br />
access a video on this<br />
report via the QR code<br />
or the link: krone.de/<br />
xtrablatt-videos.<br />
In the end, out of good feed comes great milk. The parlor was<br />
– like the housing – new-built in 2008.<br />
17
MENSCHEN INTERVIEW<br />
The Krone Holding Advisory Board<br />
NAVIGATING THE FU<br />
For more than a year now,<br />
Philip Freiherr von dem Bussche<br />
has been chairman of the<br />
Krone advisory board. We’ve<br />
speak with him here over the<br />
tasks of this committee and<br />
about the challenges of successfully<br />
navigating an ownermanaged<br />
family firm into the<br />
next century.<br />
» Krone’s genetic code<br />
lies very near to the customers’<br />
DNA. «<br />
Philip von dem Bussche<br />
18
TURE<br />
Farmer, entrepreneur, DLG president, director of<br />
KWS Saat AG – from his professional career Philip<br />
Freiherr von dem Bussche brings not only an enormous<br />
treasure-trove of experience to tasks as chairman of the<br />
Krone advisory board, but also a worldwide network of<br />
contacts.<br />
<strong>XtraBlatt</strong>: Herr von dem Bussche, with numerous duties<br />
in responsible positions you have had to set important<br />
goals in your professional career and have achieved a<br />
great deal. In this respect, does the role of chairman of<br />
an advisory board not tend to be rather boring?<br />
Philip Freiherr von dem Bussche: Absolutely not! On the<br />
contrary, thanks to the experience that I have been able<br />
to collect during my professional activities, I can now continue<br />
to help creatively and apply the knowledge I have,<br />
while remaining detached from the operative business.<br />
This is a very exciting challenge in as much as I can carry it<br />
out together with professional colleagues in the advisory<br />
board and with Krone’s highly competent management<br />
force. Perhaps “advisory board” sounds for outsiders rather<br />
less than exciting in the first instance. But if a business,<br />
and its advisory board, take a cooperation seriously and<br />
do not simply meet just for a cup of coffee, then such a<br />
committee assumes a great deal of importance! Optimally,<br />
an advisory board comprises a group of people with<br />
very different competences and experience that exists to<br />
support the owner of a firm and the active management<br />
from a certain critical distance through constructive collaboration.<br />
Hereby, the focus is less on questions of daily<br />
operative business but more on the general direction of<br />
the enterprise for the future. In this sense, the circle of advisors<br />
has an important corrective role as well as a visionary<br />
one and acts as a sparring partner in the discussion on<br />
company values.<br />
<strong>XtraBlatt</strong>: That sounds philosophical ...<br />
At the beginning of 2<strong>01</strong>5, Dr. E.h. Bernard Krone (r.)<br />
handed over the chair to Philip von dem Bussche.<br />
von dem Bussche: … but that it’s definitely not. Or only in<br />
part. True, it applies to practical target setting, sometimes<br />
certainly even short-term. But above all for the medium<br />
and long-term. 70 to 80 % of the work of such committees<br />
is strategic, i.e. of a long-term nature. Krone is a company<br />
with over 100 years of development and imbued<br />
with definite and very clear values of the owning family.<br />
Nevertheless, the members of every new generation have<br />
to put themselves and their fundamental beliefs on the<br />
test stand, quasi redefine themselves, come to terms with<br />
the developments in the market and in society, in order<br />
to continue to remain successful. This is exactly what the<br />
family Krone had in mind, and has achieved, through the<br />
establishment of its advisory board. In particular with the<br />
Krone example can one recognize the great economical<br />
relevance of a value-based company management.<br />
<strong>XtraBlatt</strong>: What is involved in the work of the committee?<br />
von dem Bussche: As chairman, I am in the company<br />
premises once a month. There is a “jour fix”, a definite<br />
day, on which I discuss with the company management<br />
the outstanding questions, be they legal changes or, for<br />
example, the merging with the Brüggen Group in the<br />
commercial vehicle sector 2<strong>01</strong>5. Here, we also prepare<br />
the themes that the board discuss in their three-monthly<br />
meetings. At such times the focus, as already said, is on<br />
strategic questions, but also questions on economic viability,<br />
personnel themes or upcoming investments. From<br />
this approach arises a lively argumentative culture, that is<br />
not only desired by the owner family but also practiced by<br />
them. Under these conditions, the view from outside can<br />
have a very effective influence within the company.<br />
19
MENSCHEN INTERVIEW<br />
The Krone Holding advisory board members (l. to r.) Bernard ten<br />
Doeschate, Dr. Wilhelm-Friedrich Holtgrave, Philip Freiherr von<br />
dem Bussche (chairman) and Bernd Meerpohl. Honorary chairman<br />
(not pictured) is Dr. E.h. Bernard Krone.<br />
<strong>XtraBlatt</strong>: Is the advisory board quasi a navigation team<br />
for the future of the company?<br />
von dem Bussche: That is a very good description – at<br />
least in as much as the captain does not have to steer his<br />
ship alone through unknown waters. The advisory board<br />
naturally doesn’t know every reef. But, thanks to collective<br />
experience, can contribute a lot towards finding the<br />
right course.<br />
<strong>XtraBlatt</strong>: In this respect, could you give an example of<br />
a theme?<br />
von dem Bussche: Here we can take the example of the<br />
question where a company such as Krone will be in ten<br />
years. What will be the effects of the strengths of a specialist,<br />
the innovative power, customer-nearness, in relation<br />
to external challenges, challenges that naturally do<br />
not bypass the enterprise? Let me name just three key<br />
words. First: digitalization, in other words the fight for<br />
data and against potential access barriers. Can electronic<br />
solutions from tractor and implement manufacturers be<br />
compatible in the future? Or do we steer towards a monopoly<br />
situation? The second keyword goes in the same<br />
direction: What will coming developments in the dealership<br />
infrastructure look like? Will medium sized concerns<br />
such as Krone retain access to professional specialist<br />
dealers, or will the full-liners marginalize the specialists?<br />
Thirdly, what are the consequences of the kind of very<br />
rapid growth experienced by Krone in the last 15 years for<br />
the inner structure of the organization? For such themes,<br />
we on the advisory board are not always all insiders.<br />
However, the themes are prepared and processed by the<br />
firm’s management, which, once again, represents an<br />
opportunity for those people to both fundamentally and<br />
strategically involve themselves in the subjects. The prepared<br />
presentation would then be intensively discussed by<br />
all of us together. Even when we, now and again, have to<br />
ask a silly question, therein lies the opportunity of giving<br />
a wise answer and of developing solutions.<br />
1<br />
<strong>XtraBlatt</strong>: What are the tasks arising from this?<br />
von dem Bussche: Let us stay with the example of organization<br />
structure. An outstanding strength with Krone is<br />
the culture of the family enterprise with a strong “us” feeling<br />
within the entire staff – which, after all, means some<br />
6,000 people. However, the distributing of responsibilities,<br />
a strategic personnel management, integrated process<br />
organization and IT system, the internal communication,<br />
and a lot more, cannot be controlled in the same way as in<br />
a company with just 500 or 1000 staff. Such maneuvering<br />
has, on the whole, worked well with Krone in the passage<br />
of the years. However, for the era 4.0 the company faces<br />
completely new challenges that cannot be decided alone<br />
through the gut feeling of the old-school manager.<br />
Here’s where the advisory board comes into play. Its tightly<br />
