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1<br />

2<strong>01</strong>6<br />

<strong>XtraBlatt</strong><br />

IN OUR OWN HANDS<br />

Launch of the sales company<br />

Krone France SAS<br />

NAVIGATING THE FUTURE<br />

Interview with Philip von dem<br />

Bussche, Chairman of the Krone<br />

Advisory Board<br />

KRONE<br />

INTERNATIONAL<br />

Farming reports from Italy, France and Germany


MUSEUM<br />

Krone museum<br />

A new use was quickly found for<br />

the empty LVD (farm machinery<br />

sales and service) offices and<br />

workshop in Spelle town centre:<br />

The Krone Group now uses the<br />

buildings as Krone Museum, officially<br />

inaugurated in March 2<strong>01</strong>6.<br />

Here, for instance, visitors can now<br />

view historical Krone machinery.<br />

2


Editorial<br />

DEAR READER,<br />

Once again, the summer <strong>issue</strong> of our “<strong>XtraBlatt</strong>” lies<br />

before you, hot from the press. One focus of this <strong>issue</strong><br />

is presentation of a number of foreign projects initiated<br />

by Krone recently, including the establishment of<br />

our new daughter company, Krone France. We are very<br />

happy, and also a little proud that from now on we can<br />

directly provide our services for the largest agricultural<br />

market in Europe after Germany. Hereby, however,<br />

we do not want to miss sincerely thanking Amazone<br />

for successfully including our products with their own<br />

machinery range in their sales program over the past<br />

20 years. You may perhaps ask: “Why, then, this new<br />

solution?” The answer is simple. Over the years, the<br />

product portfolios of both manufacturers have become<br />

so complex that it is now impossible for the teams on<br />

the spot to know and support all the details of both<br />

programs with the intensity needed to guarantee one<br />

hundred percent optimum customer advice. And this<br />

exactly is what differentiates family run specialists like<br />

ours from the so-called global full-liners that think,<br />

because they offer three mowers and two forage<br />

wagons, that their forage machinery crop line is complete.<br />

One example on this theme: Our product range<br />

includes just under 50 different mower models, as<br />

well as 30 different forage wagons and 25 round baler<br />

models. This is a lot and requires highest flexibility<br />

in our assembly. However, it allows us to meet your<br />

own very special requirements, just as those of your<br />

professional colleagues in France, America or anywhere<br />

else in the world. That, dear reader, is our understanding<br />

of full-line production. In other words, being<br />

in the position to offer you custom-made engineering<br />

solutions to tackle your individual challenges. Hereby,<br />

the 2-metre mower has the same standing for us as the<br />

1000 HP forage harvester. Why do we take this complicated<br />

approach? Very simple. We are convinced that<br />

the right product, linked with committed service for<br />

you as farmer or agricultural contractor, is what determines<br />

our success – and nothing else!<br />

Despite the adverse economic conditions, let me offer<br />

my best wishes to you for the second half of this year.<br />

Please stay in good health and continue down your individual<br />

road in the successful management of your<br />

business. We are happy to support you in this aim with<br />

our machinery.<br />

With best wishes from Emsland,<br />

Your Bernard Krone<br />

3


CONTENTS<br />

CONTENTS<br />

Austria: Fritz Egger<br />

produces quality beef<br />

and markets direct.<br />

France: With premium cheese,<br />

farmers in the Franche-Comté<br />

region achieve good milk prices.<br />

1,900 cows, 40,000 t forage feed<br />

and 20 m l milk – that’s the Milchhof<br />

Rodenwalde.<br />

POSTER<br />

Interview with Philip Freiherr<br />

von dem Bussche.<br />

EDITORIAL<br />

France: Krone launches<br />

its own sales company<br />

from July, 2<strong>01</strong>6.<br />

On the road with the spare parts<br />

night courier.<br />

Innovations<br />

PAGES 6 – 9 PAGES 14 – 17 PAGE 25<br />

PAGE 3 PAGES 10 – 13 PAGES 18 – 21 PAGES 22 – 24<br />

PAGES 26 – 27<br />

PAGES 28 – 31<br />

4


In winter, it’s high season in<br />

the Maschinenfabrik Krone<br />

assembly.<br />

German Federal President<br />

Gauck visits Krone in Spelle.<br />

Austria: Cooperation from dealership<br />

and specialist workshops.<br />

NEWS-TICKER<br />

Italy: Lifestyle and special hay with<br />

the family Dentis in Piedmont.<br />

Farm contractor Mensching is<br />

straw harvesting specialist in<br />

Schaumburger Land.<br />

IMPRINT<br />

“Optimat” developer<br />

Franz Hohberger<br />

Krone silage harvesters<br />

enable chop lengths between<br />

2.5 and 42 mm.<br />

celebrates his 100th<br />

birthday.<br />

PAGES 34 – 35<br />

PAGES 32 – 33<br />

PAGE 45<br />

PAGES 40 – 41<br />

PAGES 36 – 39 PAGES 42 – 44 PAGES 46 – 49<br />

PAGES 50 – 51<br />

5


MENSCHEN TITLE THEME<br />

Milk production in France<br />

CHEESE<br />

GALORE<br />

6


Farmers almost everywhere<br />

have difficulties<br />

because of low milk prices.<br />

French farmers know this<br />

type of problem too – but<br />

not the milk producers<br />

of Franche-Comté in the<br />

northeast of the country.<br />

There, a very special<br />

cheese is produced, and<br />

the unique regulations<br />

applying to this premium<br />

product influence the<br />

entire region.<br />

The building in the center of the village Flagey<br />

is hardly noticeable. Only a small sign indicates<br />

that, there, the cheese Comté is produced and sold by<br />

Yves Cuinet. In the dairy, he processes milk delivered<br />

by a total nine dairy farmers from the surrounding<br />

villages, including that from his own cows. Parked<br />

behind the building is a small milk tanker that collects<br />

the milk from the farmers each evening. Differently from<br />

other parts of France, here a small cheese processing<br />

plant still exists in just about every village. These produce<br />

AOP Comté. AOP stands for appellation d’origine<br />

protégée (protected designation of origin): a seal of<br />

quality awarded by the European Union and guaranteed<br />

by strict production regulations.<br />

Inside the cheese plant stand two large gleaming red<br />

copper kettles. The capacity of one kettle is enough to<br />

produce six cheese rounds. The milk from the previous<br />

day has been already processed in the morning. The<br />

result is piled at one side of the small room: 20 forms<br />

filled with still-fresh cheese. Surplus whey still drips out<br />

of the forms. It’s warm in the room. Not until the evening<br />

will one of Yves Cuinet’s cheesemaking colleagues loosen<br />

the cheeses from their forms, rub the rounds with brine<br />

and take them down to the small vaulted cellar. A tiny<br />

stairway leads from the production room down behind<br />

into the cool of the cellar where a spicy aroma envelopes<br />

those descending, the smell of cheese after cheese, all<br />

ripening on shelves soaring right up to the ceiling. Yves<br />

Cuinet explains: “The Comté is a fruity, hard cheese<br />

with taste ranging from mild to piquant, depending on<br />

production time and length of maturation. Our cheese<br />

belongs to the best types of cheese in France.” A cheese<br />

round weighs 40 kg and must be rubbed on both sides<br />

with sea salt daily. In Flagey, a master cheesemaker and a<br />

deputy cheesemaker take care of cheese production. The<br />

eventual quality of the cheese depends on their skill and<br />

sensitivity – and on the milk. When the cheese plant’s<br />

small storage cellar is full, rounds are brought into the<br />

vaults of an old castle. There, they mature for between<br />

4.5 and 40 months. In the small village shop, a kilogram of<br />

this cheese can be bought for around euro 10. But in other<br />

regions of France, and on foreign markets, retail prices<br />

can quickly reach euro 30.<br />

7


MENSCHEN TITLE THEME<br />

HAY INSTEAD OF SILAGE<br />

The local farmers profit directly from this high added<br />

value that can bring them, according to product quality,<br />

up to 0.50 euro/l for their milk, a price that farmers<br />

in other parts of Europe can only dream about currently.<br />

However, this reward demands its tribute in terms of<br />

input. Jeremy Guyat is one of five farmers that together<br />

manage a herd of around 450 cows. In France this kind<br />

of agricultural organization is called a “gaec”. In summer,<br />

the cows graze the fields around the farms in the village<br />

of Deservillers. In total, Jeremy Guyat and his colleagues<br />

farm 395 ha of which 290 ha is pasture and 105 ha arable.<br />

When the animals can’t get out to pasture because<br />

of the weather, the AOP regulations mean they can only<br />

be offered hay as forage. Silage is not allowed as feed and<br />

the concentrate ration is also strictly limited. Under such<br />

conditions, an especially high quality of forage is crucial.<br />

Two cuts of grass are possible on the shallow stony soils<br />

around the Jura massif. Grass dominates the rotation in<br />

this hilly landscape, with grain grown on only very few<br />

areas where the main cereals are wheat giving an average<br />

8t/ha and barley (4t/ha). The straw is used as litter<br />

directly in the region.<br />

1<br />

SPECIAL BREEDS<br />

Jeremy Guyat and his colleagues cut their grass with<br />

a Krone EasyCut mower. The grass is then turned once<br />

and windrowed twice. He bales around 190 ha with his<br />

own Comprima roundbaler and the hay on the remainder<br />

of the grassland is collected with a forage wagon. Such<br />

forage can still have a very high moisture content so, for<br />

improving the hay quality and thus the chance of saving<br />

on concentrate requirements, the gaec decided to invest<br />

in the building of a drying barn in 2<strong>01</strong>3. In the enclosed<br />

upper floor directly under the 3000 m 2 roof, the sunshine<br />

heats the air. Fans then transport the heated air under<br />

the lower floor where it is blown through slits in the<br />

around 1000 m 2 flooring up into the hay. “The ratio of 3:1,<br />

i.e. three parts roof area to one part drying floor, is ideal<br />

for drying the hay”, states Jeremy Guyat. “It takes only<br />

around a week to dry lucerne from a moisture content of<br />

50 % down to 10 % in this way.”<br />

He finds that the drying barn has definitely improved<br />

the quality of the harvested hay. The energy content in<br />

the forage has increased so much that he’s been able to<br />

save around 3.8 kg concentrate feed per cow. The ration<br />

is always a mix of first and second cut hay plus around 4<br />

kg concentrate feed. The breeds milked are Montbéliard<br />

and Simmental. Farmers wanting to be considered as<br />

deliverers of milk for Comté cheese are restricted to just<br />

two breeds in their respective herds. In the past, this<br />

gaec has won numerous awards for the breeding of its<br />

Montbéliard cows. The breed is based on a cross of Comtois<br />

and Simmental Fleckvieh. Its milk is rich in protein<br />

8


2 3<br />

and relatively low in fat. This gaec retains a proportion<br />

of heifer calves as herd replacements. Others are reared<br />

and sold in-calf because Montbéliard is the most important<br />

French export breed. Weight limit for slaughter animals<br />

is 410 kg with the meat marketed, just like the milk,<br />

in small shops throughout the region.<br />

GOOD COMMUNITY<br />

The animals lie in deep straw in a large open barn. This<br />

litter is partly produced by gaec members, although<br />

some is also bought-in. Jeremy Guyat milks his herd<br />

twice daily, catching up with the rest of the farm<br />

work in-between. The gaec owns the required forage<br />

harvesting machinery, although for all other work, such<br />

as bringing out the dung, or seed drilling, members use<br />

equipment from the CUMA organization. CUMA is an<br />

acronym from the French term for agricultural materials<br />

handling cooperative, equivalent to machinery rings<br />

in other parts of Europe. President of the local CUMA is<br />

Gilles Marechal. Another six people are employed, including<br />

an office worker and three machinery driver/<br />

operators. Certain machinery, such as the large square<br />

baler, may only be operated by a CUMA driver. The society<br />

CUMA de la Montagne includes 62 farmers from<br />

the region and president Gilles Marechal is proud how<br />

smoothly the organization nowadays works. Every<br />

Monday, farmers meet in the large CUMA conference<br />

room and plan machinery application for the coming<br />

