IGS Presentation Warner Bros.
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Project | Pernod Ricard<br />
Responsibilities and deliverables included:<br />
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Produce and distribute marketing and promotional material<br />
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Promotions were conducted using a designed (wrapped) vehicle<br />
across 25 locations with brand giveaways, contest and music<br />
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Pitch national and local media (radio, print, and tv)<br />
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Promotional contests with Radio partners<br />
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Venue and vendor coordination<br />
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Evaluation (post-program)<br />
ISOM GLOBAL STRATEGIES | URBAN ACTIVATION FOR WARNER BROS. PICTURES<br />
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