meshed relationship network can offer support in finding<br />
ways towards a correct solution, identifying the right<br />
experts and recruiting them into the company. The art of<br />
successful organization development lies in rebalancing<br />
as much structure as needed and as much flexibility as<br />
possible, and this with a flatter hierarchy. Or formulating<br />
it more simply, to react as professionally as a global player<br />
without losing the spirit of the family enterprise and the<br />
extremely important nearness to the customer.<br />
<strong>XtraBlatt</strong>: Do you see Krone as well enough balanced for<br />
this?<br />
von dem Bussche: Yes, definitely so. When you look at the<br />
history of the company, there have repeatedly been fundamental<br />
and in-part hard changes of direction to be made.<br />
An example is the turning away from building of agricultural<br />
trailers, or soil cultivation implements, and the focus-<br />
20
2 3<br />
ing on forage harvesting. Or starting in the truck trailer<br />
business. The decisive point is that decisions are made in<br />
time. It is not enough to look through the current portfolio,<br />
but instead to recognize at the right time where one<br />
as specialist can retain a leading position with the right<br />
innovations. This is because the farmer and the agricultural<br />
contractor do not allow themselves to be pressured into<br />
single-color sales and machinery concepts from long-liners.<br />
What they want is the correct solution for their farm<br />
or business because it is the most economically viable. And<br />
they also want freedom of choice as to which machines,<br />
and what implements, they can combine. The want to remain<br />
masters of their own data. But they also want highly<br />
professional support from dealers and manufacturers. This<br />
freedom of choice for entrepreneurs must be encouraged<br />
by medium-sized companies such as Krone. The genetic<br />
code with Krone is very near their customers’ DNA.<br />
Similar tendencies as seen agricultural machinery I know<br />
from my earlier experience in plant breeding. If varieties<br />
and genetics, seed treatment and complete data transparency<br />
of customers lie in the hands of just a few large concerns,<br />
there remains for farmers no freedom of choice in<br />
the end. This is why specialists are so important amongst<br />
the breeders too. But whether agricultural machinery or<br />
plant breeding, it doesn’t matter: those who don’t develop<br />
their own strategy in time don’t succeed in the end.<br />
This is why I see in the subject “access to customers” one of<br />
the central future themes.<br />
<strong>XtraBlatt</strong>: Structural change in farming is currently more<br />
marked than it has been for 20 years. What does this<br />
mean for manufacturers such as Krone if the market for<br />
smaller and medium-sized machinery slumps substantially?<br />
von dem Bussche: Unmistakable is a strong polarization.<br />
On the one hand, we have farmers with a combination<br />
of incomes, meantime representing 60 % of businesses in<br />
Germany, that therefore do not have a vehement need to<br />
expand. On the other, professional farms with agriculture<br />
as main income source and strong growth in size, as well<br />
as contractors and machinery rings. Nowadays there’s no<br />
argument that the middle-ground featuring the traditional<br />
farm with agriculture as primary earner becomes<br />
narrower; particularly if the trend towards increased inter-farm<br />
cooperation increases. Without question, this<br />
has an effect on unit sales potential. However, because<br />
of the increasingly complex engineering involved, margin<br />
per unit has recognizably risen in the past years.<br />
Export sales will also have continued growing importance,<br />
not only in professional machinery, but also in the smaller<br />
to medium-sized machinery market with appropriate<br />
size-related sale numbers. This is because, worldwide,<br />
there remain many markets still developing from manual<br />
work to mechanical operations with simple machinery.<br />
However, one must also consider producing locally in<br />
emerging countries. Once again a cerebral challenge in<br />
which Krone advisory board members will be involved …<br />
On the whole, I am completely convinced that west and<br />
central Europe will remain very good regions for machinery<br />
sales, because here, we have a worldwide favorable<br />
agricultural area. On this, specialists such as Krone can,<br />
and indeed must, prepare themselves through retaining<br />
their respective positions as leaders of innovation and<br />
cost control and additionally keeping their close contact<br />
to customers.<br />
<strong>XtraBlatt</strong>: Herr von dem Bussche thank you very much<br />
for the discussion!<br />
21
MENSCHEN INSIGHT<br />
Krone spare parts logistics<br />
OVERNIGHT EXP<br />
Spare parts ordered<br />
late afternoon and<br />
delivered direct<br />
to customers next<br />
morning. <strong>XtraBlatt</strong><br />
accompanies an<br />
overnight express<br />
delivery for you.<br />
Every farmer and agricultural contractor<br />
knows the problem: Despite<br />
careful maintenance and pre-season<br />
preparation, machinery downtime during<br />
harvest operations cannot be completely<br />
avoided. If parts are defective,<br />
replacements must be found as rapidly as<br />
possible. Sometimes, every hour counts.<br />
Krone is exceptionally well prepared for<br />
such emergencies. In Germany alone,<br />
more than 250 sales and service partners<br />
ensure through inventory stocks that replacement<br />
and wear parts are very rapidly<br />
available.<br />
Additionally, dealerships are backed-up<br />
by seven Krone regional stores, as well<br />
as three factory service centres. And<br />
when all else fails, urgently required replacement<br />
parts can be rushed by courier<br />
through the night from the main store in<br />
Spelle, Germany. But what logistics are<br />
necessary to ensure customers receive<br />
their order within just a few hours? Kristen<br />
Dierkes (Krone Marketing) and Elisa<br />
Gödde (Krone T-Vision) accompanied an<br />
overnight delivery of over 500 km from<br />
Emsland to Mecklenburg-Vorpommern in<br />
northeastern Germany.<br />
22
RESS DELIVERY<br />
4.28 pm: An order for a coupler required<br />
for the BiG Pack 1290 HDP HS is sent by<br />
dealership MAREP to the main Krone parts<br />
storage. More precisely: the order comes<br />
from the dealership branch in Teterow to<br />
the appropriate regional store in Dambeck.<br />
The required part is there in store. In<br />
the unlikely case of this not being so, the<br />
delivery would come – from time of ordering<br />
to handing over of repaired machine<br />
to the end customer – overnight, punctually<br />
delivered from the firm central parts<br />
store. In very urgent cases, special express<br />
deliveries are possible so that the machinery<br />
in question can be working again in<br />
just a few hours – as rapidly as possible. In<br />
short: there’s not a minute lost.<br />
To highlight the efficiency of the system,<br />
we set out to accompany the delivery<br />
from Spelle. In this case, time pressure did<br />
not really require a day express delivery.<br />
In fact, the overnight express service was<br />
sufficient – the customer wanted to be<br />
back baling the next morning.<br />
4.32 pm: Main store employee Daniel<br />
Deventer activates the order per mouse<br />
click at his computer. Krone works with a<br />
computer-based dynamic storage system.<br />
Immediately after activation, the order<br />
appears on the scanner of the store employee.<br />
In very rapid succession, the part<br />
is “picked”, i.e. taken out of its place in the<br />
shelving, documented per scan and sent<br />
to the packing station where it’s made<br />
ready for transport. In total, around 5,000<br />
parts are sent off daily in this way. That’s<br />
more than 8,000 t material!<br />
6.33 pm: The NSE transporter arrives at<br />
door 2 of the Krone spare part centre in<br />
Spelle. Driver Manuel Osuna loads all the<br />
deliveries and takes our package for the<br />
further journey to Osnabruck. This is the<br />