week. In the fleet are several tractors from Fendt and<br />

1 Jeremy Guyat puts great value on good forage quality.<br />

Towards this, he built a hay drying barn in 2<strong>01</strong>3.<br />

2 Gilles Marechal (l) is president and Daniel Ronot (r)<br />

deputy of the local machinery sharing society. For<br />

the purchase of new machinery they work closely<br />

with dealer Lucien Bruner (middle).<br />

3 Yves Cuinet: a farmer producing French Comté<br />

cheese in a small plant in Flagey.<br />

John Deere as well as Krone square and round balers. Says<br />

Gilles Marechal: “The large square baler is especially in<br />

demand because the integrated weighing unit enables immediate<br />

recording of the hay harvest.” Within CUMA, Gilles<br />

Guyat is responsible for purchasing balers and declares:<br />

”More important than the purchase price for our decisions is<br />

the subsequent forage quality.”<br />

If a farmer wants to use a square baler, the request is<br />

made at the Monday meeting. Functioning of this system<br />

requires discipline and respect from all members, especially<br />

during the busy harvest time. “However, over the years a<br />

well-functioning organization has developed amongst our<br />

members. The machinery links all of us in our daily tasks.”<br />

9


TITLE THEME<br />

Krone France<br />

IN OUR OWN HAN<br />

From July 2<strong>01</strong>6, Krone launched<br />

its own sales company in<br />

France under the management<br />

of Joël Foucher. <strong>XtraBlatt</strong><br />

editorial spoke with him over<br />

the present position, future<br />

plans and the situation of<br />

farming in France.<br />

10


DS<br />

France is recognized as the largest agricultural<br />

machinery market in Europe. Contrary to the<br />

German sales peak in the years 2<strong>01</strong>1 to 2<strong>01</strong>5, the French<br />

experienced sometimes-violent ups and downs – no<br />

easy environment for the launch of Krone France SAS.<br />

<strong>XtraBlatt</strong>: Monsieur Foucher, how is the French farm<br />

equipment market developing currently? Is there a<br />

recognizable trend towards improvement?<br />

Joël Foucher: I would describe the situation more as an<br />

emotional roller-coaster. 2009 to 2<strong>01</strong>1 were characterized<br />

by strong falls in sales in nearly all segments of agricultural<br />

machinery. In 2<strong>01</strong>2/13 there followed an upswing so<br />

vigorous that it was almost a hype. Subsequently came<br />

a downturn again. And currently we’re seeing no ground<br />

for particular optimism. After all, the French farmer also<br />

suffers extremely under the fall in prices, particularly for<br />

milk, but also for meat. The removal of the milk quota had<br />

serious consequences.<br />

<strong>XtraBlatt</strong>: Could you explain this further?<br />

Foucher: In the first place, there’s naturally the immediate<br />

consequence of many farmers sliding into financial difficulties<br />

and thus accelerating the structural change. For<br />

instance, at the beginning of 2<strong>01</strong>6 we had a good 90,000<br />

dairy farmers in France with the particularly important<br />

dairy regions definitely Brittany and Normandy. In the<br />

meantime, we have official sources in administration<br />

and politics openly admitting that they reckon with a reduction<br />

in dairy farms of up to 20 % by the end of 2020. This<br />

is a drama for France and literally a real political concern.<br />

<strong>XtraBlatt</strong>: Why haven’t we seen more strikes and blockades?<br />

After all, the French farmers were always known<br />

for their aggressive reactions …<br />

Foucher: That’s correct and, beneath the surface, things<br />

are certainly boiling-up in agriculture. However, the food<br />

11


MENSCHEN TITLE THEME<br />

price crisis is an international problem, not a purely French<br />

one. The dismantling of quotas, globalization, influences of<br />

highly fluctuating export markets, the Russia embargo, the<br />

visible correlation between prices for raw materials and agricultural<br />

products, a certain speculative influence through<br />

big investors for land and foodstuffs – especially now, a<br />

lot of unsuitable influences come together. And naturally,<br />

don’t let’s forget the peculiarity, especially in France, that<br />

the traditional great importance put in food and farming<br />

within the population is substantially crumbling.<br />

<strong>XtraBlatt</strong>: : Thereby the French, with over 15 %, still give<br />

nearly double as much out for food compared with, for<br />

example, the Germans …<br />

Foucher: Yes, this is a fact. And many farmers have<br />

specialized in niches such as cheese production, as well as<br />

direct marketing. In such cases, they achieve substantially<br />

better profitability for their milk, as shown by the example<br />

in this <strong>XtraBlatt</strong> <strong>issue</strong>. However, this is not a solution<br />

for everyone in agriculture. In France too, the discounters<br />

are on the advance. This change in values is already serious<br />

and an additional emotional element in the discussion.<br />

Differently from Germany, I reckon here in France<br />

we have fewer farmers with jobs or incomes from outside<br />

agriculture. Therefore, here the price crisis represents a<br />

greater threat to livelihood for farmers.<br />

<strong>XtraBlatt</strong>: In other words, no good perspectives for farm<br />

machinery sales?<br />

Foucher: No, I wouldn’t formulate the situation as baldly<br />

as that. Certainly, the structural change is massive. However,<br />

the farmland is still with us, and it continues to be<br />

farmed. This is why Germany and France are, and will<br />

remain, the strongest farm agricultural machinery<br />

The headquarters of<br />

Krone France SAS in St. Arnoult-en-Yvelines.<br />

markets in Europe. However, in France too, the customers<br />

change and so do their farms and thus their requirements<br />

for machinery and advice. Over and above this, agricultural<br />

contractor businesses, of which there already are<br />

some 2,500, increase still further in importance in forage<br />

harvesting. It is crucial that these businesses are serviced<br />

by agricultural machinery dealerships, as well as by the<br />

sales organizations of the manufacturers! For this reason,<br />

the trend towards bigger, higher performance and more<br />

complex machinery also offers opportunities in the market.<br />

Especially during periods when business is weak, as<br />

now, it’s important to plan correctly for future progress.<br />

<strong>XtraBlatt</strong>: Is this why Krone has decided to end its<br />

cooperation with Amazone France and to establish its<br />

own sales company in France?<br />

Foucher: The work done together with Amazone France<br />

functioned very well over decades, and very successfully<br />

too! However, because in general customer requirements,<br />

and technical complexity, have increased so much and<br />

continue to increase, it’s no longer possible to position<br />

and support the products of both brands with the necessary<br />

intensity through a single organization. With Krone<br />

France SAS, launched officially on July 1 2<strong>01</strong>6, we are now<br />

going absolutely our own way.<br />

<strong>XtraBlatt</strong>: What does this mean in concrete terms?<br />

Foucher: Firstly, it means the development of our own<br />

subsidiary company complete with sales and service team.<br />

12


A proportion of French farms remain small in area. A reduction of up to 20 % in dairy<br />

farm numbers is expected by 2020.<br />

The new location is in St. Arnoult-en-Yvelines, around<br />

50 km southwest of Paris. The buildings that we’ve taken<br />

over are partly rebuilt, so that we have the best possibilities<br />

for sales and service. Alone for the spare parts store<br />

and logistics there’s 3000 m 2 available, and a further<br />

2000 m 2 for service and training activities. And of course<br />

let’s not forget the machinery show areas and administration.<br />

Our team has been able to achieve<br />

much in the last months. Altogether, we’re<br />

training 35 colleagues currently, as the<br />

basis for our work. The target envisaged<br />

for the end of November 2<strong>01</strong>6 is a total 45<br />

people and I think that we will achieve this.<br />

<strong>XtraBlatt</strong>: Keyword service: What plans<br />

exist for spare parts supply? This is certainly a central<br />

success factor, especially during the forage harvesting<br />

season …<br />

» For Krone, France<br />

is one of the three<br />

most important<br />

markets. «<br />

Joël Foucher<br />

Foucher: No, definitely not! With Amazone and Krone<br />

working together in the past we managed to achieve a<br />

very good job. This means we have a good dealership<br />

network as well as good market share for our machinery.<br />

Naturally, there will be changes in the sales and service<br />

partnership structure in some regions. Hereby, the primary<br />

aim is to close holes in our coverage, above all building<br />

on the type and intensity of cooperation<br />

with the trade. Completing this<br />

development won’t be a short-term<br />

job, more a long-term process. Parallel<br />

to this, our own field staff is set to<br />

expand, to begin with, from the current<br />

eight colleagues to an expected<br />

twelve, later fourteen.<br />

<strong>XtraBlatt</strong>: And what is your turnover and units sales target<br />

for 2020?<br />

Foucher: Correct. The logistics for spare parts for 2<strong>01</strong>6<br />

remain with the Amazone sales company until November.<br />

This is to avoid the complications of a change in midseason.<br />

From then on, we in St. Arnoult-en-Yvelines will<br />

take over the baton and supply our dealerships directly.<br />

From the already mentioned buildings area no less than<br />

two-thirds is reserved for spare parts, beginning with<br />

a stock of around 15,000 part positions. This is almost<br />

double the number available in past years.<br />

<strong>XtraBlatt</strong>: Are you also starting from zero in the dealership<br />

network?<br />

Foucher (smiling): It would be presumptuous to give<br />

concrete figures at a time such as now when we can foresee<br />

the years ahead for neither the milk and meat prices<br />

nor the development of the agricultural machinery<br />

market. However, with the right intensity of marketing<br />

and a halfways favorable framework situation, I think a<br />

doubling of turnover within five years is certainly possible.<br />

For Krone, France is already, together with the USA and<br />

Germany, one of its three most important markets. But<br />

we’ve still got a long way to go …<br />

13


MENSCHEN ON-FARM<br />

Milchhof Rodenwalde<br />

OPTIMAIZED<br />

Each year on Rodenwalde<br />

dairy farm 40,000 t of forage<br />

feed is converted to<br />

almost 20 million l milk.<br />

Maize represents a large<br />

part of the ration and farm<br />

manager Hans-Peter Greve<br />

has had to find a structural<br />

solution towards increasing<br />

silage digestibility.<br />

14


Hans-Peter Greve and Kathrin Greve with their three sons.<br />

M<br />

Milchhof Rodenwalde KG lies at<br />

the end of an old avenue lined<br />

by linden and chestnut trees on the outskirts<br />

of Rodenwalde, a picturesque village<br />

around an hour east of Hamburg.<br />

Hans-Peter Greve is managing director<br />

of the farm. Born in Schleswig-Holstein,<br />

he came to Mecklenburg-Vorpommern in<br />

1991 and ten years ago took over management<br />

of Rodenwalde dairy farm. Nowadays,<br />

he’s sole managing director of the<br />

dairy with its almost 2,000 ha land and<br />

1,900 milking cows and followers. His<br />

wife Kathrin manages as a further enterprise<br />

on the farm, a facility with horse<br />

breeding, pension and riding school.<br />

TEN YEARS OF LONG CHOP<br />

The region around Rodenwalde in the and that the feed ration for our cows is<br />

west of the Ludwigslust-Parchim district very maize-dominated.” As Hans-Peter<br />

is predestinated for livestock, as this Greve reports, there have even been years<br />

dedicated dairy farmer says: “The soil is when no grass at all has been fed. “Grass<br />

not all that heavy, but tends to be too is an expensive feed under these conditions<br />

and maize is substantially cheaper.<br />

light, with its 38 points, for purely arable<br />

farming. We are therefore in a classic On the other hand, feeding maize on its<br />

forage production location, even though own gives a forage with too little crude<br />

it hasn’t specialized in dairying so far.” fiber and structure for the demanding<br />

