IGS Proposal Industrial Bank Volume 2: Corporate Experience

OCIAL 

EDIA 

TRATEGY 

Volume 2: Corporate Experience

Table of Contents 

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . 1 

About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 

The IGS Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 

Your Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 

Towan Isom – Project Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 

Taren Henry – Social Media Specialist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 

Mac Johnson – Multimedia Specialist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 

Kassidie Joerg – Associate Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 

Adrienne Hackney – Creative Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 

Morgan Crooks – Mid-Level Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 

Carolyn Rennie – Strategic Marketing Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 

Past Performance . . . . . . . . . . . . . . . . . . . . . . . . . . 21 

Creative Services for Industrial Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 

Event Planning and Marketing Services for Comcast XFINITY . . . . . . . . . . . . . . . . . . . . . . 23 

Social Media Development for the Minority Business Development Agency . . . . . . . . . . . . . . . 25 

Strategic Communications for Court Services and Offender Supervision Agency (CSOSA) . . . . . . . . 28 

Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be 

duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response.

Executive Summary 

For more than 20 years, Isom Global Strategies (IGS) has been a trusted strategic communicator and 

continues to thrive as an award winning Washington, D.C. based, woman- and minority-owned small 

business. IGS conducts savvy business practices, produces quality deliverables, and is comprised of 

a diverse team that has the strategic marketing skills, experience, and leadership needed to revamp 

and execute Industrial Bank’s digital marketing and communication initiatives. Over the course of 

12-months, IGS will positively impact Industrial Bank’s digital and media presence amongst diverse 

Millennial groups and small businesses by using proven and customized techniques and leveraging 

our network of over 30,000 small businesses and Millennials. 

As a minority-owned small business, IGS also has insight into the financial literacy information 

required to achieve progressive business growth. Our CEO, Towan Isom, is a Goldman Sachs 

graduate and often lectures on the challenges that face small and minority businesses in regards 

to access to capital. She is also a frequent university speaker and is known within the region a 

Millennial thought leader and as the author of the Managing Millennials Toolkit. This intimate 

understanding of small business coupled with our Millennial expertise allows IGS to serve as a 

target audience subject matter expert (SME) for Industrial Bank. 

The leadership and management team proposed for this project, including Ms. Isom, has over 

60 years of combined communication, marketing, and project management experience and will 

ensure that all project milestones are met. IGS will maintain a proactive stance throughout the 

planning and execution of the project and will be available 24/7 to assist Industrial Bank. 

IGS and Industrial Bank share a common interest in being committed to creating new ventures and 

opportunities for small businesses in the Washington, D.C., area and beyond. We applaud Industrial 

Bank for launching the Small Business Grant Initiatives in recent years, and IGS is passionate about 

seeing that Industrial Bank achieves even greater success as the only African American owned-bank 

in the region. IGS hopes to share these successes by maximizing and shaping Industrial Bank’s online 

and media presence. 

Our approach will focus on exposing the personalized, authentic, and successful services Industrial 

Bank provides its customers and community. Building off of the existing “Our Next Big Moment” 

campaign, IGS will convey the importance and impact of Industrial Bank for it’s clients, community, 

and stakeholders. To do this we will implement a solid content strategy and an agile social media 

and media engagement plan. All efforts will be interactive and result in a user driven experience - 

specifically through social media and community engagement events. 


duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 1

As a result, Industrial Bank will be established as a premier community bank and go-to financial 

literacy thought leader in the metropolitan, Washington, D.C. area. We will do this through the 

development of original and targeted social and digital content including: webinars, polls, live 

streaming, social media campaigns, promotional videos, media pitching, experiential marketing, 

and community outreach. In doing so, IGS is confident that we will be able to meet the goals and 

objectives proposed herein. 

About Us 

At IGS, we have a proven track record for our attention to 

detail, being extremely easy to work with, and quick turnarounds. 

Our motto is Innovation, Service, and Excellence. 

Working with both public and private sector clients, we 

know these three values are essential for high-quality 

products and marketing strategy. 

Headquartered conveniently in downtown Washington, D.C., 

we are proud to showcase our demonstrated track record 

of creating and implementing communication initiatives for 

commercial, federal, state, and local government entities. Our 

flexibility to navigate both the government and commercial 

markets coupled with our pulse on recent trends and DC 

culture, will prove to be an asset in growing Industrial Bank’s 

digital and media presence amongst Millennials, entrepreneurs, 

and business owners. 

Our ability to provide our clients with innovative communication 

materials is largely due to our dynamic team 

and management. We bring keen insight and offer the 

following differentiators: 

► IGS president and CEO is a graduate of the Goldman 

Sachs Small Business Program and has access 

to a network of over 10,000 business owners. 

► Direct relationship with business industry. Network 

of 18, 756 business owners with thought leadership 

expertise in entrepreneurship and finance. 

The IGS Story 

IGS President and CEO, Towan 

Isom, is the perfect example of 

a small-business success story 

which unfolded right here in 

the heart of the nation’s capital. 

Founded in 1996, the IGS dream 

started in the basement of 

Towan’s Washington, DC, townhome, 

only blocks away from RFK 

Stadium. A natural entrepreneur 

with a passion for communication, 

a zest for life, and fashion to 

boot, Towan worked tirelessly to 

grow the IGS brand, using many 

of the financial resources provided 

by Industrial Bank today. Nineteen 

years later, IGS is 20 employees 

strong and possesses a dynamic 

portfolio of clients, including 

Industrial Bank, Comcast 

XFINITY, The Minority Business 

Development Agency (MBDA) 

and Court Services and Offender 

Supervision Agency for the 

District of Columbia (CSOSA). 

Since its humble beginnings, IGS 

has cultivated a recognized and 

esteemed reputation for itself in 

the Washington, DC, metropolitan 

area – a small business that 

delivers large results. 



► 2015 Public Relations Society of America Award of Excellence. 

► 2015 Thoth Public Relations Award. 

► Two time Inc. 5000 fastest growing, privately held company 2014, #871 and 2015, #643. 

► A certified SHRM Preferred Provider through 2018. 

► In-house creative design and social media team with over 10 years of combined experience 

providing needle moving results for clients. 

► Multicultural experience and staff with the ability to speak multiple languages. 

► Adept business management professionals and in-house Certified Public Accountant servicing 

the contract. 

► Skill set redundancy to ensure staff availability at all times without duplicate effort/cost. 

► Stringent budgetary controls and quality assurance/performance measures. 

► Cost-effective project management, planning, and implementation. 



Your Team 

Towan Isom Project Director 

Dynamic leader providing over 18 years of ground-breaking, executive leadership in project implementation 

and management with primary expertise in marketing and communications and 

creative services. 

Summary of Qualifications 

► Over 18 years of experience in development and oversight for communication efforts for military, 

health, and international sectors. 

► Proven results in targeted and culturally sensitive campaigns designed to create attitudinal 

and behavioral change for minorities and millennials. 

► Regularly invited speaker and nationally recognized empowerment professional on entrepreneurship, 

organizational development, and leadership for millennials. 

► Created new partnerships with Fleishman-Hillard, Qorvis, Arch Systems, AHP, New Horizons, Creative 

Business Solutions, and Bizzell Group to expand IGS’ capabilities and be more competitive. 

► Pioneer in the development of marketing plans, communication messaging, and strategy development 

for over 20 national, federal, and commercial firms. 

Professional Experience 

Isom Global Strategies, LLC, Washington, DC 

03/2000–Present 

CEO/President/Founder 

Management and Leadership 

► Responsible for leading 8 senior and mid-level managers in professional growth by developing 

client job descriptions, development plans, performance benchmarks, and milestones, 

and conducting personnel evaluations. 

► Spearheads IGS Annual Meeting, including program design, speaker selections, location, 

goals, awards, working groups, and team-building activities. 

► LeadWith 8 IGS senior and mid-level managers, leads monthly manager meetings which provide 

direction to IGS team leads on industry and political implications for individual projects 

and contracts. 

► Works with HR manager to recruit “best and brightest” in IGS’ core areas. 

Corporate Strategy, Development, and Implementation 

► Sets strategic vision and revenue goals; establishes implementation plan at manager level to 

execute among junior staff; presents annual objectives at Annual Meeting. 



