Kevin Hursh Awards & Honours - Saskatoon Chamber of Commerce

April 2011
BUSINESS View
saskatoonchamber.com
GREATER SASKATOON CHAMBER OF COMMERCE
Kevin Hursh
Predicting a positive year for
farm income in Saskatchewan
Awards & Honours
Welcome new Chamber
President Monica Kreuger
News and Coming Events

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BUSINESS View­is a bimonthly publication of the
Greater Saskatoon Chamber of Commerce
104-202 4 th Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 244-2151 Fax: (306) 244-8366
Email: chamber@saskatoonchamber.com
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Articles and criticisms are invited, but views expressed in Business View are those of
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BUSINESS View
April 2011
STAFF
Page 5 5
Kent Smith-Windsor, Executive Director
Derek Crang, Membership & Marketing Director
Terry Lawrence, Administration
Judy Chudskov, Membership Relations Officer
Roz Macala, Executive Secretary
Breanne Lishchynsky, Committee Co-ordinator
Linda Saunders, Bookkeeper
Kevin Meldrum, Communications
Cover Image © Leo Bruce Hempell - Dreamstime.com
BUSINESS View­ April 2011 3
7
4
12
15
18
19
Features
Kevin Hursh
Predicting a positive year for
farm income in Saskatchewan
Awards & Honours
Welcome new Chamber
President Monica Kreuger
Departments
President’s View
Food for Thought
Climate regulations a
complex political issue
Campus View
Committee Updates
Chamber Events

PRESIDENT’S VIEW
Saskatchewan is known as
“Canada’s Bread Basket” with
about 45 percent of our total area
being farmland. While wheat
makes up the bulk of production,
barley, canola, oats, rye, flax, mustard
and lentils are also grown and exported
to countries around the world. World
leaders in mustard production with 1/4
of the world’s mustard, we also produce
almost 1/3 of the world’s lentils and
flaxseed. We are home to almost 1/3 of
Canada’s organic production with $60M
of exports from processing ingredients
and products for the natural health and
functional food sector and we have over
75 organic processors. We are the centre
of agricultural biotechnology in Canada
with more than 700 scientists working
in 30 private, public and academic
facilities.
With all this primary production,
and the R&D talent and facilities, the
possibilities for value added production
are mind boggling and yet we have only
250 value added processors. Why?
Regulation, taxation and lack of
capital are some of the biggest barriers
to development for entrepreneurs,
including agricultural entrepreneurs.
PRESIDENT
Monica Kreuger
Global Infobrokers
Inc.
Debby Criddle
Bayshore Home
Health
2011-12 BOARD OF DIRECTORS
Lynn E. Hnatick
MacPherson, Leslie
& Tyerman LLP
2 nd VICE-PRESIDENT
Troy Davies
M.D. Ambulance
Care Ltd.
Randell Morris
Saskatchewan
Indian Institute of
Technology
The Growing Forward agreement
signed by the federal and provincial
governments in 2008 to support
agriculture and its value added sector
is a step in the right direction; however,
we also need to ensure the tools for
entrepreneurs are available to take ideas
to the next level. A competitive taxation
environment such as recommended in
A Change Today For Your Tomorrow is
needed. Funded by the Saskatchewan
Chamber of Commerce, the Institute of
Chartered Accountants of Saskatchewan,
Association of Saskatchewan
REALTORS®, Certified General
Accountants of Saskatchewan and the
Certified Management Accountants of
Saskatchewan, this report was produced
by the Canada West Foundation and
is the most comprehensive tax review
undertaken in Saskatchewan since 1965.
We need to attract more capital
through tools such as Angel Investment
Tax Credits and expanded Venture
Capital. SAINT, the Saskatchewan
Angel Investment, is the province’s
interactive investment meeting place
for angels and entrepreneurs and they
do a great job, however, we need to
join other provinces in offering tax
4 April 2011 BUSINESS View­
EXECUTIVE
Tracy Arno
Adecco
credits for direct private investment
in addition to the current offering of
tax credits for investments in pooled
funds through the Labour-Sponsored
Venture Capital Corporation (LSVCC)
program. Without an instrument to
incent investment in the province’s
most promising seed- and early-stage
businesses, a lack of quality deal flow
up to the LSVCC and venture capital
firms will continue to hinder economic
Continued on page 7
EXECUTIVE
Troy Larmer
United Group of
Companies
PRESIDENT
Monica Kreuger
Building the Best Business Climate in Canada. Thereby Creating a City of Opportunity.
1st VICE-PRESIDENT
Christian Braid
Braid Flooring &
Window Fashion
PAST PRESIDENT
Brian Chalmers
Concentra
Financial
Shawna Nelson
Sheraton Cavalier
Saskatoon
Sanj Singh
W. Brett Wilson Centre of
Entrepreneurial
Excellence, U of S
Rhonda Speiss
PotashCorp
Barry Bergland
CTV
Tony Van
Burgsteden
AREVA Resources
Canada Inc.
Gerry Bonsal
SIAST Kelsey
Campus
Stacey White
Wiegers Benefits