There is, however, one disadvantage ruminant stomachs of our high productthat<br />

also leads to a limited proportion ion animals.” For this reason, the maize<br />

of permanent pasture: “In parts, there is is chopped longer, and has been for the<br />

not enough precipitation, with just 600 last ten years. “We’ve reduced the expensive<br />

grass silage to a minimum in the<br />

to 700 mm annually. Above all, the early<br />

summer drought is pronounced. This feed ration while achieving the required<br />

means that in most years yield is limited structure through a longer chop length of<br />

20 mm for our maize.“<br />

15


MENSCHEN ON-FARM<br />

TECHNICAL<br />

ADJUSTMENTS<br />

With these reasons in mind, the idea of<br />

long chop maize was developed a decade<br />

ago together with the then feed adviser:<br />

“It made sense to chop longer and thus<br />

try to generate more structure out of the<br />

available maize when there was limited<br />

grass in the ration. We started at that<br />

time with a chop length of 16 mm and<br />

meantime have reached around 20 mm.<br />

We’ve tried out quite a lot and invested<br />

much time looking into different solutions.<br />

At first the machinery, especially<br />

the cracker, had to be adjusted because in<br />

order to chop long, the cracker has to be<br />

set very precisely.”<br />

Farm contractor Hamester from Mühlen-<br />

Eichsen does the entire maize harvest using<br />

only a disc cracker. “We achieve very<br />

good results in chop quality and kernel<br />

shredding. We’ve been working right<br />

from the start with Hamester and so<br />

were able to get our way concerning the<br />

longer chop. However, I can understand<br />

that the contractor was initially cautious<br />

when following special customer wishes<br />

and making the necessary changes to<br />

the machinery. Ideas suggested by farmers<br />

don’t always work out. In the case of<br />

long chop, however, we can report a positive<br />

balance after ten years”, concludes<br />

Hans-Peter Greve.<br />

REHEATING NO PROBLEM<br />

Bright and light-flooded: the new buildings at Milchhof Rodenwalde KG.<br />

Often identified as a problem with long forage maize harvest at Rodenwalde is<br />

chop maize silage is a tendency to reheat usually done with a single harvester and<br />

in the silo bunker. This hasn’t been the only occassionally another one brought<br />

case with Hans-Peter Greve. “We’ve got in. Contractor Hamester runs a BiG X 700<br />

no problem with this because our feed removal<br />

rate is so big, with 50 t daily. We’ve the same time, it would be hectic at the<br />

and BiG X 850. If both were working at<br />

carried out compaction probes with clamp where, with a daily 80 ha harvested,<br />

more compacting vehicles would be<br />

Schaumann and these have indicated that<br />

the compaction with the long chop silage needed, says Hans-Peter Greve. “If we<br />

was not optimum in the upper layer because<br />

it hadn’t been rolled enough. For chop, two roller tractors or one large trac-<br />

follow our usual routine, even with long<br />

this reason, we seal the upper layer of the tor and a telescopic loader are sufficient<br />

silo bunker with a layer of shorter chop for compacting. However, for smaller<br />

silage. It’s just a case of doing our homework<br />

and rolling a bit more intensively on required feed removal rate. There, the silo<br />

farms it is more difficult to maintain the<br />

top. With this in mind, longer chop is no bunkers should be narrower to achieve a<br />

problem, although it certainly has to be more complete removal at the face.” The<br />

planned for in the silo filling routine.” The forage is cut out of the 20 m broad bun-<br />

16


Everything in sight: The manager Hans-Peter Greve has all controls to hand.<br />