start of the journey and we also climb into<br />
the transporter.<br />
7.14 pm: We arrive in Osnabruck at the<br />
branch office of Hellmann Worldwide<br />
Logistics, one of seven NSE associates.<br />
Here all shipments get sorted according to<br />
country, or for delivery to addresses inside<br />
Germany. Everything gives the impression<br />
of good organization, although one notices:<br />
There’s not a minute wasted – speed<br />
4.44 pm: The coupler is ready for the<br />
off. Now the service Night Star Express<br />
(NSE) can collect the article. On this day,<br />
a total of 590 deliveries, around 1,400<br />
packed parts altogether, are sent via NSE<br />
from the main store in Spelle. The value of<br />
this service is that an order placed in late<br />
afternoon can be guaranteed delivered<br />
anywhere in Germany the next morning<br />
– with the emphasis on “guaranteed”.<br />
There are very few services able to do this<br />
because in order to succeed, a cleverly designed<br />
logistics system is required, as we<br />
would soon find out.<br />
Daniel Deventer (Krone parts transaction monitor)<br />
activates the order for picking and packing.<br />
Now the race begins – rapidly the ordered spare part<br />
is “picked”, booked per scan and given a label.<br />
23
MENSCHEN INSIGHT<br />
6.32 am: Gunther Jahnke rummages in a<br />
box for the appropriate key, opening the<br />
gates to the dealership yard with it. The<br />
package is laid in the delivery box and the<br />
delivery documented through scanning<br />
a barcode in the box, but also by photograph.<br />
We take our leave of the driver. A<br />
long journey lies behind us. While we wait<br />
for the dealership to open its doors, the<br />
distribution tour goes further for Jahnke.<br />
He still has seven deliveries on his list.<br />
As fast as the wind, the part is packed and readied for transport. Everything is punctually<br />
completed. Now NSE can collect the carton.<br />
At NSE in Osnabruck. Here every act is rapidly carried<br />
out. All consignments are sorted by region for<br />
further delivery.<br />
Arrived. The package is properly placed in the delivery<br />
box at the Krone dealership MAREP.<br />
Willy Priepke, MAREP fitter, mounts the new<br />
coupler.<br />
is trump. And accuracy too. Every product<br />
dispatch is scanned several times during<br />
its journey and thus precisely recorded.<br />
7.58 pm: The palette with our spare part<br />
is filled, secured with plastic sheeting and<br />
loaded into another transport vehicle. We<br />
greet the new driver and set off on the<br />
next lap eastwards. Our next target is the<br />
town of Lehrte near Hanover.<br />
22.15 pm: Some two hours later, we’re<br />
there. At this consolidation point, complete<br />
loads are rapidly exchanged to help<br />
shorten the total journey time.<br />
22.30 pm: We watch as our packet is loaded<br />
onto the vehicle for the next stage –<br />
forwards to the distribution point Bochow<br />
near Berlin.<br />
1.40 am: Arrival in Bochow. The ware is<br />
unloaded. The responsible NSE partner<br />
scans the shipment. Once again, the packages<br />
are redistributed between different<br />
vehicles for subsequent delivery rounds.<br />
1.45 am: We meet Gunther Jahnke who’ll<br />
be taking us with him on his delivery<br />
round through Brandenburg and Mecklenburg-Vorpommern.<br />
He takes charge of<br />
our package. A strenuous early morning<br />
begins. In total, we hand-over 19 separate<br />
deliveries before we at last reach our destination<br />
at Teterow.<br />
7.00 am: Michael Toppe, who’s responsible<br />
for spare parts with MAREP in Teterow,<br />
opens the doors for us and takes the<br />
package out of the delivery box. He checks<br />
the delivery and gives the package to the<br />
workshop. Mechanic Willy Priepke fits the<br />
required spare part into the BiG Pack 1290<br />
HDP HS sitting in the workshop.<br />
7.39 am: Completed. The coupler is fitted.<br />
The baler is once again ready for work and<br />
can be transported back to the customer.<br />
Our conclusion: to provide a good spare<br />
parts service, a very well designed logistic<br />
network has to be in place and an extra<br />
effort is needed from every player. However:<br />
after only one night – from lifting the<br />
spare part from its store shelf, transporting<br />
it per overnight express right across<br />
Germany, to delivery of the machine with<br />
the new part to the end customer – the<br />
machine is ready for work again. Alongside<br />
the high quality original part straight<br />
from a farm equipment manufacturer, especially<br />
important here is a perfect spare<br />
part availability, as well as rapid and reliable<br />
service. Hats off for the hard, but<br />
very well carried out, job made by everyone<br />
involved during this night!<br />
INFO<br />
Incidentally, you<br />
can access a video<br />
of this report via<br />
the QR code or<br />
accessing the link:<br />
krone.de/xtrablatt-videos.<br />
24
Campaign pro Agriculture<br />
KRONE INFORMS WITH BANNER<br />
Krone draws attention to the difficult situation<br />
faced by dairy farmers with a large<br />
banner attached to a forage wagon. The<br />
banner features a larger-than-life dairy<br />
cow delivering the clear message: “My daily<br />
turnover is 9.10 euros. Every day I give 35<br />
l milk for around 26 cents/l. For this I have<br />
to be fed and cared for – and still feed my<br />
farmer too. ... A joke!”<br />
“With this banner we want to point out<br />
the current financial position milk producers<br />
find themselves in”, explains Bernard<br />
Krone, managing director of Krone<br />
Holding. “Many people do not know the<br />
price that farmers get for a liter of milk.<br />
Through the transparent presentation<br />
on the banner, every observer can very<br />
quickly grasp that milk production is momentarily<br />
a loss-making enterprise. A fair<br />
price must be paid for a high quality food<br />
such as milk, otherwise dairy farmers cannot<br />
survive. That is our message – and the<br />
resonance from this action, which we’ve<br />
had, e.g. posted via the social networks, is<br />
definitely very positive.”<br />
Comprima Round Baler<br />
WRAPPING WITH PERIPHERAL FILM<br />
From now on, all Comprima series round<br />
balers (including the Comprima X-treme)<br />
can be equipped with peripheral film<br />
wrap. According to the manufacturer, the<br />
new wrapping means silage quality can be<br />
increased. The system encourages tighter<br />
layers on the bale perimeter. Hereby, expansion<br />
is controlled more, and this in turn<br />
reduces the risk of mold formation thus increasing<br />
forage quality.<br />
Peripheral wrapping scores points, too,<br />
under economic and ecological aspects,<br />
emphasizes Krone. There’s no longer required<br />
separation of net and film. Bales<br />
are thus easier to break open. Additionally,<br />
only one sort of waste is produced. When<br />
cutting, the film is not bunched together,<br />
so the next wrapping action starts directly<br />
with a full width of film. This saves both<br />
film and the costs of material. The change<br />
between film and net wrapping is rapid<br />
and uncomplicated, according to the<br />
manufacturer: a film roll is simply inserted<br />
instead of the usual net rolls. Krone advises<br />
its Krone excellent Round Wrap for the<br />
film roll. This completely covers the bales<br />
with a breadth of 1.28 m. The produced<br />
bale is well held together thanks to the<br />
adhesive characteristic of the 5-layer film.<br />
Krone offers retrofitting of the peripheral<br />
film wrap system for all Comprima models<br />
from 2<strong>01</strong>4 onwards.<br />
25
26
27
MENSCHEN INTERNATIONAL<br />
Agriculture in Austria<br />
FROM THE PASTU<br />
Managing all aspects: Fritz Egger<br />
farms permanent pasture, milks and<br />
feeds cattle, slaughters and prepares<br />
the meat for subsequent direct sale<br />
in his hotel or through his own retail<br />
outlet. And all this takes place in<br />
picturesque Tyrolean St. Johann.<br />
28
RE TO THE PLATE<br />
In summer, the cows are driven onto the alm and also milked up there.<br />
As we drive into the region mid-March, there’s still<br />