© Jetfoto - Dreamstime.com
It’s a rare time in primary agriculture. Both grain and
livestock are enjoying profitable prices.
Farm income problems have received a lot of
attention over the years. By comparison, very little
attention has been paid to the record profitability achieved
by Saskatchewan farmers in both 2009 and 2010.
There are many statistical
measurements of farm income, but
perhaps the best single number is
realized net farm income. This takes
into account all the sources of farm
revenue minus all the expenses,
including depreciation. The one
drawback is that changes in inventory
are not factored in, but it’s still the best
overall profitability measurement.
For 2009, Statistics Canada lists
a realized net farm income of $1.6
billion for Saskatchewan. For 2010,
the number is $1.7 billion. Not only
are these records, but they eclipse the
returns received in other provinces.
For comparison, the numbers in
Alberta are only $264 and $64 million.
Saskatchewan is much more reliant on
grain than livestock and that improved
our numbers relative to our western neighbour. Manitoba’s
numbers were also much stronger than Alberta’s at $553
and $404 million.
Those who like to view the glass as half empty will point
out that adjusted for inflation, Saskatchewan’s realized net
farm income of over a billion dollars for two consecutive years
back in the early 70s was actually much more impressive.
Still, the nominal records set in 2009 and 2010 are a vast
improvement over the
many dismal numbers
we’ve seen over the
years.
What does 2011
hold? Statistics Canada
is predicting a realized
net farm income decline
to $593 million for
Saskatchewan. That
would be closer to recent
norms. The projections
call for an improvement
to $250 million in
Alberta, while Manitoba
is expected to decline to
$126 million.
While stronger
cattle prices will propel
returns in Alberta, rising
PROFILE KEVIN HURSH
Predicting a positive year for farm income in
Saskatchewan by Kevin Hursh
Kevin Hursh is a consulting agrologist
and farmer based in Saskatoon
costs are expected to cut into grain returns in Saskatchewan
and Manitoba. Fewer government support dollars are also
forecast. Specifically, there’s no provision factored in for
another excess moisture support program.
The Statistics Canada projection was based on
information from a number of months ago and since then
we’ve seen unprecedented market
volatility. Political turmoil in Egypt and
Tunisia has been followed by a United
Nations action against a cruel dictator
in Libya.
And we’ve seen the triple disaster
in Japan. Any one of the events would
have been catastrophic on its own.
Taken together, the impact on the
island nation has been devastating.
Grain futures were limit down
followed by limit up in the wake of the
Japanese disaster. No one knows how
it’s all going to unfold in the weeks
ahead.
Another big variable is the excess
moisture in eastern regions of the grain
belt. How much land will go unseeded?
Despite the uncertainty, farmer
optimism is high. There are more young
people at farm meetings. Land prices and cash rents are
the highest ever. Some of the best farm land is approaching
$1,500 an acre and there are cash rents of more than $60
an acre.
Records are also being set for cattle prices. For the
first time since the BSE (mad cow) crisis of 2003, cow-calf
producers are looking at strong profitability.
As producers are painfully aware, there are no guarantees
that the good times will continue. But market projections are
promising and there’s a good chance that 2011 will turn out
stronger than the Statistics Canada projection.
Based out of Saskatoon, Kevin Hursh and his wife Marlene
operate Hursh Consulting & Communications Inc. Kevin and
Marlene manage Crop Production Week held annually in
Saskatoon.
As well, Kevin serves as Executive Director for the
Saskatchewan Mustard Development Commission, the
Canaryseed Development Commission of Saskatchewan and
the Inland Terminal Association of Canada.
Each year, Kevin is a guest speaker at scores of agricultural
conferences and conventions.
Kevin can be reached at kevin@hursh.ca.
BUSINESS View­ April 2011 5

AGRIBUSINESS
SaskCanola partnering with Prairie canola
growing groups in new variety testing program
A
next generation canola variety testing program
is moving forward this year to serve the needs of
canola growers. The initiative, a result of extensive
consultations, will involve most of the seed industry.
The approximately $1 million program will be funded by
the three Prairie canola grower groups - Saskatchewan Canola
Development Commission (SaskCanola), Alberta Canola
Producers Commission (ACPC), and the Manitoba Canola
Growers Association (MCGA), as well as by seed trade entry
fees. The Canola Council of Canada (CCC) will coordinate
the program as a service to growers.
"I am very grateful for the open and positive approach of
all stakeholders in this process," says Denise Maurice, CCC
Vice-President of Crop Production. "I am confident that the
new program will fulfill the objectives that growers have had
from the outset."
The objective of the new variety testing program is to
provide growers with the information they need to make
informed seed selection choices based on:
• A systematic approach.
• Trials based on commercially available varieties.
• Trials consistent with actual grower practices.
• Third-party credibility.
• Economic analysis based on contribution margin.
In order to meet these criteria, the protocol for the
program will involve two components: small plots that will
examine relative performance of commercial varieties, and an
audited field scale component based on field trials conducted
by seed companies.
The small plots component will involve both varieties
with the greatest market share and newly-introduced varieties
used with the corresponding herbicide systems that are also
commercially available to growers. Management of the small
plots will address some of the shortcomings of former trials
through plot design, data delivery and harvest management.
"What we like about this new program is that it is truly
representative of the commercial varieties that are available
to growers, and reflective of the actual production practices
most commonly used in western Canada," says SaskCanola
chair Brett Halstead. "Another important component is that
the corresponding herbicides will be used."
The field scale component will involve a review of
the seed trade field scale projects through an audit of the
protocols being used for constructing the trial data analysis
and reporting. The development of the audit process will
involve qualified statisticians and professionals with extensive
background in conducting field scale research trials.
"Including the seed trade field scale projects will be an
added service to growers," says ACPC chair Jody Klassen. "It's
not about imposing a protocol on them. It's about ensuring
their protocols are based on sound science so that the data
accurately represents performance."
Small plot and field scale data will be presented
separately. Detailed reporting will include site specific data
on weather, soil type, previous crop, fertility, seeding date and
rate, harvest date etc. Print copies will be published and a web
based application housed on the grower association websites
and CCC website. The data will continue to be reported in
the provincial seed guides.
"This is good news for our growers," says MCGA President
Rob Pettinger. "Seed is a major investment for farmers and
this new program will give them the information they need to
make informed individual decisions that suit their particular
operations."
A governance body will be established shortly to oversee
the program, and to provide a mechanism for evaluating
success and making improvements to protocols in the future.
The governance body will be charged with resolving details
around data analysis and reporting. Membership will include
growers, provincial specialists, the seed trade and the CCC.
I have been very impressed by the participation of the
seed trade throughout the consultations," says Maurice.
"They have brought nuances to the discussion that has added
great insight into many issues. There has been a great spirit
of participation."
6 April 2011 BUSINESS View­

