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Great portfolio, and strengthening<br />
<strong>Our</strong> categories<br />
Savoury,<br />
Dressings and<br />
Spreads<br />
Underlying<br />
volume growth<br />
2.5%<br />
Turnover<br />
€14.2bn<br />
Ice Cream and<br />
Beverages<br />
Underlying<br />
volume growth<br />
5.9%<br />
Turnover<br />
€8.6bn<br />
Personal Care<br />
Underlying<br />
volume growth<br />
7.9%<br />
Turnover<br />
€13.8bn<br />
Home Care<br />
Underlying<br />
volume growth<br />
8.2%<br />
Turnover<br />
€7.7bn<br />
• Global leadership in Savoury,<br />
Dressings and Spreads.<br />
• Key brands include Knorr,<br />
Becel/Flora, Hellmann’s<br />
and Rama/Blue Band.<br />
• 35% of turnover in<br />
emerging markets.<br />
• Global leadership in ice cream<br />
and tea.<br />
• Key brands include the<br />
Heartbrand and Ben & Jerry’s<br />
in ice cream, and Lipton<br />
and Brooke Bond in tea.<br />
• 45% of turnover in<br />
emerging markets.<br />
• Global leadership in<br />
deodorants and mass skin,<br />
world number two in daily<br />
hair care, significant local<br />
strength in toothpaste.<br />
• Key brands include Dove,<br />
Rexona, Lux, Axe/Lynx, Suave,<br />
Signal, Pond’s and Lifebuoy.<br />
• 61% of turnover in<br />
emerging markets.<br />
• World number two in laundry<br />
and significant local strength<br />
in household cleaning.<br />
• Key brands include Omo/<br />
Persil, Surf, Comfort,<br />
Cif and Pureit.<br />
• 78% of turnover in<br />
emerging markets.<br />
Report of the Directors About <strong>Unilever</strong><br />
New additions<br />
In 2010 we strengthened our portfolio<br />
through a number of acquisitions.<br />
Sara Lee<br />
The acquisition of the<br />
Personal Care business of<br />
Sara Lee was completed<br />
in the fourth quarter of 2010.<br />
It added leading brands<br />
such as Radox, Duschdas<br />
and Neutral to our portfolio<br />
in Western Europe.<br />
Ice cream<br />
We strengthened our ice<br />
cream business in Western<br />
Europe, announcing<br />
acquisitions in both Greece<br />
and Denmark that will further<br />
enhance our leadership<br />
position in this attractive<br />
category.<br />
In September 2010 we announced an<br />
agreement to acquire Alberto Culver.<br />
Alberto Culver<br />
The Alberto Culver company includes<br />
brands such as TRESemmé, Nexxus and<br />
St. Ives. These brands would complement<br />
our existing portfolio, transforming our<br />
hair business in North America, the UK<br />
and elsewhere, and adding substantially<br />
to our presence in the skin category.<br />
This transaction remains subject to<br />
regulatory approval.<br />
<strong>Unilever</strong> Annual Report and Accounts 2010 9
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