some snow lying in the valleys. But the ski lifts<br />
haven’t stopped. There’s enough snow on the pistes for<br />
rapid downhill thrills. Fritz Egger’s farm is right in the<br />
midst of all this: on the north slopes of the Kitzbühler<br />
Horn. From here, there’s a breathtaking panorama of the<br />
“Wilden Kaiser” with its peaks soaring over 2,300 m.<br />
On the Egger farm, we’re welcomed by manager<br />
Christoph Niedermoser. Hospitality is king up here. He<br />
invites us into the staff premises and offers us a traditional<br />
“brotzeit” snack – just as we’d hoped …<br />
In the farm’s own delicatessen market, home<br />
produced meat is offered. One highlight is certainly<br />
the dry aged beef matured on the hook for around<br />
two months.<br />
“In total nowadays, we farm around 100 ha grazing<br />
land. Additionally there’s an awful lot of forest area”, says<br />
Niedermoser with a twinkle in his eye. The farm lies at 700<br />
m, although the “alm” – the mountain pastures belonging<br />
to the farm – stretches up to 1,900 m. The full-time staff<br />
of four look after the grass and forest as well as around<br />
200 head of cattle. “We milk 100 cows and feed bullocks<br />
for slaughter”, explains Christoph Niedermoser. Main<br />
breed here is the Fleckvieh, although crosses with Belgian<br />
Blue and Limousin prove best for meat production. Some<br />
of the male Fleckvieh calves from the dairy herd are sold<br />
straight off the cows whilst steers from the beef breeds<br />
are kept and fed for two to two-and-a-half years.<br />
29
INTERNATIONAL<br />
1<br />
whole harvest all operations are done by us, from mowing<br />
to turning and tedding through to uptake with two<br />
forage wagons. We do not need a contractor, or help<br />
from neighbours.”<br />
Most of the meat produced here is sold in Fritz Egger’s<br />
own hotel and restaurant in St. Johann. “Here ends, so<br />
to speak, our production chain. From the pastures, via<br />
rearing and feeding, right onto the guests’ plates, we<br />
have all production, slaughter and processing in our own<br />
hands. Some of the product is sold in a retail market that<br />
adjoins the hotel”, added this Austrian farm manager.<br />
CRUCIAL: QUALITY SILAGE<br />
In winter, the animals feed on grass silage and hay. In<br />
summer, the stock is moved up the mountain to graze<br />
the alm – and are milked up there too. With around<br />
1,400 mm annual precipitation there’s rich grass growth<br />
in summer, enough for four cuts in normal years.<br />
Mowing is with a 9 m butterfly combination and tine<br />
conditioner. “We have to be really flexible here if we<br />
want to harvest quality forage”, he adds. “And we can<br />
really use the power of our 200 HP tractor on the slopes.”<br />
For the 2<strong>01</strong>6 season, a forage wagon from Krone with<br />
28 m 3 capacity joins the fleet, the new trailer replacing<br />
a much smaller one that went in part-exchange. “Transport<br />
distances are becoming longer. Sometimes we have<br />
to cover 10 km and more and we do not want to break<br />
the silage harvesting chain with delays. This is why we<br />
go for larger capacity vehicles. The target is to have feed<br />
rolled firmly in the clamp and covered within 24 hours.<br />
As a rule, we manage this, helped by the very efficient<br />
conditioning technology on the mower.”<br />
As a rule, the silage season begins with a cut mid-<br />
May. “We start before the grass flowers to harvest as<br />
much energy and protein as possible. Additionally, we<br />
aim at minimizing feed ash content. This is not always<br />
easy because the weather continually changes with lots<br />
of rain. We aim to get around this by keeping the time<br />
between mowing and ensiling as short as possible”, explains<br />
Christoph Niedermoser. “Our advantage is that<br />
we are very well-equipped with machinery. Thus, for the<br />
“Especially on the slopes, though, the growing size of<br />
machinery doesn’t always make the job easier. Even with<br />
tedding, care must be taken that the forage wagon can<br />
safely follow the swaths. Tedding into the swath is with<br />
a 7.30 m twin-rotor side-tedder that fits well into the<br />
harvesting chain. “As a rule we turn the swath once and<br />
then back again. Only on extreme slopes do we have to<br />
rake forage off the slopes so that it can be lifted on less<br />
steep ground”, adds Christoph Niedermoser.<br />
30
2<br />
3<br />
HI-TECH IN THE BARN TOO<br />
During winter, the animals are fed a mix of 82 % grass<br />
silage, 8 % hay and 10 % grain. The ration is calculate by<br />
the certificated farm manager himself. The respective<br />
components are loaded into a container with components<br />
according to the group of animals to be fed. It’s<br />
then automatically mixed before loading into a feed robot<br />
that drives through all livestock housing distributing<br />
feed mixes in 12 journeys spread over the day, ensuring<br />
that the cattle always have fresh feed in front of them.<br />
“This is optimal for the animals and also very simple for<br />
us because, when the plant is working, all we have to do<br />
is to ensure that the component containers are kept full”,<br />
he explains.<br />
4<br />
Exactly as smoothly as the feeding goes the fully<br />
automatic milking of the 100 cows through two milking<br />
robots – at least during the winter months. On average,<br />
the cows go for milking 2.7 times per day. In summer,<br />
however, the cows are driven onto the alm, graze there,<br />
and are milked twice per day through a herringbone<br />
parlour. The cows don’t seem to have any change-over<br />
problems between the milking systems, remarks the<br />
manager, concluding: “They adapt very well. As summer<br />
progresses, they generally give less milk anyway. For this<br />
reason, we lose relatively little in performance through<br />
switching to twice-daily milking. The production per cow<br />
lies at around 7,500 l.”<br />
1 The animals are fed by robot system in the barn with<br />
feed given 12 times per day.<br />
2 Christoph Niedermoser (r) and Martin Rosin put value<br />
on the best feed quality.<br />
3 In the first two weeks of life, calves are in outdoor<br />
boxes – no matter what the temperature. Christoph<br />
Niedermoser is convinced: “This has a positive effect<br />
on animal health.”<br />
4 In its own delicatessen market the farm offers homeproduced<br />
meat. Certainly one highlight here is dry<br />
aged beef that has been hung for around two months.<br />
31
MENSCHEN TELEGRAM<br />
NEWS-TICKER<br />
Gold in Czech Rep.<br />
Krone was awarded a gold medal at the<br />
Techagro in Brünn for the SpeedSharp-System<br />
(automatic knife sharpening system<br />
on the ZX). Around 112,000 visitors visited<br />
the exhibition where Krone highlights<br />
were the ZX 470 GL and the BiG X 580.<br />
Super capacity<br />
in Sudan<br />
Triple mower system, tedder and the BiG<br />
Pack HDP from Krone demonstrated their<br />
impressive work capacity, tackling up to<br />
nine cuts per year in sometimes-difficult<br />
operation conditions in Sudan. Such intensively<br />
farmed areas are irrigated.<br />
Off into the desert<br />
At the SIAL exhibition in Abu Dhabi (United<br />
Arab Emirates) Krone machinery was in<br />
permanent action – starring in a film made<br />
on location at the JENAAN Farm that for<br />
years has relied on machinery from Spelle.<br />
Full house at LVD<br />
Visitors in their tens of thousands flocked<br />
to learn more about new farm machinery<br />
highlights in mid-March at the traditional<br />
LVD Krone company exhibition. Hereby, especially<br />
great interest was attracted by the<br />
wholecrop harvester and pelleter Premos<br />
5000.<br />
32<br />
Product of the year<br />
At the World Ag Expo in Californian Tulare,<br />
Gary Thompson (l. Krone Northamerica)<br />
received the award “Product of the Year”<br />
for the BiG M 420.<br />
BiG Pack<br />
Down Under<br />
The Schuster family from Australia emphasized<br />
through impressive aerial photographs<br />
the type of big square baler it<br />
favours. The three BiG Packs here produce<br />
an annual total of around 36,000 bales –<br />
mainly of oat hay.