AWARDS & HONOURS
Welcome new Chamber President Monica Kreuger
On March 10 th , 2011 Greater Saskatoon Chamber of
Commerce welcomed Monica Kreuger as its new
President, taking over from outgoing President Brian
Chalmers.
Kreuger brings with her a wealth of experience in business
as the President of Global Infobrokers - a private educational
institute in Saskatoon in the areas of entrepreneurship and
business management training.
As well as a Bachelor of Arts and a Masters of Business
Administration from the University of Saskatchewan, Kreuger
spent several years designing and delivering marketing and
entrepreneurship courses at the U of S.
Dedicated to business and entrepreneurship, she
developed and is continuing to organize Canada’s premier
business plan competition, Venture Forward, in Saskatoon
with $100,000 in cash awards available to the winners to
help them start their businesses.
Kreuger has most recently been involved as the
co-founder of Praxis International Institute, Canada’s
only private high school dedicated to entrepreneurship,
environmental sustainability, and global citizenry.
Please join us in congratulating Monica Kreuger as
the new President of the Greater Saskatoon Chamber of
Commerce.
What Are You Doing This
September?
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Space is still available for the
2011-2012 program.
Seating is Limited.
Apply Now!
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MASTER OF BUSINESS
ADMINISTRATION
Brian Chalmers presenting the gavel to incoming
president Monica Kreuger. Image courtesy of The
StarPhoenix
Crestline Coach Honoured
Crestline Coach Ltd. was recently named one of Canada’s
50 Best Managed Companies.
Crestline has grown to become one of North America’s
most advanced and innovative manufacturers of custom built
ambulances and emergency vehicles. Their commitment
to quality is demonstrated in ISO 9001:2008, Ford QVM
Certification and KKK-A-1822 compliance.
Since 1975, Crestline has led the industry with innovations
such as the Aero Body – an all aluminum aerodynamic module
body, the O2 to Go Loading System, ergonomic interior
design configurations, high visibility exterior graphics and
their exclusive CrestCoat exterior powder coat finish.
In 2010, Crestline Coach received an ABEX award for
Health and Innovation and was most recently honoured
again with the distinction of being one of Saskatchewan’s
Top 20 Employers.
President’s View continued from page 4
growth.
And we need a continued focus on reducing regulatory
barriers to growth. The work being done by the Regulatory
Modernization Council with Enterprise Saskatchewan is also
moving in the right direction.
We have great entrepreneurial capacity in our province
and we are adding to that pool as our immigration policies
have expanded to allow more business and entrepreneurial
investment – let’s continue to press forward the importance
of making it easy to do business in Saskatchewan!
BUSINESS View­ April 2011 7

AWARDS & HONOURS
Yanke Group of Companies awarded “Best Fleet
to Drive For”
The Yanke Group of Companies, a leading global
transportation company, founded and headquartered
in Saskatchewan, is proud to announce that they have
been selected as one of North America’s top 20 ‘Best
Fleets to Drive For’ as declared by the Truckload Carriers
Association (TCA). 2011 marks the third consecutive award
for Yanke since the inauguration of this award in 2009; Yanke
is also one of two Canadian companies to receive the award
for three consecutive years. Each year the award identifies
North American for-hire trucking companies that provide
the best workplace experiences for their drivers.
“We are very proud of this achievement and attribute our
success to the hard work and dedication of all our employees
both in the office and on the road” says CEO and founder of
the Yanke Group of Companies, Russel Marcoux.
The extensive nomination process interviews company
drivers, owner operators, human resource representatives
and executives on a wide range of categories, such as:
total compensation package (including base pay, bonuses,
vacation and sick days);
health benefits; pension
plans; professional
development and
career development
opportunities; the company’s commitment to personal
growth, work-life balance, driver family support and employee
directed charitable contributions; overall commitment to
continuous improvement; driver community development
activities; annual driver turnover and the fleet’s safety record.
Stephen Pengelly, a Professional Transport Operator
(PTO) with Yanke comments on his experience as an
employee, “Yanke really puts an emphasis on safety, and the
needs of all employees. They have excellent pay, benefits, and
incentives. It’s great to drive new, well maintained equipment
as well. PTO’s are treated as professionals, not just called
professionals. They have great communication between on
road and off road staff. I am truly proud to be a member of
the Yanke family”.
8 April 2011 BUSINESS View­

WESTERN ECONOMIC DIVERSIFICATION
New investment in Food Centre technology
The Saskatchewan food processing industry will soon have
access to new technologies that will reduce production
costs and increase the development of innovative food
products for the changing marketplace, thanks to an
investment from the Government of Canada.
An announcement was made March 4 th in Saskatoon by
the Honourable Lynne Yelich, Minister of State for Western
Economic Diversification Canada, to support the development
of Saskatchewan’s food processing industry. The Government
of Canada is providing $800,000 to assist the Saskatchewan
Food Industry Development Centre Inc. (Food Centre) in
purchasing new equipment for use in product and process
development.
“Our Government is pleased to promote increased
competitiveness and productivity in Saskatchewan’s food
industry,” said Minister Yelich. “Access to this equipment
will allow food processors to produce new products that will
help create even more jobs in our communities.”
The Food Centre will purchase new equipment which
will assist food processors in reducing costs, increasing
product quality, enhancing food
safety and developing new product
lines. The availability of new
equipment and processing methods
will lead to the development and
commercialization of new food
products for Saskatchewan food
processors. There are almost 300
food processors in Saskatchewan, creating approximately
$2.5 billion in annual sales.
“The Food Centre is extremely grateful for the Government
of Canada’s investment in Saskatchewan’s food industry.
This new funding will enable the Food Centre to expand
its expertise through the purchase of new technologies.
This project will assist food processors in discovering new
possibilities in food development and exploring new market
opportunities,” said Muriel Garven, Chair of the Board of
Directors for Saskatchewan Food Industry Development
Centre Inc.
BUSINESS View­ April 2011 9