A part of the process is thorough control of feed quality.<br />

ker in the morning with the cutter grab:<br />

around 50 t maize and 20 t grass silage is<br />

prepared in the mixer-feeder trailer with<br />

the concentrate share and, depending on<br />

the ration, from 600 to 800 g straw per<br />

cow: “The straw content allows acceleration<br />

or slowing down of retention period.<br />

In total, our ration has 42 % dry matter.<br />

The feeding takes place with 13 tours, the<br />

first starting at 5.30 am with all 2,800<br />

cattle fed by 9.30 am. “<br />

LOOKING AHEAD<br />

The facilities at Rodenwalde were completely<br />

renewed in 2008. With an investment<br />

of around 6 million euros, the latest<br />

developments in this scale of dairy cattle<br />

housing were incorporated to improve<br />

animal comfort and labor productivity,<br />

says Hans-Peter Greve. “For us, the new<br />

buildings mean that labor productivity<br />

has been doubled compared with the old<br />

buildings.” Only a proportion of followers<br />

remain in the older buildings. Despite the<br />

current milk price, this will be changed<br />

before this year is out. “Currently we are<br />

building a new barn for 800 young cattle<br />

with completion planned this autumn.”<br />

INFO<br />

Incidentally, you can<br />

access a video on this<br />

report via the QR code<br />

or the link: krone.de/<br />

xtrablatt-videos.<br />

In the end, out of good feed comes great milk. The parlor was<br />

– like the housing – new-built in 2008.<br />

17


MENSCHEN INTERVIEW<br />

The Krone Holding Advisory Board<br />

NAVIGATING THE FU<br />

For more than a year now,<br />

Philip Freiherr von dem Bussche<br />

has been chairman of the<br />

Krone advisory board. We’ve<br />

speak with him here over the<br />

tasks of this committee and<br />

about the challenges of successfully<br />

navigating an ownermanaged<br />

family firm into the<br />

next century.<br />

» Krone’s genetic code<br />

lies very near to the customers’<br />

DNA. «<br />

Philip von dem Bussche<br />

18


TURE<br />

Farmer, entrepreneur, DLG president, director of<br />

KWS Saat AG – from his professional career Philip<br />

Freiherr von dem Bussche brings not only an enormous<br />

treasure-trove of experience to tasks as chairman of the<br />

Krone advisory board, but also a worldwide network of<br />

contacts.<br />

<strong>XtraBlatt</strong>: Herr von dem Bussche, with numerous duties<br />

in responsible positions you have had to set important<br />

goals in your professional career and have achieved a<br />

great deal. In this respect, does the role of chairman of<br />

an advisory board not tend to be rather boring?<br />

Philip Freiherr von dem Bussche: Absolutely not! On the<br />

contrary, thanks to the experience that I have been able<br />

to collect during my professional activities, I can now continue<br />

to help creatively and apply the knowledge I have,<br />

while remaining detached from the operative business.<br />

This is a very exciting challenge in as much as I can carry it<br />

out together with professional colleagues in the advisory<br />

board and with Krone’s highly competent management<br />

force. Perhaps “advisory board” sounds for outsiders rather<br />

less than exciting in the first instance. But if a business,<br />

and its advisory board, take a cooperation seriously and<br />

do not simply meet just for a cup of coffee, then such a<br />

committee assumes a great deal of importance! Optimally,<br />

an advisory board comprises a group of people with<br />

very different competences and experience that exists to<br />

support the owner of a firm and the active management<br />

from a certain critical distance through constructive collaboration.<br />

Hereby, the focus is less on questions of daily<br />

operative business but more on the general direction of<br />

the enterprise for the future. In this sense, the circle of advisors<br />

has an important corrective role as well as a visionary<br />

one and acts as a sparring partner in the discussion on<br />

company values.<br />

<strong>XtraBlatt</strong>: That sounds philosophical ...<br />

At the beginning of 2<strong>01</strong>5, Dr. E.h. Bernard Krone (r.)<br />

handed over the chair to Philip von dem Bussche.<br />

von dem Bussche: … but that it’s definitely not. Or only in<br />

part. True, it applies to practical target setting, sometimes<br />

certainly even short-term. But above all for the medium<br />

and long-term. 70 to 80 % of the work of such committees<br />

is strategic, i.e. of a long-term nature. Krone is a company<br />

with over 100 years of development and imbued<br />

with definite and very clear values of the owning family.<br />

Nevertheless, the members of every new generation have<br />

to put themselves and their fundamental beliefs on the<br />

test stand, quasi redefine themselves, come to terms with<br />

the developments in the market and in society, in order<br />

to continue to remain successful. This is exactly what the<br />

family Krone had in mind, and has achieved, through the<br />

establishment of its advisory board. In particular with the<br />

Krone example can one recognize the great economical<br />

relevance of a value-based company management.<br />

<strong>XtraBlatt</strong>: What is involved in the work of the committee?<br />

von dem Bussche: As chairman, I am in the company<br />

premises once a month. There is a “jour fix”, a definite<br />

day, on which I discuss with the company management<br />

the outstanding questions, be they legal changes or, for<br />

example, the merging with the Brüggen Group in the<br />

commercial vehicle sector 2<strong>01</strong>5. Here, we also prepare<br />

the themes that the board discuss in their three-monthly<br />

meetings. At such times the focus, as already said, is on<br />

strategic questions, but also questions on economic viability,<br />

personnel themes or upcoming investments. From<br />

this approach arises a lively argumentative culture, that is<br />

not only desired by the owner family but also practiced by<br />

them. Under these conditions, the view from outside can<br />

have a very effective influence within the company.<br />

19


MENSCHEN INTERVIEW<br />

The Krone Holding advisory board members (l. to r.) Bernard ten<br />

Doeschate, Dr. Wilhelm-Friedrich Holtgrave, Philip Freiherr von<br />

dem Bussche (chairman) and Bernd Meerpohl. Honorary chairman<br />

(not pictured) is Dr. E.h. Bernard Krone.<br />

<strong>XtraBlatt</strong>: Is the advisory board quasi a navigation team<br />

for the future of the company?<br />

von dem Bussche: That is a very good description – at<br />

least in as much as the captain does not have to steer his<br />

ship alone through unknown waters. The advisory board<br />

naturally doesn’t know every reef. But, thanks to collective<br />

experience, can contribute a lot towards finding the<br />

right course.<br />

<strong>XtraBlatt</strong>: In this respect, could you give an example of<br />

a theme?<br />

von dem Bussche: Here we can take the example of the<br />

question where a company such as Krone will be in ten<br />

years. What will be the effects of the strengths of a specialist,<br />

the innovative power, customer-nearness, in relation<br />

to external challenges, challenges that naturally do<br />

not bypass the enterprise? Let me name just three key<br />

words. First: digitalization, in other words the fight for<br />

data and against potential access barriers. Can electronic<br />

solutions from tractor and implement manufacturers be<br />

compatible in the future? Or do we steer towards a monopoly<br />

situation? The second keyword goes in the same<br />

direction: What will coming developments in the dealership<br />

infrastructure look like? Will medium sized concerns<br />

such as Krone retain access to professional specialist<br />

dealers, or will the full-liners marginalize the specialists?<br />

Thirdly, what are the consequences of the kind of very<br />

rapid growth experienced by Krone in the last 15 years for<br />

the inner structure of the organization? For such themes,<br />

we on the advisory board are not always all insiders.<br />

However, the themes are prepared and processed by the<br />

firm’s management, which, once again, represents an<br />

opportunity for those people to both fundamentally and<br />

strategically involve themselves in the subjects. The prepared<br />

presentation would then be intensively discussed by<br />

all of us together. Even when we, now and again, have to<br />

ask a silly question, therein lies the opportunity of giving<br />

a wise answer and of developing solutions.<br />

1<br />

<strong>XtraBlatt</strong>: What are the tasks arising from this?<br />

von dem Bussche: Let us stay with the example of organization<br />

structure. An outstanding strength with Krone is<br />

the culture of the family enterprise with a strong “us” feeling<br />

within the entire staff – which, after all, means some<br />

6,000 people. However, the distributing of responsibilities,<br />

a strategic personnel management, integrated process<br />

organization and IT system, the internal communication,<br />

and a lot more, cannot be controlled in the same way as in<br />

a company with just 500 or 1000 staff. Such maneuvering<br />

has, on the whole, worked well with Krone in the passage<br />

of the years. However, for the era 4.0 the company faces<br />

completely new challenges that cannot be decided alone<br />

through the gut feeling of the old-school manager.<br />

Here’s where the advisory board comes into play. Its tightly<br />

meshed relationship network can offer support in finding<br />

ways towards a correct solution, identifying the right<br />

experts and recruiting them into the company. The art of<br />

successful organization development lies in rebalancing<br />

as much structure as needed and as much flexibility as<br />

possible, and this with a flatter hierarchy. Or formulating<br />

it more simply, to react as professionally as a global player<br />

without losing the spirit of the family enterprise and the<br />

extremely important nearness to the customer.<br />

<strong>XtraBlatt</strong>: Do you see Krone as well enough balanced for<br />

this?<br />

von dem Bussche: Yes, definitely so. When you look at the<br />

history of the company, there have repeatedly been fundamental<br />

and in-part hard changes of direction to be made.<br />

An example is the turning away from building of agricultural<br />

trailers, or soil cultivation implements, and the focus-<br />

20


2 3<br />

ing on forage harvesting. Or starting in the truck trailer<br />

business. The decisive point is that decisions are made in<br />

time. It is not enough to look through the current portfolio,<br />

but instead to recognize at the right time where one<br />

as specialist can retain a leading position with the right<br />

innovations. This is because the farmer and the agricultural<br />

contractor do not allow themselves to be pressured into<br />

single-color sales and machinery concepts from long-liners.<br />

What they want is the correct solution for their farm<br />

or business because it is the most economically viable. And<br />

they also want freedom of choice as to which machines,<br />

and what implements, they can combine. The want to remain<br />

masters of their own data. But they also want highly<br />

professional support from dealers and manufacturers. This<br />

freedom of choice for entrepreneurs must be encouraged<br />

by medium-sized companies such as Krone. The genetic<br />

code with Krone is very near their customers’ DNA.<br />

Similar tendencies as seen agricultural machinery I know<br />

from my earlier experience in plant breeding. If varieties<br />

and genetics, seed treatment and complete data transparency<br />

of customers lie in the hands of just a few large concerns,<br />

there remains for farmers no freedom of choice in<br />

the end. This is why specialists are so important amongst<br />

the breeders too. But whether agricultural machinery or<br />

plant breeding, it doesn’t matter: those who don’t develop<br />

their own strategy in time don’t succeed in the end.<br />

This is why I see in the subject “access to customers” one of<br />

the central future themes.<br />

<strong>XtraBlatt</strong>: Structural change in farming is currently more<br />

marked than it has been for 20 years. What does this<br />

mean for manufacturers such as Krone if the market for<br />

smaller and medium-sized machinery slumps substantially?<br />

von dem Bussche: Unmistakable is a strong polarization.<br />

On the one hand, we have farmers with a combination<br />

of incomes, meantime representing 60 % of businesses in<br />

Germany, that therefore do not have a vehement need to<br />

expand. On the other, professional farms with agriculture<br />

as main income source and strong growth in size, as well<br />

as contractors and machinery rings. Nowadays there’s no<br />

argument that the middle-ground featuring the traditional<br />

farm with agriculture as primary earner becomes<br />

narrower; particularly if the trend towards increased inter-farm<br />

cooperation increases. Without question, this<br />

has an effect on unit sales potential. However, because<br />

of the increasingly complex engineering involved, margin<br />

per unit has recognizably risen in the past years.<br />

Export sales will also have continued growing importance,<br />

not only in professional machinery, but also in the smaller<br />

to medium-sized machinery market with appropriate<br />

size-related sale numbers. This is because, worldwide,<br />

there remain many markets still developing from manual<br />

work to mechanical operations with simple machinery.<br />

However, one must also consider producing locally in<br />

emerging countries. Once again a cerebral challenge in<br />

which Krone advisory board members will be involved …<br />

On the whole, I am completely convinced that west and<br />

central Europe will remain very good regions for machinery<br />

sales, because here, we have a worldwide favorable<br />

agricultural area. On this, specialists such as Krone can,<br />

and indeed must, prepare themselves through retaining<br />

their respective positions as leaders of innovation and<br />

cost control and additionally keeping their close contact<br />

to customers.<br />

<strong>XtraBlatt</strong>: Herr von dem Bussche thank you very much<br />

for the discussion!<br />

21


MENSCHEN INSIGHT<br />

Krone spare parts logistics<br />

OVERNIGHT EXP<br />

Spare parts ordered<br />

late afternoon and<br />

delivered direct<br />

to customers next<br />

morning. <strong>XtraBlatt</strong><br />

accompanies an<br />

overnight express<br />

delivery for you.<br />

Every farmer and agricultural contractor<br />

knows the problem: Despite<br />

careful maintenance and pre-season<br />

preparation, machinery downtime during<br />

harvest operations cannot be completely<br />

avoided. If parts are defective,<br />

replacements must be found as rapidly as<br />

possible. Sometimes, every hour counts.<br />

Krone is exceptionally well prepared for<br />

such emergencies. In Germany alone,<br />

more than 250 sales and service partners<br />

ensure through inventory stocks that replacement<br />

and wear parts are very rapidly<br />

available.<br />

Additionally, dealerships are backed-up<br />

by seven Krone regional stores, as well<br />

as three factory service centres. And<br />

when all else fails, urgently required replacement<br />

parts can be rushed by courier<br />

through the night from the main store in<br />

Spelle, Germany. But what logistics are<br />

necessary to ensure customers receive<br />

their order within just a few hours? Kristen<br />

Dierkes (Krone Marketing) and Elisa<br />

Gödde (Krone T-Vision) accompanied an<br />

overnight delivery of over 500 km from<br />

Emsland to Mecklenburg-Vorpommern in<br />

northeastern Germany.<br />

22


RESS DELIVERY<br />

4.28 pm: An order for a coupler required<br />

for the BiG Pack 1290 HDP HS is sent by<br />

dealership MAREP to the main Krone parts<br />

storage. More precisely: the order comes<br />

from the dealership branch in Teterow to<br />

the appropriate regional store in Dambeck.<br />

The required part is there in store. In<br />

the unlikely case of this not being so, the<br />

delivery would come – from time of ordering<br />

to handing over of repaired machine<br />

to the end customer – overnight, punctually<br />

delivered from the firm central parts<br />

store. In very urgent cases, special express<br />

deliveries are possible so that the machinery<br />

in question can be working again in<br />

just a few hours – as rapidly as possible. In<br />

short: there’s not a minute lost.<br />

To highlight the efficiency of the system,<br />

we set out to accompany the delivery<br />

from Spelle. In this case, time pressure did<br />

not really require a day express delivery.<br />

In fact, the overnight express service was<br />

sufficient – the customer wanted to be<br />

back baling the next morning.<br />

4.32 pm: Main store employee Daniel<br />

Deventer activates the order per mouse<br />

click at his computer. Krone works with a<br />

computer-based dynamic storage system.<br />

Immediately after activation, the order<br />

appears on the scanner of the store employee.<br />

In very rapid succession, the part<br />

is “picked”, i.e. taken out of its place in the<br />

shelving, documented per scan and sent<br />

to the packing station where it’s made<br />

ready for transport. In total, around 5,000<br />

parts are sent off daily in this way. That’s<br />

more than 8,000 t material!<br />

6.33 pm: The NSE transporter arrives at<br />

door 2 of the Krone spare part centre in<br />

Spelle. Driver Manuel Osuna loads all the<br />

deliveries and takes our package for the<br />

further journey to Osnabruck. This is the<br />

start of the journey and we also climb into<br />

the transporter.<br />

7.14 pm: We arrive in Osnabruck at the<br />

branch office of Hellmann Worldwide<br />

Logistics, one of seven NSE associates.<br />

Here all shipments get sorted according to<br />

country, or for delivery to addresses inside<br />

Germany. Everything gives the impression<br />

of good organization, although one notices:<br />

There’s not a minute wasted – speed<br />

4.44 pm: The coupler is ready for the<br />

off. Now the service Night Star Express<br />

(NSE) can collect the article. On this day,<br />

a total of 590 deliveries, around 1,400<br />

packed parts altogether, are sent via NSE<br />

from the main store in Spelle. The value of<br />

this service is that an order placed in late<br />

afternoon can be guaranteed delivered<br />

anywhere in Germany the next morning<br />

– with the emphasis on “guaranteed”.<br />

There are very few services able to do this<br />

because in order to succeed, a cleverly designed<br />

logistics system is required, as we<br />

would soon find out.<br />

Daniel Deventer (Krone parts transaction monitor)<br />

activates the order for picking and packing.<br />

Now the race begins – rapidly the ordered spare part<br />

is “picked”, booked per scan and given a label.<br />

23


MENSCHEN INSIGHT<br />

6.32 am: Gunther Jahnke rummages in a<br />

box for the appropriate key, opening the<br />

gates to the dealership yard with it. The<br />

package is laid in the delivery box and the<br />

delivery documented through scanning<br />

a barcode in the box, but also by photograph.<br />

We take our leave of the driver. A<br />

long journey lies behind us. While we wait<br />

for the dealership to open its doors, the<br />

distribution tour goes further for Jahnke.<br />

He still has seven deliveries on his list.<br />

As fast as the wind, the part is packed and readied for transport. Everything is punctually<br />