► Works with COO to outline monthly fiscal goals, including lowering expenses, moving employees 

from overhead to direct-bill projects, decreasing overhead expenditures. 

► Establishes company profile/brand through interviews, public appearances, speaking engagements. 

Business Development 

► Has increased overall business revenue by 10%/year by establishing strategic partnerships, 

expanding business opportunities, and adding new contracting vehicles (e.g., BPA, IDIQ, GSA 

Schedule 541, MOBIS). 

► expanded business into scientific research, military public relations, creative services, and video 

production through outreach efforts, networking, and innate knowledge, resulting in $2 

million sales increase, 2012–2013. 

► Identifies new large- and small-business partners (e.g., Service-Disabled Veterans, HUBZones, 

8A firms) to reach business revenue goals. 

► Conducts capture management for new opportunities: gathers business intelligence, partners 

with incumbents, develops IGS branding materials, serves as program lead for IGS Annual Mixer. 

Project Director 

► Supervises first-year contracts; conducts monthly and quarterly check-ins with client and being 

available 24/7 to respond to client concerns. 

► Leads weekly “Deep Dive” meetings with IGS contract team leads, discussing “Thorns & Roses,” 

new opportunities, personnel changes, upcoming events. 

Marketing and Public Relations Oversight 

► Gives final approval on all client marketing, PR, and advertising campaigns, ensuring IGS quality 

and “gold standard” before forwarding deliverable to client. 

► Provides comments/feedback to all marketing and communications employees, including to 

team on how to improve work product and making employee and project recommendations. 

Organizational Development 

► Ultimate lead for 25-employee staff and 10 part-time permanent consultants; establishes organizational 

opportunities to increase employee professional development through workshops, 

employee incentives/commissions, referral fees. 

Public Broadcasting Service (PBS), Arlington, VA 01/1999–02/2000 

Associate Marketing Director 

► Developed media materials (e.g., talking points, press releases, presentations, electronic press 

kits [EPKs]) for kids’ programming and underwriting. 

► Conducted research on competitors; developed sales and marketing strategies for PBS account 

managers. 

► Identified and managed press campaigns from concept to completion. 

► Managed creative design process of marketing materials from concept to fulfillment. 



Black Entertainment Television (BET) Holdings, Inc., Washington, DC 12/1996–01/1999 

Senior Marketing Manager 

► Ensured that unique characteristics, experiences, norms, values, behaviors, and beliefs of targeted 

predominately African American audience, as well as relevant historical, environmental, 

and social forces, were considered in development/execution of creative advertising. 

► Analyzed Nielsen ratings and developed marketing campaigns to increase ratings of low-rated 

programs. 

► Analyzed quarterly performance of in-field event-marketing programs. 

► Developed in-store promotion campaigns for BET national retail partners. 

► Developed cross-promotion ops for potential partners to increase BET awareness. 

► Developed tactical marketing plan for external promotion agencies. 

► Set sponsorship objectives, analyzed events, made recommendations to sever or continue 

sponsorship for next fiscal year. 

BET Holdings, Inc., Washington, DC 06/1992–12/2006 

Marketing Manager 

► Collaborated with top 25 MSOs to create national affiliate marketing events. 

► Developed/implemented publicity campaigns for on-location programming events. 

► Managed tradeshow promotions for BET and BET On Jazz. 

► Monitored on-air campaigns and developed campaigns to increase ratings. 

► Secured media contacts and media placement on TV/web/radio and in print for national and 

local promotions. 

Education 

► Certified Graduate, e-Commerce Program, University of Virginia, Charlottesville, VA 

► Bachelor of Science, Marketing, Bowie State University, Bowie, MD 



Taren Henry Social Media Specialist 

A highly motivated, budding communication specialist, with five years of public relations, event 

planning, and marketing experience. 


► Strategically creates and implements digital marketing campaigns that have resulted in successful 

organizational rebranding, increased sales, and boosted client awareness. 

► Develops and implements social media campaigns for Fortune 500, small business, and 

federal clients. 

► Demonstrates highly proficient knowledge of current social media trends effective amongst 

Millennial consumers, and provides strategic recommendations. 



Account Coordinator/Assistant Account Executive 

► Recently Promoted to an Assistant Account Executive 


► Oversees client projects, relationships, invoicing, and redesign of web, print, digital, social 

media, multimedia, and public relations collateral. 

► Successfully strategized and implemented an influencer marketing campaign in the Washington, 

DC Metropolitan area for Comcast, resulting in a total digital reach of over 1 million followers. 

► Responsible for coordinating marketing efforts for IGS’ Millennials Toolkit, including overseeing the 

production of podcasts, creative collateral, a college tour, and creation of a communication strategy. 

► Supports internal new business efforts by coordinating the development of new business 

proposals, pitch presentations, internal IGS marketing collateral, and the ongoing maintenance 

of IGS’ internal proposal database. Secured Comcast as a new client. 

► Tracks media and PR metrics and conducts research to support PR planning. 

► Executes plans for IGS and client events, including program development, sponsorship management, 

registration management, speaker and VIP management, web and graphic design, 

event marketing, ongoing reporting, exhibitor and vendor management, pre-event AV setup, 

and onsite and event staff management. 

► Assists IGS leadership with coordinating and refining day-to-day administrative tasks, coordinating 

vendors and supplies, creating standard operating procedures, identifying innovative 

software to streamline and expand IGS service capabilities, managing interns, and training 

new staff members. 

Isom Global Strategies, LLC, Washington, DC 05/2014–12/2015 

Associate 

► Supported IGS conference team by overseeing speaker, VIP, exhibitor, vendor, and registration 

logistics and ongoing reporting. 



► Implemented marketing and public relations strategies to leverage exhibitor and sponsorship 

involvement in client events. 

► Coordinated effective and strategic email blasts that highlighted and increased attendee participation 

at client events. 

► Worked with clients and creative team to develop online and print deliverables. 

► Assisted the IGS communication team with new business proposals, the IGS proposal database, 

and social media efforts. 

The Motion Picture Association of America, Washington, DC 01/2014–05/2014 

Communications Intern 

► Garnered a thorough understanding of pitching, branding, crisis communication, corporate 

communication plans, and launching websites through daily market research and organizational 

tasks used by the communication staff for communication campaigns and press outreach. 

► Helped the event coordinator plan and implement events, conduct research, make and send 

invitations, troubleshoot upcoming events, and compile attendee lists for special events, 

movie screenings, receptions, a South By Southwest music and film festival lounge, and the 

2014 Creativity Conference, which featured Vice President Joe Biden as the keynote speaker. 

► Wrote two blogs and daily tweets covering MPAA events and updates in the film industry, 

edited communication materials, and reviewed daily media clips. 

Allied Integrated Marketing, Washington, DC 5/2013–01/2014 

Studio Intern, Warner Bros. Pictures 

► Compiled extensive contact lists of local businesses, press resources, local talent, and an array 

of target demographic organizations in order to implement grassroots promotional efforts by 

Warner Bros. Pictures for upcoming blockbusters. 

► Collaborated with social media partners and local businesses such as restaurants and colleges 

to conduct online ticket giveaways, raffles, promotional events, and themed nights for upcoming 

Warner Bros. Pictures blockbusters. 

► Assisted publicists with local red carpet events and talent tours for upcoming blockbusters. 

George Mason University, Fairfax, VA 05/2013–05/2014 

President of Patriot Activities Council (PAC) 

► Oversaw nine executive board members and managed an annual budget of $225,000+ used 

for planning and collaborating on 50+ events, including speakers, concerts, fashion shows, 

comedy shows, and major carnivals. 

► Took the lead on the annual HIV AIDS Fashion Show, which had a budget of $10,000, consisted 

of over 700 attendees, and was live-streamed by Mason’s Cable Network online and on TV. 

► Pitched and communicated event proposals and promotional efforts to the university’s professional 

staff, stakeholders, university departments, and local community members. 

► Efficiently created and delineated tasks and timelines to the executive board and 30+ committee 

members. 



George Mason University, Fairfax, VA 05/2012–05/2013 

Lead Public Relations Director of Patriot Activities Council (PAC) 

► Rebranded the organization in the middle of a school year using primarily social media and promotional 

events, resulting in 1000+ Facebook likes and 580 Twitter followers in only four months. 

► Built and fostered relationships with the student media, student radio, student body, university 

departments, student organizations, and surrounding communities and businesses using 

MailChimp and Constant Contact. 