SRC EXPANSION
New Pipe Flow Technology Centre at the
Saskatchewan Research Council
The Pipe Flow Technology Centre at the Saskatchewan
Research Council (SRC) will become one of Canada’s
first research facilities equipped to handle hazardous
explosive materials such as crude oil, thanks to an
expansion funded jointly by the federal and provincial
governments. The funding was announced March 18 th by
Brad Trost, Member of Parliament for Saskatoon-Humboldt,
on behalf of the Honourable Lynne Yelich, Minister of State
for Western Economic Diversification and the Honourable
Jeremy Harrison, Minister of Enterprise and Minister
Responsible for Trade.
“Energy producers depend on constant improvements
in production methods, materials and processes to meet
the growing demand for energy,” said MP Trost. “Our
Government’s investment in the SRC’s Pipe Flow Technology
Centre expansion will help fill a research gap for the Canadian
petroleum industry to help it increase productivity, lessen
environmental impacts and create more jobs.”
“This project will generate significant benefits for
Saskatchewan,” said Minister Harrison, “We expect that
it will lead to the commercialization of new innovations
that will assist oil, gas and mining companies in improving
productivity.”
The SRC will expand
an existing explosionproof
building at the
centre to accommodate
research on light and
heavy crude oils and
refined petroleum
products, all of which are
flammable and require
special equipment
for safe storage and
handling. New labs outfitted to handle hazardous research
samples will be added to the main building. With these new
research capabilities, the centre can test a wider range of
substances and help the provincial, and national, oil and gas
industry enhance oil recovery, reduce operating costs and
improve processes.
The federal and provincial governments are jointly
investing $1,730,000 through the Canada-Saskatchewan
Western Economic Partnership Agreement (WEPA) for this
project. Saskatchewan Research Council will contribute a
further $305,000. The expansion will create two jobs.
“The expansion and enhancements to SRC’s Pipe Flow
Technology Centre will enable industry to test new ideas and
solve current problems with effectively designed solutions,”
said Dr. Laurier Schramm, President and CEO of SRC. “The
Centre has been undertaking pipe flow research for 50 years
and this expansion will help it continue to evolve to meet
industry needs.”
SRC’s Pipe Flow Technology Centre is acknowledged as
an international leader in its field and has collaborated with
Canadian and international clients on a range of groundbreaking
pipeline and fluid mechanics applications.
Both Canada and Saskatchewan are contributing $25
million each over four years to the Canada-Saskatchewan
Western Economic Partnership Agreement to strengthen
economic activity and improve quality of life in western
Canadian communities.
“The SRC’s Pipe Flow Technology Centre is
acknowledged as an international leader in its field and has
collaborated with Canadian and international clients on
a range of ground-breaking pipeline and fluid mechanics
applications.”
“Both Canada and Saskatchewan are contributing $25
million each over four years to the Canada-Saskatchewan
Western Economic Partnership Agreement to strengthen
economic activity and improve quality of life in western
Canadian communities.”
10 April 2011 BUSINESS View­

At PotashCorp, we help farmers around the world grow nourishing food that
supports our growing population. And to meet increasing global demand for
potash, we need to grow, too.
We’re continuing to work on expansions in Saskatchewan that will bring our
annual operational capability to 17.1 million tonnes by 2015 – nearly double our
capacity when we began these projects in 2005. More than that, by investing
more than $5 billion in our Saskatchewan operations, we’re contributing to a
strong and vibrant economy in our home province and helping to build a better
future for us all.
It’s part of our plan to get ready for tomorrow, today.
PotashCorp.com
BUSINESS View­ April 2011 11

FOOD FOR THOUGHT
Climate regulations a complex political issue
by C.M. (Red) Williams
Kyoto is old news, or at least will be in 2012; Copenhagen
didn’t put much on the to-do list beyond some money
for developing countries and a cap of a 2% increase
in CO2, while Cancun was mostly more of the same.
Nevertheless, there is that pressure to make some
advances. Canada has made little progress beyond tying
our cart to the U.S. Pony, and insisting that we will move
when the newly emerging economies such as China make
stronger commitments.
Just how important is a move by China, one of our
biggest and growing markets? Well, if we put some emission
controls on our industrial high energy users, that could give
those that do not do likewise an advantage in the short term
(it is called emission leakage).
But if carbon limitations become more general the early
ones in will benefit because we would own the technology
to change. It is suggested that if the big fossil fuel users
(like us) lower our use that will lower world fuel prices and
encourage the non-conformists to increase their use (not a
happy outcome).
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However, concerns over
sector-level international
competitiveness hinder
ambitious climate policies.
The OECD suggests that if
a country reduces its CO2
production by 50% by
2050 its energy intensive
industries will lower
productivity by 3%, while
a country that does not
will gain in productivity by
1% - not an overwhelming
advantage.
Models show that
border taxes against non-compliant countries don’t work, and
grandfathering out some of the energy intensive industries,
although attractive politically won’t work in the long term.
It is indeed a complex political issue.
Terri Peterson
Area Manager
Small Business Banking
242 – 234 Primrose Dr.
Saskatoon
(306) 371-1558
terri.peterson@td.com
12 April 2011 BUSINESS View­

AIRPORT UPDATE
Tomorrow’s Airport Frequently Asked Questions
Saskatoon’s Airport of tomorrow will emerge from a 10
year $105 million plan including sweeping redesign and
expansion of the Terminal building. By the end of 2013
passengers will be moving through a totally redesigned
airport. Final design concepts are nearing completion led by
local architect Kindrachuk-Agrey.
It is expected the expansion will begin in late 2011 and
take approximately 24 months to complete. Primarily the
expansion will focus on additional area post security to allow
for additional passenger waiting area, bridges as well as food,
beverage and retail outlets. Close to 60,000 square feet will
be added to the existing second floor hold areas alone.
Frequently Asked Questions:
Q: Didn’t you just build a new Airport?
A: In the last Airport redevelopment, between 1999 and 2002,
we built the Terminal Building as large as possible without
disrupting roads, parking, aprons or runways. The coming
expansion will add a new dimension to the Terminal as a pier
is extended outward to allow more gates closer to the core of
the airport and shorter walks for customers.
Q: The customs baggage area is already crowded. Will
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it be expanded in
size?
A: We are working
on this issue as
part of the design
process. There are
currently three
baggage claims –
two for domestic flights and one for customs. The Terminal
expansion calls for a fourth baggage claim to be added, and it
will swing between domestic flights and customs, providing
additional capacity in both areas. We’ll also have an ability
to alleviate crowding by adding space to the customs area.
Q: Will the Airport Improvement Fee be increased
to pay for this expansion?
A: We anticipate financing the entire project through the AIF
at its existing level along with annual Airport profits.
Q: Will money from any level of government fund
the 2011 Terminal Building expansion?
A: No, there are no government grants or financing for the
expansion project.
BUSINESS View­ April 2011 13