completed. Now NSE can collect the carton.<br />

At NSE in Osnabruck. Here every act is rapidly carried<br />

out. All consignments are sorted by region for<br />

further delivery.<br />

Arrived. The package is properly placed in the delivery<br />

box at the Krone dealership MAREP.<br />

Willy Priepke, MAREP fitter, mounts the new<br />

coupler.<br />

is trump. And accuracy too. Every product<br />

dispatch is scanned several times during<br />

its journey and thus precisely recorded.<br />

7.58 pm: The palette with our spare part<br />

is filled, secured with plastic sheeting and<br />

loaded into another transport vehicle. We<br />

greet the new driver and set off on the<br />

next lap eastwards. Our next target is the<br />

town of Lehrte near Hanover.<br />

22.15 pm: Some two hours later, we’re<br />

there. At this consolidation point, complete<br />

loads are rapidly exchanged to help<br />

shorten the total journey time.<br />

22.30 pm: We watch as our packet is loaded<br />

onto the vehicle for the next stage –<br />

forwards to the distribution point Bochow<br />

near Berlin.<br />

1.40 am: Arrival in Bochow. The ware is<br />

unloaded. The responsible NSE partner<br />

scans the shipment. Once again, the packages<br />

are redistributed between different<br />

vehicles for subsequent delivery rounds.<br />

1.45 am: We meet Gunther Jahnke who’ll<br />

be taking us with him on his delivery<br />

round through Brandenburg and Mecklenburg-Vorpommern.<br />

He takes charge of<br />

our package. A strenuous early morning<br />

begins. In total, we hand-over 19 separate<br />

deliveries before we at last reach our destination<br />

at Teterow.<br />

7.00 am: Michael Toppe, who’s responsible<br />

for spare parts with MAREP in Teterow,<br />

opens the doors for us and takes the<br />

package out of the delivery box. He checks<br />

the delivery and gives the package to the<br />

workshop. Mechanic Willy Priepke fits the<br />

required spare part into the BiG Pack 1290<br />

HDP HS sitting in the workshop.<br />

7.39 am: Completed. The coupler is fitted.<br />

The baler is once again ready for work and<br />

can be transported back to the customer.<br />

Our conclusion: to provide a good spare<br />

parts service, a very well designed logistic<br />

network has to be in place and an extra<br />

effort is needed from every player. However:<br />

after only one night – from lifting the<br />

spare part from its store shelf, transporting<br />

it per overnight express right across<br />

Germany, to delivery of the machine with<br />

the new part to the end customer – the<br />

machine is ready for work again. Alongside<br />

the high quality original part straight<br />

from a farm equipment manufacturer, especially<br />

important here is a perfect spare<br />

part availability, as well as rapid and reliable<br />

service. Hats off for the hard, but<br />

very well carried out, job made by everyone<br />

involved during this night!<br />

INFO<br />

Incidentally, you<br />

can access a video<br />

of this report via<br />

the QR code or<br />

accessing the link:<br />

krone.de/xtrablatt-videos.<br />

24


Campaign pro Agriculture<br />

KRONE INFORMS WITH BANNER<br />

Krone draws attention to the difficult situation<br />

faced by dairy farmers with a large<br />

banner attached to a forage wagon. The<br />

banner features a larger-than-life dairy<br />

cow delivering the clear message: “My daily<br />

turnover is 9.10 euros. Every day I give 35<br />

l milk for around 26 cents/l. For this I have<br />

to be fed and cared for – and still feed my<br />

farmer too. ... A joke!”<br />

“With this banner we want to point out<br />

the current financial position milk producers<br />

find themselves in”, explains Bernard<br />

Krone, managing director of Krone<br />

Holding. “Many people do not know the<br />

price that farmers get for a liter of milk.<br />

Through the transparent presentation<br />

on the banner, every observer can very<br />

quickly grasp that milk production is momentarily<br />

a loss-making enterprise. A fair<br />

price must be paid for a high quality food<br />

such as milk, otherwise dairy farmers cannot<br />

survive. That is our message – and the<br />

resonance from this action, which we’ve<br />

had, e.g. posted via the social networks, is<br />

definitely very positive.”<br />

Comprima Round Baler<br />

WRAPPING WITH PERIPHERAL FILM<br />

From now on, all Comprima series round<br />

balers (including the Comprima X-treme)<br />

can be equipped with peripheral film<br />

wrap. According to the manufacturer, the<br />

new wrapping means silage quality can be<br />

increased. The system encourages tighter<br />

layers on the bale perimeter. Hereby, expansion<br />

is controlled more, and this in turn<br />

reduces the risk of mold formation thus increasing<br />

forage quality.<br />

Peripheral wrapping scores points, too,<br />

under economic and ecological aspects,<br />

emphasizes Krone. There’s no longer required<br />

separation of net and film. Bales<br />

are thus easier to break open. Additionally,<br />

only one sort of waste is produced. When<br />

cutting, the film is not bunched together,<br />

so the next wrapping action starts directly<br />

with a full width of film. This saves both<br />

film and the costs of material. The change<br />

between film and net wrapping is rapid<br />

and uncomplicated, according to the<br />

manufacturer: a film roll is simply inserted<br />

instead of the usual net rolls. Krone advises<br />

its Krone excellent Round Wrap for the<br />

film roll. This completely covers the bales<br />

with a breadth of 1.28 m. The produced<br />

bale is well held together thanks to the<br />

adhesive characteristic of the 5-layer film.<br />

Krone offers retrofitting of the peripheral<br />

film wrap system for all Comprima models<br />

from 2<strong>01</strong>4 onwards.<br />

25


26


27


MENSCHEN INTERNATIONAL<br />

Agriculture in Austria<br />

FROM THE PASTU<br />

Managing all aspects: Fritz Egger<br />

farms permanent pasture, milks and<br />

feeds cattle, slaughters and prepares<br />

the meat for subsequent direct sale<br />

in his hotel or through his own retail<br />

outlet. And all this takes place in<br />

picturesque Tyrolean St. Johann.<br />

28


RE TO THE PLATE<br />

In summer, the cows are driven onto the alm and also milked up there.<br />

As we drive into the region mid-March, there’s still<br />

some snow lying in the valleys. But the ski lifts<br />

haven’t stopped. There’s enough snow on the pistes for<br />

rapid downhill thrills. Fritz Egger’s farm is right in the<br />

midst of all this: on the north slopes of the Kitzbühler<br />

Horn. From here, there’s a breathtaking panorama of the<br />

“Wilden Kaiser” with its peaks soaring over 2,300 m.<br />

On the Egger farm, we’re welcomed by manager<br />

Christoph Niedermoser. Hospitality is king up here. He<br />

invites us into the staff premises and offers us a traditional<br />

“brotzeit” snack – just as we’d hoped …<br />

In the farm’s own delicatessen market, home<br />

produced meat is offered. One highlight is certainly<br />

the dry aged beef matured on the hook for around<br />

two months.<br />

“In total nowadays, we farm around 100 ha grazing<br />

land. Additionally there’s an awful lot of forest area”, says<br />

Niedermoser with a twinkle in his eye. The farm lies at 700<br />

m, although the “alm” – the mountain pastures belonging<br />

to the farm – stretches up to 1,900 m. The full-time staff<br />

of four look after the grass and forest as well as around<br />

200 head of cattle. “We milk 100 cows and feed bullocks<br />

for slaughter”, explains Christoph Niedermoser. Main<br />

breed here is the Fleckvieh, although crosses with Belgian<br />

Blue and Limousin prove best for meat production. Some<br />

of the male Fleckvieh calves from the dairy herd are sold<br />

straight off the cows whilst steers from the beef breeds<br />

are kept and fed for two to two-and-a-half years.<br />

29


INTERNATIONAL<br />

1<br />

whole harvest all operations are done by us, from mowing<br />

to turning and tedding through to uptake with two<br />

forage wagons. We do not need a contractor, or help<br />

from neighbours.”<br />

Most of the meat produced here is sold in Fritz Egger’s<br />

own hotel and restaurant in St. Johann. “Here ends, so<br />

to speak, our production chain. From the pastures, via<br />

rearing and feeding, right onto the guests’ plates, we<br />

have all production, slaughter and processing in our own<br />

hands. Some of the product is sold in a retail market that<br />

adjoins the hotel”, added this Austrian farm manager.<br />

CRUCIAL: QUALITY SILAGE<br />

In winter, the animals feed on grass silage and hay. In<br />

summer, the stock is moved up the mountain to graze<br />

the alm – and are milked up there too. With around<br />

1,400 mm annual precipitation there’s rich grass growth<br />

in summer, enough for four cuts in normal years.<br />

Mowing is with a 9 m butterfly combination and tine<br />

conditioner. “We have to be really flexible here if we<br />

want to harvest quality forage”, he adds. “And we can<br />

really use the power of our 200 HP tractor on the slopes.”<br />

For the 2<strong>01</strong>6 season, a forage wagon from Krone with<br />

28 m 3 capacity joins the fleet, the new trailer replacing<br />

a much smaller one that went in part-exchange. “Transport<br />

distances are becoming longer. Sometimes we have<br />

to cover 10 km and more and we do not want to break<br />

the silage harvesting chain with delays. This is why we<br />

go for larger capacity vehicles. The target is to have feed<br />

rolled firmly in the clamp and covered within 24 hours.<br />

As a rule, we manage this, helped by the very efficient<br />

conditioning technology on the mower.”<br />

As a rule, the silage season begins with a cut mid-<br />

May. “We start before the grass flowers to harvest as<br />

much energy and protein as possible. Additionally, we<br />

aim at minimizing feed ash content. This is not always<br />

easy because the weather continually changes with lots<br />

of rain. We aim to get around this by keeping the time<br />

between mowing and ensiling as short as possible”, explains<br />

Christoph Niedermoser. “Our advantage is that<br />

we are very well-equipped with machinery. Thus, for the<br />

“Especially on the slopes, though, the growing size of<br />

machinery doesn’t always make the job easier. Even with<br />

tedding, care must be taken that the forage wagon can<br />

safely follow the swaths. Tedding into the swath is with<br />

a 7.30 m twin-rotor side-tedder that fits well into the<br />

harvesting chain. “As a rule we turn the swath once and<br />

then back again. Only on extreme slopes do we have to<br />

rake forage off the slopes so that it can be lifted on less<br />

steep ground”, adds Christoph Niedermoser.<br />

30


2<br />

3<br />

HI-TECH IN THE BARN TOO<br />

During winter, the animals are fed a mix of 82 % grass<br />

silage, 8 % hay and 10 % grain. The ration is calculate by<br />

the certificated farm manager himself. The respective<br />

components are loaded into a container with components<br />

according to the group of animals to be fed. It’s<br />

then automatically mixed before loading into a feed robot<br />

that drives through all livestock housing distributing<br />

feed mixes in 12 journeys spread over the day, ensuring<br />

that the cattle always have fresh feed in front of them.<br />

“This is optimal for the animals and also very simple for<br />

us because, when the plant is working, all we have to do<br />

is to ensure that the component containers are kept full”,<br />

he explains.<br />

4<br />

Exactly as smoothly as the feeding goes the fully<br />

automatic milking of the 100 cows through two milking<br />

robots – at least during the winter months. On average,<br />

the cows go for milking 2.7 times per day. In summer,<br />

however, the cows are driven onto the alm, graze there,<br />

and are milked twice per day through a herringbone<br />

parlour. The cows don’t seem to have any change-over<br />

problems between the milking systems, remarks the<br />

manager, concluding: “They adapt very well. As summer<br />

progresses, they generally give less milk anyway. For this<br />

reason, we lose relatively little in performance through<br />

switching to twice-daily milking. The production per cow<br />

lies at around 7,500 l.”<br />

1 The animals are fed by robot system in the barn with<br />

feed given 12 times per day.<br />

2 Christoph Niedermoser (r) and Martin Rosin put value<br />

on the best feed quality.<br />

3 In the first two weeks of life, calves are in outdoor<br />

boxes – no matter what the temperature. Christoph<br />

Niedermoser is convinced: “This has a positive effect<br />

on animal health.”<br />

4 In its own delicatessen market the farm offers homeproduced<br />

meat. Certainly one highlight here is dry<br />

aged beef that has been hung for around two months.<br />

31


MENSCHEN TELEGRAM<br />

NEWS-TICKER<br />

Gold in Czech Rep.<br />

Krone was awarded a gold medal at the<br />

Techagro in Brünn for the SpeedSharp-System<br />

(automatic knife sharpening system<br />

on the ZX). Around 112,000 visitors visited<br />

the exhibition where Krone highlights<br />

were the ZX 470 GL and the BiG X 580.<br />

Super capacity<br />

in Sudan<br />

Triple mower system, tedder and the BiG<br />

Pack HDP from Krone demonstrated their<br />

impressive work capacity, tackling up to<br />

nine cuts per year in sometimes-difficult<br />

operation conditions in Sudan. Such intensively<br />

farmed areas are irrigated.<br />

Off into the desert<br />

At the SIAL exhibition in Abu Dhabi (United<br />

Arab Emirates) Krone machinery was in<br />

permanent action – starring in a film made<br />

on location at the JENAAN Farm that for<br />

years has relied on machinery from Spelle.<br />

Full house at LVD<br />

Visitors in their tens of thousands flocked<br />

to learn more about new farm machinery<br />

highlights in mid-March at the traditional<br />

LVD Krone company exhibition. Hereby, especially<br />

great interest was attracted by the<br />

wholecrop harvester and pelleter Premos<br />

5000.<br />

32<br />

Product of the year<br />

At the World Ag Expo in Californian Tulare,<br />

Gary Thompson (l. Krone Northamerica)<br />

received the award “Product of the Year”<br />

for the BiG M 420.<br />

BiG Pack<br />

Down Under<br />

The Schuster family from Australia emphasized<br />

through impressive aerial photographs<br />

the type of big square baler it<br />

favours. The three BiG Packs here produce<br />

an annual total of around 36,000 bales –<br />

mainly of oat hay.


