Parade of Homes 2017

36 | New Home Parade 2017
Classic and Horry
Georgetown
Homebuilders
Association Announce
this Area’s Second
Southern Living
Showcase Home
Classic Custom Homebuilding
of Myrtle Beach has
announced this area’s second
Southern Living Custom Builder
Program Showcase Home, the
first for Georgetown County,
South Carolina.
The home, under construction
at 961 Tuckers Road in
Litchfield Plantation, Pawleys
Island, was unveiled at a press
conference held March 14. The
joint press conference, held in
conjunction with the Horry
Georgetown Homebuilders Association, not only introduced the Showcase Home, but heralded the return of HGHBA’s
New Home Parade after an absence of several years.
“We could not be more excited,” said Rose Anne O’Reilly, Executive Director of the Horry Georgetown Homebuilders
Association. “The New Home Parade and this beautiful Southern Living Showcase Home are indicators of a muchimproved
local economy and the capability of builders like Berkley White of Classic. The upswing of new residential
construction and home sales are huge economic indicators. Not only is the building industry impacted, but service
industries within our area including banks, mortgage companies, and others feel the positive effect.” continued O’Reilly.
Classic, a member of the Horry Georgetown Homebuilders Association, and Southern Living’s prestigious Custom Builder
Program, introduced the area’s first Showcase Home in late 2012.
“While the home at Litchfield Plantation, ‘the River Run’, differs in architectural style from ‘the Verona’, both homes are
built under the auspices of Southern Living and adhere to their strict building standards. A Southern Living Custom
Builder Showcase Home not only incorporates products from nationally-recognized suppliers such as Marvin
Windows/Integrity (windows), James Hardie (siding and exterior materials) and Sherwin-Williams (paints), but it also
allows a partnership with local suppliers,” said Susan White of Classic.
“In 2012, our partnership not only included local building suppliers but banks, local media, car dealerships, furniture
stores, and restaurants, just to name a few. A Southern Living Showcase Home is a win-win situation for the entire
community and the local economy,” White continued.
Like the relationship that the Horry Georgetown Homebuilders Association has forged with area charities, Classic,
through admissions raised through the Southern Living Showcase Home, provided over $5,000 in cash and in-kind
donations in 2012. “We hope to surpass this number in 2017,” said Susan White.
“While much remains yet to be determined regarding tours, local partners, and the actual dates that the home will be
open, we are tentatively projecting a schedule very similar to 2012,” she continued. “This includes a late summer
opening with events scheduled throughout the fall. The timing seems to work well with our traffic patterns and is well
received by locals and tourists.”
Just what did Classic’s Southern Living Showcase Home mean to our area in 2012? Five thousand Showcase Home
visitors, media coverage in 10 states and 50 markets, an appearance on 95 event calendars, articles and mentions in
4,800 newspapers and magazines, and social media that had an international reach.
“Southern Living’s selection of Classic as a Southern Living Custom Builder, and Classic’s identification of Georgetown
County as the locale for the Showcase Home, is a real coup for our entire area. It presents an opportunity to promote
our beautiful Low Country, the connection and power of community, and serves as an endorsement to the quality of
builders like Classic that we have within our membership,” said Rose Anne O’Reilly of the Horry Georgetown
Homebuilders Association.
For more information on the upcoming Southern Living Custom Builder Showcase Home, including sponsorships,
contact Denise Blackburn-Gay of Marketing Strategies via phone (843) 692-9662 or via email at
denise@marketingstrategies.com