Education 

► Bachelor of Arts, Communication, George Mason University, Fairfax, VA 

Awards 

► 2016 Service of Excellence Award, Isom Global Strategies, Washington, DC 



Mac Johnson Multimedia Specialist 

A creative and highly skilled graphic artist with a decade of experience in print and digital design, 

as well as in film production. 


► Highly proficient in Adobe Photoshop, InDesign, Illustrator, and Microsoft Office. 

► Strong familiarity with Adobe Premiere, After Effects, Dreamweaver, and Apple Final Cut Pro. 

► Experienced in video and visual content creation formatted for social media platforms. 



Graphic & Web Designer 


► Responsible for the graphic quality of printed, electronic, and digital communications, including 

proposals, PowerPoint presentations (both internal and external), interview support materials 

such as display boards and project cut sheets, process and organizational team charts, 

awards submittals, and advertisements. 

► Print responsibilities include logo development, signage design and production (printing/ 

mounting), brochures and booklet layout, wall graphic design and installation, document 

template creation (PowerPoint, Publisher, etc.), and senior leadership challenge coin design. 

► Collaborates with marketing staff and key project personnel in the development of technical 

graphics and collateral pieces, ensuring that information is communicated clearly, accurately, in a 

visually appealing manner, and in alignment with firm’s overall brand and messaging guidelines. 

► Provides graphic and logistical support for events such as outreach activities, employee 

events, contribution campaigns, and a number of internal programs (e.g., annual meeting, 

stakeholder meeting). 

► Scans and color-corrects artwork and photographs. 

► Organizes and maintains all electronic image and graphic files for ease of use, transmittal, and 

production. 

► Provides graphic design concepts, color theory, original design, illustration, layout, and graphic 

formats for over 20 IGS proposals. 

Fairfax County Public Library, Fairfax, VA 07/2012–11/2012 

Graphic Designer 

► Designer of marketing and informational materials for the Fairfax County Public Library system’s 

23 regional and community branches. 

► Scope of work included event marketing and signage, web advertisements, video editing, 

and a 12-page monthly events calendar. 



► Extensive creation of large-format poster and display materials, including manual graphics 

support (matting, mounting, and trimming). 

Kettler Capitals Iceplex, Arlington, VA 02/2012–07/2012 

Graphic Designer, Manager 

► Designed merchandise for the Washington Capitals NHL Team Store. 

► Rebranded KCI programs, including logos and collateral for the Little Caps tier one hockey 

program. 

► Provided facility management, customer relations, Zamboni driving, hockey coaching. 

The Perspectives Group, Inc., Annandale, VA 04/2010–01/2012 

Senior Graphic Designer 

► Provided oversight of design responsibilities for a small firm specializing in graphic design, 

video production, facilitation, and public participation. 

► Designed newsletters, pamphlets, logos, proposals, multimedia packaging, food packaging, 

websites, HTML emails, and video graphics for a diverse pool of clients, including private companies, 

NPOs, and government agencies. 

Dabora, Inc., Shelbyville, TN 08/2007–10/2009 


► Designed print and web advertisements appearing in The Walking Horse Report, The Saddle 

Horse Report, and Horse World magazine. 

► Created logos for horses, stables, and products. 

► Made extensive use of Adobe Photoshop, InDesign, and Illustrator in a deadline-oriented 

environment. 

Freelance, Alexandria, VA 05/2007–11/2012 


► Independent projects for a variety of clients, including Kettler Capitals Iceplex; the American 

Board for Certification in Orthotics, Prosthetics & Pedorthics; Virginia Commonwealth University; 

The Harwood Institute; Bedford County Habitat for Humanity; Mustaches for Kids; Great 

Strides Therapeutic Riding; and Bedford County Public Schools. 

Education 

► Bachelor of Science, Media Arts and Design; Public Policy and Administration; Film Studies 

Minor, James Madison University, Harrisonburg, VA 



Kassidie Joerg Associate Director 

Communications professional providing nearly 10 years of proven success in leading military, 

veteran-centric, healthcare, consumer, and corporate public relations campaigns and large-scale 

events for multimillion-dollar companies, nonprofit organizations, and government agencies. 


► Respected and results-driven leader with vast expertise in the development and implementation 

of integrated campaigns heavily focused on raising consumer awareness. 

► Implements crisis communication planning and training for industry and consumer-facing issues. 

► Award-winning media relations strategist, experienced in national, regional, local, and trade 

outreach. 



Deputy General Manager 


► Provides strategic counsel to CEO to increase brand awareness through a variety of communication 

vehicles, including paid media, earned media opportunities, events and social media. 

► Supports government and corporate client base with strategic communications planning, 

event development, media relations and campaign execution. 

► Manages new business development, overseeing proposal process and leading new business 

presentations. 

► Works with HR Manager to determine needs and position descriptions, performance evaluations, 

hiring and termination. 

► Works directly with CEO to manage day-to-day operations in Washington, DC office and staffing 

needs on client sites. 

► Provides strategic guidance and manages website design projects, social media implementation 

and graphic design products for internal and external clients. 

► Serves project director for government, non-profit and commercial clients, managing media, 

graphics and web activities to support strategic goals of each organization. 

► Establishes strategic partnerships with organizations to support business objectives. 

► Manage internal and external conflict resolution and crisis communications. 

FleishmadHillard, Washington, DC 03/2010–07/2014 

Vice President 

► Managed military, veteran-centric, healthcare, consumer, and corporate communications accounts, 

overseeing budgets ranging from $150K to $1.2M, and 3- to 5-member teams. Directed 

media strategy, media relations, crisis communications, corporate positioning, key messaging, 

campaign launches, advertising, event planning, and partnership outreach. 



► Managed and led client teams, including budget planning, staffing, and execution of events 

and initiatives. 

► Planned and coordinated team logistics for travel on behalf of clients, including transportation, 

onsite meeting needs, and catering. 

► Planned and executed events such as C-suite level briefings, press conferences, and roundtable 

discussions. 

► Managed and oversaw vendor contracts. 

► Developed talking points and strategic plans to reach targeted audience through the media 

and other outlets. 

► Prepared and executed crisis communication plans on behalf of global clients, including template 

media materials, potential Q&A, potential timeline of response, key contacts, and potential 

key messages and talking points. 

► Developed and facilitated media trainings for campaign spokespersons and clients across a 

dozen campaigns. 

► Experienced at incorporating traditional, social, and mobile tactics into media campaigns. 

► Served as senior executive over the FleishmanHillard Internship Program, overseeing 10–12 

interns per semester. 

► Received 2011 FleishmanHillard “Team Player” award. 

University of Tennessee Athletic Department, Knoxville, TN 08/2007–03/2010 

Assistant Director of Public Relations 

Event Planning and Media Strategy Development 

► Responsible for planning and executing special events, including facility dedication events, 

sports banquets, alumni reunions, and milestone and anniversary celebrations. 

► Responsible for vendor negotiation, contracts, and oversight. 

► Responsible for event protocol, setup, staffing, and execution. 

► Responsible for scripting and run-of-show materials. 

► Responsible for planning, managing, and executing the 2008 and 2009 Coca-Cola Big Orange 

Caravan events. 

► Managed Tennessee Athletics Speaker Service, which included identifying opportunities and 

responding to requests from local community groups and working with coaches on scheduling. 

► Managed Fan Information Booths on football game days to provide community. 

► Managed the Tennessee Times, a quarterly newsletter to more than 15,000 donors. 

► Managed content, design, and production timeline of University of Tennessee Athletics 

Annual Report. 

► Conducted media training sessions for coaches and student-athletes. 

► Served as media contact and spokesperson. 



► Served as a media escort while reporters were on campus to interview UT Athletics Department 

employees. 

► Developed talking points and strategic plans to reach targeted audience through media and 

other channels. 

► Managed intern program, including interviewing, selecting, and mentoring. 

United States Army, Arlington, VA 05/2007–07/2007 

Broadcast Management Specialist 

► Responsible for gathering print and broadcast materials from Army field offices around the globe. 

► Managed calendar of events for Army-wide events to obtain materials after completion. 

FleishmanHillard, Washington, DC 01/2005–05/2007 

Senior Account Executive 

► Managed Operation Tribute to Freedom account-specific items for the U.S. Army, a multicultural 

outreach, media relations, strategic communications, and event planning program. 

