IGS Presentation Warner Bros.
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Project | MBDA at Essence Festival<br />
As the only federal agency dedicated<br />
exclusively to minority business enterprise,<br />
our team was responsible for working<br />
alongside ESSENCE Magazine in marketing<br />
outreach and media facilitation of the<br />
Minority Business Development Agency’s<br />
(MBDA) participation at the 2016 Essence<br />
Festival in New Orleans. The goal of this<br />
outreach was to increase brand awareness<br />
and the agency’s credibility amongst its<br />
key audiences – minority business owners,<br />
policy makers, and likeminded constituents.<br />
ISOM GLOBAL STRATEGIES | URBAN ACTIVATION FOR WARNER BROS. PICTURES<br />
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