Test of strength<br />

At a customer event near the city of Nueva<br />

Esperanza in Paraguay, the Comprima<br />

once again proved its ability to produce<br />

top bales, even under difficult conditions.<br />

Headquarters<br />

Moved<br />

A handshake seals the deal for the new<br />

Krone Northamerica headquarters. Over<br />

the next three years building will continue<br />

at the new location in Shelbyville/Indiana.<br />

The relocation is part of a comprehensive<br />

strategic plan aimed at markedly expanding<br />

business in North America.<br />

Scholarships<br />

Presented<br />

31 Emsland scholarships have been<br />

awarded by the Wirtschaftsverband<br />

(Business Association) Emsland and Osnabruck<br />

University. The awards program<br />

is to support young talented students attending<br />

Lingen Campus. The scholarships<br />

sponsored by the machinery factory were<br />

won by: Florian Bruns, Thomas Roling and<br />

Lavinia Michel.<br />

New business<br />

Manager<br />

In April, Dr. Wolf van Lengerich was appointed<br />

manager of the Maschinenfabrik<br />

Bernard Krone GmbH & Co. KG where he<br />

assumed responsibility for the sales business<br />

division. Dr. van Lengerich is also<br />

managing director of the newly-grounded<br />

Krone Agriculture SE.<br />

Forage feed<br />

in Israel<br />

Made in Spelle and used worldwide. For<br />

example in Israel, where the Krone<br />

self-propelled forage harvester scores<br />

through its big appetite for work. Krone<br />

partner in Israel for many years is Nissenboim<br />

Brothers Ltd in Yavne’el , northern<br />

Israel.<br />

Belli-Bulli<br />

The company Mera-Rabeler uses the round<br />

baler Bellima in combination with a piste<br />

bulli tracklayer . This special rig has proved<br />

itself useful on very wet and swampy surfaces.<br />

33


MENSCHEN INSIGHT<br />

Winter Work<br />

HIGH SEASON IN<br />

While work pauses out in the fields,<br />

production by Krone in Spelle runs at<br />

high speed. During our February tour<br />

through the factory, we were able to<br />

satisfy ourselves that Krone staff are<br />

really committed to getting the machinery<br />

ready for work and with the<br />

customers by season’s start. A peek<br />

behind the scenes:<br />

In the Spelle spare parts store approximat<br />

different items are available at any time.<br />

At work within Krone construction are some 200 engineers.<br />

All products – such as the Easycut maize header<br />

for forage harvesters in this picture – are continuously<br />

further developed.<br />

In the welding plant, three robots are busy welding<br />

mower cutterbar components. Total annual throughput:<br />

more than 10,000 units from 2 to 6 m wide.<br />

In winter, the large orders of the year are<br />

meaning continuous hard work in the store.<br />

34


Waiting to be trucked away: On the “parking space” by<br />

SPELLE<br />

the production halls, a few thousand machines stand<br />

ready for dispatch. Per truck they then start their respective<br />

journeys to the dealerships.<br />

ely 55,000<br />

One trip into the immersion paint plant: Everything assembled<br />

in the factory goes through the paint department<br />

first. It’s even whispered that every new employee<br />

has to take the same route … ;-)<br />

On the forage harvester production line at Spelle, around<br />

450 machines from 480 up to 1,100 HP are assembled<br />

each year.<br />

processed,<br />

Those that find the waiting time for their new models<br />

too long can take home the machinery range in pocket<br />

format from the Krone Fan Shop after the factory tour.<br />

35


MENSCHEN INTERNATIONAL<br />

Italy<br />

LA GRANDE FAMI<br />

An old monastry, a farm shop,<br />

a great welcome from big<br />

hearts: this is the Dentis family<br />

recipe for success. The Xtra-<br />

Blatt team also experienced<br />

its generous hospitality out in<br />

the fields and over a 12-course<br />

meal. Generous hospitality, be<br />

it during coffee break out on<br />

the fields or evenings over a<br />

12-course menu.<br />

O<br />

riginally, the Dentis family ran a<br />

farm in the centre of Turin. The<br />

present farm has only been owned since<br />

1972. The property “Cascina Grange Scott”<br />

owes its uniqueness to the fact that it<br />

was once a monastery, and to the name<br />

of one monk with Scottish roots. The<br />

farm focuses on cereal and forage production.<br />

Additionally, there’s a small herd<br />

of cattle. The typical monastery inner<br />

courtyard offers room for machinery and<br />

storage of straw and hay.<br />

36


GLIA<br />

passenger aircraft aerodrome. This includes<br />

around 100 ha of grass that have<br />

to be cut at least twice a year and, if<br />

there’s plenty of rain, sometimes three or<br />

even four times.<br />

For almost 20 years now the Dentis family<br />

have put their trust in Krone products<br />

for harvesting forage. To achieve more<br />

transport and storage efficiency, Lucia<br />

and Oreste Dentis stopped using a round<br />

baler and big square baler a few years<br />

ago. Instead, they bought a BiG Pack 1270<br />

MultiBale. The resultant high density<br />

bales are particularly favoured by the upland<br />

farmers of the Piedmont Alpine foothills<br />

and by horse farms.<br />

“The farm sort of fell into Lucia’s hands”,<br />

explains her father Oreste Dentis, adding:<br />

“It wasn’t really foreseen that she would<br />

one day take the reins.” When her uncle<br />

died and Lucia’s father lost his most important<br />

partner in running the farm, the<br />

young girl sprang into the gap. She was<br />

only 17 years old. In the beginning against<br />

the will of her father, Lucia carried on<br />

working on the farm and established herself<br />

in the agribusiness.<br />

Nowadays, she takes care of all bookkeeping<br />

and manages the farm on her<br />

own. Her husband Pierluigi Bertello supports<br />

her, along with another workhand.<br />

But her father Oreste still helps out at<br />

every required occasion. However, Lucia’s<br />

sons Davide and Fabio remain confident<br />

that “Mama makes the better bales”.<br />

BELOVED<br />

MULTIBALE<br />

As well as farming 170 ha of grassland,<br />

wheat, oilseed rape and grain maize<br />

there’s also an interesting earning source<br />

offered by the neighbouring glider and<br />

The great plus for the BiG Pack 1270 Multi-<br />

Bale is, according to the Dentis family, its<br />

capability of producing up to nine smaller<br />

bales and binding them together to leave<br />

a single package on the field surface.<br />

However, this farm applies the MultiBale<br />

function to produce a big bale with six<br />

small packages of 30 cm, so that the bales<br />

are not too long. Despite this, they measure<br />

up to 2.35 m and weigh as much as<br />

400 kg. “It would be more efficient if the<br />

bales were heavier but we would rather<br />

have dry hay and bales with less density.<br />

In this way we can produce a higher quality”,<br />

explains Oreste Dentis. At the special<br />

request of one customer, the number of<br />

high-density bales in the MultiBale package<br />

is reduced to just four.<br />

High quality hay is in demand from up<br />

to 150 km right round the farm. However,<br />

not every customer is willing to pay the<br />

good 20 % higher costs for the MultiBales<br />

caused, for example, by the increased<br />

37


MENSCHEN INTERNATIONAL<br />

1<br />

3<br />

twine used. Among the long-term steady<br />

customers are, for example, the stables<br />

of the mounted police in Milan and Turin.<br />

Here, the practical MultiBale bundles are<br />

highly valued. The streets leading to the<br />

small stables in the middle of the large<br />

cities, and even more so the storage areas,<br />

are difficult for vehicles to negotiate.<br />

Lucia’s husband, Pierluigi Bertello drives<br />

with trailer and telescope loader through<br />

the cities to deliver the hay and stack it in<br />

the stores. Thanks to the easily handled<br />

forage packages, the riders can share out<br />

the feed optimally and easily ration the<br />

horses’ feed. The police appreciate the<br />

advantages: “More flexibility in handling<br />

and less risk of dirt getting into the feed.”<br />

Additionally, the MultiBale principle allows<br />

the police to do without any further<br />

handling machinery and equipment, such<br />

as a wheeled loader.<br />

PIEDMONT<br />

SPECIALITIES<br />

Part of the hay and straw harvest is needed<br />

by Lucia and her family for their own<br />

animals. In their barn are housed around<br />

20 Piedmontese beef cattle. The family<br />

don’t use maize silage for feeding. To<br />

Lucia’s philosophy for welfare-based husbandry<br />

and towards producing quality<br />

beef belongs the rule that no more than<br />

five animals be housed together in a pen.<br />

The calves are taken from their mothers<br />

at three months old, as early as practicable.<br />

The Piedmontese breed has an interesting<br />

history. In the 16th century, the Black<br />

Death took its toll in this region. One reaction<br />

by the community of Turin was to<br />

introduce a bylaw banning the breeding<br />

of pigs, thus helping the establishment<br />

of beef - and the Piedmontese breed. The<br />

38


2<br />

1 Lucia Dentis runs a farm shop<br />

where she sells meat products<br />

from her own cattle, as well as<br />

bought-in wares.<br />

2 Oreste Dentis (l) with his wife<br />

Guiseppina Zanetti and daughter<br />

Lucia Dentis (r) with husband<br />

Pierluigi Bertello and their children<br />

Giulia, Davide and Fabio.<br />

3 Piedmontese food specialities are<br />

simply delicious!<br />

4 The Dentis family own Piedmontese<br />

beef cattle, the meat from<br />

which is marketed in the farm<br />

shop and through a cooperative.<br />

5 Hay in “MultiBales” is in high demand<br />

from the Dentis customers.<br />

enjoying Italian hospitality at a long table.<br />

Served alongside bread and grissini<br />

are typical regional dishes such as tatar,<br />

veal in tuna sauce and filled tomatoes.<br />

Not to forget: a good glass of wine.<br />

GREEN<br />

CLASSROOM<br />

Sustainability plays an important role for<br />

the Dentis family so it’s not surprising<br />

that the Cascina Grange Scott also opens<br />

its gates for kindergarten and school<br />

classes. The farm is officially recognised<br />

as an educational facility. Here, Lucia<br />

Dentis wants to bring children closer to<br />

a farmer’s craft and daily work, and to<br />

the natural cycle of food production. The<br />

farm as platform for active teaching: observation<br />

and discovery. During the seasonal<br />

cycle, the schoolchildren undergo<br />

a type of course. Among other things,<br />

painting takes place, covering everything<br />

that nature offers.<br />

4<br />

advantages of these cattle include meat<br />

with a high lean content, large hind quarters<br />

and, in the front quarters as well as<br />

the rear, a strongly emphasized muscularity.<br />

The beef colour is rosé. When the<br />

cattle on the Cascina Grange Scott reach<br />

600 to 700 kg they are shipped to the<br />

slaughterhouse, ending up back on the<br />

farm in the form of carcass halves for<br />

jointing and further processing.<br />

The beef is marketed in the farm`s own<br />

shop. Lucia sells an average three carcasses<br />

per month there. Prior to Christmas<br />

the demand for good meat is highest,<br />

she reports. Alongside home-produced<br />

beef and home-made maize flour products,<br />

Lucia sells further meat and sausage<br />

products, cheeses, pasta, wine and other<br />

foods in the shop. A cooperation with<br />

two other farms make this broad range of<br />