► Developed plans and materials, and coordinated national, regional, and local events. 

► Generated approximately $90,000 worth of unpaid advertising through print, radio, and 

television. 

► Supervised and media-trained soldiers to prepare for interviews. 

Education 

► Bachelor of Arts, Broadcast Journalism, University of Tennessee, Knoxville, TN 



Adrienne Hackney Creative Director 

Accomplished and creative Senior Web Programmer, Database Programmer, and Database Manager 

with more than 10 years of combined professional and academic experience in web programming 

expertise for events and conferences, to provide a compelling, in-depth web presence 

to manage, plan, implement, and support the programmatic initiatives. 


► Track record includes engaging proven vision and direction to create compelling graphic design 

and technical guidance for public education campaigns targeted to at-risk and underserved 

populations. 

► Experience with promotions and packaging for targeted and culturally sensitive campaigns 

designed to create attitudinal and behavioral change. 

► Adept with development and production of creative materials, including digital advertising 

and product packaging. 

► Experienced in several design programs and web management tools, such as ExpressionEngine. 



Creative Director 


► Provides creative direction for designing, developing, and packaging various internal and 

external initiatives. 

► Designs visual branding solutions for various internal and external initiatives, including illustrations, 

brochures, promotional items, PowerPoint presentations, image manipulations, logos, 

stationery, marketing and event collateral, trade show displays, proposals, websites, and 

email campaigns. 

► Researches and advises on third-party software and solutions to meet various deliverable 

requirements. 

► Manages internal technical and creative assets. 

Affinity Creative, Nationwide 

Principal/Designer/Front-End Developer 


► Provides online and offline visual branding solutions for individuals, emerging businesses, 

and nonprofit organizations. 

► Manages and performs all aspects of design projects from consultation, research, and concept 

development, to programming, implementation, and training. 

► Develops compelling and user-centric websites with content management systems using 

PHP and MySQL database integration. 



DRS Signal Solutions, Inc., Gaithersburg, MD 02/2005–05/2007 

Marketing Coordinator II 

► Supported internal and external marketing requirements for business development, sales, 

and human resources. 

► Designed and implemented marketing collateral, advertisements, exhibit signage, and multimedia 

presentations. 

► Established and maintained company web presence that realized results in terms of improved 

order processing. 

Booz Allen Hamilton, Inc., McLean, VA 06/2003–02/2005 

Junior Information Systems Specialist 

► Provided program management and marketing communications support to government clients. 

► Supported the development of branding strategies, website enhancement plans, briefing 

templates, survey instruments, and other outreach and communications vehicles for wireless 

initiatives. 

Maryland State Treasurer’s Office, Annapolis, MD 02/2003–05/2003 

Webmaster Intern 

► Worked independently on the design, development, and implementation of the Maryland 

State Treasury website. 

► Designed, coded, and implemented web structures and graphic identities with a consistent 

look and feel, incorporating high standards of usability and quality. 

Massachusetts Institute of Technology (MIT) 

Lincoln Laboratory, Lexington, MA 06/2002–08/2002 

Sensor Exploitation Group Intern 

► Worked on a cross-functional team to develop and integrate a radar image intelligence 

processing system and user-interface network resource manager. 

► Created shell scripts for custom commands and made files for system testing. 

Education 

► Courses in Graphic Design, Corcoran College of Art + Design 

► Web Developer Certificate, Georgetown University, Washington, DC 

► Bachelor of Science, Information Science & Systems (Summa cum Laude), Morgan State 

University, Baltimore, MD 

Research 

► U.S. Fulbright Scholar to India: Investigated the imbalance of women in management positions 

and their role in contributing to the sustainable development of the IT sector in India. 



Morgan Crooks Mid-Level Manager 

Dynamic self-starter with expertise in website redesign and research analytics, coupled with 

strong communication skills, with experience working for Fortune 500 companies, government 

agencies, and nonprofit organizations. 


► Personable and analytic thinker that can synthesize social media analytics to deliver comprehensive 

information. 

► Experienced social media strategist serving federal and commercial clients. 

► A strategic marketer that uses analytics to demonstrate the effective implementation of marketing 

initiatives. 




Account Manager 

► Executes baseline assessments including various research tactics to achieve conclusive finding 

to assist organization planning. 

► Cultivates customer intimacy and manages day-to-day interactions with clients to build rapport. 

► Conducts research to understand the client landscape, and creates strategic marketing/communications 

plans and action plans, tailored to the needs of the client. 

► Oversees and provides career growth plans for direct reports to outline tangible benchmarks 

for success. 

► Identifies strategic opportunities that align with the suite of IGS services. 

► Collaborates with the IGS team to produce winning proposals, resulting in valuable new business 

revenue. 

► Determines measurable successes, and provides corresponding metrics, case studies, and debriefs 

in an easily interpretable format for the client. 

► Generates and maintains project budgets, and operates within 80% of budgeted hours. 

► Demonstrates a working knowledge of industry best practices and provides input regarding 

client deliverables, including graphics, blogs, social media content, and fact sheets. 

Harris Corporation Critical Networks, Herndon, VA 01/2014–05/2016 

Business Operations Analyst 

► Developed and analyzed the Harris Corporation Critical Networks (CN) membership budget 

to ensure the ongoing strategic alignment of the business area needs. As the budget owner, 

identified synergies across the four organizational segments to create financial efficiencies. 



► Served as the CN co-lead for the enterprise-wide Customer Relationship Management (CRM) 

migration, which was imperative to the development of accurate metrics for the CEO and senior 

leadership. Engaged in extensive interdepartmental and cross-segment collaboration to 

capture and communicate stakeholder requirements. 

► Provided trainings for ~400 global CN CRM users. Created eLearning materials for new employees 

to streamline and standardize the CRM business development processes. 

► Maintained BD SharePoint intranet sites, databases, and processes to ensure timely, relevant, 

and quality information. 

Boys & Girls Clubs of Greater Washington, Washington, DC 12/201–-03/2013 

Marketing & Communications Manager 

► Served as the primary media liaison, and maintained relationships with beat reporters, community 

members, and other organizational constituents to strengthen the Boys & Girls Clubs 

of Greater Washington (BGCGW) brand. 

► Developed and wrote material on behalf of the President & CEO to build relationships with 

target audiences, with emphasis on the online community. 

► Developed and managed social media protocol and procedures to achieve best practices 

among 16 regional clubhouses. Maintained and monitored social media platforms, resulting 

in a 41% increase in online traffic. 

► Functioned as a project manager for the creation and launch of a new organizational website, 

consisting of 20 microsites and content systems management trainings. 

► Strategized and assisted with implementation of crisis communication. 

► Served as a BGCGW spokesperson and hosted signature events with 2,500+ attendees. 

Tempo Enterprises, Syracuse, NY 09/2007–05/2010 

Communications Associate (Internship) 

► Created and maintained media relations outlets to attract and generate new customers, 

which increased new business and clients by 18% over a 12-month period. 

Noelle-Elaine Media Inc., New York, NY 05/2009–08/2009 

Media Relations & Event Planning Associate (Internship) 

► Served as the lead intern for the Leon H. Sullivan Foundation Awards at the Kennedy Center 

in Washington, DC; booked talent, drafted media release, and collaborated with associates to 

create a Public Service Announcement (PSA). 

► Created timeline and rundown drafts, and was a part of the onsite production team for the 

National Urban League (NUL) Annual Conference, to ensure the smooth execution of events. 

Updated social media outlets and conducted daily media monitoring. 

Education 

► Master of Science, Strategic Public Relations, George Washington University, Washington, DC 

► Bachelor of Arts, Communications & English, Syracuse University, Syracuse, NY 



Carolyn Rennie Strategic Marketing Director 

Media relations expert with more than 16 years of newsroom production experience working 

with local, regional, and national broadcast networks. 


► Extensive media relations insight into securing media coverage for clients, inclusive of the 

online blogosphere. 

► Executes best practices to engage the media to cover events or to publish articles. 

► Outstanding writing skills to compose articles and stories for publication and use in newscasts. 



Communications Manager 


► Creates content for press releases, byline articles, keynote presentations, social media, and 

communications and PR plans. 