LPC CONSULTING
Partnerships that work...
Building Success in Saskatchewan’s Mining Supply Chain
“We’re bidding on projects that
we wouldn’t have looked at before,”
says Tom Foster of Industrial Machine
and Manufacturing in Saskatoon.
Speaking of his company’s developing
relationship with Wabi Iron & Steel
Corp., a foundry and equipment
manufacturer from New Liskeard,
ON, Foster says “Together we’re able to
tackle projects that neither of us could
do on our own. We’re getting into new
markets; we’re bidding in the States,
we’re exploring joint opportunities in
South America, and we’re going after
projects together in Saskatchewan that
were previously beyond our reach.”
This is typical of the business
relationships that Lester Cey is working
to develop in the Saskatchewan mining
community. Lester’s company, LPC
Consulting, represents a consortium
of twenty-two Northern Ontario
firms, all of whom are
experienced suppliers
to the mining and
www.LPCconsulting.ca
heavy construction industries. “These
companies have years of experience,
often with unique areas of expertise
that make them ideal partners for local
firms,” says Cey. “When we bring them
together, and both sides get talking, they
start to see all kinds of opportunities
together that weren’t even on the radar
before.”
Some of those opportunities
are coming from Saskatchewan’s
aboriginal communities. Bruce Simms,
of Mamawe Northwest
Resource Partnership,
is excited about a new
strategic partnership
they’re forming with
two of the consortium
companies, Wabi Iron
& Steel, and TESC
Contracting Company.
TESC is a Sudbury,
ON mining contractor
with an established
10,000 sq. ft. facility
in Saskatoon.
“These companies
have experience in the mining sector,
and they’re very receptive to transferring
skills to our communities,” says Simms.
“We give them a local presence and a
local workforce in the North. We can
access training and skills development
programs together, we can build the
aboriginal workforce, and we can
increase aboriginal participation in
Northern Saskatchewan’s mining
projects.”
By connecting the consortium
members to local companies, and
weaving them into the local business
fabric, LPC Consulting helps both sides
succeed. When TESC needed some
local help for their work on the BHP
“The opportunities in
Saskatchewan’s resource
sectors are huge. And
everywhere I hear the same
thing - we need people, we
need resources. I think we
need more partnerships.”
“Linking Suppliers to Markets”
Billiton Freeze Plant project at Jansen,
SK, Lester connected them to Rob
Simpson, of New Concept Industries.
According to Simpson, “We wouldn’t
have known about this opportunity if
Lester hadn’t gotten us together. We
see great potential to work with TESC
as our skills are a good fit for what they
need locally.” New Concept is a metal
fabrication, welding and equipment
manufacturer based in Lanigan, SK.
From Cey’s point of view, “this
partnership model
really seems to be
working. We’re
building local
business, building new
joint opportunities,
and we’re connecting
S a s k a t c h e w a n
companies to new
markets as well. These
are literally win-win
relationships.”
The consortium of
twenty-two companies
that Lester represents
is an initiative of ONEDC (Ontario North
Economic Development Corporation).
Lester’s company LPC Consulting is the
Saskatchewan in-market consultant for
the ONEDC consortium.
Lester Cey
LPC Consulting
For more information on the
twenty-two companies that Lester
represents, visit:
www.LPCConsulting.ca
876B 60th St. E
Saskatoon, SK, S7K 8G8
http://www.LPCConsulting.ca
P: (306) 384-6042
C: (306) 220-7783
E: Lester.Cey@LPCConsulting.ca
Advertorial
14 April 2011 BUSINESS View­

Advertorial
The new undergraduate student
residences at the University
of Saskatchewan will be an
environmentally sustainable and
multicultural place for hundreds of new
students living on campus.
Construction is well underway on
two of the four new student residence
buildings being built in the University
of Saskatchewan’s College Quarter with
construction of another exciting project,
a 250-bed graduate student residence,
to begin in the spring.
One of the university’s priorities is
to achieve a more balanced multicultural
residence community with an emphasis
on engagement and scholarship of
Aboriginal Peoples. According to
Sylvia Cholodnuik, manager of student
residences, the goal is for students to
live in a global community.
“The University wants to enhance
the student experience for those who
are living on campus,” says Cholodnuik.
“The logic behind making our residences
a place where people from all over
the world will live is to gear students’
experiences towards a more diverse
environment, similar to what they
might find in the workforce.”
CAMPUS VIEW
New U of S undergraduate student residences:
a multicultural experience
Not only will the new undergraduate
residences house an additional 400
students starting next year (over 200
beds will be ready for the fall and the
rest by January), but the buildings are
just the beginning of a master plan to
develop the university’s College Quarter
(a 145-acre site bordered by College
Dr., Preston Ave., Cumberland Ave.
and 14 th St.) into a pedestrian-friendly
and environmentally sustainable
community with not only graduate
and undergraduate residences, but an
assortment of commercial property
and common spaces for everyone in
the community.
“We want life in residence to be a
multicultural experience that appeals to
students from all over the world,” she
adds. “The new student residences will
further our ability to offer students a
place to gather under one roof to live,
eat and work together while pursuing
personal goals.”
A show suite is now completed so
students can get a sneak peek of their
new home on campus. Photos of the
four-bedroom suite are available on the
U of S Flickr gallery.
www.flickr.com/usask
BUSINESS View­ April 2011 15