offerings possible. The farms are organized<br />

as a cooperative – short farm-to-sale<br />

distances and freshness of food are important<br />

to the Dentis family.<br />

In the evening, we are treated to a tasting<br />

of the home-produced products and culinary<br />

insight into traditional Piedmontese<br />

cooking. After work is over, we sit outside<br />

5<br />

Believed, above all, is that contact with<br />

the animals must be made possible for<br />

the children. Even although the family<br />

believe strongly in their Piedmontese<br />

beef breed, it wants to demonstrate<br />

the variability of nature to their young<br />

guests. So their Piedmontese cattle share<br />

their quarters with other breeds – and<br />

geese, hens, a horse, a pony and two<br />

donkeys. To round off the variety, Lucia<br />

thinks of introducing guestrooms on her<br />

farm. However, first of all, the grain and<br />

hay harvest is more important as well as<br />

the farm shop and the farmyard school.<br />

INFO<br />

Incidentally, you<br />

can access a video<br />

of this report via<br />

the QR code or<br />

accessing the link:<br />

krone.de/xtrablatt-videos.<br />

39


MENSCHEN INSIGHT<br />

Chop lengths with forage maize<br />

SHORT, LONG,<br />

LONGER<br />

What’s the best chop length for maize?<br />

And above all: which technique should<br />

be used for chopping and conditioning?<br />

Whatever you want, short, long or<br />

longer: Krone harvesters are prepared<br />

to meet all wishes.<br />

40


Corn-conditioner and VariLOC as knife<br />

drum transmission are important modules<br />

for optimum feed conditioning in<br />

the forage flow.<br />

It’s really amazing to observe the intensity of discussions<br />

over the so-called chop length for maize<br />

throughout the branch over the last months. Hereby,<br />

there’s no such thing as a “correct” chop length. Whether<br />

the maize is to be used for a biogas production, or for<br />

everyday cattle feeding, for instance in beef production,<br />

or as long chop with intensive conditioning for dairy<br />

cows: each application requires a certain chop length.<br />

“Every farmer decides for him or herself what’s optimum<br />

for an enterprise. In any case, our silage harvesters are<br />

technically prepared and adjustable for all requirements<br />

between 2.0 mm and 42 mm. For this, no special set-up<br />

is required”, emphasizes Henrik Feldmann, manager of<br />

product marketing with Krone.<br />

The Corn-conditioner represents the next phase in<br />

feed conditioning and this, too, offers a range of very<br />

different settings with related adjustment possibilities<br />

to meet customers’ wishes. With differing teeth numbers,<br />

rpm ranges and steplessly adjustable gap widths,<br />

this allows intensive feed conditioning to be achieved in<br />

short and long chop. In the product range are roller, as<br />

well as disc, conditioners. “Especially the disc conditioner<br />

is an all-rounder for all chop lengths and with applications<br />

for maize, with highest conditioning performance.”<br />

A real plus in flexibility in his opinion is, however, the<br />

VariLOC transmission in the knife drum belt pulley. With<br />

the help of this, it is possible within just a few minutes<br />

of spanner work, to alter drum rpm from 1,250 to 800.<br />

“Through this action you can increase the chop length<br />

range by up to 53 % with the MaxFlow knife drum with<br />

28 and 36 knives. Therefore, it’s possible to change from<br />

short to long chop, or vice versa, rapidly In short: biogas<br />

in the mornings and long chop afternoons. And all this<br />

with a single machine”, concludes Henrik Feldmann.<br />

With the BiG X, the three proverbial adjustment<br />

screws for setting the wished-for chop length and the<br />

conditioning intensity are knife drum, Corn-conditioner<br />

and the pulley transmission VariLOC, the last only available<br />

from Krone. Even the knife drum on its own offers<br />

more than a half-dozen options. These include both basic<br />

types of drum (“MaxFlow” with 20, 28 or 36 knives<br />

and “Biogas” with 40 and 48 knives), in the variants with<br />

28, 36 and 40 knives, the number of knives can additionally<br />

be halved with relatively limited adjustment effort,<br />

according to the marketing expert.<br />

Model<br />

MaxFlow 20<br />

MaxFlow 28<br />

MaxFlow 28 ½<br />

MaxFlow 36<br />

MaxFlow 36 ½<br />

Biogas 40<br />

Biogas 40 ½<br />

Biogas<br />

Conventional forage<br />

Long-chop silage<br />

Biogas 48 0 5 10 15 20 25 30 35 40<br />

Length of cut (mm)<br />

With different equipment options, Krone forage harvesters offer best<br />

possibilities for all chop lengths between 2.0 and 42 mm.<br />

41


MENSCHEN PARTNERSHIP<br />

Land & Technik<br />

MODELL: 2 PLUS 1<br />

42


The three partners of Land & Technik<br />

round one table: From l: Florian and<br />

Hermann Kasbauer, Erwin Bögl, Alois<br />

and Arnold Moser.<br />

“May I tell you a<br />

little bit of our history?”<br />

asks Erwin Bögl.<br />

Please do, we say.<br />

That’s why we’ve driven into northeastern Austria:<br />

to learn more about the special cooperation<br />

between partners Kasbauer, Moser and Bögl.<br />

BUYING DIRECT FROM THE MANUFACTURER<br />

Erwin Bögl is managing director and<br />

partner within the specialist agricultural<br />

machinery company “Land & Technik”.<br />

He is the only salesman in the organization,<br />

to which two other partners belong:<br />

Hermann Kasbauer and Alois Moser,<br />

both with their respective workshops.<br />

How does this business arrangement<br />

work, and how did the cooperation come<br />

about? Erwin Bögl was, up until the end<br />

of the 1990s, staff salesman with a farm<br />

equipment wholesaler serving different<br />

workshop outlets in northeastern Austria.<br />

Just before the millennium, some<br />

of the workshop owners had the idea<br />

of separating from the wholesaler. The<br />

aim was to achieve more independence,<br />

especially for purchase and sales. One<br />

problem: none of the workshops could<br />

afford a salesman on its own. The luck<br />

in this situation was that Erwin Bögl had<br />

the urge for a job change. So in 1999 he<br />

and the workshop owners had the idea of<br />

together founding the enterprise Land &<br />

Technik.<br />

Since then, Erwin Bögl is managing partner<br />

of Land & Technik with both other<br />

partners now running two workshop locations<br />

as independent businesses. The<br />

Land & Technik sales department with Erwin<br />

Bögl as manager and three of a staff,<br />

is responsible for selling new and used<br />

machinery. Servicing, guarantee work<br />

and repairs are undertaken by either of<br />

the two associated workshops. The billing<br />

point for new machinery guarantee and<br />

goodwill claims lies with Land & Technik.<br />

Other repairs are billed for by the workshops<br />

on their own. Thereby, the workshops<br />

have the freedom to also repair<br />

machinery that has not been bought or<br />

sold by Erwin Bögl. Repairs with used machinery<br />

taken in part-exchange by Bögl<br />

are carried out by one of the workshops<br />

and Land & Technik gets the bill.<br />

The new machinery sold by Land & Technik<br />

comes straight from the respective<br />

manufacturers. ”For instance, since 1999<br />

we have sold Krone machines and, starting<br />

in 2007, have become one of several<br />

Krone importers in Austria and responsible<br />

for the Schärding region. Additionally,<br />

we have the status of an A-dealership<br />

for Fendt and New Holland”, says Bögl. In<br />

2<strong>01</strong>5 he sold 40 tractors for both makes.<br />

He adds that while the tractor market is<br />

a workshop bringer, in the new machinery<br />

business it is not so exciting as forage<br />

machinery.<br />

Theoretically, Erwin Bögl could, for instance,<br />

sell balers from three different<br />

manufacturers. But he sells balers, as all<br />

other machines involved in the forage harvest,<br />

exclusively from Krone. “For us, this<br />

represents our bread-and-butter trade<br />

and I am convinced about the quality of<br />

the machinery from Spelle”, he explains.<br />

43


MENSCHEN PARTNERSHIP<br />

Right up at the top of his sales hit list<br />

stand the mowers from 2.80 to 3.20 m,<br />

mainly as front/rear mounted combinations,<br />

or also the 3 m front mower, mostly<br />

without conditioner. Second place has<br />

been conquered by the Rotor self-loading<br />

forage wagon. But two BiG Ms are operating<br />

in his area as well, naturally for contractors.<br />

Krone has a 50 % market share<br />

for its round balers in Austria. With the<br />

big square balers, Erwin Bögl can sell a<br />

maximum of two per year.<br />

GOOD REFERENCES<br />

“In a region where traditionally strong<br />

competitor products were based it was<br />

difficult, in the beginning, to interest<br />

customers in buying forage harvesting<br />

machinery ‘made in Germany’”, recalls<br />

Erwin Bögl. “In those days we held a lot<br />

of demonstrations. After the first sale<br />

successes, I then worked intensively with<br />

reference customers. In other words, I<br />

always referred interested potential buyers<br />

to customers that already worked<br />

with Krone machines, a strategy that has<br />

brought very good results for many years<br />

now”, he says, pulling his reference list<br />

out of a drawer as evidence.<br />

In total, Land & Technik deals with<br />

around 1,000 customers in an area between<br />

Grieskirchen and Passau. Most<br />

are farmers, but increasingly contractors<br />

feature as well. Currently, the sales area<br />

is expanding, he says. Limits are only<br />

imposed by distance to workshops. For<br />

customers, this factor is important. Land<br />

& Technik is based at the Münzkirchen<br />

location and it’s here that all new machinery<br />

is delivered and where the used<br />

machinery is dealt with. This is also the<br />

location of Moser’s workshop with the<br />

Kasbauer facilities 6 km further down the<br />

road. Customers like their new machines<br />

to come straight from the workshop that<br />

will carry out the servicing. And this is<br />

what Land & Technik arranges. The Kasbauer<br />

workshop employs 14 and the Moser<br />

facility has a staff of six.<br />

Farmers in the Land & Technik sales area<br />

run units from 20 to 40 ha on average<br />

with a high proportion of grass and forage<br />

land and milking herds of 30 to 40<br />

cows. Often, the farmers are part-time.<br />

And what’s the market like right now? “In<br />

years when the milk price is 40 c/l, farmers<br />

built new housing. Nowadays, with<br />

less than 20 c/l being paid, there`s not a<br />

lot of cash left over for machinery buying”,<br />

points out Bögl. Growth, on the other<br />

hand, is expected by him from the contractor<br />

sector. In any case, you’ll search in<br />

vain for worry lines on the faces of Erwin<br />

Bögl and his partners. In the past, there<br />

have also been problem years, reflects<br />

Bögl. But even in difficult times, this enterprise,<br />

unique in Austria and winner of<br />

an innovation award for cooperation, has<br />

the secret of survival. The target of the<br />

three partners was independence regarding<br />

service and sales. “And this is what<br />

we have achieved”, concludes Edwin Bögl,<br />

not without pride.<br />

1 The highlight of 2<strong>01</strong>5: meeting<br />

of 16 Krone Rotor forage wagons<br />

that had been sold over<br />

the previous two years.<br />

2 Edwin Bögl works a lot with<br />

reference customers for winning<br />

new sales.<br />

1<br />

2<br />

44


Franz Hohberger<br />

HIS 100 th BIRTHDAY<br />