► Cultivates and maintains relationships with national media outlets and beat reporters, including 

niche media outlets. Conceives and executes media plans for client visibility campaigns. 

► Provides advice to clients when reputation management issues arise. 

► Makes appropriate recommendations regarding client communication strategy with an expert 

level of understanding industry trends affecting clients. 

► Develops media relations strategy, seeking high-level placements in print, broadcast, and online 

media. 

► Establishes strategy for identifying media opportunities, including pitching plans and maintaining 

long-term coverage. 

► Secures national, regional, and local media stories in online and traditional media publications. 

► Designs marketing and communications plans for client projects. 

► Tracks media coverage and public relations metrics. 

WESH-TV Channel 2, Orlando, FL 06/2009–05/2016 

Producer 

► Promoted to Producer of WESH 2 News at 6. 

► Produced diverse show formats for different time periods. 

► Increased ratings of WESH 2 News at 6. 

WKMG-TV News 6, Orlando, FL 08/2006–04/2009 

Producer 

► Created weekend morning news show: two hours on Saturday, four hours on Sunday. 



► Developed weekly segment on fitness, the arts, and pets. 

► Created graphics for newscast on the Vertigo Suite. 

WBBH-TV/WZVN-TV, Fort Myers, FL 09/2003–08/2006 

Producer 

► Created a 35-minute newscast at 11 p.m. 

► Executive producer of a 30-minute special about Hurricane Katrina. Helped develop a plan for 

special. Made graphics and credits. 

► Produced continuous coverage for Hurricanes Charlie and Wilma. Coordinated live shots, reporters, 

and video for air. 

WCTV-TV, Tallahassee, FL 12/2000–08/2003 

Producer 

► Produced the 6 and 11 o’clock newscasts. 

► Ran the assignment desk at night. 

Education 

► Bachelor of Science, Mass Communications, Florida State University, FL 



Past Performance 

Creative Services for Industrial Bank 

Contract Type: Cost 

Client’s Name/Address: Industrial Bank, 

4812 Georgia Avenue, N.W. 

Washington, DC 20001 

Contract Value: $14,360.29 

Dates of Service: March 1, 2016–May 6, 2016 

Project Manager: Towan Isom 

Mid-Level Manager: Alexandria Crenshaw 

Editor: Heidi Mann 

Graphic/Web Designer: Adrienne Hackney 

DUNS Number: 028461106 

Contracting Officer Representative: 

Melanee Woodard, 

Mwoodard@industrial-bank.com 

Synopsis of Work Performed: 

Industrial Bank engaged IGS to develop, design and produce its 2015 Annual Report. The bank 

chose IGS because of our strong background in theme development, creative design, design 

layout, organization, project planning, time management, and writing and editing skills. IGS is 

also proficient in graphics programs such as Quark, InDesign, Photoshop and Illustrator. IGS coordinated 

many tasks while adhering to tight deadlines. Top services provided included: 

1. Planning: 

IGS developed a creative brief, which included Industrial Bank’s purpose, goals, target audiences, 

needs and interests, desired look and feel for the report, branding considerations, budget, and 

distribution plan. The organization and specificity used in the creative brief proved to be key in 

streamlining the development process and adhering to the tight timeline. IGS worked with the 

Contracting Officer Representative (COR) to repurpose existing content and curate additional 

content in order to meet the project goals and objectives. 

2. Conceptualization: 

The IGS creative team crafted three design concepts for the front cover, back cover, and interior-spread 

design for Industrial Bank to choose from. Alternative color palettes were also presented 

to the COR, along with additional graphic samples. Once a design was chosen and finalized, 

IGS then requested a formal sign-off in writing on the concept, color palette, and font choice. 

This ensured a clear understanding of branding and design expectations moving forward - allowing 

us to maximize resources and meet project milestones. 




This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be 





duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 




duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 22 

3. Editing and Development: 

After IGS received the final content, the text was reviewed and copyedited by our Senior Writer 

and Editor. Final content was laid out upon completion of the report, along with customized 

photographs and graphic images. The IGS creative team also coordinated a photoshoot in order 

to obtain original high-resolution images and completed digital photo editing, color correction, 

and formatting for the report. Ongoing weekly check-in meetings were held in order to provide 

the COR with project updates and finalize content within 3-rounds of edits (as agreed upon). 

4. Completion: 

IGS worked with our network of local and national print vendors to coordinate the print production 

of the Annual Report for the best quality and value for Industrial Bank. Samples were 

retrieved and reviewed by two members of the IGS team for a final review before proceeding 

with mass production. Final electronic copies of the Annual Report and photos were submitted 

to the COR at the conclusion of the project. 

Work Samples: 

Letter from 

Letter from 

Letter from 

the President 

the President 

the President 

2015 

2015 

2015 was another ground-breaking year for IBW Financial Corporation 

was another ground-breaking year for IBW Financial Corporation 





and its subsidiary, Industrial Bank! The winners of the Small Business 






Grant Initiative (SBGI), which was announced the year before at our 80th- 





Grant Initiative (SBGI), which was announced the year before at our 80thanniversary 

celebration, were chosen and presented in May. The SBGI 

anniversary celebration, were chosen and presented in May. The SBGI 





was a Bank-sponsored competition for small businesses to compete for 






$80,000, divided into five separate equity grants. The Bank granted money 






to five 

to five 

to five for-profit 

for-profit 

for-profit businesses, with the overall winner receiving $20,000; 

businesses, with the overall winner receiving $20,000; 





this was a first in the business of banking. This competition targeted forthis 

was a first in the business of banking. This competition targeted forthis 




was a first in the business of banking. This competition targeted forprofit 

small businesses with revenues of less than $1 million due to the 

profit small businesses with revenues of less than $1 million due to the 





difficulty they experience in locating investment capital. Entrepreneurs 






at this level leverage their homes, tap their credits cards, and deplete 






emergency savings accounts in an effort to fulfill their dreams. Many of 






these businesses are only a few dollars away from entering the next phase 






of business growth, but cannot attract investors due to their size. By March, 






the Bank had received 220 applications and business plans from across 






the Washington, D.C. Metropolitan region, and engaged five non-profit 






partners to assist in selecting the winners. Our partners assisted us in 






disseminating information about the program and reviewing many of the 






wonderful proposals the Bank received. Ten entrepreneurs made a pitch to 






the Bank in full Shark Tank manner, purposely designed to sharpen their 






oral-presentation skills in front of interested investors. In May, Radio One, 






one of our media partners, graciously hosted the announcement program 






for the winners at their Silver Spring headquarters, where Chairwoman 






Cathy Hughes gave remarks, remembering her early days on H Street as a 






determined young female media entrepreneur. The SBGI endeavor required 






Last year, we also launched our #NextBigMoment campaign that encourages 






everyone, from every walk of life, to think about and prepare for their 






#NextBigMoment, and share it with and involve the Bank. A #NextBigMoment 






could be anything from expanding a business, to buying a first home or a 






second piece of property, to preparing for retirement. 






2015 

2015 

2015 

2015 

2015 

2015 was a year of awards for Industrial Bank and its management team, as 

was a year of awards for Industrial Bank and its management team, as 


we received nine, total. Some of the top highlights were the Washington City 






Paper Reader’s Poll, where the Bank won Best Bank/Credit Union in March. 






The Bank thanks all our supporters who chose Industrial as the Best Bank in 






Washington, DC. Also, the DC Chamber of Commerce selected the Bank as 






Small Business Champion of the Year for our unwavering support of small 






businesses throughout the year. Finally, I was honored and humbled to be 






selected by the Washington Busines as one of 2015’s Minority Leaders of the 






Year, alongside 24 other fabulously accomplished individuals. During the 






year, the Community Development Financial Institutions 






(CDFI) Fund of the US Treasury Department announced that Industrial 






Bank had once again earned a Bank Enterprise Award, in the amount of 






$253K, for increasing the amount of loans and investments the Bank made 






in low- and moderate-income communities. As a certified CDFI, Industrial 






has documented for 10+ years that over 60% of its assets are invested in 






low- and moderate-income communities; while Industrial Bank desires 






to make loans all over its service territory, part of our mission drives us 






to make special efforts to lend in the hardest-hit parts of our region. Our 






2015 was another ground-breaking year for IBW 






Financial Corporation and its subsidiary, Industrial Bank! 












hours of work from staff and volunteers, and was one of the most difficult, 






yet fulfilling, projects the Bank has ever undertaken. 


