Test of strength<br />
At a customer event near the city of Nueva<br />
Esperanza in Paraguay, the Comprima<br />
once again proved its ability to produce<br />
top bales, even under difficult conditions.<br />
Headquarters<br />
Moved<br />
A handshake seals the deal for the new<br />
Krone Northamerica headquarters. Over<br />
the next three years building will continue<br />
at the new location in Shelbyville/Indiana.<br />
The relocation is part of a comprehensive<br />
strategic plan aimed at markedly expanding<br />
business in North America.<br />
Scholarships<br />
Presented<br />
31 Emsland scholarships have been<br />
awarded by the Wirtschaftsverband<br />
(Business Association) Emsland and Osnabruck<br />
University. The awards program<br />
is to support young talented students attending<br />
Lingen Campus. The scholarships<br />
sponsored by the machinery factory were<br />
won by: Florian Bruns, Thomas Roling and<br />
Lavinia Michel.<br />
New business<br />
Manager<br />
In April, Dr. Wolf van Lengerich was appointed<br />
manager of the Maschinenfabrik<br />
Bernard Krone GmbH & Co. KG where he<br />
assumed responsibility for the sales business<br />
division. Dr. van Lengerich is also<br />
managing director of the newly-grounded<br />
Krone Agriculture SE.<br />
Forage feed<br />
in Israel<br />
Made in Spelle and used worldwide. For<br />
example in Israel, where the Krone<br />
self-propelled forage harvester scores<br />
through its big appetite for work. Krone<br />
partner in Israel for many years is Nissenboim<br />
Brothers Ltd in Yavne’el , northern<br />
Israel.<br />
Belli-Bulli<br />
The company Mera-Rabeler uses the round<br />
baler Bellima in combination with a piste<br />
bulli tracklayer . This special rig has proved<br />
itself useful on very wet and swampy surfaces.<br />
33
MENSCHEN INSIGHT<br />
Winter Work<br />
HIGH SEASON IN<br />
While work pauses out in the fields,<br />
production by Krone in Spelle runs at<br />
high speed. During our February tour<br />
through the factory, we were able to<br />
satisfy ourselves that Krone staff are<br />
really committed to getting the machinery<br />
ready for work and with the<br />
customers by season’s start. A peek<br />
behind the scenes:<br />
In the Spelle spare parts store approximat<br />
different items are available at any time.<br />
At work within Krone construction are some 200 engineers.<br />
All products – such as the Easycut maize header<br />
for forage harvesters in this picture – are continuously<br />
further developed.<br />
In the welding plant, three robots are busy welding<br />
mower cutterbar components. Total annual throughput:<br />
more than 10,000 units from 2 to 6 m wide.<br />
In winter, the large orders of the year are<br />
meaning continuous hard work in the store.<br />
34
Waiting to be trucked away: On the “parking space” by<br />
SPELLE<br />
the production halls, a few thousand machines stand<br />
ready for dispatch. Per truck they then start their respective<br />
journeys to the dealerships.<br />
ely 55,000<br />
One trip into the immersion paint plant: Everything assembled<br />
in the factory goes through the paint department<br />
first. It’s even whispered that every new employee<br />
has to take the same route … ;-)<br />
On the forage harvester production line at Spelle, around<br />
450 machines from 480 up to 1,100 HP are assembled<br />
each year.<br />
processed,<br />
Those that find the waiting time for their new models<br />
too long can take home the machinery range in pocket<br />
format from the Krone Fan Shop after the factory tour.<br />
35
MENSCHEN INTERNATIONAL<br />
Italy<br />
LA GRANDE FAMI<br />
An old monastry, a farm shop,<br />
a great welcome from big<br />
hearts: this is the Dentis family<br />
recipe for success. The Xtra-<br />
Blatt team also experienced<br />
its generous hospitality out in<br />
the fields and over a 12-course<br />
meal. Generous hospitality, be<br />
it during coffee break out on<br />
the fields or evenings over a<br />
12-course menu.<br />
O<br />
riginally, the Dentis family ran a<br />
farm in the centre of Turin. The<br />
present farm has only been owned since<br />
1972. The property “Cascina Grange Scott”<br />
owes its uniqueness to the fact that it<br />
was once a monastery, and to the name<br />
of one monk with Scottish roots. The<br />
farm focuses on cereal and forage production.<br />
Additionally, there’s a small herd<br />
of cattle. The typical monastery inner<br />
courtyard offers room for machinery and<br />
storage of straw and hay.<br />
36
GLIA<br />
passenger aircraft aerodrome. This includes<br />
around 100 ha of grass that have<br />
to be cut at least twice a year and, if<br />
there’s plenty of rain, sometimes three or<br />
even four times.<br />
For almost 20 years now the Dentis family<br />
have put their trust in Krone products<br />
for harvesting forage. To achieve more<br />
transport and storage efficiency, Lucia<br />
and Oreste Dentis stopped using a round<br />
baler and big square baler a few years<br />
ago. Instead, they bought a BiG Pack 1270<br />
MultiBale. The resultant high density<br />
bales are particularly favoured by the upland<br />
farmers of the Piedmont Alpine foothills<br />
and by horse farms.<br />
“The farm sort of fell into Lucia’s hands”,<br />
explains her father Oreste Dentis, adding:<br />
“It wasn’t really foreseen that she would<br />
one day take the reins.” When her uncle<br />
died and Lucia’s father lost his most important<br />
partner in running the farm, the<br />
young girl sprang into the gap. She was<br />
only 17 years old. In the beginning against<br />
the will of her father, Lucia carried on<br />
working on the farm and established herself<br />
in the agribusiness.<br />
Nowadays, she takes care of all bookkeeping<br />
and manages the farm on her<br />
own. Her husband Pierluigi Bertello supports<br />
her, along with another workhand.<br />
But her father Oreste still helps out at<br />
every required occasion. However, Lucia’s<br />
sons Davide and Fabio remain confident<br />
that “Mama makes the better bales”.<br />
BELOVED<br />
MULTIBALE<br />
As well as farming 170 ha of grassland,<br />
wheat, oilseed rape and grain maize<br />
there’s also an interesting earning source<br />
offered by the neighbouring glider and<br />
The great plus for the BiG Pack 1270 Multi-<br />
Bale is, according to the Dentis family, its<br />
capability of producing up to nine smaller<br />
bales and binding them together to leave<br />
a single package on the field surface.<br />
However, this farm applies the MultiBale<br />
function to produce a big bale with six<br />
small packages of 30 cm, so that the bales<br />
are not too long. Despite this, they measure<br />
up to 2.35 m and weigh as much as<br />
400 kg. “It would be more efficient if the<br />
bales were heavier but we would rather<br />
have dry hay and bales with less density.<br />
In this way we can produce a higher quality”,<br />
explains Oreste Dentis. At the special<br />
request of one customer, the number of<br />
high-density bales in the MultiBale package<br />
is reduced to just four.<br />
High quality hay is in demand from up<br />
to 150 km right round the farm. However,<br />
not every customer is willing to pay the<br />
good 20 % higher costs for the MultiBales<br />
caused, for example, by the increased<br />
37
MENSCHEN INTERNATIONAL<br />
1<br />
3<br />
twine used. Among the long-term steady<br />
customers are, for example, the stables<br />
of the mounted police in Milan and Turin.<br />
Here, the practical MultiBale bundles are<br />
highly valued. The streets leading to the<br />
small stables in the middle of the large<br />
cities, and even more so the storage areas,<br />
are difficult for vehicles to negotiate.<br />
Lucia’s husband, Pierluigi Bertello drives<br />
with trailer and telescope loader through<br />
the cities to deliver the hay and stack it in<br />
the stores. Thanks to the easily handled<br />
forage packages, the riders can share out<br />
the feed optimally and easily ration the<br />
horses’ feed. The police appreciate the<br />
advantages: “More flexibility in handling<br />
and less risk of dirt getting into the feed.”<br />
Additionally, the MultiBale principle allows<br />
the police to do without any further<br />
handling machinery and equipment, such<br />
as a wheeled loader.<br />
PIEDMONT<br />
SPECIALITIES<br />
Part of the hay and straw harvest is needed<br />
by Lucia and her family for their own<br />
animals. In their barn are housed around<br />
20 Piedmontese beef cattle. The family<br />
don’t use maize silage for feeding. To<br />
Lucia’s philosophy for welfare-based husbandry<br />
