IGS Proposal Industrial Bank Volume 2: Corporate Experience

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Table of Contents Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . 1 About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 The IGS Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Your Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Towan Isom – Project Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Taren Henry – Social Media Specialist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Mac Johnson – Multimedia Specialist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Kassidie Joerg – Associate Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Adrienne Hackney – Creative Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Morgan Crooks – Mid-Level Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Carolyn Rennie – Strategic Marketing Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Past Performance . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Creative Services for Industrial Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Event Planning and Marketing Services for Comcast XFINITY . . . . . . . . . . . . . . . . . . . . . . 23 Social Media Development for the Minority Business Development Agency . . . . . . . . . . . . . . . 25 Strategic Communications for Court Services and Offender Supervision Agency (CSOSA) . . . . . . . . 28 Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response.
Executive Summary For more than 20 years, Isom Global Strategies (IGS) has been a trusted strategic communicator and continues to thrive as an award winning Washington, D.C. based, woman- and minority-owned small business. IGS conducts savvy business practices, produces quality deliverables, and is comprised of a diverse team that has the strategic marketing skills, experience, and leadership needed to revamp and execute Industrial Bank’s digital marketing and communication initiatives. Over the course of 12-months, IGS will positively impact Industrial Bank’s digital and media presence amongst diverse Millennial groups and small businesses by using proven and customized techniques and leveraging our network of over 30,000 small businesses and Millennials. As a minority-owned small business, IGS also has insight into the financial literacy information required to achieve progressive business growth. Our CEO, Towan Isom, is a Goldman Sachs graduate and often lectures on the challenges that face small and minority businesses in regards to access to capital. She is also a frequent university speaker and is known within the region a Millennial thought leader and as the author of the Managing Millennials Toolkit. This intimate understanding of small business coupled with our Millennial expertise allows IGS to serve as a target audience subject matter expert (SME) for Industrial Bank. The leadership and management team proposed for this project, including Ms. Isom, has over 60 years of combined communication, marketing, and project management experience and will ensure that all project milestones are met. IGS will maintain a proactive stance throughout the planning and execution of the project and will be available 24/7 to assist Industrial Bank. IGS and Industrial Bank share a common interest in being committed to creating new ventures and opportunities for small businesses in the Washington, D.C., area and beyond. We applaud Industrial Bank for launching the Small Business Grant Initiatives in recent years, and IGS is passionate about seeing that Industrial Bank achieves even greater success as the only African American owned-bank in the region. IGS hopes to share these successes by maximizing and shaping Industrial Bank’s online and media presence. Our approach will focus on exposing the personalized, authentic, and successful services Industrial Bank provides its customers and community. Building off of the existing “Our Next Big Moment” campaign, IGS will convey the importance and impact of Industrial Bank for it’s clients, community, and stakeholders. To do this we will implement a solid content strategy and an agile social media and media engagement plan. All efforts will be interactive and result in a user driven experience - specifically through social media and community engagement events. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 1
Page 1: OCIAL EDIA TRATEGY Volume 2: Corpor
Page 5 and 6: ► 2015 Public Relations Society o
Page 7 and 8: ► Works with COO to outline month
Page 9 and 10: Taren Henry Social Media Specialist
Page 11 and 12: George Mason University, Fairfax, V
Page 13 and 14: ► Extensive creation of large-for
Page 15 and 16: ► Managed and led client teams, i
Page 17 and 18: Adrienne Hackney Creative Director
Page 19 and 20: Morgan Crooks Mid-Level Manager Dyn
Page 21 and 22: Carolyn Rennie Strategic Marketing
Page 23 and 24: Past Performance Creative Services
Page 25 and 26: Event Planning and Marketing Servic
Page 27 and 28: Social Media Development for the Mi
Page 29 and 30: Special Events: MBDA engaged IGS to
Page 31: Strategic Communications Plan Devel

IGS Proposal Industrial Bank Volume 2: Corporate Experience

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