Page 4 

2015 Industrial Bank Annual Report 

Page 4 


Page 4 


Page 4 


Page 4 


Page 4 


At Industrial Bank we spend countless hours in our community, 






attending events, meeting with businesses, and engaging in 






other activities. We do this not only to represent the Bank and 






highlight our products and services, but to impact the overall 






financial health of our community family. 






Our staff enjoys interacting with students in schools to begin dialogue at the 






early stages about goal setting, saving for the future, and needs versus wants. 






“It is so fulfilling to witness the moment when young students connect the 






dots, especially when it comes to the difference between purchasing namedots, 

especially when it comes to the difference between purchasing namedots, 




especially when it comes to the difference between purchasing namebrand 

items and buying stock from that particular company,” Industrial Bank 

brand items and buying stock from that particular company,” Industrial Bank 





Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, 






changing behavior, shifting priorities, and setting specific goals.” 






“Engaging in the financial literacy seminars 






in schools, churches, and other non-profit 






organizations is so personally fulfilling; it adds the 






PURPOSE aspect to my job. We are so much 






more than a bank; we are in the business of 






enhancing the living conditions, educating, and 






supporting the success of future entrepreneurs 






Our Community 

Our Community 

Our Community 

Our Community 

Our Community 

Our Community 

Our Community 

Our Community 

Our Community 







CDFI status sets us apart from other banks, and Industrial understands and 












Check out these other programs we serve in the community! 






Kids and Culture 






Established in 2010, Kids and Culture is a camp that provides four weeks 






of summer programming in an effort to introduce children to international 






affairs at an early age. The camp coordinators and volunteers work to 






provide a safe, structured environment where children will gain greater 






knowledge and appreciation of themselves and the world around them. 






Members of the Industrial Bank team partnered with the Kids and Culture to 






provide financial literacy to the campers during their 2015 summer session. 






www.kidsandculture.com 






SOME 

SOME 

SOME 

SOME 

SOME 

SOME 

SOME (So Others Might Eat) is a community-based organization in DC that 






works to help the poor and homeless. Our staff at Industrial Bank works with 






the organization to help break the cycle of homelessness by offering services 






such as affordable housing, job training, addiction treatment, and counseling 






to the poor, the elderly, and individuals with mental illness. 






“Everybody can be great... because anybody can 






serve. You don’t have to have a college degree to 






serve. You don’t have to make your subject and 






verb agree to serve. You only need a heart full of 






grace. A soul generated by love.” 






Page 10 


Page 10 


Page 10 


Page 10 


Page 10 


Page 10 


Affordable Housing Program 





















As a member bank of FHLBank Atlanta, Industrial Bank 






was awarded $1.7 million to make a difference in over 200 






households throughout the Washington, D.C., Metropolitan 






Area. Industrial Bank has used FHLBank Atlanta’s AHP Set- 





Area. Industrial Bank has used FHLBank Atlanta’s AHP Setaside 

Products since 2002 to assist 169 homebuyers or 

aside Products since 2002 to assist 169 homebuyers or 





homeowners in purchasing or rehabilitating their homes. 






In 2014, we were awarded $500,000 through the Affordable 






Housing Competitive Program for a project with the District of 






Columbia Housing Authority (DCHA). 






The funds can be used for acquisition, construction, or rehabilitation financing 






to make rental or owner-occupied housing affordable to persons earning 






80 percent or less of the area’s median income. This was a very competitive 






application process which required applicants to submit detailed information 






on prospective housing development projects. 






In partnership with the DCHA, we utilized the grant award of $500,000 to assist 






in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This 






project will result in 39 new units of subsidized affordable rental housing in a 






low-rise elevator building with market-like amenities, including a community 






room for residents. 






Page 12 


Page 12 


Page 12 


Page 12 


Page 12 


Page 12 


2015 Industrial Bank Annual Report Page 11 












































































































































to the poor, the elderly, and individuals with mental illness. www.some.org 

www.some.org 

www.some.org 




































































































ye

Event Planning and Marketing Services for 

Comcast XFINITY 

Contracting Number: N/A 

Contract Type: Firm Fixed Price 

Client’s Name/Address: Comcast XFINITY 

Contract Value: $10,000 

Period of Performance: Spring 2016 

Project Lead: Kendra McGee 

Mid-Level Manager: Taren Henry 

Multimedia Specialist: Jordan Bogner 


Contract Office: Comcast XFINITY 


Aimee Metrick, 

Aimee_Metrick@cable.comcast.com 

Contracting Officer: Eliza Findlay, 

Eliza_Findlay@cable.comcast.com 


IGS provided the Comcast Beltway Region’s public relations and marketing team with a fast and 

cost-effective solution to connect and recruit leading mom bloggers in the DC metropolitan area 

with the potential to become Comcast advocates to attend an invitation-only “lunch and learn” 

event. This event featured an XFINITY learning lab with hands-on demonstrations and a parenting 

discussion moderated by local news anchor, Eun Yang. IGS leveraged internal networks, our 

influencer marketing expertise, and analytic software to strategically create a value proposition 

that engaged bloggers without depending on paid participation as a motivator – a common 

practice and expectation for most influencer marketing campaigns. Notable results include: 

► 95 percent attendance by pre-registered attendees 

► Total digital reach of 1,061,488 followers 

► Secured 209 pre- and post-event social media posts using the event hashtags #XfinityMoms 

and #ComcastConnects within 14 days after the event. 

► 12 blog posts 

► 159 Twitter posts 

► 17 Facebook posts 

► 32 Instagram posts 

► 1 YouTube post 

Although all event logistics were coordinated internally by Comcast, IGS provided insight and 

guidance pertaining to the bloggers’ experience and ultimately how to maximize Comcast’s 

return on investment. Top services provided include: 

Brand Research and Analysis: 

IGS researched Comcast XFINITY products and services in order to develop qualifying criteria 

used to identify influencer candidates. 



Influencer Identification: 

IGS used internal and external influencer databases to identify an initial list of 50 potential influencers 

based on the approved qualifying criteria. This list was then refined and finalized into a 

tiered list of 32 influencers that IGS felt would best represent the Comcast XFINITY brand, based on 

each influencers blog content, industry expertise, network, and experience as brand ambassador. 

Influencer Outreach and Management: 

IGS collaborated with Comcast to draft and finalize pre- and post-event communication, event 

invitation, surveys, and develop an influencer toolkit. As an extension of the Comcast team, IGS 

pitched and secured influencer participation and maintained effective communication with potential 

and confirmed influencers on behalf of Comcast. 

Reporting: 

Ongoing reports were provided to Comcast throughout the duration of the project including: 

► Daily registration reports 

► Pre- and post-event survey reports 

► Total digital reach of all registered influencers 

► Event hashtag usage reports on social media and blogs 

Creative Design: 

At IGS we understand the importance of targeted and thoughtful creative collateral. IGS worked 

with Comcast to develop event branding that fit within Comcast’s branding guidelines. IGS created 

and disseminated branded HTML emails for pre- and post-event communication, developed a 

customized event registration webpage, and provided an influencer toolkit template and outline. 

Work Samples: 



Social Media Development for the Minority 

Business Development Agency 

Contract Number: GS-07F-0777X 

Contract Type: Firm Fixed Price 

Client’s Name/Address: Minority Business 

Development Agency (MBDA), 

1401 Constitution Ave. NW, Room 5084 


Contract Value: $147,686.40 

Dates of Service: 

September 2015–September 2016 

Social Media Consultant: Morgan Crooks 


Contract Office: National INST of STDS and 

Technology 


Alicia Sowah, asowah@mbda.gov 

Contracting Officer: 

Stephanie Kelly, Stephanie.kelly@nist.gov 


The Minority Business Development Agency (MBDA) is the only federal agency solely dedicated 

to the growth and expansion of Minority Business Enterprises (MBEs). MBDA targets MBEs with a 

minimum of $1 million in annual revenue. MBDA engaged IGS to help create a more informed minority 

business community by putting together a strategic social media plan. IGS provided a Social 

Media Consultant to develop content for MBDA’s use of Facebook, Twitter, LinkedIn, and Google+. 