and towards producing quality<br />
beef belongs the rule that no more than<br />
five animals be housed together in a pen.<br />
The calves are taken from their mothers<br />
at three months old, as early as practicable.<br />
The Piedmontese breed has an interesting<br />
history. In the 16th century, the Black<br />
Death took its toll in this region. One reaction<br />
by the community of Turin was to<br />
introduce a bylaw banning the breeding<br />
of pigs, thus helping the establishment<br />
of beef - and the Piedmontese breed. The<br />
38
2<br />
1 Lucia Dentis runs a farm shop<br />
where she sells meat products<br />
from her own cattle, as well as<br />
bought-in wares.<br />
2 Oreste Dentis (l) with his wife<br />
Guiseppina Zanetti and daughter<br />
Lucia Dentis (r) with husband<br />
Pierluigi Bertello and their children<br />
Giulia, Davide and Fabio.<br />
3 Piedmontese food specialities are<br />
simply delicious!<br />
4 The Dentis family own Piedmontese<br />
beef cattle, the meat from<br />
which is marketed in the farm<br />
shop and through a cooperative.<br />
5 Hay in “MultiBales” is in high demand<br />
from the Dentis customers.<br />
enjoying Italian hospitality at a long table.<br />
Served alongside bread and grissini<br />
are typical regional dishes such as tatar,<br />
veal in tuna sauce and filled tomatoes.<br />
Not to forget: a good glass of wine.<br />
GREEN<br />
CLASSROOM<br />
Sustainability plays an important role for<br />
the Dentis family so it’s not surprising<br />
that the Cascina Grange Scott also opens<br />
its gates for kindergarten and school<br />
classes. The farm is officially recognised<br />
as an educational facility. Here, Lucia<br />
Dentis wants to bring children closer to<br />
a farmer’s craft and daily work, and to<br />
the natural cycle of food production. The<br />
farm as platform for active teaching: observation<br />
and discovery. During the seasonal<br />
cycle, the schoolchildren undergo<br />
a type of course. Among other things,<br />
painting takes place, covering everything<br />
that nature offers.<br />
4<br />
advantages of these cattle include meat<br />
with a high lean content, large hind quarters<br />
and, in the front quarters as well as<br />
the rear, a strongly emphasized muscularity.<br />
The beef colour is rosé. When the<br />
cattle on the Cascina Grange Scott reach<br />
600 to 700 kg they are shipped to the<br />
slaughterhouse, ending up back on the<br />
farm in the form of carcass halves for<br />
jointing and further processing.<br />
The beef is marketed in the farm`s own<br />
shop. Lucia sells an average three carcasses<br />
per month there. Prior to Christmas<br />
the demand for good meat is highest,<br />
she reports. Alongside home-produced<br />
beef and home-made maize flour products,<br />
Lucia sells further meat and sausage<br />
products, cheeses, pasta, wine and other<br />
foods in the shop. A cooperation with<br />
two other farms make this broad range of<br />
offerings possible. The farms are organized<br />
as a cooperative – short farm-to-sale<br />
distances and freshness of food are important<br />
to the Dentis family.<br />
In the evening, we are treated to a tasting<br />
of the home-produced products and culinary<br />
insight into traditional Piedmontese<br />
cooking. After work is over, we sit outside<br />
5<br />
Believed, above all, is that contact with<br />
the animals must be made possible for<br />
the children. Even although the family<br />
believe strongly in their Piedmontese<br />
beef breed, it wants to demonstrate<br />
the variability of nature to their young<br />
guests. So their Piedmontese cattle share<br />
their quarters with other breeds – and<br />
geese, hens, a horse, a pony and two<br />
donkeys. To round off the variety, Lucia<br />
thinks of introducing guestrooms on her<br />
farm. However, first of all, the grain and<br />
hay harvest is more important as well as<br />
the farm shop and the farmyard school.<br />
INFO<br />
Incidentally, you<br />
can access a video<br />
of this report via<br />
the QR code or<br />
accessing the link:<br />
krone.de/xtrablatt-videos.<br />
39
MENSCHEN INSIGHT<br />
Chop lengths with forage maize<br />
SHORT, LONG,<br />
LONGER<br />
What’s the best chop length for maize?<br />
And above all: which technique should<br />
be used for chopping and conditioning?<br />
Whatever you want, short, long or<br />
longer: Krone harvesters are prepared<br />
to meet all wishes.<br />
40
Corn-conditioner and VariLOC as knife<br />
drum transmission are important modules<br />
for optimum feed conditioning in<br />
the forage flow.<br />
It’s really amazing to observe the intensity of discussions<br />
over the so-called chop length for maize<br />
throughout the branch over the last months. Hereby,<br />
there’s no such thing as a “correct” chop length. Whether<br />
the maize is to be used for a biogas production, or for<br />
everyday cattle feeding, for instance in beef production,<br />
or as long chop with intensive conditioning for dairy<br />
cows: each application requires a certain chop length.<br />
“Every farmer decides for him or herself what’s optimum<br />
for an enterprise. In any case, our silage harvesters are<br />
technically prepared and adjustable for all requirements<br />
between 2.0 mm and 42 mm. For this, no special set-up<br />
is required”, emphasizes Henrik Feldmann, manager of<br />
product marketing with Krone.<br />
The Corn-conditioner represents the next phase in<br />
feed conditioning and this, too, offers a range of very<br />
different settings with related adjustment possibilities<br />
to meet customers’ wishes. With differing teeth numbers,<br />
rpm ranges and steplessly adjustable gap widths,<br />
this allows intensive feed conditioning to be achieved in<br />
short and long chop. In the product range are roller, as<br />
well as disc, conditioners. “Especially the disc conditioner<br />
is an all-rounder for all chop lengths and with applications<br />
for maize, with highest conditioning performance.”<br />
A real plus in flexibility in his opinion is, however, the<br />
VariLOC transmission in the knife drum belt pulley. With<br />
the help of this, it is possible within just a few minutes<br />
of spanner work, to alter drum rpm from 1,250 to 800.<br />
“Through this action you can increase the chop length<br />
range by up to 53 % with the MaxFlow knife drum with<br />
28 and 36 knives. Therefore, it’s possible to change from<br />
short to long chop, or vice versa, rapidly In short: biogas<br />
in the mornings and long chop afternoons. And all this<br />
with a single machine”, concludes Henrik Feldmann.<br />
With the BiG X, the three proverbial adjustment<br />
screws for setting the wished-for chop length and the<br />
conditioning intensity are knife drum, Corn-conditioner<br />
and the pulley transmission VariLOC, the last only available<br />
from Krone. Even the knife drum on its own offers<br />
more than a half-dozen options. These include both basic<br />
types of drum (“MaxFlow” with 20, 28 or 36 knives<br />
and “Biogas” with 40 and 48 knives), in the variants with<br />
28, 36 and 40 knives, the number of knives can additionally<br />
be halved with relatively limited adjustment effort,<br />
according to the marketing expert.<br />
Model<br />
MaxFlow 20<br />
MaxFlow 28<br />
MaxFlow 28 ½<br />
MaxFlow 36<br />
MaxFlow 36 ½<br />
Biogas 40<br />
Biogas 40 ½<br />
Biogas<br />
Conventional forage<br />
Long-chop silage<br />
Biogas 48 0 5 10 15 20 25 30 35 40<br />
Length of cut (mm)<br />
With different equipment options, Krone forage harvesters offer best<br />
possibilities for all chop lengths between 2.0 and 42 mm.<br />
41
MENSCHEN PARTNERSHIP<br />
Land & Technik<br />
MODELL: 2 PLUS 1<br />
42
The three partners of Land & Technik<br />
round one table: From l: Florian and<br />
Hermann Kasbauer, Erwin Bögl, Alois<br />
and Arnold Moser.<br />
“May I tell you a<br />
little bit of our history?”<br />
asks Erwin Bögl.<br />
Please do, we say.<br />
That’s why we’ve driven into northeastern Austria:<br />
to learn more about the special cooperation<br />
between partners Kasbauer, Moser and Bögl.<br />
BUYING DIRECT FROM THE MANUFACTURER<br />
Erwin Bögl is managing director and<br />
partner within the specialist agricultural<br />
machinery company “Land & Technik”.<br />
He is the only salesman in the organization,<br />
to which two other partners belong:<br />
Hermann Kasbauer and Alois Moser,<br />
both with their respective workshops.<br />
How does this business arrangement<br />
work, and how did the cooperation come<br />
about? Erwin Bögl was, up until the end<br />
of the 1990s, staff salesman with a farm<br />
