IGS Proposal Industrial Bank Volume 2: Corporate Experience

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► Implemented marketing and public relations strategies to leverage exhibitor and sponsorship involvement in client events. ► Coordinated effective and strategic email blasts that highlighted and increased attendee participation at client events. ► Worked with clients and creative team to develop online and print deliverables. ► Assisted the IGS communication team with new business proposals, the IGS proposal database, and social media efforts. The Motion Picture Association of America, Washington, DC 01/2014–05/2014 Communications Intern ► Garnered a thorough understanding of pitching, branding, crisis communication, corporate communication plans, and launching websites through daily market research and organizational tasks used by the communication staff for communication campaigns and press outreach. ► Helped the event coordinator plan and implement events, conduct research, make and send invitations, troubleshoot upcoming events, and compile attendee lists for special events, movie screenings, receptions, a South By Southwest music and film festival lounge, and the 2014 Creativity Conference, which featured Vice President Joe Biden as the keynote speaker. ► Wrote two blogs and daily tweets covering MPAA events and updates in the film industry, edited communication materials, and reviewed daily media clips. Allied Integrated Marketing, Washington, DC 5/2013–01/2014 Studio Intern, Warner Bros. Pictures ► Compiled extensive contact lists of local businesses, press resources, local talent, and an array of target demographic organizations in order to implement grassroots promotional efforts by Warner Bros. Pictures for upcoming blockbusters. ► Collaborated with social media partners and local businesses such as restaurants and colleges to conduct online ticket giveaways, raffles, promotional events, and themed nights for upcoming Warner Bros. Pictures blockbusters. ► Assisted publicists with local red carpet events and talent tours for upcoming blockbusters. George Mason University, Fairfax, VA 05/2013–05/2014 President of Patriot Activities Council (PAC) ► Oversaw nine executive board members and managed an annual budget of $225,000+ used for planning and collaborating on 50+ events, including speakers, concerts, fashion shows, comedy shows, and major carnivals. ► Took the lead on the annual HIV AIDS Fashion Show, which had a budget of $10,000, consisted of over 700 attendees, and was live-streamed by Mason’s Cable Network online and on TV. ► Pitched and communicated event proposals and promotional efforts to the university’s professional staff, stakeholders, university departments, and local community members. ► Efficiently created and delineated tasks and timelines to the executive board and 30+ committee members. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 8
George Mason University, Fairfax, VA 05/2012–05/2013 Lead Public Relations Director of Patriot Activities Council (PAC) ► Rebranded the organization in the middle of a school year using primarily social media and promotional events, resulting in 1000+ Facebook likes and 580 Twitter followers in only four months. ► Built and fostered relationships with the student media, student radio, student body, university departments, student organizations, and surrounding communities and businesses using MailChimp and Constant Contact. Education ► Bachelor of Arts, Communication, George Mason University, Fairfax, VA Awards ► 2016 Service of Excellence Award, Isom Global Strategies, Washington, DC Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 9
Page 1 and 2: OCIAL EDIA TRATEGY Volume 2: Corpor
Page 3 and 4: Executive Summary For more than 20
Page 5 and 6: ► 2015 Public Relations Society o
Page 7 and 8: ► Works with COO to outline month
Page 9: Taren Henry Social Media Specialist
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Page 17 and 18: Adrienne Hackney Creative Director
Page 19 and 20: Morgan Crooks Mid-Level Manager Dyn
Page 21 and 22: Carolyn Rennie Strategic Marketing
Page 23 and 24: Past Performance Creative Services
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Page 29 and 30: Special Events: MBDA engaged IGS to
Page 31: Strategic Communications Plan Devel

IGS Proposal Industrial Bank Volume 2: Corporate Experience

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