Social Media Strategy: 

IGS created monthly content that targeted MBEs and complimented Marketing Services. The Social 

Media Consultant strategically posted content at certain times of the day and used a content 

calendar to organize the posts. The Social Media Consultant also researched and implemented 

industry best practices for social media platforms to maintain cutting edge content. 

Daily Tasks: 

6 The Social Media Consultant scheduled social media posts on all MBDA platforms. Invitation 

requests to the LinkedIn page were also reviewed and accepted. 

7 IGS monitored coverage surrounding MBDA and associated topics, using media scans and 

Google Alerts. The topics included “Minority Business Owner” and “Minority Business.” Stories 

of note were then shared with MBDA, and some were incorporated into weekly posts. 

8 The Social Media Consultant retweeted relevant posts from the MBDA Twitter handle at 10 

a.m. and 3 p.m. daily. This information came from the Department of Commerce, Secretary 

of Commerce, MBDA’s National Director and Deputy Director, the International Trade Administration, 

or publications including Entrepreneur, Forbes, and Huffington Post. 



9 IGS also provided marketing services for MBDA. The Social Media Consultant supported 

the team by copyediting documents, supporting content development, and providing 

feedback on marketing collateral and graphics. This included backing the marketing campaign 

with coinciding social media posts. 

Weekly Tasks: 

1 Each Friday, the Social Media Consultant submitted a report detailing all activities performed 

during that week. 

2 Along with the Marketing team, the Social Media Consultant participated in a weekly call 

to update the whole MBDA team on all services provided. The Marketing Project Manager 

and the Media Consultant worked together to create an agenda for this meeting. 

3 The Social Media Consultant also worked with IGS’ Multimedia Specialist on creative requests 

that supported MDBA’s social media platforms. 

Monthly Tasks: 

4 The Social Media Consultant worked with MBDA to choose an Entrepreneur of the Month (EoM). 

A business owner who has demonstrated excellence and leadership is featured on the website 

each month. IGS drafted an email invitation that was sent to each EoM. The Social Media Consultant 

sent the EoM interview questions and wrote the feature story based on responses. The 

Social Media Consultant also drafted social media messaging promoting the EoM. 

5 The Social Media Consultant researched and developed the monthly social media content 

calendar. This included developing three posts per day for Facebook, Google+ and LinkedIn. 

For Twitter, the Social Media Consultant developed three abbreviated posts and two 

retweets per day. After the content calendar was approved, it was uploaded to the MBDA 

Google Docs page. 

6 The Social Media Consultant researched imagery ideas for each month, highlighting specific 

themes or high-level engagements. This included developing a mini-creative brief for 

IGS’ Multimedia Specialist, using stock photos to provide examples, and working closely 

with the Multimedia Specialist to guide and complete the design. Upon receiving approval, 

the Social Media Consultant requested the needed sizes from the Multimedia Specialist for 

each social media platform. 

7 Each month, the Social Media Consultant drafted and delivered a report detailing all activities 

from the previous month. The Social Media Consultant also prepared and delivered a monthly 

invoice. IGS researched and pulled data on the social media analytics and consolidated the 

results into a monthly report. The analytics focused on Facebook, Twitter, and YouTube. 



Special Events: 

MBDA engaged IGS to provide social media content and marketing materials for the agency’s 

involvement at the 2016 Essence Festival in New Orleans. The Social Media Consultant provided 

input for the social media plan for this event. This included providing social media tactics for 

MBDA’s booth at the festival, generating tent card content, providing graphics for event promotions, 

creating event and pre-event social media content and creating a master list of social 

media handles, including relevant attendees, performers, and speakers. 

Work Examples: 

MBDA Business Centers 

ALASKA GEORGIA NORTH CAROLINA 

Anchorage MBDA Business Center 

Atlanta MBDA Business Center 

Raleigh MBDA Business Center 

4500 Diplomacy Drive, Suite 202 

75 5th Street, NW, Suite 300 

5800 Faringdon Place 

Anchorage, AK 99508 

Atlanta, GA 30308 

Raleigh, NC 27609 

Becky Beck ◆ 907-786-4676 

Donna Ennis ◆ 404-894-2096 

Dan R. Stafford ◆ 919-838-9950 

Bbeck5@uaa.alaska.edu 

donna.ennis@innovate.gatech.edu 

dstafford@theinstitutenc.org 

Access to Capital. Access to Contracts. Access to Markets. 

ARIZONA 

Phoenix MBDA Business Center 

225 East Osborn Road, Suite 202 

Phoenix, AZ 85012 

Alika Kumar ◆ 602-294-6087 

alika@phoenixmbdacenter.com 

HAWAII 

Honolulu MBDA Business Center 

2404 Maile Way, A414b 

Honolulu, HI 96822 

Dana Hauanio ◆ 808-956-0850 

dhauanio@honolulu-mbdc.org 

NORTH DAKOTA 

Bismarck MBDA Business Center 

3315 University Drive, Building #61 

Bismarck, ND 58504 

Brek Maxon ◆ 701-255-3285 x1359 

bmaxon@uttc.edu 

CALIFORNIA 

ILLINOIS 

OKLAHOMA 

Fresno MBDA Business Center 

Chicago MBDA Business Center 

Tulsa MBDA Business Center 

5067 N Mariposa Street, Suite 105 

105 West Adams Street, Suite 2300 

Three Memorial Place Center 

Fresno, CA 93710 

Chicago, IL 60603 

7615 East 63rd Place, Suite 201 

David Mendoza ◆ 559-354-6797 / 559-908-7128 Hans Bonner ◆ 312-755-2565 

Tulsa, OK 74133 

dmendoza@fresnombdacenter.com 

hbonner@chicagombdacenter.com 

James Ray ◆ 918-994-4370 / 918-994-4394 

jray@reiok.org 

Los Angeles MBDA Business Center 

MARYLAND 

USC Community House 

Baltimore MBDA Business Center 

PENNSYLVANIA 

2801 South Hoover Street 

1101 East 33rd Street, Suite 308 

Philadelphia MBDA Business Center 

Los Angeles, CA 90089-0018 

Baltimore, MD 21218 

4548 Market Street 

Let’s dream bigger. Sergio Let’s Gascon achieve ◆ 213-743-2164 more. 

N. Scott Phillips ◆ 443-451-7103 / 410-984-5050 

Philadelphia, PA 19139 

sgascon@usc.edu 

nsphillips@baltimorembda.com 

Victoria Hosendorf ◆ 215-895-4046 

Together let’s elevate your business towards 

Riverside MBDA Business Center 

vhosendorf@mbc-pa.com 

Washington DC MBDA Business Center 

greater success. You 25186 are Hancock ready, Avenue, and Suite so 220 are we. 

10750 Columbia Pike, Suite 200 

PUERTO RICO 

Murrieta, CA 92562 

Silver Spring, MD 20901 

Puerto Rico MBDA Business Center 

Daniel Sieu ◆ 951-698-7529 

Kenneth Clark ◆ 301-502-3247 / 301-242-5256 

406 Capitan Espada Street, Urb. El Vedado 

dan.sieu@riversidembdacenter.com 

kclark@mbdabc-cr.com 

San Juan, PR 00918 

San Francisco MBDA Business Center 

Teresa Berrios ◆ 787-753-8484 

MASSACHUSETTS 

555 Montgomery Street 

tberrios@puertoricombdacenter.com 

Boston MBDA Business Center 

San Francisco, CA 94111 

Prudential Center 

TENNESSEE 

Lamar Heystek ◆ 408-462-2217 

101 Huntington Avenue, 17th Floor, Suite 1200 

Memphis MBDA Business Center 

lheystek@sfmbda.center.com 

Boston, MA 02199 

158 Madison Avenue, Suite 101 

San Jose MBDA Business Center 

Keith Greenaway ◆ 617-986-6366 

Memphis, TN 38103 

The U.S Department of Commerce Minority 

Financial Services 

3031 Tisch Way, Suite 80 

kgreenaway@bostonmbdacenter.com 

Dino Hull ◆ 901-528-1432 

San Jose, CA 95128 

dhull@mmbc-memphis.org 

Business Development Agency (MBDA) 

MICHIGAN • Financial assessments, loan packaging, 

Raymond Au Yeong ◆ 408-998-8058 

Detroit MBDA Business and facilitation 

Center 

TEXAS 

rauyeong@sanjosembdacenter.com 

works to actively promote the domestic and 100 River Place, Suite 300 

Dallas MBDA Business Center 

COLORADO 

Detroit, MI 48207 • Access to an expansive network 8828 of capital N. Stemmons Freeway, Suite 550 B 

global growth and Denver competiveness MBDA Business Center of U.S. 