equipment wholesaler serving different<br />
workshop outlets in northeastern Austria.<br />
Just before the millennium, some<br />
of the workshop owners had the idea<br />
of separating from the wholesaler. The<br />
aim was to achieve more independence,<br />
especially for purchase and sales. One<br />
problem: none of the workshops could<br />
afford a salesman on its own. The luck<br />
in this situation was that Erwin Bögl had<br />
the urge for a job change. So in 1999 he<br />
and the workshop owners had the idea of<br />
together founding the enterprise Land &<br />
Technik.<br />
Since then, Erwin Bögl is managing partner<br />
of Land & Technik with both other<br />
partners now running two workshop locations<br />
as independent businesses. The<br />
Land & Technik sales department with Erwin<br />
Bögl as manager and three of a staff,<br />
is responsible for selling new and used<br />
machinery. Servicing, guarantee work<br />
and repairs are undertaken by either of<br />
the two associated workshops. The billing<br />
point for new machinery guarantee and<br />
goodwill claims lies with Land & Technik.<br />
Other repairs are billed for by the workshops<br />
on their own. Thereby, the workshops<br />
have the freedom to also repair<br />
machinery that has not been bought or<br />
sold by Erwin Bögl. Repairs with used machinery<br />
taken in part-exchange by Bögl<br />
are carried out by one of the workshops<br />
and Land & Technik gets the bill.<br />
The new machinery sold by Land & Technik<br />
comes straight from the respective<br />
manufacturers. ”For instance, since 1999<br />
we have sold Krone machines and, starting<br />
in 2007, have become one of several<br />
Krone importers in Austria and responsible<br />
for the Schärding region. Additionally,<br />
we have the status of an A-dealership<br />
for Fendt and New Holland”, says Bögl. In<br />
2<strong>01</strong>5 he sold 40 tractors for both makes.<br />
He adds that while the tractor market is<br />
a workshop bringer, in the new machinery<br />
business it is not so exciting as forage<br />
machinery.<br />
Theoretically, Erwin Bögl could, for instance,<br />
sell balers from three different<br />
manufacturers. But he sells balers, as all<br />
other machines involved in the forage harvest,<br />
exclusively from Krone. “For us, this<br />
represents our bread-and-butter trade<br />
and I am convinced about the quality of<br />
the machinery from Spelle”, he explains.<br />
43
MENSCHEN PARTNERSHIP<br />
Right up at the top of his sales hit list<br />
stand the mowers from 2.80 to 3.20 m,<br />
mainly as front/rear mounted combinations,<br />
or also the 3 m front mower, mostly<br />
without conditioner. Second place has<br />
been conquered by the Rotor self-loading<br />
forage wagon. But two BiG Ms are operating<br />
in his area as well, naturally for contractors.<br />
Krone has a 50 % market share<br />
for its round balers in Austria. With the<br />
big square balers, Erwin Bögl can sell a<br />
maximum of two per year.<br />
GOOD REFERENCES<br />
“In a region where traditionally strong<br />
competitor products were based it was<br />
difficult, in the beginning, to interest<br />
customers in buying forage harvesting<br />
machinery ‘made in Germany’”, recalls<br />
Erwin Bögl. “In those days we held a lot<br />
of demonstrations. After the first sale<br />
successes, I then worked intensively with<br />
reference customers. In other words, I<br />
always referred interested potential buyers<br />
to customers that already worked<br />
with Krone machines, a strategy that has<br />
brought very good results for many years<br />
now”, he says, pulling his reference list<br />
out of a drawer as evidence.<br />
In total, Land & Technik deals with<br />
around 1,000 customers in an area between<br />
Grieskirchen and Passau. Most<br />
are farmers, but increasingly contractors<br />
feature as well. Currently, the sales area<br />
is expanding, he says. Limits are only<br />
imposed by distance to workshops. For<br />
customers, this factor is important. Land<br />
& Technik is based at the Münzkirchen<br />
location and it’s here that all new machinery<br />
is delivered and where the used<br />
machinery is dealt with. This is also the<br />
location of Moser’s workshop with the<br />
Kasbauer facilities 6 km further down the<br />
road. Customers like their new machines<br />
to come straight from the workshop that<br />
will carry out the servicing. And this is<br />
what Land & Technik arranges. The Kasbauer<br />
workshop employs 14 and the Moser<br />
facility has a staff of six.<br />
Farmers in the Land & Technik sales area<br />
run units from 20 to 40 ha on average<br />
with a high proportion of grass and forage<br />
land and milking herds of 30 to 40<br />
cows. Often, the farmers are part-time.<br />
And what’s the market like right now? “In<br />
years when the milk price is 40 c/l, farmers<br />
built new housing. Nowadays, with<br />
less than 20 c/l being paid, there`s not a<br />
lot of cash left over for machinery buying”,<br />
points out Bögl. Growth, on the other<br />
hand, is expected by him from the contractor<br />
sector. In any case, you’ll search in<br />
vain for worry lines on the faces of Erwin<br />
Bögl and his partners. In the past, there<br />
have also been problem years, reflects<br />
Bögl. But even in difficult times, this enterprise,<br />
unique in Austria and winner of<br />
an innovation award for cooperation, has<br />
the secret of survival. The target of the<br />
three partners was independence regarding<br />
service and sales. “And this is what<br />
we have achieved”, concludes Edwin Bögl,<br />
not without pride.<br />
1 The highlight of 2<strong>01</strong>5: meeting<br />
of 16 Krone Rotor forage wagons<br />
that had been sold over<br />
the previous two years.<br />
2 Edwin Bögl works a lot with<br />
reference customers for winning<br />
new sales.<br />
1<br />
2<br />
44
Franz Hohberger<br />
HIS 100 th BIRTHDAY<br />
The farmyard manure<br />
spreader Optimat was a<br />
best seller for Krone over<br />
decades. Its developer,<br />
Franz Hohberger, recently<br />
celebrated his centenary.<br />
Krone produced the farmyard manure spreader “Optimat”<br />
into the 1990s. In four decades, a total of<br />
around 200,000 units were pulled off the production belt.<br />
A real success story. Among those behind this success is<br />
Franz Hohberger (pictured 1st row, 5th from r), who celebrated<br />
his centenary in March. From 1957 until 1981, he was<br />
employed by Krone as master craftsman, and later special<br />
master craftsman. Together, the engineer Bernd Deupmann<br />
and Franz Hohberger developed the Optimat.<br />
Hohberger family members were joined by the Krone family<br />
in congratulating the centenarian, as well as many former<br />
colleagues. As special highlight, the Krone choir “Die<br />
Optimaten” sang a birthday song – performed live in front<br />
of an Optimat model that was especially driven in front<br />
of the Hotel Krone for Franz Hohberger’s 100th birthday<br />
celebrations.<br />
45
MENSCHEN ON-FARM<br />
Agricultural contractor Mensching<br />
STRAW À LA CAR<br />
Agricultural contractor Thorsten<br />
Mensching can satisfy almost all<br />
his customers’ requirements during<br />
the straw harvest with a fleet<br />
of nine square balers producing<br />
three sizes of bales.<br />
46
TE<br />
Agricultural contractor<br />
Thorsten Mensching is able to offer his<br />
customers a wide range of bale sizes.<br />
TThe agricultural contractor Mensching from Nienbrügge<br />
in Schaumburger Land developed out of a<br />
farm business. Thorsten Mensching took over the business<br />
from his parents after completing his agricultural<br />
studies and now runs the enterprise with his brother.<br />
Nowadays, he contracts with 35 staff members yearround<br />
in the countryside west of Hanover. Along with<br />
municipal groundwork and forestry tasks, the enterprise<br />
focus lies with classic agricultural jobs such as cereal<br />
combining, slurry spreading and straw harvesting.<br />
Contractor Mensching has been involved in harvesting<br />
straw, and all the associated logistics, for almost 20<br />
years now: “This is mainly carried out for farmers who<br />
require the straw for their own use. These are farms<br />
running horses as well as dairy farms and pig breeding<br />
units”, says Thorsten Mensching. Additionally, straw is<br />
baled and delivered for a large customer, the Raiffeisen<br />
Landbund EG (RLB) in Schaumburger Land. RLB pellets<br />
the straw and sells interregionally. However, there’s<br />
also a regional market for straw determined directly by<br />