The farmyard manure<br />

spreader Optimat was a<br />

best seller for Krone over<br />

decades. Its developer,<br />

Franz Hohberger, recently<br />

celebrated his centenary.<br />

Krone produced the farmyard manure spreader “Optimat”<br />

into the 1990s. In four decades, a total of<br />

around 200,000 units were pulled off the production belt.<br />

A real success story. Among those behind this success is<br />

Franz Hohberger (pictured 1st row, 5th from r), who celebrated<br />

his centenary in March. From 1957 until 1981, he was<br />

employed by Krone as master craftsman, and later special<br />

master craftsman. Together, the engineer Bernd Deupmann<br />

and Franz Hohberger developed the Optimat.<br />

Hohberger family members were joined by the Krone family<br />

in congratulating the centenarian, as well as many former<br />

colleagues. As special highlight, the Krone choir “Die<br />

Optimaten” sang a birthday song – performed live in front<br />

of an Optimat model that was especially driven in front<br />

of the Hotel Krone for Franz Hohberger’s 100th birthday<br />

celebrations.<br />

45


MENSCHEN ON-FARM<br />

Agricultural contractor Mensching<br />

STRAW À LA CAR<br />

Agricultural contractor Thorsten<br />

Mensching can satisfy almost all<br />

his customers’ requirements during<br />

the straw harvest with a fleet<br />

of nine square balers producing<br />

three sizes of bales.<br />

46


TE<br />

Agricultural contractor<br />

Thorsten Mensching is able to offer his<br />

customers a wide range of bale sizes.<br />

TThe agricultural contractor Mensching from Nienbrügge<br />

in Schaumburger Land developed out of a<br />

farm business. Thorsten Mensching took over the business<br />

from his parents after completing his agricultural<br />

studies and now runs the enterprise with his brother.<br />

Nowadays, he contracts with 35 staff members yearround<br />

in the countryside west of Hanover. Along with<br />

municipal groundwork and forestry tasks, the enterprise<br />

focus lies with classic agricultural jobs such as cereal<br />

combining, slurry spreading and straw harvesting.<br />

Contractor Mensching has been involved in harvesting<br />

straw, and all the associated logistics, for almost 20<br />

years now: “This is mainly carried out for farmers who<br />

require the straw for their own use. These are farms<br />

running horses as well as dairy farms and pig breeding<br />

units”, says Thorsten Mensching. Additionally, straw is<br />

baled and delivered for a large customer, the Raiffeisen<br />

Landbund EG (RLB) in Schaumburger Land. RLB pellets<br />

the straw and sells interregionally. However, there’s<br />

also a regional market for straw determined directly by<br />

the previous year’s straw price and actual supply and<br />

demand. “Now and again, farmers also decide to bale<br />

larger amounts of straw for marketing themselves”,<br />

adds the contractor.<br />

BEING FLEXIBLE<br />

In total, Mensching produces between 40,000 and<br />

50,000 bales per year, mainly big square ones. “We<br />

also do round baling but this represents a smaller proportion<br />

of our work.” With the nine square balers in his<br />

fleet, the contractor offers three different sizes of bales.<br />

“The three machines in 120/90 HDP size from Krone are<br />

mainly underway for the large customer RLB because the<br />

resultant large dimension bales handle best. The around<br />

7,000 to 8,000 bales per year are stored in a hall, and<br />

these measurements help ensure space is best utilized.<br />

Pelleting is via stationary press with the pellets used<br />

for litter by dairy farmers but mainly for broiler barns”,<br />

explains Thorsten Mensching.<br />

The bale measurements 120/70 are favoured by most<br />

of the farms because they are somewhat smaller and<br />

can therefore be moved around with smaller machinery,<br />

meaning easier handling for individual farms. “A specialty<br />

increasingly in demand in the last years is chopped<br />

straw bales. With the fitted pre-chopping system,<br />

Krone Prechop, short chop straw with a theoretical<br />

length of only 21 mm is produced. Chop length is<br />

adjustable via two selectable counterblades. Prechop<br />

also achieves intensive shredding of the straw. This<br />

increases straw absorbency, a characteristic especially<br />

desired for bedding dairy cow cubicles. Additionally,<br />

straw pellets are often used as structure feed ingredient<br />

in ruminant rations.”<br />

The contractor firm Mensching offers as smallest<br />

bale the size 80/90. “This small rectangular size is<br />

favoured by many horse owners and horse pension managers<br />

because it allows more practical handling or easier<br />

working with small front loaders or pallet trolleys in restricted<br />

spaces . However, a big proportion of the harvest<br />

is baled in the large sizes, i.e. 120/90 and 120/70.”<br />

47


MENSCHEN ON-FARM<br />

1<br />

QUALITY DECIDES<br />

Thorsten Mensching points out that wheat straw is<br />

baled in many cases because wheat is grown most in the<br />

Schaumburg region. But notable amounts of barley, rye<br />

and triticale straw are also baled. “There’s hardly any difference<br />

in the utility of the different sorts of straw”, says<br />

the contractor. “However, absorbency is best with barley<br />

straw.” Decisive for the choice of straw is the condition in<br />

the swath. “Because barley is combined first, the straw<br />

is usually harvested in a good condition and not yet<br />

affected by fungus. When the weather allows, a lot of<br />

barley fields will be baled because of this, and because<br />

this straw is scarce anyway. Later on, the wheat straw is<br />

no longer yellow but rather grey and then it’s mostly no<br />

longer baled.”<br />

This contractor says many dairy farms find they have<br />

to purchase straw. “For example we have a big customer<br />

who buys straw still in the swath. This customer puts a<br />

lot of value on the quality of the material and thus the<br />

swath is turned and left drying out if the weather is<br />

good.” The advantage of this strategy lies in the keeping<br />

the straw clean and in its optimum drying. “Only after<br />

a further tedding bout do we start baling. At the end of<br />

this increased input, we generally get a perfect straw<br />

that can also be mixed in feed.”<br />

The areas from which farmers buy straw for subsequent<br />

contractor baling mostly lie a maximum 20 km<br />

from the farm requiring the material. “We are underway<br />

over a radius of 30 to 40 km with the balers and<br />

straw chopper attachments. For balers without chopper<br />

attachment, the operational radius is a bit smaller.” So<br />

far, there are not many straw chopper attachments in<br />

the region and so utilization rate is very good.<br />

FLUCTUATING PRICE<br />

Because of the increased danger of fire breaking out<br />

when using the straw chopper attachment, Thorsten<br />

Mensching puts much value on continuously keeping the<br />

machinery clean. The balers require between 200 and<br />

300 HP. The crucial factor is that machines keep working.<br />

So durability under high working pressure is important,<br />

as well as reliability of components such as the knotters.<br />

The output of balers, in terms of bales per machine,<br />

in Schaumburger Land with its average field size of 3 ha<br />

cannot be compared with that achievable in large-structured<br />

agricultural regions. Added to this, the weather<br />

in this region can severely affect output with a short<br />

straw harvesting season. When there’s a year with all<br />

48


1 Demand for the straw chopper attachment<br />

increases.<br />

2 Most of the material is baled in the larger sizes, i.e.<br />

120/90 and 120/70.<br />

3<br />

3 The areas where straw can be harvested viably for<br />

other farmers usually lie a maximum distance of 20<br />

km from the customer farm.<br />

2<br />

parameters right, i.e. price as well as weather, then<br />

the demand is extremely good: “For this reason we have<br />

to have ready a suitable number of high performance<br />

machines delivering different bale sizes, even when<br />

these are not fully utilized every year.” Normally, the<br />

customer insists on a certain size of bale. Because over<br />

90 % of customers represent regular clients we always<br />

try to ensure that they get exactly what they want.”<br />

Over the last years, the straw price has increased<br />

somewhat, reports this contractor. However, it fluctuates<br />

strongly. Mainly because different regions face different<br />

weather conditions. On the other hand, demand<br />

from livestock farming is similarly high every year and,<br />

in this relationship, the price sinks when a lot of straw<br />

is available regionally and rises when the opposite is the<br />

case. But the amount of straw available elsewhere can<br />

also affect regional markets and prices because, above<br />

a certain price, transport over longer distances can become<br />

acceptable.<br />

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to their promise. Offering unique tear<br />

resistance and knot strength, these<br />

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excellent twines are the best choice for<br />

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49


MENSCHEN TELEGRAM<br />

Federal President Gauck<br />

STATE VISIT<br />

As part of his tour<br />

through the “Educational<br />

region Emsland”,<br />

the Federal President<br />

visited the Maschinenfabrik<br />

Krone to learn<br />

about the level of commitment<br />

in schools,<br />

universities and business<br />

societies. Also<br />

attracting presidential<br />

interest during the tour<br />

was the mechatronics<br />

workshop, the<br />

Krone-supported<br />

students’ enterprise<br />

“ReLaMa” (Restoration<br />

Agricultural Machinery)<br />

and the Premos<br />

5000 wholecrop harvester<br />

and pelleter.<br />

50


Imprint<br />

Publisher:<br />

Maschinenfabrik Bernard Krone GmbH<br />

Heinrich-Krone-Straße 10<br />

48480 Spelle<br />

Tel.: +49(0)5977/935-0<br />

info.ldm@krone.de<br />

www.krone.de<br />

Responsible (FRG media legislation):<br />

Heinrich Wingels<br />

Editorial:<br />

Beckmann Verlag GmbH & Co. KG<br />

Rudolf-Petzold-Ring 9<br />

31275 Lehrte<br />

www.beckmann-verlag.de<br />

Layout:<br />

Angela Wirtz Grafikdesign<br />

info@wirtz-grafikdesign.de<br />

www.wirtz-grafikdesign.de<br />

Print:<br />

Bonifatius Druckerei<br />

Karl-Schurz-Straße 26<br />

33100 Paderborn<br />

Photo material:<br />

When not otherwise denoted:<br />

Maschinenfabrik Bernard Krone GmbH<br />

bzw. Redaktion<br />

Page 11: fotolia/Ilyes Laszlo (1)<br />

Page 13: fotolia/Ilyes Laszlo (1)<br />

Page 21: fotolia/edisainer (2 Grafiken)<br />

Page 29: Markus Mitterer (1)<br />

Page 42-44: Land & Technik (2)<br />

Page 48: Mensching (1)<br />

Circulation:<br />

32,000 copies<br />

<strong>XtraBlatt</strong> appears biannually for Krone<br />

customers. Reprints only allowed with<br />

permission of publisher. This also applies<br />

to copying into electronic databanks and<br />

reproduction on CD-ROM.<br />

51


I don’t want to shred<br />

my valuable maize,<br />

I just want to<br />

process it<br />

intensively !!<br />

In the maize silage sector KRONE offers the<br />

widest choice of chopping and processing<br />

systems that cater for all needs, from perfect<br />

biogas chops to intensively processed long<br />

chops.<br />

KRONE forage harvesters give contractors the<br />

flexibility to tailor their customer service to<br />

individual needs.<br />

Just ask us!<br />

We are happy to advise on the best system<br />

for your business.<br />

www.krone.de

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