Diane Lee ◆ 313-873-3615 

Dallas, TX 75247 

6025 S. Quebec Street, Suite 135 

dlee@detroitmbdacenter.com sources including alternative, traditional, 

Mike Mora ◆ 214-920-2436 

minority-owned Centennial, businesses. 

CO 80111 

MINNESOTA and private investors; and export mike@mbdadallas.com 

financing 

Stan Sena ◆ 303-623-3037 

Minneapolis MBDA Business Center 

El Paso MBDA Business Center 

stan@mpmsdc.org 

250 Second Avenue • Specialized South, Suite 106 consultations for building 2401 East Missouri Avenue 

Through our national Bridgeport network MBDA of Business MBDA Center Business 

Minneapolis, MN scale 55401 and capacity through strategic El Paso, TX 79903 

333 State Street 

George Jacobson ◆ 612-259-6594 

Terri Reed ◆ 915-351-6232 

growth alternatives (investment, mergers, 

Centers we provide customized Bridgeport, CT 06604 business development gjacobson@meda.net 

treed@elpasoMBDACenter.com 

Kenneth Wheeler ◆ 203-212-5835 x130 

acquisitions and/or joint ventures) 

MISSOURI 

Houston MBDA Business Center 

services that help your kwheeler@bridgeportmbdacenter.com 

company expand its customer St. Louis MBDA Business Center 

2302 Fannin Street, Suite 165 

DISTRICT OF COLUMBIA 

One Metropolitan Square 

Houston, TX 77002 

base, enter new markets, and gain greater access to 

Technical Services 

MBDA Federal Procurement Center 

211 North Broad, Suite 1300 

Christopher Bilton ◆ 713-718-8970 / 713-718-8898 

1701 Pennsylvania Avenue, NW, Suite 300 

St. Louis, MO 63102 

Christopher.Bilton@hccs.edu 

capital and contract opportunities! 

• Identification of procurement opportunities 


Charles Henson ◆ 314-231-5555 / 314-422-3314 

San Antonio MBDA Business Center 

Claudia Barrera ◆ 202-737-0877 

chenson@stlouismbdacenter.com 

• Assistance with business certification(s), 

501 West Cesar E. Chavez Boulevard, Suite 3.324B 

cbarrera@mbdacontracts.com 

NEW MEXICO 

San Antonio, TX 78207 

We’ve made it our business to help you cultivate yours 

bid preparation, and post-award 

Capitol MBDA Business Center 

Santa Fe MBDA Business Center 

Orestes Hubbard ◆ 210-458-2480 

1611 Connecticut Avenue, NW, Suite 200 

Wendell Chino Building contract support 

orestes.hubbard@utsa.edu 

– we are where businesses come to GROW! 


1220 South Saint Francis Drive, 2nd Floor 

WASHINGTON 

Dennis Smith ◆ 202-827-8487 

Santa Fe, NM • 87505 Export-readiness assessment and preparation 

Tacoma MBDA Business Center 

dsmith@ncrmbc.com 

Ted Pedro ◆ 505-243-6775 / 505-766-9499 

747 Market Street, Room 808 

tedpedro@nmnabec.org 

FLORIDA 

Tacoma, WA 98402 

Miami MBDA Business Center 

NEW YORK 

Cary Jenkins ◆ 253-591-5238 

9949 NE 2nd Avenue, Suite 204 

South Bronx MBDA Business Center 

cjenkins@cityoftacoma.org 

Miami, FL 33138 

555 Bergen Avenue, To learn 3rd Floor more about taking your 

Marie Hyppolite ◆ 305-762-6151 

Bronx, NY 10455-1368 business to the next level of success, 

marie@mbdamiamicenter.com 

Sharon Higgins ◆ 718-732-7580 

shiggins@sobro.org visit us at www.MBDA.gov. 

Where Businesses Come to Grow 

@USMBDA /USMBDA www.MBDA.gov 



Strategic Communications for Court Services 

and Offender Supervision Agency (CSOSA) 

Contract Number: GS-07F-0777X 

Contract Type: Labor Hour (LH) Task Order (TO) 

Client’s Name/Address: Court Offender 

Supervision Services and Agency 

633 Indiana Avenue, NW 


Contract Value: $197,000 

Dates of Service: 

September 2016–September 2017 

Project Manager: Towan Isom 


Contract Office: Court Offender Supervision 

Services and Agency 


Lisa Rawlings, lisa.rawlings@csosa.gov 

Contracting Officer: Chelly Johnson-Jones, 

chelly.johnson-jones@csosa.gov 


The Court Offender Supervision Services Agency (CSOSA) is a federal, executive branch agency 

created by Congress through the National Capital Revitalization and Self-Government Improvement 

Act of 1997. CSOSA’s mission is to enhance public safety, prevent crime, and reduce recidivism 

among those supervised and to support the fair administration of justice in close collaboration 

with the community. CSOSA engaged IGS to provide assessment, training, consultation, and 

technical assistance for the development and implementation of a strategic communications 

plan. Our top services include: 

Baseline Assessment: 

Immediately following the kick-off meeting, IGS started the research process. First the team 

worked with the Contracting Officer Representative (COR) to schedule one-on-one interviews 

with five CSOSA executives, including the director of the agency. IGS created an online internal 

assessment questionnaire and sent it to all CSOSA employees. IGS then scheduled three focus 

groups for staff and one focus group for CSOSA’s community partners. Each staff group consisted 

of five to eight employees from frontline staff to mid-level managers. Participants were asked a 

series of strategic questions that revealed valuable insights into both internal and external communication 

and perceptions of CSOSA throughout the agency and among key stakeholders. Interview 

findings were used to support market research that was conducted to identify gaps and 

areas of opportunity for CSOSA. Barriers with the potential to impede future adoption of CSO- 

SA messaging and outreach efforts were also identified during this process for further reference 

during the strategic communication plan development phase. Data was consolidated into a comprehensive 

report and presented in-person by the IGS team to the COR and CSOSA leadership. 



Strategic Communications Plan Development: 

Upon compiling and analyzing results from the baseline assessment, IGS developed a customized 

strategic communications plan inclusive of a public plan, media plan, and crisis and emergency 

plan. Our team also created CSOSA’s inaugural social media plan and launched their first 

Twitter, Facebook, Linkedin, and Snapchat accounts engaging regional and national stakeholders 

including: ex-offenders, community partners, the uninformed public, media, law enforcement 

and criminal justice thought leaders, and government influencers. In addition to the aforementioned 

plans, IGS is also developing a stakeholder outreach and internal communications 

plan for CSOSA. 

Content Creation and Branding: 

In addition to rehauling CSOSA’s existing communication and outreach efforts, IGS developed 

new branding and messaging and is working on developing branding guidelines for the agency. 

IGS is also working on redeveloping the agency’s intranet site and new website. The following 

collateral will also be completed throughout the execution of the project: a TV set, promotional 

videos, social media graphics, ads, one-sheets, event posters, infographics, fact sheet templates, 

flyer templates, PowerPoint templates, brochure templates, an annual report, internal letterhead, 

and business cards. 

Work Examples: 

Concept B - Effective, and Fully-Human 

One Sheet 

Facebook Internal Page 

Metro Billboard (Portrait) 

Concept D - “My Sentence Is Who I Was, This Is Who I Am” Ads 

Concept C - Effective, Human and Accountable 

Presented by: 

Isom Global Strategies 

DC· New York · Atlanta 

www.isomglobal.com 

Contact: 

Towan Isom 

202.841.9443 

towan@isomglobal.com 

Presented by: 




Contact: 

Towan Isom 

202.841.9443 


Metro Billboard (Landscape) 

Facebook Internal Page 

One Sheet 

Twitter Internal Page 

Presented by: 




Contact: 

Towan Isom 

202.841.9443 


Presented by: 




Contact: 

Towan Isom 

202.841.9443

IGS Proposal Industrial Bank Volume 2: Corporate Experience

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