2WEBDESIGN.COM
Power to the people - Political revolution through
social media Commentary by M.Mouneeb Shahid, CEO, 2WEBDESIGN.com.
In the past few months we have seen a major shift in
the North African and Middle Eastern countries due
to a democratic spark that originated from Tunisia. It
all started by the self-immolation of a street vendor
who set himself on fire after confiscation of his wares and
harassment by municipal authorities. After this gruesome
tragedy, most people could relate to the hardships imposed
by the government and widespread demonstrations were
held across Tunisia. This movement created a massive
political unrest that ultimately brought down the 23 years
of dictatorship in 28 days.
The Tunisian revolution was very closely followed
by Wael Ghonim, a Google executive, who had started a
Facebook page called “We are all Khaled Said” back in June,
2010. The page commemorated Khaled’s torturous treatment
by Egyptian authorities under the emergency law which
resulted in his death. It didn’t take long for the Facebook
page to become popular very quickly as many Egyptians could
relate to the event. There were political discussions and talks
about what could be done to deal with such events in future,
but more so it was an open platform to share frustrations and
provide unbiased feedback.
The events in Tunisia were a mere spark in an already
fueled up crowd of a frustrated generation in Egypt that
was well networked through the Internet and social media.
Collaborating and coordinating a widespread protest was not
a problem through the Facebook page. In fact, all it took was
a mere announcement and since everyone shared the same
ideology on political reform, the result was a tremendous
and united outcome. Millions of people protested actively
across the country and as a result, once again the people were
victorious. Three decades of dictatorship was over within
18 days.
The trend has traversed in to neighbouring countries
where the repercussions of political revolution of Tunisia and
Egypt have shocked other nations. Libya in particular has
been on the hotspot where violence has transcended across
the borders of Tripoli and other major cities. We all hear the
disturbing news of unnecessary civilian casualties as a result
of a nation’s war against its own people.
The underlying fact is that such revolutions are being
taken place by mostly the youth and people under 35 years
of age. This group of people are also the most “connected”
segment of the population using communication technologies,
primarily the Internet and social media. What they say is heard
by many due to the reach that they have using social media
and therefore the impact is profound and powerful.
Coming on more familiar turf, just a couple of years
ago as we recall President Obama came in to power for a
number of reasons. Certainly his prominent message of hope
was powerful, but it was the way that it was communicated
using infectious social media techniques that made him very
popular.
In all social networks Obama had a clear lead. On
Facebook for instance Obama gained 10 times the new friends
on election day than McCain. On MySpace Obama had 4
times more friends, on Twitter Obama led by more than 20
times more followers and overall Obama had 3 times more
blog posts. The result of all this was the highest number of
younger voters coming out to vote for Obama.
Governments are accustomed to work and communicate
a certain way. Too often we see governments ignoring means
of gaining valuable information directly from the people
using social media techniques and this results in a retarded
response rate. In today’s fast paced environment, facilitated
by technology and convenience, people are more impatient
than ever. Waiting around is simply not an option whether
it is for governments or businesses.
Social media has consistently proven that it can facilitate
communication and cause change on larger and smaller
scales. It is about time we learn to embrace it more effectively
so we can be part of change, otherwise we will have to embrace
change that we do not want to be a part of.
M. Mouneeb Shahid
Your Web Consultant
2 WEB DESIGN Inc.
16 April 2011 BUSINESS View­

CANADIAN CHAMBER OF COMMERCE
Canadian Chamber: Keep your promise to reduce
business taxes
In February, the Canadian Chamber of Commerce,
in partnership with all the provincial and territorial
chambers across the country, announced it is launching a
national campaign calling on all federal parliamentarians
to keep their promise of reducing business taxes.
In a message to over 420 local chambers of commerce
and boards of trade, representing 192,000 businesses of
all sizes across Canada, Perrin Beatty, President and Chief
Executive Officer of the Canadian Chamber of Commerce
stated: “Our political leaders have to live up to the promises
they have made. Businesses across the country have invested
with the understanding that taxes would decline. A sudden
change of course would constitute a broken promise to
thousands of businesses and the people they employ.”
With government stimulus programs ending this year,
the tax reductions are especially important as they will free
up capital to be put to work to grow Canada’s businesses
and its economy. This strategy has been supported by a
majority of parliamentarians in two federal budgets since
its inception in 2007.
“Government stimulus was important during the
crisis, but it’s not the basis of real economic growth,”
added Mr. Beatty. “Sustainable growth requires the private
sector investment that can generate new jobs and federal
revenues to pay down the deficit. The current tax plan,
which was supported by both Liberal and Conservative
parliamentarians, is essential for that investment.”
Mr. Beatty told Canadian Chamber members that
Canada’s businesses need to speak out on tax competitiveness.
“All Canadians lose when the political parties squabble over
this issue. Our job is to help secure sustainable economic
growth. We have a weak recovery underway, and we need
the help the business tax strategy provides. The issue is too
serious to be left to political game players.”
In addition, the Canadian Chamber released a report
entitled Business Tax Relief is Crucial to Canada’s Economic
Success. In its report, the Canadian Chamber outlines that
Canada has made steady progress in improving its business
tax competitiveness over the last decade and that those
actions have not gone unnoticed. The report demonstrates
that increasing taxes on Canadian families and businesses
is the wrong way to eliminate deficits. In a highly integrated
global economy, the tax base is constantly on the move. Skilled
workers, businesses, jobs and capital move easily across
national borders, seeking the best economic opportunities.
They are drawn to low-cost, low-tax environments.
The Canadian Chamber of Commerce will be working
with its membership and Canadian business all across the
country over the coming weeks to continue to sensitize
the federal politicians of the importance of this issue for
Canada’s economic prosperity.
The Canadian Chamber of Commerce is the vital
connection between business and the federal government.
It helps shape public policy and decision-making to the
benefit of businesses, communities and families across
Canada with a network of over 420 chambers of commerce
and boards of trade, representing 192,000 businesses of all
sizes in all sectors of the economy and in all regions. With
global demand for natural resources increasing – driven by
developing economies – Canada’s remote communities are
among the brightest spots in our economy today, and will play
an even greater role in worldwide economic development.
“The economic potential of remote communities is very
much on the minds of Canada’s businesses, community
stakeholders and various levels of government,” said
Hon. Perrin Beatty, President and Chief Executive Officer,
Canadian Chamber of Commerce. “That one of Canada’s
largest corporations and a Canadian Chamber member is
undertaking an initiative that engages some of the country’s
smallest businesses – also Canadian Chamber members
directly or through their local chamber – is a testament to the
reach and relevancy of the Canadian Chamber to economic
policy discussions in Canada.”
the canadian chamber of commerce
la chambre de commerce du canada
BUSINESS View­ April 2011 17

