IGS Proposal Industrial Bank Volume 2: Corporate Experience

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Kassidie Joerg Associate Director Communications professional providing nearly 10 years of proven success in leading military, veteran-centric, healthcare, consumer, and corporate public relations campaigns and large-scale events for multimillion-dollar companies, nonprofit organizations, and government agencies. Summary of Qualifications ► Respected and results-driven leader with vast expertise in the development and implementation of integrated campaigns heavily focused on raising consumer awareness. ► Implements crisis communication planning and training for industry and consumer-facing issues. ► Award-winning media relations strategist, experienced in national, regional, local, and trade outreach. Professional Experience Isom Global Strategies, LLC, Washington, DC Deputy General Manager 08/2014–Present ► Provides strategic counsel to CEO to increase brand awareness through a variety of communication vehicles, including paid media, earned media opportunities, events and social media. ► Supports government and corporate client base with strategic communications planning, event development, media relations and campaign execution. ► Manages new business development, overseeing proposal process and leading new business presentations. ► Works with HR Manager to determine needs and position descriptions, performance evaluations, hiring and termination. ► Works directly with CEO to manage day-to-day operations in Washington, DC office and staffing needs on client sites. ► Provides strategic guidance and manages website design projects, social media implementation and graphic design products for internal and external clients. ► Serves project director for government, non-profit and commercial clients, managing media, graphics and web activities to support strategic goals of each organization. ► Establishes strategic partnerships with organizations to support business objectives. ► Manage internal and external conflict resolution and crisis communications. FleishmadHillard, Washington, DC 03/2010–07/2014 Vice President ► Managed military, veteran-centric, healthcare, consumer, and corporate communications accounts, overseeing budgets ranging from $150K to $1.2M, and 3- to 5-member teams. Directed media strategy, media relations, crisis communications, corporate positioning, key messaging, campaign launches, advertising, event planning, and partnership outreach. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 12
► Managed and led client teams, including budget planning, staffing, and execution of events and initiatives. ► Planned and coordinated team logistics for travel on behalf of clients, including transportation, onsite meeting needs, and catering. ► Planned and executed events such as C-suite level briefings, press conferences, and roundtable discussions. ► Managed and oversaw vendor contracts. ► Developed talking points and strategic plans to reach targeted audience through the media and other outlets. ► Prepared and executed crisis communication plans on behalf of global clients, including template media materials, potential Q&A, potential timeline of response, key contacts, and potential key messages and talking points. ► Developed and facilitated media trainings for campaign spokespersons and clients across a dozen campaigns. ► Experienced at incorporating traditional, social, and mobile tactics into media campaigns. ► Served as senior executive over the FleishmanHillard Internship Program, overseeing 10–12 interns per semester. ► Received 2011 FleishmanHillard “Team Player” award. University of Tennessee Athletic Department, Knoxville, TN 08/2007–03/2010 Assistant Director of Public Relations Event Planning and Media Strategy Development ► Responsible for planning and executing special events, including facility dedication events, sports banquets, alumni reunions, and milestone and anniversary celebrations. ► Responsible for vendor negotiation, contracts, and oversight. ► Responsible for event protocol, setup, staffing, and execution. ► Responsible for scripting and run-of-show materials. ► Responsible for planning, managing, and executing the 2008 and 2009 Coca-Cola Big Orange Caravan events. ► Managed Tennessee Athletics Speaker Service, which included identifying opportunities and responding to requests from local community groups and working with coaches on scheduling. ► Managed Fan Information Booths on football game days to provide community. ► Managed the Tennessee Times, a quarterly newsletter to more than 15,000 donors. ► Managed content, design, and production timeline of University of Tennessee Athletics Annual Report. ► Conducted media training sessions for coaches and student-athletes. ► Served as media contact and spokesperson. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 13
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