IGS Proposal Industrial Bank Volume 2: Corporate Experience

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► Served as the CN co-lead for the enterprise-wide Customer Relationship Management (CRM) migration, which was imperative to the development of accurate metrics for the CEO and senior leadership. Engaged in extensive interdepartmental and cross-segment collaboration to capture and communicate stakeholder requirements. ► Provided trainings for ~400 global CN CRM users. Created eLearning materials for new employees to streamline and standardize the CRM business development processes. ► Maintained BD SharePoint intranet sites, databases, and processes to ensure timely, relevant, and quality information. Boys & Girls Clubs of Greater Washington, Washington, DC 12/201–-03/2013 Marketing & Communications Manager ► Served as the primary media liaison, and maintained relationships with beat reporters, community members, and other organizational constituents to strengthen the Boys & Girls Clubs of Greater Washington (BGCGW) brand. ► Developed and wrote material on behalf of the President & CEO to build relationships with target audiences, with emphasis on the online community. ► Developed and managed social media protocol and procedures to achieve best practices among 16 regional clubhouses. Maintained and monitored social media platforms, resulting in a 41% increase in online traffic. ► Functioned as a project manager for the creation and launch of a new organizational website, consisting of 20 microsites and content systems management trainings. ► Strategized and assisted with implementation of crisis communication. ► Served as a BGCGW spokesperson and hosted signature events with 2,500+ attendees. Tempo Enterprises, Syracuse, NY 09/2007–05/2010 Communications Associate (Internship) ► Created and maintained media relations outlets to attract and generate new customers, which increased new business and clients by 18% over a 12-month period. Noelle-Elaine Media Inc., New York, NY 05/2009–08/2009 Media Relations & Event Planning Associate (Internship) ► Served as the lead intern for the Leon H. Sullivan Foundation Awards at the Kennedy Center in Washington, DC; booked talent, drafted media release, and collaborated with associates to create a Public Service Announcement (PSA). ► Created timeline and rundown drafts, and was a part of the onsite production team for the National Urban League (NUL) Annual Conference, to ensure the smooth execution of events. Updated social media outlets and conducted daily media monitoring. Education ► Master of Science, Strategic Public Relations, George Washington University, Washington, DC ► Bachelor of Arts, Communications & English, Syracuse University, Syracuse, NY Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 18
Carolyn Rennie Strategic Marketing Director Media relations expert with more than 16 years of newsroom production experience working with local, regional, and national broadcast networks. Summary of Qualifications ► Extensive media relations insight into securing media coverage for clients, inclusive of the online blogosphere. ► Executes best practices to engage the media to cover events or to publish articles. ► Outstanding writing skills to compose articles and stories for publication and use in newscasts. Professional Experience Isom Global Strategies, LLC, Washington, DC Communications Manager 06/2016–Present ► Creates content for press releases, byline articles, keynote presentations, social media, and communications and PR plans. ► Cultivates and maintains relationships with national media outlets and beat reporters, including niche media outlets. Conceives and executes media plans for client visibility campaigns. ► Provides advice to clients when reputation management issues arise. ► Makes appropriate recommendations regarding client communication strategy with an expert level of understanding industry trends affecting clients. ► Develops media relations strategy, seeking high-level placements in print, broadcast, and online media. ► Establishes strategy for identifying media opportunities, including pitching plans and maintaining long-term coverage. ► Secures national, regional, and local media stories in online and traditional media publications. ► Designs marketing and communications plans for client projects. ► Tracks media coverage and public relations metrics. WESH-TV Channel 2, Orlando, FL 06/2009–05/2016 Producer ► Promoted to Producer of WESH 2 News at 6. ► Produced diverse show formats for different time periods. ► Increased ratings of WESH 2 News at 6. WKMG-TV News 6, Orlando, FL 08/2006–04/2009 Producer ► Created weekend morning news show: two hours on Saturday, four hours on Sunday. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 19
Page 1 and 2: OCIAL EDIA TRATEGY Volume 2: Corpor
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Page 29 and 30: Special Events: MBDA engaged IGS to
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