COMMITTEE UPDATES
COMMITTEE ABORIGINAL OPPORTUNITIES
CHAIRS
COMMITTEE
Aboriginal Opportunities
Melanie Stroh - Radisson Hotel
Lana Binning - RAVE
Meetings: 1 st Tuesday of the month - 9:00-10:30 am
Agribusiness Development
Bert Sutherland - BERTradioonline.com
Meetings: 2 nd Monday of the month - 3:30-5:00 pm
Business Growth
Tracy Arno- Adecco Employment Services Ltd.
Meetings: Last Tuesday of the month - 8:00 am
Celebrate Success!
Monica Kreuger - Global Infobrokers
Troy Davies - M.D. Ambulance Care
Meetings: Depending on need - more closer to event
Environment & Sustainability
Al Scholz - A.N. Scholz & Associates Inc.
Shane Borchard - Cameco
Meetings: Last Monday of the month - 3:30-5:30 pm
Future Opportunities
Bill Brooks - eclecthink international
Meetings: 3 rd Tuesday of the month - 8:00 am
Going Global
Ken Ziegler - Robertson Stromberg Pedersen LLP
Monica Kreuger - Global Infobrokers
Troy Davies - M.D. Ambulance Care
Meetings: Depending on need
Government Affairs
Christian Braid - Braid Flooring and
Window Fashions Inc.
Meetings: 1 st Wednesday of the month - 3:30-5:00 pm
Health Opportunities
Dave Dutchak - MD Ambulance Care Ltd.
Debby Criddle - Bayshore Home Health
Meetings: TBA
Knowledge & Youth Development
Dawn Wotherspoon - ClubMynx Fitness
Meetings: 3 rd Tuesday of the month - 5:30 pm
Membership Development
Troy Larmer - United Group of Companies
Meetings: 2 nd Friday of the month - 12:00-1:30 pm
Science City
Carol Reynolds - Genome Prairie
Sanj Singh - Brett Wilson Centre for Entrepreneurial
Excellence
Meetings: Depending on need
More information available online at
www.saskatoonchamber.com under Committees.
The Aboriginal Opportunities Committee began a new initiative in late March.
A focus group was held to discuss the challenges Aboriginal, First Nations and
Métis owned businesses face. The Committee learned how the Chamber can
better support these businesses in order to help them grow and expand.
GOVERNMENT AFFAIRS
COMMITTEE
The Government Affairs Committee has prepared a reaction to the Provincial
budget which was released in late March. Please check the Chamber website
for the Chamber’s reaction to the budget.
BUSINESS GROWTH
COMMITTEE
The Business by Design Technology Series was up and running again Thursday
mornings in March. Members were encouraged to attend five different sessions
with great speakers including; Harley Rivet, Brett Bailey & Jules Ouellette,
Mike Klein, Melanie Schenstead & Joel Garand, and Brian Hnatiw.
SCIENCE CITY
COMMITTEE
The Science City Committee would like to thank all organizations that
participated in the Science in the City initiative in early 2011. Attendees
were provided non-scientific information about the organization as well as a
tour of the facility. This event was well received by the membership and the
committee is possibly looking towards facilitating this event again in early Fall.
CELEBRATE SUCCESS
COMMITTEE
Celebrate Success! SABEX applications have now been received and we’re
excited to start the judging process!! Finalists will be announced at our Finalist
Reception on April 13 th 2011 at Prairieland Park. Join us for an incredible
evening of networking, champagne and delectable cuisine as we honour the
Saskatoon region’s finest businesses! The Celebrate Success! Awards Gala
will take place Wednesday, May 18 th , at TCU Place. Tickets can be purchased
online at www.celebrate-success.ca.
AGRIBUSINESS
COMMITTEE
On Tuesday, March 15 th the Agribusiness Committee met to discuss “The Last
Cattle Frontier” with speaker Naomi D. Paley, Livestock Specialist Regional
Services Branch, Ministry of Agriculture. Participants were excited to learn
about the Last Cattle Frontier and it’s endeavors.
The Last Cattle Frontier project operated for a total of six years promoting
the benefits of farming and living in East Central Saskatchewan to people and
ranchers from Alberta and beyond. Besides the obvious benefits of increasing
rural populations the new influx of people brought with them new ideas and
provided valuable diversity to our local communities.
18 April 2011 BUSINESS View­

On Tap with the Chamber
Join us the first Wednesday of every month in the Rhino
Room at Earls Restaurant & Lounge for Chamber on Tap,
where your host Troy Larmer has a “pint sized chat” with a
prominent business leader in Saskatoon in a casual, relaxed
atmosphere.
Enjoy refreshments and network with others in the
business community while getting to know the guest of
honour a little bit better. In March, Chamber on Tap featured
Tom McClocklin of Colliers McClocklin Real Estate Corp
(shown below, left). For information on future Pint Sized
Chats be sure to check out www.saskatoonchamber.com
for details.
Photos courtesy of Grant Romancia.
CHAMBER EVENTS
Shaken with a Twist Series at TUSQ
On January 27 th 2011, the
Chamber’s “Shaken with a Twist”
series, hosted at TUSQ in the
Staquatto Lounge, featured speaker
Dawn Wotherspoon. Dawn is the
owner of ClubMynx, who spoke about
the success of her alternative fitness
studio in Saskatoon. This evening’s
sponsor was Monica Kreuger and
Praxis School of Entrepreneurship.
Past speakers and sponsors include February 17 th with
Rebecca Simpson & Jordana Jacobson of Cravings Maternity
& Baby - sponsored by Braid Flooring & Window Fashions.
Cravings Maternity & Baby Boutique, Cravings Kids, The
Cupcake Conspiracy and Tusq.
March 17 th featured Brynn Boback-Lane of Children’s
Hospital Foundation of Saskatchewan - sponsored by: Braid
Flooring & Window Fashions, Children’s Hospital Foudation
of Saskatchewan and Tusq.
The next “Shaken with a Twist” series will be held on
April 21 st at TUSQ. See www.saskatoonchamber.com for
details.
BUSINESS View­ April 2011 19

