IGS Proposal Industrial Bank Volume 2: Corporate Experience

9 IGS also provided marketing services for MBDA. The Social Media Consultant supported
the team by copyediting documents, supporting content development, and providing
feedback on marketing collateral and graphics. This included backing the marketing campaign
with coinciding social media posts.
Weekly Tasks:
1 Each Friday, the Social Media Consultant submitted a report detailing all activities performed
during that week.
2 Along with the Marketing team, the Social Media Consultant participated in a weekly call
to update the whole MBDA team on all services provided. The Marketing Project Manager
and the Media Consultant worked together to create an agenda for this meeting.
3 The Social Media Consultant also worked with IGS’ Multimedia Specialist on creative requests
that supported MDBA’s social media platforms.
Monthly Tasks:
4 The Social Media Consultant worked with MBDA to choose an Entrepreneur of the Month (EoM).
A business owner who has demonstrated excellence and leadership is featured on the website
each month. IGS drafted an email invitation that was sent to each EoM. The Social Media Consultant
sent the EoM interview questions and wrote the feature story based on responses. The
Social Media Consultant also drafted social media messaging promoting the EoM.
5 The Social Media Consultant researched and developed the monthly social media content
calendar. This included developing three posts per day for Facebook, Google+ and LinkedIn.
For Twitter, the Social Media Consultant developed three abbreviated posts and two
retweets per day. After the content calendar was approved, it was uploaded to the MBDA
Google Docs page.
6 The Social Media Consultant researched imagery ideas for each month, highlighting specific
themes or high-level engagements. This included developing a mini-creative brief for
IGS’ Multimedia Specialist, using stock photos to provide examples, and working closely
with the Multimedia Specialist to guide and complete the design. Upon receiving approval,
the Social Media Consultant requested the needed sizes from the Multimedia Specialist for
each social media platform.
7 Each month, the Social Media Consultant drafted and delivered a report detailing all activities
from the previous month. The Social Media Consultant also prepared and delivered a monthly
invoice. IGS researched and pulled data on the social media analytics and consolidated the
results into a monthly report. The analytics focused on Facebook, Twitter, and YouTube.
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 26