the previous year’s straw price and actual supply and<br />
demand. “Now and again, farmers also decide to bale<br />
larger amounts of straw for marketing themselves”,<br />
adds the contractor.<br />
BEING FLEXIBLE<br />
In total, Mensching produces between 40,000 and<br />
50,000 bales per year, mainly big square ones. “We<br />
also do round baling but this represents a smaller proportion<br />
of our work.” With the nine square balers in his<br />
fleet, the contractor offers three different sizes of bales.<br />
“The three machines in 120/90 HDP size from Krone are<br />
mainly underway for the large customer RLB because the<br />
resultant large dimension bales handle best. The around<br />
7,000 to 8,000 bales per year are stored in a hall, and<br />
these measurements help ensure space is best utilized.<br />
Pelleting is via stationary press with the pellets used<br />
for litter by dairy farmers but mainly for broiler barns”,<br />
explains Thorsten Mensching.<br />
The bale measurements 120/70 are favoured by most<br />
of the farms because they are somewhat smaller and<br />
can therefore be moved around with smaller machinery,<br />
meaning easier handling for individual farms. “A specialty<br />
increasingly in demand in the last years is chopped<br />
straw bales. With the fitted pre-chopping system,<br />
Krone Prechop, short chop straw with a theoretical<br />
length of only 21 mm is produced. Chop length is<br />
adjustable via two selectable counterblades. Prechop<br />
also achieves intensive shredding of the straw. This<br />
increases straw absorbency, a characteristic especially<br />
desired for bedding dairy cow cubicles. Additionally,<br />
straw pellets are often used as structure feed ingredient<br />
in ruminant rations.”<br />
The contractor firm Mensching offers as smallest<br />
bale the size 80/90. “This small rectangular size is<br />
favoured by many horse owners and horse pension managers<br />
because it allows more practical handling or easier<br />
working with small front loaders or pallet trolleys in restricted<br />
spaces . However, a big proportion of the harvest<br />
is baled in the large sizes, i.e. 120/90 and 120/70.”<br />
47
MENSCHEN ON-FARM<br />
1<br />
QUALITY DECIDES<br />
Thorsten Mensching points out that wheat straw is<br />
baled in many cases because wheat is grown most in the<br />
Schaumburg region. But notable amounts of barley, rye<br />
and triticale straw are also baled. “There’s hardly any difference<br />
in the utility of the different sorts of straw”, says<br />
the contractor. “However, absorbency is best with barley<br />
straw.” Decisive for the choice of straw is the condition in<br />
the swath. “Because barley is combined first, the straw<br />
is usually harvested in a good condition and not yet<br />
affected by fungus. When the weather allows, a lot of<br />
barley fields will be baled because of this, and because<br />
this straw is scarce anyway. Later on, the wheat straw is<br />
no longer yellow but rather grey and then it’s mostly no<br />
longer baled.”<br />
This contractor says many dairy farms find they have<br />
to purchase straw. “For example we have a big customer<br />
who buys straw still in the swath. This customer puts a<br />
lot of value on the quality of the material and thus the<br />
swath is turned and left drying out if the weather is<br />
good.” The advantage of this strategy lies in the keeping<br />
the straw clean and in its optimum drying. “Only after<br />
a further tedding bout do we start baling. At the end of<br />
this increased input, we generally get a perfect straw<br />
that can also be mixed in feed.”<br />
The areas from which farmers buy straw for subsequent<br />
contractor baling mostly lie a maximum 20 km<br />
from the farm requiring the material. “We are underway<br />
over a radius of 30 to 40 km with the balers and<br />
straw chopper attachments. For balers without chopper<br />
attachment, the operational radius is a bit smaller.” So<br />
far, there are not many straw chopper attachments in<br />
the region and so utilization rate is very good.<br />
FLUCTUATING PRICE<br />
Because of the increased danger of fire breaking out<br />
when using the straw chopper attachment, Thorsten<br />
Mensching puts much value on continuously keeping the<br />
machinery clean. The balers require between 200 and<br />
300 HP. The crucial factor is that machines keep working.<br />
So durability under high working pressure is important,<br />
as well as reliability of components such as the knotters.<br />
The output of balers, in terms of bales per machine,<br />
in Schaumburger Land with its average field size of 3 ha<br />
cannot be compared with that achievable in large-structured<br />
agricultural regions. Added to this, the weather<br />
in this region can severely affect output with a short<br />
straw harvesting season. When there’s a year with all<br />
48
1 Demand for the straw chopper attachment<br />
increases.<br />
2 Most of the material is baled in the larger sizes, i.e.<br />
120/90 and 120/70.<br />
3<br />
3 The areas where straw can be harvested viably for<br />
other farmers usually lie a maximum distance of 20<br />
km from the customer farm.<br />
2<br />
parameters right, i.e. price as well as weather, then<br />
the demand is extremely good: “For this reason we have<br />
to have ready a suitable number of high performance<br />
machines delivering different bale sizes, even when<br />
these are not fully utilized every year.” Normally, the<br />
customer insists on a certain size of bale. Because over<br />
90 % of customers represent regular clients we always<br />
try to ensure that they get exactly what they want.”<br />
Over the last years, the straw price has increased<br />
somewhat, reports this contractor. However, it fluctuates<br />
strongly. Mainly because different regions face different<br />
weather conditions. On the other hand, demand<br />
from livestock farming is similarly high every year and,<br />
in this relationship, the price sinks when a lot of straw<br />
is available regionally and rises when the opposite is the<br />
case. But the amount of straw available elsewhere can<br />
also affect regional markets and prices because, above<br />
a certain price, transport over longer distances can become<br />
acceptable.<br />
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49
MENSCHEN TELEGRAM<br />
Federal President Gauck<br />
STATE VISIT<br />
As part of his tour<br />
through the “Educational<br />
region Emsland”,<br />
the Federal President<br />
visited the Maschinenfabrik<br />
Krone to learn<br />
about the level of commitment<br />
in schools,<br />
universities and business<br />
societies. Also<br />
attracting presidential<br />
interest during the tour<br />
was the mechatronics<br />
workshop, the<br />
Krone-supported<br />
students’ enterprise<br />
“ReLaMa” (Restoration<br />
Agricultural Machinery)<br />
and the Premos<br />
5000 wholecrop harvester<br />
and pelleter.<br />
50
Imprint<br />
Publisher:<br />
Maschinenfabrik Bernard Krone GmbH<br />
Heinrich-Krone-Straße 10<br />
48480 Spelle<br />
Tel.: +49(0)5977/935-0<br />
info.ldm@krone.de<br />
www.krone.de<br />
Responsible (FRG media legislation):<br />
Heinrich Wingels<br />
Editorial:<br />
Beckmann Verlag GmbH & Co. KG<br />
Rudolf-Petzold-Ring 9<br />
31275 Lehrte<br />
www.beckmann-verlag.de<br />
Layout:<br />
Angela Wirtz Grafikdesign<br />
info@wirtz-grafikdesign.de<br />
www.wirtz-grafikdesign.de<br />
Print:<br />
Bonifatius Druckerei<br />
Karl-Schurz-Straße 26<br />
33100 Paderborn<br />
Photo material:<br />
When not otherwise denoted:<br />
Maschinenfabrik Bernard Krone GmbH<br />
bzw. Redaktion<br />
Page 11: fotolia/Ilyes Laszlo (1)<br />
Page 13: fotolia/Ilyes Laszlo (1)<br />
Page 21: fotolia/edisainer (2 Grafiken)<br />
Page 29: Markus Mitterer (1)<br />
Page 42-44: Land & Technik (2)<br />
Page 48: Mensching (1)<br />
Circulation:<br />
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<strong>XtraBlatt</strong> appears biannually for Krone<br />
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to copying into electronic databanks and<br />
reproduction on CD-ROM.<br />
51
I don’t want to shred<br />
my valuable maize,<br />
I just want to<br />
process it<br />
intensively !!<br />
In the maize silage sector KRONE offers the<br />
widest choice of chopping and processing<br />
systems that cater for all needs, from perfect<br />
biogas chops to intensively processed long<br />
chops.<br />
KRONE forage harvesters give contractors the<br />
flexibility to tailor their customer service to<br />
individual needs.<br />
Just ask us!<br />
We are happy to advise on the best system<br />
for your business.<br />
www.krone.de