10.03.2017 Views

IGS Presentation Warner Bros.

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Measurement<br />

We will provide ongoing reporting that captures the following<br />

information for each city:<br />

»»<br />

Media Clippings (media outlet, date, media contact, summary, etc.)<br />

»»<br />

Roadshow Engagement (number of visitors, influencer participation,<br />

engagement overview, leads, etc.)<br />

»»<br />

Themed hashtag usage (digital reach, influencer participation,<br />

popular posts, etc.)<br />

»»<br />

Partnership engagement (posts, participation, feedback,<br />

opportunities, etc.)<br />

»»<br />

Pre-screening engagement (attendance, feedback, reviews, etc.)<br />

ISOM GLOBAL STRATEGIES | URBAN ACTIVATION FOR WARNER BROS. PICTURES<br />

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