TCU Financial Group is a local business
proudly working with local businesses -
like Arctic Spas, Saskatoon.
“Arctic Spas is making a splash with
help from our TCU Business Services
partnership. Business is very good.”
- Chuck Walker, Owner, Arctic Spas, Saskatoon
TCU has made a commitment to helping proprietors, professionals,
partners and small business owners achieve commercial success
with practical financial business solutions.
Our TCU Business Services Team is a group of experts ready to provide
you with financial solutions for your unique business situation
- like we have done for Chuck and his team at Arctic Spas.
Visit us in-person or call to make an appointment with one of our
Business Services Team representatives for a stress-free and informative
consultation. www.tcufinancialgroup.com
307 Ludlow Street | 2311 Arlington Avenue
Phone: 306.651.6500

Bamboo Shoots
Audio Visual - Equipment / Productions /
Rental AND Video / Film - Productions /
Equipment
639 Main St, Saskatoon
Phone: (306) 933-4212
Russ Besenski / Adrienne Thomas
Bill’s House of Flowers
Florists AND Retail
712 Broadway Ave, Saskatoon
Phone: (306) 242-8809
Jana Ellis
Bus Sales of Saskatoon Ltd.
Automobile - Lease / Rental / Sales AND
Transportation Industry
3234 Millar Ave, Saskatoon
Phone: (306) 933-3135
Rudy Goertzen
Canadian Youth Business Foundation
Business Development / Information Services
AND Non-Profit Organizations
301-129 21 st St E, Saskatoon
Phone: (306) 652-1824
Jeff Taylor
Catterall & Wright Consulting Engineering
Consultants - Engineering
1221 8 th St E, Saskatoon
Phone: (306) 343-7280
Carleen Bartel / Lyle McLeod
Comedy on Demand
Entertainment / Attractions AND Video / Film -
Productions / Equipment
Phone: (306) 229-5544
Matthew Murray
Dark & Twisted Smoke Shop Corp.
Retail AND Retail - Gift & Novelty
102-626 Broadway Ave, Saskatoon
Phone: (306) 652-2706
Sheldon Lakinger
Dekker Security Building Systems
Consulting
Home-Based Business
Phone: (306) 716-9750
Ron Dekker
ESTI Consulting Services
Computers - Sales / Services / Supplies AND
Consultants - Computer
812 Spadina Cres E, Saskatoon
Phone: (306) 242-2436
Mark Dick / Simon Gadd
Feng, Zhihai
Individual Members
Global Transportation Hub Authority
(GTHA)
Transportation Industry AND Government
Agencies - Provincial / Federal
350-1777 Victoria Ave, Regina
Phone: (306) 787-4842
Rachael Campbell-Toth
Guo, Lin
Individual Members
Homes by Ens Ltd.
Home Builders / Renovations
PO Box 1622 Stn Main, Saskatoon
Phone: (306) 933-9864
Allan Ens
J. Lou Charlebois Consulting
Associates
Consultants AND Home-Based Business
Phone: (306) 280-3020
Lou Charlebois
Layon International Electronic & Telecom
Co. Ltd.
Home-Based Business
Chen Bao Yi
Li, Jianhao
Individual Members
Li, Xianhe
Individual Members
Li, Zhibin
Individual Members
Liang, Hua Zhao
Individual Members
Liew, Judy Yang
Individual Members
Phone: (306) 880-2282
M. V.
Consultants AND Janitorial / House Cleaning
Services
Phone: (306) 955-9606
Toffic Salah
Nature Conservancy of Canada
Environmental / Recycling AND Non-Profit
Organizations
Hangar 16, 16 Wayne Hicks Lane,
Saskatoon
Phone: (306) 242-4020
Larry Gabruch
Nova-Tek Innovations Inc.
Computers - Sales / Services / Supplies AND
Graphic Design
15-1724 Quebec Ave, Saskatoon
Phone: (306) 665-7885
Matthew Murray
Prosper Consulting Inc.
Consultants - Employment / Training AND
Home-Based Business
Phone: (306) 227-1101
Silas Dain
Robertson Organizational Development
Consultants
Consultants - Business AND Home-Based
Business
Phone: (306) 477-0951
Douglas Robertson
New Members
Rock Creek Tap & Grill
Restaurants
102-1820 McOrmond Dr, Saskatoon
Phone: (306) 979-7337
Jim Beck
Rosler Construction
Agricultural Implements AND Construction
120 71 st St W, Saskatoon
Phone: (306) 933-0033
Dwayne Rosler
S & E Trusted Online Directory DBA:
Trusted Saskatoon.com
Internet AND Home-Based Business
Phone: (306) 341-3003
Ele Smiroldo
Street Side Signs
Signs AND Home-Based Business
Phone: (306) 381-7070
Pat Wilmot
Sylvan Learning Centre
Education / Training
407 1 st Ave N, Saskatoon
Phone: (306) 978-7323
Madeline Fernandes / Neville Fernandes
Telus Communications
Internet AND Telecommunications / Wireless
Phone: (306) 716-9246
Shawn Brennan
Tron Power LP
Contractors AND Mining Equipment / Supplies
301-2555 Grasswood Rd E, Saskatoon
Phone: (306) 652-4989
Jonathan Louie / Doug Reynolds
U of S - Huskie Athletics
Non-Profit Organizations AND University Of
Saskatchewan
87 Campus Dr, Saskatoon
Phone: (306) 966-1025
Basil Hughton
Xie, Chunling
Individual Members
Zhang, Feng
Individual Members
To refer your leads or for
membership
information,
please contact:
Derek Crang
(306) 664-0702
dcrang@saskatoonchamber.com
Visit saskatoonchamber.com
today under Member Services for more
details,
or contact the Chamber Office at
(306) 244-2151
BUSINESS View­ April 2011 21

CHAMBER EVENTS
22 April 2011 BUSINESS View­

Creating an injury-free work environment means putting
safety first. The fact is, there is no such thing as
an accident. Every workplace injury is predictable
and preventable. Together we can make Saskatchewan the safest
province in which to work. Thank you for making
Mission: Zero happen.
Zero injuries. Zero fatalities. Zero suffering.
Leadership
begins here.
w o r k s a f e s a s k . c a
Magna Electric Corporation, Regina